Archive | General

09 May 2011 ~ 0 Comments

Hostgator Jumps the Elephant

Hostgator mentions in its newsletter that Godaddy was involved in the killing of an elephant and that they are getting a lot of GoDaddy customers.
Does this sound like business as usual, or hyped propaganda?

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HostGator Loves Elephants!

By now, many of you have heard of the actions of a competitor of ours; GoDaddy’s CEO in the killing of an Elephant (An interview of his can be seen here: http://www.youtube.com/watch?v=fFsfchClBPk). We have welcomed a very large number of former GoDaddy clients over the last month due to outrage over his actions.

A client of ours showed us the video below of someone getting excited when learning about HostGator and their funny reaction about GoDaddy CEO’s Actions (it’s funny!):

http://www.youtube.com/watch?v=9rU_iegDCzs

We also had one of our clients and affiliates present us with a great HostGator “Elephant Safe Hosting” image below:

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05 May 2011 ~ 0 Comments

5 Reasons Your Website Isn’t Working

This is a message for all the website administrators out there who have  lot of fun installing the wrong web engine or application for their domain or web presence, then cry foul that no readers visit, comment or post. NB: A lot of hard work, time consuming communication, and resources go into the development and launch of a website.

Getting the details right makes the difference between a site that is sticky and one that merely aggregates hosting charges. Since the goal of almost every website  is to build revenue streams from multiple e-commerce channels, building a better more interactive site is always a positive move.

1. Readers are Not Encouraged to Post

If your material is too dry or inaccessible, readers will move on. Check the tone of your material. Look at it from the perspective of a fresh reader with no other information about what the website is supposed to do or how it wil function. Traffic will lighten up if SEO results migrate researchers to a site  which reads as something uninteresting like dated newspaper articles or newsradio text.

Does the content beg a question? Does it provoke comment? Are there actual invitations to participate with the site actually visible? Does the shading, ads, text and instructions guide the viewer toward a pain-free interaction experience? Edit anything that works against this motif.

2. Login/Access is Unwieldy/Disabled

One way to make sure no visitors bookmark your page is to load it down security options for any articles, blog posts or forum areas. Is your website about the price of garlic really a valid rationale for necessitating NASA level security?

3. Format Not Upgraded Suitably

The rush to upgrade open source applications and reforge template editions puts a burden on the website visitor. But many disgruntled (nonreturning) posters can log in and spend laborious amounts of time trying to post one entry.

The contracting webmaster may not know any of this because they relied on a third party to administer the website version without any discussion or commentary with the people actually using the system.

Hint: changing the rules of the way an internal way a website works without notice may alienate contributors, paid and unpaid, to your website forever.

Print too large, text to small, confusing organization of important options and clustered arrays of options never used show a lack of respect for the actual task at hand. Ads which resize the page layout two to three times make viewers fatigued navigating a web page three or four time to get to one post is also bad news.

If you write into the site once a month and you expected 200 posts form other users a month, don’t change the settings of the website or application to suit your computer but not the people you depend on for content.

4. Bad Scripts/Preventive Settings

Preventive settings are installed script instruction that order the way ad editor, administrator or visitor interacts with your website. If you can;t find anyone to contribute to your website, the formatting and scripting could be making your posters or writers draw a line in the sand. This includes silly  requirements like posting a photo with every blog post, verifying email before approving post access, or delaying posting privileges until the admin gets around to checking their email.

I have signed up for dozens of websites where the registration process is nothing more than  a data collector script or email trap. Wanna guess how encouraged I feel to return?

5. No Tags/Categories

The horizon is unlimited for blog contributions and website additions, but unless containers and blog entries have tags and relevant categorical notation, the search engines (and browsers) are not going to find them. t is not “obvious” what the page or content is about, these tags need to guide search engines and researchers to the site.

For SEO results and online searchability,, think of a dot-to-dot site map strategy. Every landing page result should have a focused keyword and a link somewhere else. Use multiple synonyms and words of varying sophistication and complexity to say the same thing.

