Domain Owl

One of the biggest challenges that site owners face is link building. Whether you run an e-commerce site, a niche blog, or a reputation management website, generating quality backlinks is absolutely vital. SEO used to revolve around the on-page optimization, but since the Panda update it seems that backlinks (especially those from relevant sites) are now playing a more important role in the ranking of websites. There are lots of ways that backlinks can be generated, but not all of them are easy. And the ones that are tend to be not worth your time. So let’s look at three mistakes that many webmasters make when trying to boost their backlinks – and how to avoid them.

Assuming that a link from a high PR site is more valuable

The Page Rank system is useful because it lets people know how highly regarded a site is in the eyes of search engines like Google, but it’s not always a green flag. It’s understandable that if a site with a PR of 3 or 4 wants to link to you, that’s a tempting offer, but if you have to pay for the privilege you should do a little research first. The first thing to check is relevancy: does this page have anything to do with your site and topic? If not, the backlink won’t pack as much punch with Google. Another thing to check is how many other links this high PR site has. If your link is one of ten or more on a page, you might as well be throwing money away. Carry out these simple checks every time you’re considering a new paid backlink and you’ll be much better off in the long run.

Believing that NOFOLLOW links are useless

When Google is considering its rankings, it takes into account a great many factors. Some of these are well-known, like keyword densities and the age of the site, but others are a little more obscure. Take NOFOLLOW links for example. While it’s true that these don’t have a direct effect on your page rankings, they do affect the ‘spread’ of your links across the web. For example, if you had spent time and money generating 100 backlinks and they were all FOLLOW, this could count against you because the link spread doesn’t appear organic. On the other hand, if you have a nice mix of FOLLOW and NOFOLLOW, your link spread is much more natural. The bottom line is, don’t always assume that FOLLOW is best – try to mix it up a little.

“1000 backlinks for just $5.00? What a great deal!”

There are lots of places on the web that you can get something for next-to-nothing. In fact, there are sites that provide nothing but $5 services. And very often you’ll find someone there offering thousands of backlinks for very little money. Now, your logic should kick in here and tell you that these aren’t going to be quality links, but it’s easy to be blinded by what you consider a ‘steal’. The truth is that, wherever you find them, these cheap backlink services are a waste of money. Not only that, there’s a chance you’ll get your site blacklisted because your link will inevitably appear on spam sites. So the end result may be the opposite of what you intend, and your site will be penalized by Google. This will reduce your Page Rank, lower your site’s visibility in SERPs, and make all of the time and effort you’ve put into your SEO a waste of energy. No matter how cheap they are, no matter how smooth their patter, don’t be fooled into buying cheap backlinks – it’s a recipe for disaster. That’s not to say that buying backlinks can work, just always remember that you get what you pay for – and five dollars isn’t going to get you much.
Remember, the generation of backlinks is one of the best tools in a site owner’s toolbox, but going about it in the wrong way can have negative consequences. Tactics such as guest blog posts and link exchanges with other relevant sites are generally successful – just don’t let yourself get suckered into anything that sounds too good to be true. Because, as we all know, it probably is.

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The type of material one carries in one’s wallet tells people who you are and what you make, where you live and how you spend. But in the wrong hands this could be deadly. Your Social Security Card, pay stub, occupational health membership card, even your health membership card can be used to social engineer a password or reset at a moment where your email account is compromised. Hackers are that clever, and in this world of online job competition they are motivated indeed.

1. Too Much Information

Take a look at the information inside your wallet. The worst type of identity slacker has their computer password or even printed out documentation with their passwords on it folded inside. This is the mother lode to a hacker looking to hack your corporate account by way of your personal email account. Little strips of paper and notes tucked inside for later use can be forgotten, but a hacker has plenty of time to figure out why they are so significant to you.

Solution: Carry a sport version of your everyday full wallet. reduce the full wallet and use it only during travel or International commerce, such as stock exchanges, border travel, or purchasing cruise tickets or anywhere you’ll need passport level documents with you. Keep a drawer in your desk with spare bit  of addresses passwords, and other task reminders. If you think you need the information somewhere in your everyday travels, transfer it in code to an email. A hacker won’t even know what it means in a sentence or subject line but you will.

