Domain Owl

Traffic is the key to a successful website, and a domain, for that matter. The earning potential for affiliates and link sponsors as well as featured ads is a function of what traffic will participate in the lure of services and goods for sale. But so many domainers expect traffic without putting out sufficient incentive. The lure of a site must be established for traffic to evolve in significant numbers.

The time and efforts that domainers will put into domain development varies. The investment some domainers are comfortable making may skip the right name and focus all the marbles on the wrong name. The more names a domainer adds to their stable, the more the effort for each individual name will diminish. Advice can come from all sides, qualified or unqualified, and mean nothing or everything.

Partnership is key to developing domains intelligently. Unless the independent domainer forges ahead with a team of inspired specialists, the registered domain will languish inside the locked vault of the parked page or lie fallow in the doldrums of the hosting account. That’s a lot of wasted  Cnames setups and idling frames redirect records.

These types of scenarios generally increase the value of a domain name very little. Many domainers operate alone, with hundreds of name waiting in the wings undeveloped. Partners can break down the benefits of link promotion strategies and help make decisions regarding text contributions and editoral calendars for content posting. And the main thrust of the impetus forward can be put toward a tangible goal.

Domainers rolling their sleeves up and developing make money. Otherwise so many domain energies are wasted in pointless debates between ad types, website features, or value appraisals that don’t really add to the bottom line. Posting on discussion forums can help a newb domainer learn, but many busy domain portfolio managers are much more concerned with marketing their names to buyers directly.

Sales pitches without teeth tend to be ignored or dismissed outright. The pumps for a domain buy needs to be primed when the transaction is domainer-to-domainer. Just shoving the domain onto the market rarely brings a satisfactory return. Savvy domain shoppers want stats and traffic volume to cement a bid. Without these a domain offering can sound like a desperate Hail Mary pass.

Undeveloped and/or unused domains are a huge waste. The importance of a road map or marketing plan for every domain at purchase is key. At the very least any unused (undeveloped) names should be directed toward a landing page of the domainer’s existing site to bolster traffic for a target name under review for development or sale.

These are the risks of domaining. And the rewards? Huge auction bids, online traffic in cascades of hourly clicks, and ad revenues piling up almost faster than the metrics can add them up. Or perhaps one sale happens with just one very happy bid that makes a domainer’s year. For prurient domain developers, this can be very feasible if they don’t overspend on media buys.

After all the Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, and buzz, a big ticket domain resale is the goal. But not every domain marketing instrument is right for every site. The appeal of a website based on a speculative domain can be a delicate thing to manage or anticipate. Media buys for one audience can work whereas for another domain audience they fall flat.

And that’s just the beginning. There is always the hook of the promotion cycle at the social networking sites, ongoing link building, and negotiating and pitching to joint venture partners. Domainers spend the balance of their time wrestling with their hosting accounts and tugging names from one registrar to another. The most desperate go for email drops and ad swaps, which pose SEO risk for negligible return.

Adwords can work when the site had traffic. SEO is the responsibility of the webmaster. Article writing is a core foundation of any site strategy. Media buy investments like blogging, Classified Ads, Social Bookmarking, Facebook or other social networking, paid link building, and other sponsored appeals for traffic can blend into a nice fountain of online viewers.

Domainers, start your engines and rev up to speed new traffic clicks to your site today!

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The most happening, readable, clickable, Tweetable thing to do right now for any of your domains is prep a mobile accessible website with ready material for phone surfers. The key is to identify what content your mobile audience wants to tap into and give it to them. This is easier than it looks. There is no better way to business success. Make stuff people want, and give it to them. Simple. Easy.

Think about the kinds of things you want to tap into when waiting in line at the bank. When sitting in the car waiting for the kids to come out of school. While waiting in traffic or in the drive through line.Think about the kinds of content people can over the phone to the other person and share with. That’s not just sticky content, that’s classic “passed from hand to hand” electrifying stuff.

Giving your mobile audience content that is efficient and helps them solve a problem is good. The Internet has gotten people used to TV updates, movie reviews, and product specs at the touch of a button. Note to domainers: Users all over the world are touching the buttons right now for information, amusement, and occupation. Let them go to your site instead of somebody else’s!