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25 April 2011 ~ 1 Comment

Why Travel Websites Will Never Die

The market for living breathing travel websites remains healthy, due to a bouquet of factors. One of these is that the classic mistakes of trying to everything in one website can’t possibly occur in any travel website. The search parameters have to be so wide, specific, or time consuming to enter it makes a headache out of searching for fun places to stay. Common keywords for a travel website might be “deal”, “air”, and “fly”.

Travel websites were originally created for people to get to the pricing data and bypass the advertising, promotional, and marketing beeswax. Then the travel websites dded that back into their own websites. Travelers using websites often feel distanced from timely data and locked away from real solutions and good answers. Domains for travel websites should include keywords like “fun”, “quick” and “info”, and deliver on those keywords as well. The design and template, scripting and language should complete this concept.

Another travel website mistake is trying to deliver a functional website that shrinks the cycle of end user search time without users being caught in the web of unnecessary add-ons and product bundling. The search function for so many travel, airfare, ticketing and cruise websites is so overcomplicated it seems like an obvious no-brainer just to list fares. Compiling the best of certain fares or routes or travel packages can deliver traffic or bookmarking for later reference.

Instead of scaring away end users with complex algebra, better designed travel websites can serve the target demographic better. This will guarantee return clicks like no other website factor and promote word-of-mouth site promotion. Making the research easier for customers always allows them greater facility in making choices. As geographic place names become domain names, development becomes very cut and dried.  A straightforward approach to content, without false keyword stuffing and dummy listings, can satisfy users and create resonant traffic patterns.

A final mistakes is losing touch with the user base that is most likely trying to get some answers and trying to distract them with useless flag-waving. The advertisements nobody reads are a huge turn-off, yet some webmasters insist on paving their site content with animated banner ads and inks. Worse, banal font choices, unclear images, and unrelated subject matter can confuse a end user confronted with a top search result website without the information they need anywhere visible.

The more existing travel websites fail, lack security, age, or simply become to irritating to use, the more room there is for new and up-and-coming webmasters to craft the travel websites of tomorrow. The framework and domain blog software has never been more available or more expertly edited for instant adoption. The next great travel website could be around the bend…made by entrepreneurs carving a profit out of a niche market.

And the key domains they will need will be in the hands of seasoned expert domainers.

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11 April 2011 ~ 0 Comments

Five Ways to Improve Your Forum Website

The Twitterverse is filled with “blah” websites that make the first time visitor flee upon landing. but a few features can make the browser hang around and click a few times to make sure they aren’t missing anything. A domain name with “forum”, “talk” or “chat” can be its own SEO boost by receiving links from related forums. If the forums don’t allow you to furnish your link in a s signature line, put it in your profile.

1. Install Custom Avatars

The option to include an avatar in a forum post personalizes the user and allows them to enjoy making a statement with every comment. It’s a disappointment when this option is not provided. Worse, when especially cutting edge sites have default avatars, it’s a real conflict with their stated ambition to seem avante garde. If the new template does not have any images for the avatars or (worse,) has only the same ones on every board of the type, and make sure the template is used on other high-SEO sites.

2. Chatbox/Chat Board

The chatbox used to be for people who wanted Twitter but it hadn’t been invented yet. They would spout nonsense, get into fights, or babble incoherently. Providing a chatbox invites repeat traffic and user connections available only at that site. If users need to exchange FaceBook identities for easier and more facile communication, you’ve done something wrong. If webmasters find that the forum site gets spammed or uploaded files are out of control set parameters to limit size of graphic upload or only allow a miniature preview.
If spam links get out of control, then only send the participation bulletin to a few chosen users or define the chat as invitation-only. Webmasters can set up a weekly or nightly appointment time when the chatbox is enabled, or restrict the chatbox participation to ten administrator-approved posts. The newsletter or email reminder could alert members of a forum that approval is required up to one hour before chatbox tie, allowing adequate server bandwidth overage protection.