2. Stacking the Deck

Another crime of wallet stuffing is carrying every credit card you ever got in a rubber banded stack. This can let thieves know you won’t miss one if it goes away or if you copy them the job you’ll have canceling every card will give them enough time to run up some charges. Hackers have bogus mail drops they can ordered goods delivered. Do NOT keep blank checks in there “just in case”. Keep your checkbook separate or have your wife carry it in the purse.

Solution: review what cards you carry every day and slim down the deck.

3. Layers Upon Layers

If you can’t tell tell by one look at the cards in your wallet what is missing, reduce down the number of cards and information you carry. Just trying to check if everything is there could take another ten to fifteen minutes hackers can use to set up a bogus account and use it to qualify for charges. Pickpockets know to steal the cards and information behind the visible layer. A man finds he left this wallet behind and has no idea someone has looked through it and seen what cards he has, what car he drives and his work and home address.

Solution:

4. Schedules

That work schedule or the department’s work layout plan?  Thieves really want to get their hands on these. This shows where you will be (and where your car will be left unattended) and when certain co-workers of yours will be present or not. Why do thieves and hackers want to know when you are not at home? because they can drop by you place and use your router or hack your desktop.

Solution: Keep your schedule online in a scanned version or text yourself pertinent days and hours you need to be at work.

5. The Phone as PDA

Think twice before committing a lot of sensitive information to your portable device or planner. If your phone is stolen, what will be more compromising, the renewal of phone service, activation of a new device, or chasing all the Internet access services you accessed by phone? And how much information about you social network is in there? Hackers usually start with emergency contact data, since this is a close relation to you and subject to being more vulnerable to social engineering.

Solution: carry either your cellphone with ID scanning and smart payment option  and some cash or your wallet, but not both. That’s two payments methods muggers can steal that hackers can enjoy all night long online. Or at least make sure you use a password on your phone that hackers can’t break.

Source: ClickJacker.com – July 30th, 2011

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DirectI, parent of BigJumbo, DomainAdvertising.com, Logicboxes and ResellerClub (amongst others) announced this week the merge with the DomainAdvertising and BigJumbo brands into a single Domain Parking Platform. The merged entity will function under the brand DomainAdvertising.com. this signals a shift in parking offerings from seller side features to a more customer based approach.

Do you need an entire company to structure a parking offering? Aren’t these generated by scripts? Where does the human factor add value? I have yet to see a compelling content generation model from any parking company, which emphasizes the metrical aspect to website and domain promotion but skips the content angle. This mirrors how I feel the parking industry should be developing. Once the arrogance of a parking company fades away, the utility of their service offering improves.

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Once upon a time in domainland, a domain name such as a five character generic might be had for a song. Then came the land rush, the market flooded with buyers and sellers, arbitrageurs and entrepreneurs. The cycles of name selling fury and famine drove the domain name commodity around the globe. Soon, geographically specific domain names had their vogue. And target end user markets for every type of product or service, entertainment or activity rose just as geographically specific country codes came online as well.

Domain names today should come with a monetizing plan, a social network campaign, a end user participation strategy and a promotion timetable. The monetizing plan keeps the domain owner evaluating every effort to market and develop the site behind the name. A monetizing plan for the domain name should include the webmaster’s estimation of the earnings potential of a domain name as a resale target goal product, or a growing concern online. The social network campaign can reflect back on the system architecture and programming choices of the website developer.

An end user strategy for site interaction and participation can include social network promotion and communication throughputs, but it part of a larger whole. Who tells their friends about the site, and how? What kind of content prompts the reference of an article or url via email, Twitter, or FaceBook? What sets of users are evangelists, which digest the material and act on it, and which form a passive set of visitors? This brings into focus the change in available end user niche demographics now trolling the Web looking for place to surf.

The millennial niche consumer markets is reshaping food chain revenue volumes and it may be affecting small device and computer sales as well. Millennials are coming of age postcollege consumers with recreational incomes to spend but caveats previous groups didn’t have. The optimization of any such website marketing to Echo Boomers should integrate these factors into the look and feel of the website.

DINKS, Yuppies, and Baby Boomers did not have as many environmental and sustainability concerns in there foods as millennials. And a millennial niche market consumer will not be as likely to ignore chemical or medicinal warnings or aftereffects of certain types of chemical or preservatives in foods, products, home cleaning products, or clothing manufacturing processes or big box goods.

