Domain Owl

Buying travel domains is an acquired taste in domaining careers that demands a certain hard driving point of view about domain name investment. But when you are traveling it’s the perfect time to assess whether or not that city has adequate website coverage. On the ground line of sight estimations about what information web seekers and search result finders want will be visible immediately.

Travel domains are domain names that correspond to content involving certain niches of geographical destinations or advice or travel fares and routes of certain intended demographics. Train trips, bus rides, city attractions, and restaurant reviews make the grade for topical and SEO friendly content. A local writer or native content contributor usually has the edge on any other researched writing, plus tips for local travel and buzz.

Travel searchers want to know what to do when they walk out of the hotel, what is the best and most fun thing to do or where to go to, and how is the best way to get there.  Yet often travelers are guided by available material from a hotel room or lobby brochure, which has been provisioned by advertising and licensing agreements. The visitors want to have a good time, they don’t want to drill down into fact checking.

It is surprising how many cities have geographical place names exactly corresponding to the municipality name, yet have little actual appeal to either the people that live there or the people that travel there. This is because many webmasters design a site that is unfriendly to the actual user yet pencils out in an academic or monetized site plan. The site may bring traffic, but may not be usable enough to go viral.

The usability of a site is related to its discoverability. The users of a good travel resource will be much more likely to convey the url to others on the plane, in the lobby, in the travel bureau or in the office. The types of details can range from movie showtime availability to driving time to local kid’s attractions. But some of these things can be populated by search results and RSS feeds.

Sometimes the travelers wants better data. They might want to know the best local place for gravy fries, a hot towel with a haircut, or a massage. But opening the hotel menu sometimes gives a queer slant on the blocks away restaurants and venues. Even someone staying in their own city might look askance at the offerings placed at the desktop of every guest’s room. Travel sites solve this problem.

Links can help provide quick reviews of the local offerings, especially when the hotel has free internet service. Sometimes just asking the concierge can yield some good results about weather, driving conditions, medical facilities, childcare, salons and more. Sometimes travelers are looking for niche dining and attractions to tell the folks about, and sometimes they want familiar branch locations of places they know without risk.

Making a viable travel domain site should include something no other sites   for that destination has. Local bus lines, museums within walking distance, hot or cold weather specialty venues might be of some interest. Travel makes people a little more open minded about how they spend time. People who might never go bowling or ice skating might get the urge by seeing a feature ad on a prurient website.

Promoting SEO for your travel domain may mean getting quoted and twittered about your updated content. People like to mention where they got their information when they blog about travel or vacation antics.  The article sites that allow links back can drive inbound link metrics up, and the outbound links can belong to local businesses and sites under review.

One of the most frustrating things to see happen when a travel domain is under development is the profit-colored glasses take over intuitive site design. Travel sites are really about content, they aren’t meant to compete with game sites or shopping portals. By allowing potential visitors to the travel destination to get a peek at what’s waiting for them, they will come to the well again and again.

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Domain name careers can scare off some of the newbie domainers because they sense  a ton of hard money has to funnel into those bursting domain portfolios. Those domain names took time to buy and resources to amass. Many domainers started small. And some concentrated  effort has been done buying and selling names  instead of developing core competencies in domain services.

But getting in on the ground floor of a career with website developers and name owners is the most available free occupation opportunity and career education online. Here are some ways to earn money in the domain space without ever owning a domain name. The domain world is one where the ramp up to any point in the compass to profit starts on its own tilt.

1. Template Maker

For every open source application or freeware website type, each website owner or blogger wants a custom look for their template. The template is the group of files that organizes and projects the two dimensional look of the site. Because the application is open source, every like programmer will have a site that looks exactly the same. Templates can work on standard or custom designs and releases.

The scope of freedom to create a template is limitless. Downloads can be conveyed from a portal website free, fees charged for bulk access, custom design purchased, or donation-request vended basis. The designer can decide how much they want to charge for each. Sometimes a design is a feature a domain owner will invest more money in to make the site experience better.