3. Mod Your Board

Deserted Web forums are the worst advertisement for websites in existence. A static one-shot HTML page at least has the excuse of being prepared for brief visits. Forums with extended participation expectations should have at least one full time moderator policing the content and invigorating the discussions.And always put a email verification and other restriction, such as a addition number or image reading Captcha, on the enrollment login registration processs.

An unmodded board may get record enrollment, and 99.9 per cent of it will be out of control spam. Adult material, wares advertisements, email solicitations or instant message abuse needs to be nipped in the bud. Abuses will multiply and encroach until the keyword tags for your forum point in an entirely inappropriate direction in a few days’ time.

4. Tag Clouds

By devising tag cloud per forum category and section, a webmaster allows for loading categorical tag cloud keyword options for user pulldown or fill-in. Thus every post has a resonant keyword association. Always encourage members to introduce new ideas and forum category topics. A search engine bot or spider will trace the development of the new pages the new category builds and their relevance and growth with respect to the rest of the forum.

5. Twitter Favorite Posts

Many forum users will be looking to publicize their own site links or just distinguish themselves by making relevant, board members or forum visitors know more about them, when they are on the forum, and how they can interact with such key users. Encourage such star members to mod their own section, write a review or blog for the board, and/or devise polls and surveys on the forum subject matter. Community members may visit the forum or return to check in just because this user may have said something they want to read.

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02 April 2011 ~ 1 Comment

Facebook Era Marketing

Many domainers can exercise options in their Facebook account for their own business benefit. The use of Facebook as an online graph of the social appeal and marketing utility of their brand message is part of the new business model of e-commerce and promoting services online. But for many business process vendors and business to business product launches, the challenge of effecting Facebook conversions is daunting.

Facebook is an excellent testing tool for promotion since it already has a high guaranteed traffic of all demographics. The graph of traffic from a variety of social users can be as useful as a domain value assessment, and these instruments of measurement can be website based applications themselves. This is a business-to-business type of domain development investment. B2b domains furnish portals for sales vectors into mass purchase business product sales to all kinds of companies.

But the identification of a domain name as a potential business and the development of the website to support that domain name does not complete the business model of bringing a contemporary product or service to the online and e-commerce market. Tangents of message overlap, vectors into mass entertainment and publicity channels for viral marketing, and entrance into key networks of likely customers and buyers is critical.

Professionals in the online domain industry can testify that unique url addresses do not guarantee user purchase volumes or visitor traffic without consumer sensitive development of a website and promotional campaign to alert potential customers of their offering. But domainers can market their domain and use Facebook to test the appeal of the domain name. The sale of any domain name might include a Facebook account for that domain name with a marketable number of Friends.

But FaceBook is a very broad amphitheater of public taste and communication. Narrowing the channel of focus between technology and business professionals can slim the chaff from the overly spammed profile of every online business social network user. Long term use of hand edited use groups on Facebook can make any domainer a public relations end user and broadcast channel all by themselves.

The appeal of a website or a domain name can stem from the country of origin, the language of a domain keyword, the number of letters in the domain, the country code or top level domain dependent after the domain word, or previous ownership and page ranking in the search engines. But since Facebook is now worldwide, the need to be effective in broadcasting the message for your product or domain market is spread over multiple languages.

Using Facebook as a global touching point for marketing and promotions means any person in any country that can navigate the Facebook search bar or user interface can find your brand product or service. Promotion of a domain name for sales of that domain or website or even the social network conduit itself can now be done using metrics of usership and visitors. And a domain is the very best way to pique the interest of any online browser.

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31 March 2011 ~ 1 Comment

Introduction to the Domain Trade

Buying and selling of domains happens now in almost every country around the world. Anyone can buy a domain name, but legal requirements and laws suggest a legal adult is the best candidate for a domain occupation. Tutorials, videos, seminars, white papers, and websites devoted to the buying and selling of domain names, content, and websites are online in every language. The formal use of a domain name is to frame a website, but the commodity of a domains for future resales is a thriving industry.