A good example of a mobile access and phone friendly website is the url witchdress.com.  This website churns with original content useful for Halloween costume makers and dress up fans. But in the mobile view, the ads don’t hog the screen and the text and logo are imminently proportioned. feature rich content with links is immediately displayed without heavy headers of spam which mobile users tune out and click off.

Entertaining content that is packaged well for the mobile device and is functional for the phone interface and screen is of optimum benefit. Getting it up on the site is the webmaster’s responsibility. Making the website clean running and mobile optimized is the site designer’s and administrator’s job. But giving the site visitor something amusing to read, informative and useful to learn, and some kind of technique or method to use tops the list.

People remember the good websites. They know when they got what they wanted, and they remember where they got it. It’s easier, of course, when there is a catchy and related domain name to correspond with this function. The kinds of needs any one kind of mobile phone user might have will vary and probably be geography-specific. They may even seem trite or not worthwhile to some critics.

The green mobile user find where to scavenge fresh fruit or forage wild vegetables for free nearby. The hopeless freeway navigator may want to know which onramp is open closest going her way. The movie lover may want to get free updates on movie preview invitations and get the jump on the crowd with “I’ve seen it’ info. Kids may want summaries of books to check out at the library.

All these “needs and wants” have online web destinations to take care of the mobile user. The top rules of domaining are: Be searchable, be mobile, be original. Ingenuous domainers invent or define new content sources and populate them for visitors. The approach then becomes competitive to see what website can deliver the data in the most mobile friendly manner.

The creativity one can show when developing a site is unlimited and unbound in most cases by even the most liberal definition of censorship. Small how-to pictures can work. Condensed abstracts on the front page can speed new visitors to their chosen interest. And streamlined site plans mean that mobile access and phone navigation of the website is less painful than some websites require.

Quick snippets and strong text lead the way.  For point and-share phone users, these types of sites can get viral fast. Mobile access builds teeth into the content that phone users are conscious of. Just trying to access a new mobile phone’s features can be tricky. Wouldn’t that be a good time to be able Google search your phone model and search that site for some functionality you need to program?

The Internet holds Walt’s Disney’s maxim of leadership more true than any other medium; “If you can dream it you can do it”. With websites, if you can type it you can do it. With mobile phones and handheld Internet device sites, packaging site content for mobile audiences is a premium value-add. Optimizing content and packaging format for mobile access means word of mouth SEO that can’t be matched.

Save. Spellcheck. Publish. Succeed.

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I read an editorial by an archconservative columnist today bemoaning the lost cause of moderate conservatism. My instinct was not to empathize with the author but to investigate the target of his arrows, a website and individual called Breitbart.com. How could a liberal news bonfire like Breitbart’s apparatus dig such a pit under a conservative observer like David Klinghoffer and get it wrong?

It’s hard to believe that the National Review is as compelling reading or exciting journalism as many original news blogs, but the author persists in his shibboleths. When Huffingtonpost.com started, few people could stomach a woman whose main claim to fame seemed to be losing an expensive gubernatorial campaign with her somewhat estranged husband.

A visit to Breitbart.com does not elicit the “oohs” and “aaahs” of a CNN style media outlet. Nor does it salaciously tabloid up any items a la the New York Post or OMG.com. But what is fetching about Breitbart.com is that it is extremely impactful to experience a new media outlet whose brisk  data signals are not generated by mainstream profit making. Breitbart.com is an example of making a portal and destination out of your own real surname.

Breitbart is hardly a household name. It is not a noun or a verb nor is it a keyword hybrid or name referrer to any known category in the extremely competitive world of “name” domains.  Yet Breitbart.com has enough presence  as a brand to stand for the “low” and outre media extreme at the end of the news outlet pantheon. This type of blog generally receives little fanfare.

The world of words is not a timid one, and this author couldn’t be unconscious of the honor he was paying Breitbart (.com).  Just guiding online or print keyboard jockeys to web surf to a new destination is the kind of advice and counsel marketing firms are racking their brains to come up with. And I hadn’t even heard of the site before the chance catch of Klinghoffer’s article.

Klinghoffer claims the National Review is still readable. “Vital” and ‘interesting’ mean different things to different people. I doubt the National Review is destination daily reading for anyone who doesn’t have a vested interest in blogging it, reviewing it, cribbing it or is concerned in an article. While its past relevance is undiminished and certainly historic, it is a dinosaur whose text preaches to a tiny choir located among a globeful of singers.

