28 March 2010 ~ 13 Comments

Domainer Webmaster Hall of Shame

owltips

If you are a webmaster guilty of the following website composition and site promotion mistakes, repair thy errors and  go forth and sin no more. If you own a domain, you are a webmaster. Face the reality and adjust the rose colored glasses for internet url management. Denial isn’t flattering for domain name owners.

[Psst- No. 10 is the best!]

1. Outdated Copyright Data

When scanning a new site or plowing through possible type in inspirations, I can page down to the copyright or version data for any website and learn a lot. Editing the 2005 or 2008 to 2010 takes approximately seven keystrokes. If a website is wearing an old hat, chances are the operators are asleep at the wheel. How long since they overhauled the site? Or even proofed it? Visitors will possibly assume the site is forgotten or obsolete.

2. Code Errors

If you have a feature on your website generating errors, get rid of it. You’ll get polite messages or downright ‘j’accuse” rants from visitors and peers. If you don’t get rid of it, it makes the site look too desperate for content and willing to sacrifice usability. Use online utilities and user feedback to fix problems. Pursue opportunities for site critiques.

3. Browser Favorite Sons

Check for cross browser compatibility. Please. If you believe any contractor who tells you their issued service product will qualify for site use on the basis of only one browser functionality, NB the Brooklyn Bridge is still for sale. When choosing content and design, take the middle road. Optimizing for one browser excludes future converts and customers.

4. Oversized Banners

Too many forum or other types of websites have default template banners that obscure nearly 70% of the browser window. Use Cooltext.com to make a smaller banner and use a smaller font or undersize the resulting jpeg. Given that today’s potential web browsing environment is a mobile device or netbook, this should bring the size of empty image space down. Considerably.

5. Sleep-Inducing Parking Pages

In the age of widgets, code scripts, affiliate ads and RSS, those plain old parking pages leave the visitor nauseated. Templates and free themes are everywhere! Use color and related images! Make a visitor landing page with something on it other than hosting company generated links. Snore.

6. Grainy/Imperfect Images

Image quality should be sharp, defined, well edited and chosen for good use of color and impact for the overall site. Using filters and online photo editing  tools can render any source image into a better quality visual experience. Take out blah blacks and overly spaced white areas and put sharp compositions than arrest the eyes of readers and contribute better flow to the site. One great photo can soften the visual blur of three adsense boxes.

7. Unchecked Comments

I contributed for a client to two online blogs for eleven months. Every day. the point of which was to furnish content to a site and create an opportunity for dialogue with readers. 365 unmediated comments. Comments are  an excellent indicator of who is finding your site and what spurs them to participate. Take note!

8. Undeveloped Forum

Forums are best things about the internet. You can find a place that talks about your niche interest and weigh in. Forums don’t have to be resident inside a given website. Utilities like Sparklit Activeboards furnish excellent CSS editable resources and sterling performance without code error bugs.

9. No Outgoing Links

Links inward are always good, but no or too few outgoing links make it look like your website evolves in its own universe. keep a record over time of checking the outgoing and incoming link number. Both figures should increase over time. These mechanics are organic to a growing site with an expanding web presence. Lack of link development should retard expectation of profit.

10. Article Submissions

Sites like Helium and About.com, Associated Content, Triond and others feature SEO optimized articles free of charge. Submit and even get paid for your articles while promoting your site as a news or information source. Anchor a tidy hint, valuable tip, or astonishing snippet on your site and then use it as a footnote or quote in one of the above mentioned content sites in an article.

The push for clicks those sites will generate will only work to your advantage. Links will drive traffic, bots will scrub up and notice your site, search engines will record the link, and referrals from the savvy to the merely curious open in an constantly extended time envelope. And repetition of central keywords linked to your site build SEO kernel value.

Publishing on these sites helps any webmaster build site and domain name value, yet so many ignore this obvious instrument of web promotion! Learning to seed keywords and associated content text values is a core competency for domain name professionals.

11. Bells and Whistles Volume XXXMIXIV

Not every site needs every feature. Delete non-value-adding modules and types of attractions that add no interest to the site. Choose the right site engine or open source application for your site goals, not just because you know another (unrelated) site that used it. Robbing visitors of premium site experience to tab through unappealing features just bogs down load time and takes the efficiency out of any site.

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13 Responses to “Domainer Webmaster Hall of Shame”

  1. Camille Geddie 28 March 2010 at 4:05 pm Permalink

    For all you that haven’t seen them, take a look at SubmitterSoftware.com

  2. Lilly Love 28 March 2010 at 8:24 pm Permalink

    Huhu, wie immer ein toller Beitrag. Ich habe aber folgendes Problem: Ich wuerde deinen Newsfeed gern im Outlook Explorer abbonieren. Das klappt jedoch überhaupt nicht. Es werden aber nur Reader angezeigt. Hast du eine Ahnung, wie das funktioniert ? Ich möchte ja keine neuen Post´s verpassen. Danke vorerst sowie eine prima Woche. Viele Grüße lillylove

  3. Hilton Bertrand 29 March 2010 at 3:41 am Permalink

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