There is a variety of uses for a domain name as a sales entity. A domain name can be an embryonic brand or product, or a location and online destination. One strategy to make money selling domains is to leverage value from domain ownership is to concentrate domain ownership in critical TLD suffixes. Advanced knowledge of computer code and software is not required at all to buy as many domains as desired.These domain properties are secured inside an online account with a password and user name for buyer privacy. However, business norms for domainers make the registration data available to researchers online unless buyers purchase additional privacy safeguards.

The owner of a keyword domain with a high generic value and an extant page rank may want to offer the dot com, dot org, and dot net as a package, which offers top first-pass domain management without competitors trying to hijack traffic away from a launch effort or website promotion. Comprehension of domain name commerce terms and trading advice can be obtained by participation in online forums and trade shows worldwide

Domain names can be very affordable to collect. The price of any domain name in a dot-com theater of commerce is a range from five to fifteen dollars depending on the registrar, or licensed vendor. Dictionary names are generic domains which are assumed to be salable in any language. But trademark checking and language translation can introduce less risk to these investments. Copyright lawsuits can overturn ownership of established brands and trademarks, even from other countries.

As with every investment idea, financial risk can become a hazard. Domainers should survey the likely market and historic high auctions sales for similar names before investment four figures or more. Another strategy is to invest in keyword domains of emerging technologies, popular hobbies, and occupational or trade product sites which are very specific but offer an advantage to visitors. This might be via a coaching video, an explanatory essay, or images directed at ease of use or performance improvement.

The blueprint for any domain value growth model should be a business plan for launching a website. Many domain owners also refer their domain urls to parked pages for link revenue derived from bulk volumes of visitors.

There is an etiquette for making and withdrawing domain offers, and an accepted community and marketplace for such transactions. Disputes concerning domain name ownership, illegal domain name transfers, copyright violations, trademark jumping, and fraud are governed by accepted policies per the name registrar and web hosting company where a site or domain name is hosted online. Email communications and legal escrow processes can be required for large value domains, and auction companies online dealing in domain name sales charge a percentage fee and a transaction fee for these services.

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25 March 2011 ~ 0 Comments

Shifts In Keyword Density

There is no topic more likely to stir debate in a room crowded with domainers than keyword density. The benefit of topical keyword density, domain keyword relativity, and links with corresponding keyword inclusion is the Holy Grail of all webmasters and domain name professionals. But being the architect of a successful money earning website means mixing it up a little and changing the game plan once in a while. it also gives your readers a new flavor to check out, and you can keep them informed about this change by sending a newsletter to your registration email group.

Existing keyword density should be some thing that varies. One week a webmaster’s content strategy might focus on sports, or technology terms, or current affairs, or recent news events in that subject or topic sector. Prominence of content should vary as well, in bold, italics, source links or titles. Search engines can usually tell if a website is put together by cut and paste methods or whether genuine keystrokes have been effected.

As the content gets refreshed and updated. Content should never be all text, there should be dynamic links, graphics, images, scripts, and other objects to show variation. An all content website is an encyclopedia nobody wants to read or print. But meta tags and keywords used on titles, descriptions, and relative text can inform visitors and enrich keyword density. One well tailored blog post can do the work of three “plain wrap” entries.

Even for given topics, there are variable methods for disseminating content types. There is always another application treatment to consider. For example, for a website concerning parrots, cartoon, illustrations, dot to dot drawings, puzzles, trivia questions, Iphone apps, parrot games and news about parrots can give a broad range of content to what might a very limited topic. Look for where your keyword topic is in the news, and supplement keyword content with news and feature writing regarding those reports.

Shifts in keyword density can occur when momentary focus to a specific attribute or point of the subject matter is pervasive enough to sway the site content density. This is actually a positive signs to search engines, who will index this as concurrent with the same changes at other, higher ranked sites.And new articles with findable keyword titles can assist researchers using title queries at the search engine level to find better information.