Millennials are also called Echo Boomers. The website of choice for a millennial will likely cater to a cause, which limits interaction to brief comments, ‘Like” actions, or donations, or will entertain the end user, with video or gaming content. Millennials are much more likely to type in a gossip website url as a news source than two thirds of older Internet users. Brand awareness of such a user group will include more website names than legacy product brands and site visits and searches shift toward clothing and media brands and trendy retailers than older groups.

The web user of today will likely expect a rationale behind a website and a way to interact with site instead of just encountering information and content the are expected to read. Audio and video enhancements flavor the experience in a way millennials like. The younger Internet user will be coming from sites where they are actively engaged in gaming, clicking, and watching moving pictures and animated ads. A site with “nothing to do” will bore this user from an interactivity standpoint. Millennials have a strong resonance with “MTV style content programming.

Webmasters can utilize ens user potential of millennials by exploiting the design to appeal to ease of use from mobile phone devices, cellphones, tablets and content enriched by updated media player upgrades. But millennial end users are also not shy about obtaining knowledge and participating in political or economic causes akin to their core values.

But future planning, like insurance and estate or financial affairs are not likely advertising successes for this user group. Matching millennials appeal website content and affiliates in site architecture that rewards search result lookups for this niche is key. i.e., Someone spending $6600 on a graphite hunting bow is not a match for a user who will spend $100 a month on digital downloadable game content.

Ad design and revenue potential for millennials sites should be carefully considered. Affiliate ads featuring teenage smartphones or senior disability living accessories are not good matches for content designed to attract millennials users. But products that utilize technology like digital or Mp3 content will be much more in line with this end user’s expectations and desires. Ads for TV shows or digital content can be very strong affiliate performers for programs and films that are marketed to this World Wide Web user segment.

Knowing which likely advertising offer users will click is key to implementing a monetization plan for a website or domain name. Since any buyer for that name will likely also intend the domain to be user for a similar purpose, grooming search engine results and navigable traffic to the site should be tailored to a likely demographic profile.

Social networking and TV-based content is a likely win for sites and domain names tailored to this group. Since millennials grew up with the Internet, likely sites to appeal to them will feature next-stage technology, products, and site design. Ad the entitlement so many critics attribute to this group with can work for domainers looking for product-related clicks and service offers on their millennials based web sites.

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Think you are too right-angled to forge a TV site? The days of cheesy, gray area TV links and download fears are past. This is not a niche site concept, this is the site everybody and their brother will visit. And Emmy awards traffic could be driving users to your site right now. As the big awards show comes up on the calendar for the best in television programming acting directing and production, savvy viewers want to catch details they missed.

TV sites promote themselves, but even business cards can get passed out on the train bus or wherever you have lunch. What’s the most likely thing you will be talking about people can overhear? When people ask you what show you are talking about, tell them what site you found the information on. Give them a card. No kidding just yesterday two different people wanted to know what TV sites I wrote blogs for. Yes, Virginia, they will come.

Make sure you provide formats for end users looking for TV new and updates. Visitors today are using whatever is nearest when they overhear a conversation or see a Facebook entry about a TV show. Facebook has even expanded its pages to allow a personal blog page for a Facebook group to follow a specific TV show. As everyone knows by know, a website without a social media adjunct isn’t worth anything.

Use are looking for information and discussion about their favorite TV show and the characters as well as the latest happenings. They are using laptop, desktop, tablet, cellphone and Iphones for information. The way to capitalize best is to launch right now. I would be willing to cut my rates in half for a TV site client, it’s that easy to write for. And the payoffs during international searches are to die for. Just keeping a running blog people can Twitter during the Emmy show is real, viral content.

Today the SEO value of any TV site is now is huge with potential. The person who collects the most updated information is the winner of the public’s never-say-die taste for new television related content. The only websites more frequently visited right now than TV sites are gaming sites. And when TV and game site visitor niches interconnect, you’ve got statistics gold.

If you have a TV name in your domain portfolio and you are not developing it right this second, shame on you. Time to roll up your sleeves and get out the hostings passwords because this is the time to make a website about TV shows like there never has been before. Provide some HD video options, connect the site search tools, and rewrite the title bars and you’re already haflway there. Start linking up new streaming site links and locating RSS feeds to populate secondary pages.