2. Content Writer

Minisites and content articles are the development manna in answer to a domainer’s prayers. A college student, retired person, senior citizen or housewife could make 5 templates a day for a minisite and rework the keywords later. A minisite is an HTML file with areas of text added in. The density of repetition of certain key words serves search engine result dynamics, or SEO.

Article writers can earn page view money at Associated Content, Triond and other websites. Sites like Helium encourage a social network approach to writing earnings. Constant-Content orders work from selected writers. No college degree or topic restraints are resent. Writers can speak to the topics they are most qualified to author on or research new material and publish it.

3. Graphics Designer

Along with a logo and banner, most new websites will want avatars or iconic symbols to enhance their visual website brand in color. Devising a background image or set of icons for a website can be a creative outlet for many people just starting out in website illustration. Often a standard size for each application type has the same specifications, which allows for uniform fit in graphic design for websites.

Introduction to graphic design can be self taught. Online courses and college training classes are available now. Many free and basis graphics programs are available for download online. Resizing and recoloring many types of the same images in a class or category can provide some webmasters with choices when laying out their site.

4. Link Building

Link Building and site url promotion is one of the fastest developing careers online. Cementing search engine relevance of a site by planting posts with link backs and track backs all over the Internet takes time and skill. Knowing which highly SEO rated web directories can help a site get boosted to its highest optimized result is a knowledge few can claim. Doing this quickly for best results makes an online professional shine.

5. Site Marketing Guru

Organizing all of the above services from start to finish for a domain name is a business in and of itself. Writing press releases, finding new members, signing up for affiliates and publicizing the website for a given domain name is a full time job just for one name. And many domain name portfolio owners need to get active marketing for multiple domain names they want to promote.

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A domain is an important first step to a small business communications campaign that will make public hours of availability, types of available operations, product and services quality, and pricing. But the domain can only accrue in value if the material attached to the domain url online brings a viewer or visitor experience users enjoy. The small business blogger can build domain value while attending to business marketing responsibilities.

Choose a good domain name for your blog. This will be on the business card, the FaceBook page, and on your email address. The numbers behind the main directory file folder tag aren’t really going to work here. The small business domain name will serve to promote and brand the business while becoming a domaining “verb” your clients and customers can use.  You can do business your own way. Just let browsers get a handle on it.

Start your blog entries modest. Get in the hang of submitting about 250 words a day about your developing business, wishes for the future, plans to specialize, or customer focus ideas. Slowly expand these entries with product definitions, business projections, industry statements, and opinions. Utilize added keywords or complementary keywords and phrases that augment domain value through SEO techniques.

Blogging about starting the business, getting the facility together, and/or just siting the new business make viable commencement blog entries. Using photos and video clips can demonstrate your communication style and accessibility to wandering shoppers. Usually the visitor’s eye falls on the index page column and main headline. Arrange website features  that define the domain small business concept with graphics and related content,

Make sure your theme takes a back seat to the content and does not present contrasting elements. A zen garden or sporty racetrack may seem cool when shopping for blog templates, but it will make a hash of a landing page presentation with your articles about crafting custom seat covers. By occasionally substituting seasonal colors in the style sheet, the website can appear fresh without detracting from the blog.

Going shopping for a used domain name can be fun and very affordable. many good ideas that other people have had can become your good idea anew. And used domain named have one time traffic links and indicators somewhere out there on the web that may bring new visitors to your site. Making new visitors part of the conversation expands the reach of your blog outward. This rewrites the possibilities when it comes to referral traffic.

Keywords that correspond to your business, industry or materials keep the topicality relevant. Don’t try to brand your business with a hobby domain name subfolder. Pay attention to how urls will look in the address bar and scan. People will want to type the new name in and check your site out. Nobody is buying custom made blinds from warcraftblob/work/9723/home.doc. But http://www.funwindows/index.asp is a winner.