The evaluation of keyword density should not happen using only one tool or website. The webmaster should never trust only the resident app. Architects of a content strategy should not use only one authority when researching keyword density at a given website. The search engines’ won’t. The keyword content is the primary mover and shaker of page rank, and without fluctuations the site looks static.

It might be a good idea to change periodically the condition of having RSS content feeds provide data t your site. Changes in keyword density and the sources of content can cause search engine to take notice of your website and check back and refer cached versions to new designs and implementation of outside source news and content. The aggressive webmaster looking for improved placement in search engine results can find new leverage by changing the type, look and feel, and sources of keyword content.

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20 March 2011 ~ 0 Comments

The No. 1 Business Opportunity in Domaining

Whenever I hear someone say “We’re working on the website” or “We haven’t decided which way to go with the domain name”, my domaining ears perk up. The expertise a career domainer can offer someone in this position is priceless. Fending off the domain name purchase is pointless, but so many great sites die in these birth pangs. Witness so many arbitration cases being lost because the domain owner dropped the ball very early in the value creation race. The real way to manufacture a domain sale for profit is the consulting or domain launch process for others.

The growth process for every domainer is different. People of different backgrounds and varying degrees of education and technical background can become domainers almost by accident. But like many businesses, the ability to profit comes from the ability to strike when the iron is hot. Waiting for the client to realize the “now” moment doesn’t work. Domainers need to groom their domain clients into realizing website plans online. Then the income building and profit making can begin.Domain names are not like new clothes, they derive value from use, not disuse.

And for a domainer, hearing the growing pains of a non-web savvy domain prospect is music to their ears. Because the domainer holds the upper hand and can educate the new business owner or operator about the ways their domain can grow as a business tool. Just the incentive to build a site and get a domain into the SEO mix is the impetus that drives the primary marketing effort of any domain name. Every business opportunity that is idling is actually a live business opportunity being strangled to death.

Business people or individual entrepreneurs tend to look for the money before they develop any content. This is a self -circular defeat mechanism, because how can there be affiliate programs, sponsors, microtransactions or paying memberships for a site that doesn’t exist? Building the content is always the most important primary step in building any website. Building a website is the primary component in growing domain value and building traffic statistics. Domainers can execute a site before any plans or agreements for ads or sponsors take place.

The cost of marketing s often overinflated. The reason viral marketing can fall flat is that promoting a website and domain name with little or no application value at the destination is fruitless. Referral traffic can make or break a new site, which is why niche audiences need to overlap. People are looking for things to do. The utmost business model online is to find a need and fill it. Find “x” domain to fit “y end user and create “z” application for the equation.

A huge error many would-be domain entrepreneurs make is anticipating stopgaps and blocks to their success before the intangibles even become defined. A failed imagination counts the hurdles, a strategic thinker calculates the potential for success. But partnering talent and handing off responsibilities makes a delegation opportunity for smart leaders with vision.

Groundbreaking websites weren’t built by individuals who quoted sound reasons for not going ahead with their project. Smart domainers know how to turn the “no” in this sentiment into a “yes”. Nobody ever made a lot of money following someone else’s roadmap. if the entity doesn’t exist, it’s because everyone else is waiting for another entrepreneur to cross the finish line to have a reason to start the race. Smart players get coaching advice, successful winners work with expert trainers, and ultimately, the best domainers go where they are needed the most, in development cycles stalled in doubt.

Even flawed organizations are kept alive by the quality of the strengths of the key players. Knowing when to attach advanced talent and utilize resources for advancing agenda items can’t be done if all planning is forestalled by anticipatory question that circle the drain powered by doubt and hesitation. Faint heart never won the day. Certainly not in domaining, anyway.

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15 March 2011 ~ 2 Comments

Domain Morphology Methods

So there’s a website name you want to buy a domain for, or an idea you have for a company you want to start. The web hosting purchase for the idea and domain name usually requires an associated domain name for the enterprise. Coming up with these for other names and keywords can be easy. When it’s your personal project conceiving a domain can be harder. Word morphology can help.

