Domain Names – Selection Factors
Domain name selection used to be fairly easy. Not anymore. Today it is challenging to say the least. There are several factors to take into consideration when buying a domain name. Such things as, the name size, the number of years you register the domain, and the keywords within the domain name.
Short domain names may be easier to remember, but longer domain names can be more relevant when it comes to ranking within the search engine results. Keywords are the name of the game. A long domain name with several keywords could result in more traffic, thus resulting in higher conversions. Even if you could grab up a domain name with a single word, the traffic that would be attracted to this site is usually more general. And since these names are hard to get, or cost millions of dollars, you might as well choose your domain name with your main keywords in it.
Nowadays there is just no perfect size for domain names. A shorter domain name will be easier to remember. A longer domain name will add relevancy to the search results.
Today when people buy domain names it usually consists of two or three words. It would be ideal if you could come up with 2 to 3 word domain name that is easy to remember. Try using domain names suggestion tools to get ideas.
When purchasing a domain name it is always best to register the name for more than one year. It is the consensus that a domain name that is only registered for one year takes less precedents in the ranking process.
You could search for new domain names by watching for sites that have expired. Domain names that have expired enter into a grace period of about 40 days. If the domain name owner does not renew within this timeframe, then the domain name enters into a domain redemption cycle for another 30 days. Within this cycle the domain name owner still has the opportunity to register the domain name, but it becomes more of a hassle and cost extra fees. If after this second cycle the domain name has not been renewed then it is deleted from the domain registry within the next five days.
During this cycle it is advised to use an agent to back order the domain name. If you do not get the domain, then you will be refunded the amount you paid. So there is no financial risk at back ordering domains.