But having a website that is a blog isn’t always as simple as some new domainers or bloggers think it is. The core effort each day should be contributing fresh material to the blog and adding timed future publications to mature as scheduled. The three ring circus feeling begins when link building, seo optimization, and ads and site composition start to compete for the webmaster’s time.

If a web researcher finds your blog through a search engine result, they may check the home page to see what’s going on currently. Make sure something is there, nothing says “go away” as much as an abandoned blog. Alt tags and text density make the site visitors relevant.  A reader can bookmark a page for later review for how-to advice, installation lessons, product model technical reviews, and more. Giving the reader something to do is key.

The small business blogger can work their information management into the blog.  Explaining why certain products come the way they do or reporting changes in the business model can showcase the situation later for their records. The small business owner can use their personal brand of web citizen journalism to make their case why their product or service should be the one shopper choose.

Collecting queries can show the business manager what information needs to be on their site. Signups for special offers and coupons can demonstrate price sensitivity for certain services. Limited time changes can be Twittered for custom convenience. And trolling the geo stats to see where the demand is coming from can steer a new domain owner to a more productive clicks and mortar small business marketing campaign every time.

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The major focus of any webmaster effort in uploading content is creating discoverability from other website searches, search engine queries, connecting keywords and article links, and indexing material on the site to easily scannable listings browsers can sift through. The challenge comes in finding new ways to add content and keep the reader interested while earning SEO credibility at the same time.

SEO wasn’t built in a day, but many websites have been. And it shows. Some sites full of text never become even an SEO glimmer in the distance, thanks to sloppy site planning, ellipsis of the site plan function, aging content and unoriginal content submissions. A plain looking subject based site might have a page rank much higher than its flashy appearing neighbor.

The ability of the random user online to find your site and the related content regarding set of words or keywords is discoverability. Basic formatting and content submitting practices can enable better and better discoverability promoting articles. Search readability and keyword density before submitting. Make sure source links are embedded correctly. Submit items and updated site plans to search engines regularly.

1. Search for updated and relevant subject articles.

Review these articles after scanning. look for source material to investigate and review. Submit a partial lead in teaser of original article content with a link to the full text source. Post the name or publication title of the source and the date. Remove or archive older material. Writing an introduction orients the site visitor to what content the article contains.

2. Instill a ‘pedia” Resources

Create an information archive of chronologically listed articles and content abstracts written by you. WikiPedia is a member authored archive of dictionary and encyclopedia mimetic data entries which are by no means the last word, completely bias-free, or always updated. Building an independent data source that is better than the Wikipedia entry for the subject matter is a very good way to get SEO traction and search inquiry redundancy.

3. Scan Publications

Look for upcoming article features in the “Coming Soon” or next issue agenda. These can be investigated and reported now and create updated and current discoverability at your site. Scan for research completion, new product announcements, education and publication news. New websites and new magazines arr erupting every day. Get readers the skinny on the newest resources, indexes, link directories, blogs and books.

4. Sift the RSS Feeds

All RSS feeds are not created equal. Look for RSS feeds with consistently new content, freshly updated entries, and original source material. make sure the balance of the site is greater than three quarters fresh and original articles and content in scale to RSS feed material. Try not to mimic RSS feed material coming form the same sources. If every RSS feed content stream channels the same 5 topical or industry subject blogs, the content will not SEO index as well.

5. Sign up for Press Releases

Websites like museums, publications, organizations and research and other sites have mailing lists and RSS feeds and press release media churning out relevant content all the time. Sign up for these newsletters and review them for new stories and content you don’t have yet on your site. A website churning out press releases sends the same resource on every topic.

Author your own press release for any independent media or topical information archive. Web users who want a quick primer instead of a formal dictionary listing will be more comfortable using your site for coaching, research, and background support for keyword terms and usage. A site about one topic is meant to bring diverse media and data together.