Domainers have this happen sometimes. You always have great ideas about domain names but under pressure to come up with one right away, your mind goes blank. We call this domainer’s block.

Here are some tips and techniques to form a domain name from your idea or concept and some keyword alternators that can help domain morphology work for you. Be aware that each tier of these tips forms its own domain name market niche, and there are domainers who deal only in names with those specific keywords involved. In this case consider if buying the name you really want isn’t worth the price, and make an offer.

1. Cutesy names

I want to say a word about cutesy names because sometimes they do work. Other domainers may simply term them 5-character names or short domains (because of very short length of the domain word). Bitsy, anything -hoo.com, -gold- and others will occur to you as you try to think up the right one. But other formative names can be considered cute, such as “scout”, Mr-(whatever), and My-(noun/keyword).com.

2.Store Names

I call these names store names but they are essentially any name that indicates to a SERP bot or search engine that shopping is possible. A lot of people go shopping online. They do their browsing online, their information gathering online, and they do their fact checking online. They look for deals online and they want to shop. Look at the basic keywords of your idea. Play around with them. Insert them into the following word endings, such as -shop, -store, -hut, -house, etc.

3. Rhyming Names

Rhyming names can best be exemplified by Froogle, a budget spinoff of Google.com. This was supposed to be a shopping portal for low budget products with bargain prices, associated with (you guessed it) Google. If your name rhymes with a popular website, getting people to remember your website name might be made much much easier. Rhyme slang is very catchy and cool, and looks good in a logo. The memory and verbal elements of a name with verbal slang can have a lot going for them.

4. Forum Names

The names that indicate a bulletin board site online are fairly straightforward. As an example, we can use the keyword “morph” with other names to make a easy to remember and short easily typed in domain url.

Chat, speak, talk, quick, bb, cafe, and forum are the key words to attach to your idea words to make a new domain. In the domain morphology drill, these keywords plus domain word parts form domain names that in our example would be morphchat.com, morphspeak.com, morphtalk.com, morphquick.com, morphbb.com, morphcafe.com, and morphforum.com. (I do not own these names).

Obviously, some sound better and work better than others. Remember to save time by using a registrar that suggest available keyword domain combinations directly from the search result. Domain keywords such as babble, buzz, and chew can also work but may not always have as broad an appeal as the first group. In our example, these would be morphbabble.com, morphbuzz.com, ad morphchew.com. Morphbuzz.com could be a cute blog name.

5. THE names

    The

names can be phunny to talk about because you need to make sure the articulation goes in the “the”. The use of “the” in forming a domain name principally occurs when the user is trying to establish an air of authority, especially if the site in question is a blog. The word

    the

attached to anything makes it seem like an authority.

Remember also to check if there is a trademark or copyright on the name you form before you buy it and spend time and money and media resources and effort promoting the name. You might be doing the work for someone else. This type of name is best used when you really really love the name but it’s taken and you’d like to start out with as close to most desired domain possible.

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13 March 2011 ~ 6 Comments

Domaining on a Plane

OK, so you’re getting on the plane and they bump you to first class, and you find yourself sitting next to the game changer of all time in the finance/media/Internet industry. Now is the time for thinking on your feet and getting lightning to strike. One problem: You forget to get through all those domain industry books sitting on your shelf in the office. How can you talk about the Internet unless yo are up to speed on the latest workings?

You better word up, or you’ll get tossed back to coach. You’re going to need some talking points. You couldn’t get a meeting with this person if you tried, and it’s by slim chance they are flying commercial.

If you can package your good idea for a website app, domain, and service into an elevator pitch delivery over fluffy pillows and extended armrests, you could talking angel investor or IPO after hitting the altitude. Here is a quick cheat sheet to reference to make sure you don’t miss $25,000 to $250,000 of investment capital by using the wrong word. Get your terms straight in 5 minutes of cribbing in the cab.

