Domain Business Drivers
If you are like me you started out in the domain world with very few instructional courses or any type of formal teaching associated with the domains, reselling, webmaster site origination, but the domain world today chases every industry and every happening. People check online immediately the minute they hear of something new and interesting. The domain name and website url have become reactionary statements to culture and news events.
Today I read about an auction in which the domain name 3DTVs.com was offered at auction for a reserve of $100,000.The opening bid range for this domain at Moniker is actually between $100,001 and $250,000. That is a lot of money and a lot of potential value for the right customer. The transparent use such an url would have for electronic vendors and online brands in 3DTVs is massive. The roads to get to a quarter-million-dollar domain, and the decisions involved, are part of the excitement of domaining.
I can remember a time when just trying to explain to someone what a domain was took a half an hour, and explaining how a domain auction worked even more time. And even then, trying to illustrate how a name like 3DTVs.com might explode into a stunning portal would make people look at me like I was crazy. Just assigning a monetized value to a domain like that takes courage. The future is wide open for LCD, HDTV, and 3DTV televisions.
Technology domains have always been an exciting niche of the domain marketplace because they showcase the Internet both as a launchpad and pathway for marketing and promotion at once. The user base of the Internet has learned to follow the dots and click links and see what there is to see. Configuration of a site plan, seeding of trackback links online and nouveau introspections into web journalism turn up something new every day.
The tools for launching a website online and building value are all available and at the webmaster’s fingertips. Web design, content, images and applications make website production a snap. Keyword density, SEO priming, and content originality allow anyone a place at the domaining table. If you can write you can post. If you can copy and paste you can insert images and align tables. If you can send email you can bolster a network of site fans.
Domain development and domain name portfolio investment have a business model for every budget however modest. Online domain services, link marketing, seo optimization, microtools, and sponsor offers come much more smoothly than in the dark days of only .com, .net and .org. Link exchanges, RSS feeds, article directory websites and more illustrate the variety of approaches a domainer webmaster can take to realize value on a domain.
Today more than ever before Internet users want destination websites that give them the information they need, entertain them in new ways, and provide ideas and concepts for business and creative project development. The new owner of a premium domain name like 3DTVs.com will have a kaleidoscope of choices for web development in front of them.
The pioneer days of domaining, with its tumbleweeds, dusty main streets and ill-informed communication between domain owner and site programmer are over. Exciting new technologies online guard content with licensing search tools, index meta tags and data tables, and release time content explosion overnight that lead back to the target domain site.
I like to think hobby domainers today have replaced the fallout bunker building tradition of the 1950’s. People tinker with their domains at night and on the weekends, and brag about them during social visits. But the domain promotion activities of social networking and link building can be a productive way to replace hours of bored site clicking. The Internet can consume a lot of time, and time is the most precious element of all.
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