So many domain owners know how to buy great domains but they do not know how to fashion a website the public wants. The money needs to be earned! But Google searches and Bing searches and Yahoo searches for TV shows are stellar every day! Why not be part of that traffic that has to go somewhere.

Right now the searchable keywords for any television show are very clear, the name of the show, the network it is broadcast on, and the character names or the names of significant episodes are all a webmaster needs to know. Putting this together in a basic blog can be the beginning of your own social media success story.

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Remember all those people who said the domain name game was falling into disuse and only a few big players would or could afford to be around this time this year? Well, all that conventional wisdom can be thrown out the window with a review of the news from the domaining landscaper of today. Some if it sounds new, some it sounds familiar. If it sounds like you’ve heard some of the news before, it means you are a card carrying domainer.

Make no mistake, the big names still govern the world of domains, and when Frank Schilling vends his millionth name or Google tries to partner with Skype, the headlines are about search engine movings and shakings. Yesterday Google was trying to establish specific infrastructure to take over the online world with categorical strategy, yet in the face of antitrust probes Google is suddenly a baby-faced child with no evil intentions whatsoever.

Online privacy has become an increasingly thorny issue, with major hackings taking place one servers in a disturbing frequency of instigation. When the ICE gets involved in domain names and hosting issues, commerce has arrived in the domain sector. The issues continue to make domainers wonder how much say they should have in their own industry. New precedents are being set every day for how domain name portfolio owners should make decisions about their names in the context of laws and ICANN regulations..

ICE claims that because servers are located in the United States, the material and code on those servers operates under American governmental jurisdiction. United States law enforcement has been in the news recently seizing potentially hackworthy servers, which should be more than enough to make rogue coders and sniffer system operators go dark. But does this mean clients of less than savory websites will simply seek out web hosting that is globally redundant? This makes the “redirect” of any webmaster to placing the hosting and domain name on separate servers of critical importance.

Some domaining debates will never grow old. Where does the value potential of country code top level domains really lie? Can peer domain name appraisals and monetization assessments be trusted? Do language barriers between character based alphabet lexicons interfere or enhance search engine results? Does a premium domain sale commission equal highway robbery? How far from cybersquatting is copyright infringement, and how much is a domainer liable for finding out? The argument over the efficacy of parking programs evolves endlessly and further again.

The perspective that domaining is an investment commodity market becomes more concrete when news about domain name sale commissions cloud the actual profit from any resale or auction purchase. Every domainer has to burn through a learning phase where backlink checkers, affiliate programs, web hosting complexities and comparative auction returns get examined. The fact that a modern domain name owner might have to wade through news feeds, purchased clicks, and paid posting is now a norm.

Domainers are now specialists in SEO, short names, numericals, and typo names. The establishment of a keyword domain name or a brandable domain can still make news when it resells in an auction frenzy. Flippa, SEDO, Godaddy and WhyPark are the talk of the domaining town. Traffic and parking programs have gone from performing a sidewalk shuffle to requiring approval to introducing innovative options again. Are domainers the customers of parking companies, or vice versa?

The exotic fringe of today’s practicing domaining professionals dance through a maze of traffic control, statistics manipulation, and illegal practices experimentation.Will the day come when actual Internet “Coast Guards” patrol the Web, actively chasing down smugglers of illegal clicks? International law works well in theory but when does a website operate in international waters?

Domainers may need to become astute in setting the deal terms in place when multiple continents are involved. The good news is that ideas become fresher and minds become more open to new website and domain based concepts as business online every day. Given the success of many nonsense words that became global brands that control online commerce today, the ability of anyone to select and leverage a domain name is now just a registrar shopping cart away.

Who knew that one day the Internet, not the sky, would be the limit?

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Ever see a website that has more finish than the product? Ever wish the people that built the website had had a hand in the manufacture of the sale item? This kind of mismatch still has no name, but corporate/product dis-synergy might be a way to express the situation. Webmasters and domainers now engineer entire sites for which there may or may not be concrete services behind it. A brick and mortar store is no longer required for commerce.

Webmasters have cut corners as long as the history of the Internet has been around. This was initially assumed to be the growing pain of new information technology. The beehive of change was at work. Mistakes could be forgiven. But today companies can be their own agencies. With the new media available online, navigating the gray flannel jungle is no longer an issue. Researching the customer means researching what the customer wants.