Unless you live in John Updike country, neocons aren’t criminals. They’re relatives, friends and neighbors. I doubt anyone releasing published news online via their own portal strives for a political resonance first, news value second. To shape an impression of a news portal with custom video tags and headlines “crazy” simply peppers the pot with name calling where none is warranted.

And so we’re back to the neocon crunching. If Klinghoffer had wanted to “bury the lead’ he might have left many details of the crazy neoconservative news channel’s identity absent or the url unmentioned. Instead he gives focused free publicity to his stated opposition’s website? By any definition, that is web strategy with a …twist. Klinghoffer gives Breitbart.com reams of free P. R. in the guise of critiquing his site offering.

The effect of contemporary media is so ingrained the conditioning takes a while to wear off. Starting a new media outlet and polishing an offering to suit a cross hatch of online searchers and visitors takes guts, considering the competitors. The journalism media is full of reports how print journalism is dying.

Klinghoffer’s article practically begged any reader to take a look at the Breitbart site and judge for themselves. Yet the coverage did not differ in tone or object so radically to note any such contrasting effect as Klinghoffer suggested would be present. I found the Breitbart.com news offerings fresh and untainted by slant and advertising spin. And I would have been surprised if anyone had suggested there was a portal online I hadn’t gotten scent of.

From this point forward, Breitbart.com might be one of the sites I check out when something big is happening to get the third or fourth media perspective. This is a strongly branded domain providing useful and sticky content to readers and visitors. How Klinghoffer could have promoted his rival yet claimed to criticize them in the same article is a matter left to…magazines like the National Review.

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This is the age of the mobile domain name. Everyone has got not just a cellphone but a smartphone, an Internet portal users can hold in their hands in line at the fast food place, waiting for the movie to start in the theater, and waiting for the kids to come out of school. The mobile domain name website designer needs to feature an app for browsing site visitors to utilize. Just signalling one point on the landing page for mobile users is a start.

Everyone has got a cellphone. Infants and pets have cellphones. barbie has a cellphone and her doll has a cellphone. But not everyone likes the navigation or reduced footprint mobile access to Internet sites offer. My take on the mobile use of websites is that the visitation to any website can enjoy huge traffic bursts as long as there is a unique, standalone, easily navigable application (app). This can build in a number of directions.

I am confronted daily at my local bus stop by people who don’t know when the bus gets there. They are all holding cellphones. The reason they can’t access the local bus routes via internet is that the website for this service (mta.net) is the most bloated internet presence ever constructed. Getting schedule information is a tough dig.

Talk about a bloated online destination. Mta.net is the worst and most overpacked online enterprise I have ever seen, and its schedules are buried under a site map sinking under the weight of too much pablum.  The overdesign of this site reaches critical traffic stalls regularly and the bus schedule I normally use has a permanent error built into its Adobe page split between the 5th and 6th age of my most used bus schedule.

What if I made a website that featured the bus arrival times and schedules for my local bus stops in an easily mobile-navigable format for simplistic mobile phone users to track and access? It sounds like re-inventing the wheel. But if the data owners don’t like their wheels to be accessible to riders, someone else can showcase the wheel and its dynamics.

Navigating an Adobe brochure on a cellphone with a screen size the size of a Lorna Doone cookie doesn’t work for me.  But checking the schedule of the MTA bus route 183, MTA bus route 96, and MTA bus route 222 maps tos a series of clicks which culminate in (you guessed it) the entire multipage bus schedule download. This is awful to tab through on a numeric mobile phone keypad.

But what if a local website hosted these schedules in navigable form so that mobile users could grab their  data while waiting curbside? Furthermore, a fun marketing idea might be to print stickers with this url and slap them on the bus stops so people would get the idea. Instead of worried faces and unnecessary delays, bus riders could access schedules “on the hoof”.

If a vendor or internet source online offers data in an unpalatable format, there is no law that says you can’t repackage that data on your own site and garner the clicks. By identifying bad websites and poorly accessible data, webmasters of would-be mobile features can target a repackaging strategy and spread the word. And domainers promoting these sites may see some tasty traffic.

