Domain Owl

So, you’ve got your handy-dandy domain name and the thrill of ownership is still upon you. It’s time to roll up your sleeves and get the ball rolling. But now there is a plenitude of choices. Do you throw up a quick and dirty bare-bones page, make a development site and fine tune the details? Or do you launch a full fledged website with a longer development cycle?

If you are actually logging into the your hosting account manager or interface, congratulate yourself. Many domainers never get around to putting up a construction sign, let alone laying a foundation. Aggressive domainers take active steps to development their name into an online destination right out of the chute. However in the eagerness to get a smooth site established, some shortcuts may cost you time in the long run.

A domain name pushed to a quick turnover will have less SEO to show for its ride. But a longer hosting commitment and more time in play requires additional content and updated features. A quicker turnaround might welcome a less generous bid. But other projects crowding the development calendar might motivate a busy domainer to sell outright.

Each domain can operate differently. Some will sell quickly, and others will age . Estimates and projections are appropriate. More development investment will hike the resale minimum reserve. Added sweeteners might get a better offer, like unpublished original articles to pend inside the application for immediate programmed launch. Affiliate codes for correlated products can’t hurt.

Packaging a site with a domain is a “business in a box” deal many at-home business startups might like to get behind the wheel of. Sites like Flippa.com both demonstrate and develop the buyer’s and seller’s market for such warez. A dependable development model to “flip” sites might work if the quality of the output is good enough. Just be certain all advertising text is legitimate.

These are the domainer’s development dilemmas. Not every domain decision will be contingent on opinion. Look at similar names, similar sites.  If no site name similar to yours has been vended before, you may have cornered the market on a niche domain. Niche domains need niche buyers. Getting ready to market to a niche buyer means surveying users and their likely target sponsors.

Niche buyers for a domain name might be one single sponsor or manufacturer of a related product (or service) whose main core demographic for purchase is the audience the content is aimed at. This is the theory, anyway. There are no hard and fast rules when it comes to domaining. Each webmaster crrates their own world.

If the domain buy was made with the intent to develop quickly, a calendar should be in effect to manage the creation of the logo, the main links, the initial affiliates or sponsors, and the main focus and SEO density of the text. Adsense code should be applied for and ready to in its respective boxes and containers. Likely the basis of most of this gestalt was formed when the domain buy was decided on.

One thing to consider seriously when deciding which direction to take the domain website development project is the likely statistics program or application that will be used to analyze traffic. Hits, bots and scrubbing SEO index checking references can’t work if nobody knows you are there. Traffic reports that help should be coordinated with the site buttons and counters that deliver data to the right legacy site or application for the analyzer.

Before offering the site for sale,  archive the entire domain/website “beast” and make an offline storage copy. This way no matter what acts of mischief the internet spies, corporate ninjas and malware assassins plug in, your product is intact and secure and still available for sale.