1. Domain Parking

Domain names were originally only purchased if an individual or a company had an idea for a website or a company. This was a natural response to the birth of the Internet. Seekers of copyright protection and preservation of trademark rights hunted their domain names right away, mostly in the dotcom markets. Many lawsuits resulted from this. Trespassers on another person or company’s domain name was called squatting, and domain squatters made a lot of profit before the laws and legalities got ironed out.

Some feared there was a finite limit to what domains could be offered. But as it happened, facility with the Internet and currency markets prompted exploitation of a domain name as an investment. Web hosting companies that furnish web space online for website quickly got into the act. They offer partnership and bonus incentives that allow the registrar or web host to position their own ads and content on a parking page. This offends website purists, who think all domains should resolve to a site.

2. The URL

The URL is the actual website address, the Uniform Resource Locator, tells browsers where to go to find the pertinent files. These files are online at the web hosting company. The content of thee files is organized by a webmaster. The files are composed of HTML and PhP scripts. HTML 5 is the emerging published standard of global web authoring.

3. Domain TLD’s

The suffix that comes after the domain name text and the period or country code delimitor. These started out as a very limited domain name offering model and was usually restricted to businesses doing business in the same countries as the ccTLD, or country code TLD. many Internet speculators transformed extant country TLDS for promotional and marketing reasons, having bought the rights to do so from the countries and governments. The most important value is usually assigned for any domain name to the TLD, the top level domain. But emerging markets in other codes, such as .co, .me, .mobi, and others sparked splinter markets in domaining.

4. Dot X-X-X

This issue of the adult porn domain subTLD as a Top Level Domain is a big issue in the world of domaining. While some investors believe it will be the same kind of market, other speculators question the viability of a intersection of domaining with the adult pornography r adult commerce markets. Adult sites are generally moneymakers for the webmasters, but the ethics and moral fiber of such caliber of industry partners makes some domainers squeamish.

5. ICANN

ICANN is the big bad boogeyman of the domain industry. Formed in the early stages of 1994-1996-1998 and operating in varying stages of effectiveness and actual authority, ICANN has grown to be a problematic and overly bureaucratic thorn in the sides of many domain namers. This body is made up of officials who govern discussions of commerce online that become legal global domain business practices. The domaining body of investors, traders, and businesses dealing in domain sales and hosting operate in accord with this body.

6. GoDaddy

Robert (Bob) Parsons is either a harmless blowhard, a brilliant media icon for domaining, or the General manager of the FORD/GM/American Motors of the Internet. Overly complicated, possible profitable, originators of countless schemes, programs, and ad campaigns, Godaddy is a domain industry emblem of how public relations, self-promotion, and Internet commerce merge. GoDaddy currently leads the market in domains sales, a hefty percentage of which are renewals and coupon code actuated.

7. WIPO

In the new climate if increasingly strident legal attacks for trademark rights and copyright preservation,WIPO is setting the arbitration standard for disputed domain names. The complex branding. marketing and promotion practices worldwide now play an important role in evaluating whether an individual or company has exploited the legally registered copyright or trademark of another legal party.

8. UDRP

This is also the way that disputed domain cases are handed, via an UDRP lawsuits. The WIPO arbitration is generally where the court will award the final word on the verdict.

9. SEO

Search Engine Optimization is the most hyped, over used term in the English language. When monetizing a domain, a owner or webmaster will attach dollar values to web traffic. These are measured via clicks, clicks into the website, or hits from links on other websites. SEO value heightens a domains name’s value. Domain value estimation sites litter the web, but very few of them actually cement a domain’s value.

10. SEDO

The ranking domain auction house, SEDO is an index of where a domain stands. SEDO operates as a main clearinghouse for domains under every TLD. Few TLDs are exotic and sold elsewhere online. ICANN licenses some registrars to sell CTLD’s exclusively. Domains sell as a droplisted (expired) name, or from negotiations from an active domain auction, or an offer to buy or sell domains.

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