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Domain name careers can scare off some of the newbie domainers because they sense  a ton of hard money has to funnel into those bursting domain portfolios. Those domain names took time to buy and resources to amass. Many domainers started small. And some concentrated  effort has been done buying and selling names  instead of developing core competencies in domain services.

But getting in on the ground floor of a career with website developers and name owners is the most available free occupation opportunity and career education online. Here are some ways to earn money in the domain space without ever owning a domain name. The domain world is one where the ramp up to any point in the compass to profit starts on its own tilt.

1. Template Maker

For every open source application or freeware website type, each website owner or blogger wants a custom look for their template. The template is the group of files that organizes and projects the two dimensional look of the site. Because the application is open source, every like programmer will have a site that looks exactly the same. Templates can work on standard or custom designs and releases.

The scope of freedom to create a template is limitless. Downloads can be conveyed from a portal website free, fees charged for bulk access, custom design purchased, or donation-request vended basis. The designer can decide how much they want to charge for each. Sometimes a design is a feature a domain owner will invest more money in to make the site experience better.

2. Content Writer

Minisites and content articles are the development manna in answer to a domainer’s prayers. A college student, retired person, senior citizen or housewife could make 5 templates a day for a minisite and rework the keywords later. A minisite is an HTML file with areas of text added in. The density of repetition of certain key words serves search engine result dynamics, or SEO.

Article writers can earn page view money at Associated Content, Triond and other websites. Sites like Helium encourage a social network approach to writing earnings. Constant-Content orders work from selected writers. No college degree or topic restraints are resent. Writers can speak to the topics they are most qualified to author on or research new material and publish it.

3. Graphics Designer

Along with a logo and banner, most new websites will want avatars or iconic symbols to enhance their visual website brand in color. Devising a background image or set of icons for a website can be a creative outlet for many people just starting out in website illustration. Often a standard size for each application type has the same specifications, which allows for uniform fit in graphic design for websites.

Introduction to graphic design can be self taught. Online courses and college training classes are available now. Many free and basis graphics programs are available for download online. Resizing and recoloring many types of the same images in a class or category can provide some webmasters with choices when laying out their site.

4. Link Building

Link Building and site url promotion is one of the fastest developing careers online. Cementing search engine relevance of a site by planting posts with link backs and track backs all over the Internet takes time and skill. Knowing which highly SEO rated web directories can help a site get boosted to its highest optimized result is a knowledge few can claim. Doing this quickly for best results makes an online professional shine.

5. Site Marketing Guru

Organizing all of the above services from start to finish for a domain name is a business in and of itself. Writing press releases, finding new members, signing up for affiliates and publicizing the website for a given domain name is a full time job just for one name. And many domain name portfolio owners need to get active marketing for multiple domain names they want to promote.

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What matters most in a domain that becomes a website? To a domainer it is easy to state the most important criteria when building a website. The hosting company. Because without the juice, the bandwidth, the psychic and electromagnetic energy driving those page rendering and HTML pages, the viewer has nothing. Without robust hosting, the website disappears. Literally.

Today I watched the finale to LOST on ABC TV. The series finale. That is, I tried to. Six years of mystery enveloped in a solution of two and half hours of television. But ABC must be low on cash, because the streaming LOST video kept stalling. The picture froze a lot. I spent six hours watching about twenty five minutes of fractured “LOST” video. The timelines and independent start sequence operability was nil. I have watched about half of it. By 3 p.m. I gave up.

This stalling and lack of prompt online response is what will fuel a thousand or more rogue LOST video streaming sites for one of the most rewatchable and searchable video episode of television for all time. Any domainer with a video hosting capable hosting account and the ability to embed YouTube or other video format sequences that has a LOST or TV related website up that will snare thousands of page views hourly from around the world.

Many hosting company service levels fluctuate from month to month year to year. But video content is one of the most watchable and linkable data bits a webmaster can add to their blog or website. Video content from “Lost” will be attracting viewers and researchers from search engines around the world for months and years to come. Happy “Lost” domainers will be seeing monster Adsense reports very shortly.

First to market gets the gold. This is still true online. But when faster is measured in milliseconds, hosting speed counts. The entrepreneurs are the ones making fan videos and splicing the video scenes into easily watchable and loadable LOST snippets. Those who invested in ‘Lost” names are reaping huge traffic rewards right about now. Their minimal site design and density of keywords is hitting the best market of LOST fans now than will ever be present anywhere.