The Web is now  decade or so old and everyone remembers the first phase of growing pains of almost all the big websites. in fact many brands have repapered over their awkward growth stages with shinier logos, better websites, and more feature-rich platforms at the IP address of note. Selling the product is the effect behind the cause. Everything else is so much hand-waving that real buyers will see past when their checkbooks are open.

If companies  have a poorly received campaign, they can erase it instantly. This can be done overnight online these days. But the carefully created website with an end sum gain in unit sales must utilize top methods for product featuring without causing a letdown when the humble product enters the frame.

In “Lover Come Back”, the brand is product named VIP in search of an three dimensional realization. But sales of virtual wares is completely possible online. The trick is making sure customers get what they want. That’s a tough sell when the product is so intangible.

Today, the Internet is the incubator of change. Colors and light are in the hands of the web architecture artist,and webmasters can revolutionize their look with a minimum of real consumer waste and with an eye to cost. But care should be taken not to overshadow the product and its attributes. Pointing up the products strengths is what websites are for, ideally. But many websites devolve into overlay artistic statements, ad blitzes, or powerhouses of overdesigned text.

In 1961, there was a movie starring Doris Day and Rock Hudson about rival advertising executives that compete to land the big new account with a big firm. They compete to launch a huge new product with a stellar advertising campaign, complete with Times Square billboards and marquee treatment. This is the era of “Mad Men” and how Madison Avenue defined consumerism and the products people buy.

In the film, the actual product does not exist. The competing pair dream up an entire ad campaign to catch the eye of the potential consumer, building to a frenzied fever pitch. At some point the game ends and business intrudes. Then they realize they don’t have to have a great product they just need to produce something to sell. this ends up being candy mints laced with alcohol that make the customers, very very very happy indeed.

How things have changed. Today the company has to produce not only a finite product, but have specifications, tests, consumer panels, reaction reviews, test groups and response surveys. And that’s just in the beta testing phase. The instant gratification of buying a product online is the result of a groomed navigation path webmasters have in mind. Overstepping the product promotion plan is an error that leaves customers wondering what they bought.

Therefore when purchasing web hosting, look for the value adding features like email account setup, blog broadcasts, HTML friendly design with updates that save time executing automatically online. Look at the timeline for a Facebook and Twitter account, and make sure the cart does not come before the horse. Follow the sales cycle through to its logical conclusion without mixing up the marketing pieces up too much.The proof should be in the profit statement.

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Hostgator mentions in its newsletter that Godaddy was involved in the killing of an elephant and that they are getting a lot of GoDaddy customers.
Does this sound like business as usual, or hyped propaganda?

Bandwidth Increased to 10TB on ALL Dedicated Servers!

All dedicated servers now include 10TB of Bandwidth standard (an increase of as much as 8.5TB FREE!). This includes ALL current/past dedicated server clients as well as new dedicated server orders. You don’t have to do anything to upgrade and it doesn’t cost any extra!

HostGator Loves Elephants!

By now, many of you have heard of the actions of a competitor of ours; GoDaddy’s CEO in the killing of an Elephant (An interview of his can be seen here: http://www.youtube.com/watch?v=fFsfchClBPk). We have welcomed a very large number of former GoDaddy clients over the last month due to outrage over his actions.

A client of ours showed us the video below of someone getting excited when learning about HostGator and their funny reaction about GoDaddy CEO’s Actions (it’s funny!):

http://www.youtube.com/watch?v=9rU_iegDCzs

We also had one of our clients and affiliates present us with a great HostGator “Elephant Safe Hosting” image below:

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Many domainers can exercise options in their Facebook account for their own business benefit. The use of Facebook as an online graph of the social appeal and marketing utility of their brand message is part of the new business model of e-commerce and promoting services online. But for many business process vendors and business to business product launches, the challenge of effecting Facebook conversions is daunting.

Facebook is an excellent testing tool for promotion since it already has a high guaranteed traffic of all demographics. The graph of traffic from a variety of social users can be as useful as a domain value assessment, and these instruments of measurement can be website based applications themselves. This is a business-to-business type of domain development investment. B2b domains furnish portals for sales vectors into mass purchase business product sales to all kinds of companies.

But the identification of a domain name as a potential business and the development of the website to support that domain name does not complete the business model of bringing a contemporary product or service to the online and e-commerce market. Tangents of message overlap, vectors into mass entertainment and publicity channels for viral marketing, and entrance into key networks of likely customers and buyers is critical.

