Domain Owl

Are you missing out on tens of thousands of page views a day? Here’s a way to correct that.

From some comments I see my previous essay about making a website to capitalize on fanbases of the video community wasn’t quite descriptive enough. So today I will break down the details of TV/Movie cinema fanbase fansite model. The example is a website chronicling the love of two fictional doctors.  Two actors, Sandra Oh and Kevin McKidd have created this frenzy.

After discovering the glorious story arc of Dr. Cristina Yang and Major Owen Hunt in Seasons 5 & 6 of Grey’s Anatomy, I went on a Google tear looking for story summaries, character descriptions, dialogue quotes and episode descriptions. Discoverability was all over the place. people were sharing links and checking out sites talking about their favorite romance duo.

How do sites make money with this material? Because when fans get rabid for more detail, more video, more discussion and more information they will keep Googling and Googling and Googling until they find the right site. They will scan hundreds of Youtube videos to find that one scene, that one bit of dialogue they’ve missed.

ABC even has promoted a webisode of Kevin McKidd playing guitar at Joe’s, the bar where the Seattle Grace hospital hangs out. Fans comment back and forth, and comments and emails between fans on Youtube  fly at light speed. Any new website and material will get look-see visits from fans from the Youtube community alone. The shout out of a website can last for years when people catch up to the shows.

There are literally hundreds of videos made by fans about this couple and their romance on Grey’s Anatomy. Those are visitors and fans who could be flocking to your website. Now substitute in your favorite movie or TV show, and get going building a blog or forum introducing new or updated material. Use episode numbers in the Youtube algebra like 5X 3 meaning Season three episode 3.  or the “damsel in distress” title.

Keywords include typical phrases from the show like “dark & twisty” and the names of the characters and quotes from favorite scenes. These search terms and keywords are the shorthand that fans speak and use to find new sites. Building a site with all the easily researchable information found on these sites. The music of key episodes and overlying lyrics during key scenes are also related content in high demand.

Making the image filenames search terms, using links to videos and fan sites, and updating the site will feel like fun, not work. And if you can get a great domain name that is now copyrighted you can keep clear of the trademark material mess by not vending illegally obtained video files and citing non-ownership of the trademark names and characters.

This actively searched material will find referrals in the fan community if it’s worth a darn. And then your stats will bloom, like the flower of young doctors in love.