The TV and film entertainment scene is a constantly changing domain market. For domainers who have no hosting accounts or less than robust hosting support, their domain related website development looks  grim. When a website has that much resistance to loading, Houston, we have a very big problem. And it’s not just “Lost“. It’s the Desperate Housewives and Grey’s Anatomy shows as well. ABC should be known as a tech company and a brand that can get ‘er done.

Not.

I must have seen the “hosted with limited commercials” message about a hundred times. What it should have said was “Shown with limited hosting and best speed to commercials.” A reasonable person might ask, why make a site where video will be hosted that is being shown on the network broadcasting source of that show? The above comments tell the tale. The originating network isn’t interested in supporting the video, just hosting enough bandwidth to load commercials.

Enter the domainer.

Soon the network will move its rotation of live LOST episodes to the back burner, to sell them on DVD. Then the DVD LOST extras market and video clips sites will heat up. Youtube   and the other streaming sites will enjoy that bump in traffic and searchability as well.

That’s the long game of domain site hosting, keeping relative content up with search friendly discoverability for years. When these sites are stacked up inside one hosting account, the profits total real money. Connecting the domains and cutting together the clips makes a film or TV themed website grow. And the visitor fanbase will always have something to say.

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The questions regarding how to write a blog for domain enhancement and traffic building are open ended. They could swallow a universe and still leave room for templates, details, hosting, themes and image optimization. But blog learning for blog writing doesn’t have to be a list of technical abstracts and a weighty glossary of terms.

Cooking up a blog takes energy and dedication, but just like those experienced cooks who never look at a measuring cup or review the recipe but make batches of yummy stuff, tips for successful blogging are best used in the mix. Some days you have time for the extra steps, sometimes hungry readers just want to gobble up something hot and fresh.

Peppering your recipe with a few new terms adds flavor. Throwing in some glittery accents excites the eye. Some extra twists and turns and preparation of the final containers can make even uninterested browsers  stop and taste the text. Frosting the end product with a new layout or color can refresh the eye. Even old flavors seem new with a special new color.

Jargon and buzzwords can be propagated from every other website. But being that blog people stop and read intuitively on an impromptu basis, hands on stirring up of the topics can make or break the user traffic daily that keeps a blog happening. Different versions of cookie batter, for example, can be made when one batch gets split into four different parts. Things can be added to each blog entry to spice them up and flavor the content a different way.

One blog edition can feature technical help or how-to advice to solve certain problems. One blog entry can embrace a philosophical bent happening in that milieu. The next blog entry can be humorous or a technical or product review. When the blog writer reviews the comments it’s surprising what subjects and topics people respond to.

Getting into the habit of a daily blog means doing the extra chores. Capturing the reader’s interest is the holy grail of blogging. Getting pinged and quoted means readers are actively searching you out and absorbing your text. Search engines take note of this. SEO rankings define and contribute to the value of a blog domain name.

It’s shocking how many legacy blogs I can log into six or eight months down the line and see hundreds of unapproved comments lying in stasis. This is a shocking abandonment of a fully functional blog. Happens all the time. Sadly. Like leaving cookies baking in the oven after the oven is turned off. And not taking them out of the oven.

So, install that WordPress and start inscribing your blog. link in, link out, research topics and write content. And get cooking!

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The domain sandbox always has new opportunities on foreign shores. The explosion of foreign country codes has new and existing domainers watching the auctions and the forums to see where profit taking could happen.

Right now the geo market in the space between Fiji and Samoa looks hot. The collective of Wallis and Futuna is ready to launch its ccTLD.  Two island geographies encompass three French Polynesian tropical island kingdoms.   These three kingdoms of domain entity are oriented under a potentially lucky domain star.

It came to my attention today that the Polynesian island realm of Wallis and Futuna was launching the registry for its country code .wf.  One of my blog colleagues details this release at Domaingang.com.  While the chief impact of the dynamic is the underwater nature of most of the country, the monetary value of the domain possibilities are more than seaworthy. Perhaps the dot-wf tag has meaning for some.

I then started thinking that if they added one island, one tiny dot to the barely sea level Paradise, and named it “Tahlia”, for example, they could have the registry dot-wtf.  The meaning of the name Tahlia is ‘Dew of God; female lamb’. But the noun “Terra” could serve just as well. But any number of Futanan terms could work too. Perhaps a name to commemorate one of the kingdoms.