Professionals in the online domain industry can testify that unique url addresses do not guarantee user purchase volumes or visitor traffic without consumer sensitive development of a website and promotional campaign to alert potential customers of their offering. But domainers can market their domain and use Facebook to test the appeal of the domain name. The sale of any domain name might include a Facebook account for that domain name with a marketable number of Friends.

But FaceBook is a very broad amphitheater of public taste and communication. Narrowing the channel of focus between technology and business professionals can slim the chaff from the overly spammed profile of every online business social network user. Long term use of hand edited use groups on Facebook can make any domainer a public relations end user and broadcast channel all by themselves.

The appeal of a website or a domain name can stem from the country of origin, the language of a domain keyword, the number of letters in the domain, the country code or top level domain dependent after the domain word, or previous ownership and page ranking in the search engines. But since Facebook is now worldwide, the need to be effective in broadcasting the message for your product or domain market is spread over multiple languages.

Using Facebook as a global touching point for marketing and promotions means any person in any country that can navigate the Facebook search bar or user interface can find your brand product or service. Promotion of a domain name for sales of that domain or website or even the social network conduit itself can now be done using metrics of usership and visitors. And a domain is the very best way to pique the interest of any online browser.

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Whenever I hear someone say “We’re working on the website” or “We haven’t decided which way to go with the domain name”, my domaining ears perk up. The expertise a career domainer can offer someone in this position is priceless. Fending off the domain name purchase is pointless, but so many great sites die in these birth pangs. Witness so many arbitration cases being lost because the domain owner dropped the ball very early in the value creation race. The real way to manufacture a domain sale for profit is the consulting or domain launch process for others.

The growth process for every domainer is different. People of different backgrounds and varying degrees of education and technical background can become domainers almost by accident. But like many businesses, the ability to profit comes from the ability to strike when the iron is hot. Waiting for the client to realize the “now” moment doesn’t work. Domainers need to groom their domain clients into realizing website plans online. Then the income building and profit making can begin.Domain names are not like new clothes, they derive value from use, not disuse.

And for a domainer, hearing the growing pains of a non-web savvy domain prospect is music to their ears. Because the domainer holds the upper hand and can educate the new business owner or operator about the ways their domain can grow as a business tool. Just the incentive to build a site and get a domain into the SEO mix is the impetus that drives the primary marketing effort of any domain name. Every business opportunity that is idling is actually a live business opportunity being strangled to death.

Business people or individual entrepreneurs tend to look for the money before they develop any content. This is a self -circular defeat mechanism, because how can there be affiliate programs, sponsors, microtransactions or paying memberships for a site that doesn’t exist? Building the content is always the most important primary step in building any website. Building a website is the primary component in growing domain value and building traffic statistics. Domainers can execute a site before any plans or agreements for ads or sponsors take place.

The cost of marketing s often overinflated. The reason viral marketing can fall flat is that promoting a website and domain name with little or no application value at the destination is fruitless. Referral traffic can make or break a new site, which is why niche audiences need to overlap. People are looking for things to do. The utmost business model online is to find a need and fill it. Find “x” domain to fit “y end user and create “z” application for the equation.

A huge error many would-be domain entrepreneurs make is anticipating stopgaps and blocks to their success before the intangibles even become defined. A failed imagination counts the hurdles, a strategic thinker calculates the potential for success. But partnering talent and handing off responsibilities makes a delegation opportunity for smart leaders with vision.

Groundbreaking websites weren’t built by individuals who quoted sound reasons for not going ahead with their project. Smart domainers know how to turn the “no” in this sentiment into a “yes”. Nobody ever made a lot of money following someone else’s roadmap. if the entity doesn’t exist, it’s because everyone else is waiting for another entrepreneur to cross the finish line to have a reason to start the race. Smart players get coaching advice, successful winners work with expert trainers, and ultimately, the best domainers go where they are needed the most, in development cycles stalled in doubt.

Even flawed organizations are kept alive by the quality of the strengths of the key players. Knowing when to attach advanced talent and utilize resources for advancing agenda items can’t be done if all planning is forestalled by anticipatory question that circle the drain powered by doubt and hesitation. Faint heart never won the day. Certainly not in domaining, anyway.

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