Domain Marketing Surgically
One of the most overlooked sales tools for website traffic is the direct micro-marketing campaign. Yet many company owners and domain investors will say only bulk tools and promotional methods will work for their domain. Many site owners completely ignore the domain marketing functionality and focus on the site,as if the two were separate entities. They are, but not where SEO is concerned.
For the website designer and site author, the goal is the same: to communicate the core message to the target demographic, multiple target markets, or a broad expanse of the Internet browsing public. This should be done with an amplitude to impact as many media types as possible. Your website message could find its way into a blog entry, a review, a magazine article, a research paper, a book, or even legal documents.
Surgical website marketing involves traditional sales aspects like qualifying a lead and preparing marketing material fashioned for that lead. A qualified lead in url marketing is a website with a page rank equal or above yours and with keywords and domain name associations consistent with at least some of your website domain name and keywords. Congruent ‘vibes” from that other website or site author will likewise help migrate readers and new fans.
Domain marketing leads can come from author email addresses, domain name registrar data, forum username or member profiles, and social network contacts. These can be gathered in lists for future use. Traversing the forums of any topic will yield multiple email addresses for this purpose. Since most people put a link to their website in their signature, if the email is not in their profile lookup the domain name owner via WHOIS and add the email address to your chosen list.
The idea is not to write spam but purpose built cover letters expressing consideration and appreciation for the reader’s time and contributions. Everybody wants to get an email praising their observations or astute writing, or cheering them on in their chosen cause. Some writers and website contributors live to discover new sites to add to their web link directory. Some just like a personal heads-up on new sites dear to the causes close to their heart.
Site owners and webmasters will make good email lists for selling the domain or notifying of new feeds or articles. Contributors might be open to guest blogs. Inviting a few new writers to review your site gives you topical new contnt material and a new user base for fresh clicks. Contributors to a site will likely energize their own social network to look it over.
The art of conversation dead, and this a boon to many site authors and webmasters. New websites and their content give people something to talk about over lunch, during dinner, and while commercials last. if the domain name is catchy and easy to remember, they’ll be able to recall it and share it with a fast food dinner party. Three people will overhear this. They’ll tell five people. And so on. And so on.
One of the best emails I got recently spurring me to click and visit was one form Gary Vaynerchuk of WineLibraryTV.com. The apology to take 5 minutes of my time was in the subject line. The departure from the spam motif was obvious.Vaynerchuk has a formidable fanbase he can tap at any time, and he did so surgically. Receivers of these emails like me clicked and took due note.
The Vaynerchuk email was a lesson in marketing restraint. This was practically the only email message I had ever got, versus the daily run of some idiot sites that can’t suppress anything and stuff your inbox with spam. Vaynerchuk’s content is so appealing he is almost known for his branding and Internet savvy before his liquor and wine business success.
Looking for likely users and visitors online for surgical domain marketing is less flashy than bulk promotion tools and webcasts, but can drill down to more precise user feedback and site participation. Surgical email campaigns for site and domain promotion will consume time and resources, but so will bulk spam thrown out into the online universe. There are many different ways to scrape likely user data online, each webmaster must decide their own ethical line in the sand.
Mining data from career and job hunting databases is risky. The possibility is very strong that the recipient is no longer in that line of work and your email could alienate them. Look and see if they have left the site or forum. Review the date of the last entry and check to see whether they still participate in online discussions. Discount claims that every entry is recent. Make sure active prospects are the focus of any marketing campaign.
Regardless of the mining venue chosen, the email and surgical marketing campaign for any site will leave the recipient feeling special and want to return the favor by visiting the website. Online promotion of a website or domain name involves personal and consistent follow through via email or marketing efforts to accomplish target impact.
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Here is a excellent article about getting a lot of traffic from Twitter with your Wordpress based blog. Here it is: http://www.wordpressrobot.com/5-steps-to-becoming-highly-infectious-on-twitter You can use unlimited Twitter accounts to tweet from and use proxies if you want. This can really bring in tons of visitors via Twitter to all your Wordpress blogs. All fully automatic!
Domain names are being snapped up all the time so in case you have thought of a cool domain name for a future project then it could be wise to register it now. We have a chance that when you leave it too late somebody else may well register it. Whilst your planning your site you are able to park the domain name. Domain parking is a process where you register a domain and don’t enter the domain name servers of your hosting corporation. Typically the domain registrar will park your domain by default on their server, this means that when you kind your domain name into a web browser you are going to arrive at a default page provided by the registrar. If you are likely to hold onto the domain for a short time or not develop a web site straight away then you may want to think about a domain parking service that provides you revenue from your parked domain.
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