The wonder of words, of language, is infinite. Just by supplying one more entity the capital letter T could deliver a tidal wave of value crashing over this landing strip of a country. A banana republic of names might sprout up. Right now there is mostly white sands, churches and pigs crowding Wallis and Futuna.

Wallis, Tahlia and Futana as a nation could grow their export sales by 15% of the current monetary level. The current GDP per capita is about $12,000 US.  The “underwater” appellation is indeed more than a jest, the highest point in the territory is Mont Singavi at 765 meters above sea level.  But additions to the land mass could happen if an Internet boom rushed more CPC French currency into the island enclave.

Is anybody letting the Polynesians sitting on the beach of this fact? The island territory nation could have a gold mine on its hands if the ccTLD is manipulated correctly. Somebody smart should get a charter plane to the Futana airport and check out the local business men, possibly at Lake Lalolalo. Cannibals and Catholic churches stud the colorful island past.

No other opportunities will be cropping up for Wallis Futana soon. Current Wallis Futana tourism bemoans the lack of fresh water. The tour guide features churches and discos, but it read something like the description of Marlon Brando’s personal island, with logistics and supply problems that make habitability an “adventure”.

I believe the sales for domains ending in .wtf are endless.  WTF is instant slang loosely translated as “what is this and why? (emphasis)”. This may be one of the most easily recognizable and easily translatable phrases in the English language worldwide. Put any word in front of “wtf” and you have an idea, and a reaction.

The obvious keywords or any video tag instantly becomes a domain, a brand, a trademark, and a destination. The type-in traffic possibilities are astounding. Everybody could entertain themselves incessantly looking up the clever workings of ‘noun’ or “verb”. wtf. It translates into any language. Image tags could leverage search traffic infinitely and repeatedly.

Ironically the correct term  for the island state is (French) Collectivite d’outre-mer (COM) or French overseas collectivity.  technically, Wallis Futana is already a “COM”. That’s domain karma like I’ve never seen it. The online land grab for .wtf names might tilt the axis of the earth. The potential for video based sites with Youtube or other video clips is limitless.

Such names and sites would be inordinately discoverable. But is geographic manipulation of nations really legal for online real estate name development? The online domain name population is ready to buy. Presales could bring the land mass of Wallis and Futuna above sea level. So, how many Polynesian speaking domainers are now occupying office space on Wallis and Fortuna?

The only bank in Wallis and Futana is a division of BNP Paribas. The merchant marine furnishes fishing rights to other countries as export sales,  and the .wf development supposedly is suspended in favor of the .fr and .nc (Nouvelle Calédonie) data codes. Nicholas Sarkozy is titular head of state.

If the business men of Wallis and Futana might implement the renaming of the region or the locals might vote it into place, the communication costs, transportation facilities, and other civil resources  of Wallisian and Futanan life could skyrocket. The real estate land grab for .wtf might build (another paved) airport, a health system, schools, and jobs.

Does anyone have the guts to make it happen?

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I was discussing the recent headlines regarding Google and typo names and for me the dominant term was PPC and typo, for him the dominant phrase was “$500 million”. That’s a planet full of money Google is raking in. What are they doing with it, exactly?

Typo traffic used to be a sideline for domain namers. Typos were names that sound like big names and popular online destinations. Domainers took a risk buying the names because you never knew when the dreaded C & D letter might arrive. But the sites would accrue traffic because humans have a tendency to misspell when working the address bar.

But $500 million is a lot of money to be changing hands without some whistles being blown. if the big money in domains has putatively transferred to an all-typo model, then get crackin’ regging those typos. Hand reg, main reg with your hosting company, or buy the typo from another domainer. See if typo domain markets are your domaining bag.

Kick the tires on a typo today and see what happens.

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Manly man on the scene! Actor Isaiah has ignited the Web with his Old Spice tongue in cheek commercial. Easily the funniest viral video to come down the internet pike in some time, this internet clip shows what one funny (and modestly produced) video can do for a brand.

Manly Man got a ton of Google detritus, but Old Spice manly (commercial) was a Google fill-in. On-target marketing from a brand formerly associated with staggering sailors with knotty muscles wearing striped jerseys and sandals.

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