22 May 2010 ~ 10 Comments

Domain Niche Marketing

I was reading a book on Internet Marketing published in 2008 and saw a suggestion that no fad, niche or trend would make a long term site investment.  This shows how fast the Internet and its users adapt to contemporary uses. And how quickly website manuals and conventional wisdom regarding domains ages. Niche names are the new “standard” of domain flavor popular in domain circles today.

Not invest in niche domain names? This statement assumes a disinterest in future happenings and evolving language many web users spend hours looking to discover. Niche websites can capture the overall appeal of a broader topic yet pinpoint the developing frontier at the same time. A niche domain name is likely to have an online user base ready to click on the url and see what lies behind the name.

To delimit the Internet into a mass of only “accepted” terms is suffocating for free thinkers and early adopters.  I couldn’t disagree more, and I feel that the Internet is made for targeting niche topics, associated niche domains, and development into content-rich niche sites and setting them forth online. Niche domains have a smaller target audience but a larger bull’s eye to hit.

A niche domain name associates a word or abbreviation of a section of a broader category group, topic, subject, activity, or idea. Niche names allow those skilled and knowledgeable in fast track domain development and website launches to take the lead in marketing and promotion of new domain names and those names relating to trendy terms, topics and subjects.

Website browsers are looking for focus. Web users drilling down on data pieces regarding fine points of a topic to realize research or study objectives is only one pie wedge of the web. Establishing a site as a resource for core information about an emerging technology, field of study, terminology or science can be fun. Being the first to market with a given corner of any market is a victory. Authoring lore is a privilege given to few.

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10 Responses to “Domain Niche Marketing”

  1. Quinton Nyholm 23 May 2010 at 7:13 am Permalink

    Is there a follow up post to this one available?

  2. free movies online 30 May 2010 at 1:11 pm Permalink

    Thanks for sharing the details. I found the information extremely helpful.

  3. Elvin Hallack 2 June 2010 at 10:52 pm Permalink

    I really enjoyed reading this. I think I will that a look through your other posts!

  4. Andrew Pelt 6 June 2010 at 6:13 pm Permalink

    Beautifly written, you could include some picture’s tho couldn’t you?

  5. hypoglycemia with no diabetes 18 November 2010 at 4:34 am Permalink

    How long does it take for a new google adwords account to become active?

  6. Talisha Tanen 10 August 2011 at 1:37 am Permalink

    Nice post! You truly have a wonderful way of writing which I find captivating! I will definitely be bookmarking you and returning to your blog. In fact, your post reminded me about a strange thing that happened to me the other day. I’ll tell you about that later…


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