6. Raid the Web Links Directories

Find relevant sites for content articles and news of your topic and bookmark them. Visit and weed out the ad filled click grabbing sites form the intuitive, accessible eays to read ones. Rank the web directories as a feature of your own site directory of links. Find ways to rank of respond to the websites that readers can use to optimize their searches for quality information.

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One of the most overlooked sales tools for website traffic is the direct micro-marketing campaign. Yet many company owners and domain investors will say only bulk tools and promotional methods will work for their domain. Many site owners completely ignore the domain marketing functionality and focus on the site,as if the two were separate entities. They are, but not where SEO is concerned.

For the website designer and site author, the goal is the same: to communicate the core message to the target demographic, multiple target markets, or a broad expanse of the Internet browsing public. This should be done with an amplitude to impact as many media types as possible. Your website message could find its way into a blog entry, a review, a magazine article, a research paper, a book, or even legal documents.

Surgical website marketing involves traditional sales aspects like qualifying a lead and preparing marketing material fashioned for that lead. A qualified lead in url marketing is a website with a page rank equal or above yours and with keywords and domain name associations consistent with at least some of your website domain name and keywords. Congruent ‘vibes” from that other website or site author will likewise help migrate readers and new fans.

Domain marketing leads can come from author email addresses, domain name registrar data, forum username or member profiles, and social network contacts. These can be gathered in lists for future use. Traversing the forums of any topic will yield multiple email addresses for this purpose. Since most people put a link to their website in their signature, if the email is not in their profile lookup the domain name owner via WHOIS and add the email address to your chosen list.

The idea is not to write spam but purpose built cover letters expressing consideration and appreciation for the reader’s time and contributions. Everybody wants to get an email praising their observations or astute writing, or cheering them on in their chosen cause. Some writers and website contributors live to discover new sites to add to their web link directory. Some just like a personal heads-up on new sites dear to the causes close to their heart.

Site owners and webmasters will make good email lists for selling the domain or notifying of new feeds or articles. Contributors might be open to guest blogs.  Inviting a few new writers to review your site gives you topical new contnt material and a new user base for fresh clicks. Contributors to a site will likely energize their own social network to look it over.

The art of conversation dead, and this a boon to many site authors and webmasters. New websites and their content give people something to talk about over lunch, during dinner, and while commercials last. if the domain name is catchy and easy to remember, they’ll be able to recall it and share it with a fast food dinner party. Three people will overhear this. They’ll tell five people. And so on. And so on.

One of the best emails I got recently spurring me to click and visit was one form Gary Vaynerchuk of WineLibraryTV.com. The apology to take 5 minutes of my time was in the subject line. The departure from the spam motif was obvious.Vaynerchuk has a formidable fanbase he can tap at any time, and he did so surgically. Receivers of these emails like me clicked and took due note.

The Vaynerchuk email was a lesson in marketing restraint. This was practically the only email message I had ever got, versus the daily run of some idiot sites that can’t suppress anything and stuff your inbox with spam. Vaynerchuk’s content is so appealing he is almost known for his branding and Internet savvy before his liquor and wine business success.

Looking for likely users and visitors online for surgical domain marketing is less flashy than bulk promotion tools and webcasts, but can drill down to more precise user feedback and site participation. Surgical email campaigns for site and domain promotion will consume time and resources, but so will bulk spam thrown out into the online universe. There are many different ways to scrape likely user data online, each webmaster must decide their own ethical line in the sand.

Mining data from career and job hunting databases is risky. The possibility is very strong that the recipient is no longer in that line of work and your email could alienate them. Look and see if they have left the site or forum. Review the date of the last entry and check to see whether they still participate in online discussions. Discount claims that every entry is recent. Make sure active prospects are the focus of any marketing campaign.

Regardless of the mining venue chosen, the email and surgical marketing campaign for any site will leave the recipient feeling special and want to return the favor by visiting the website.  Online promotion of a website or domain name involves personal and consistent follow through via email or marketing efforts to accomplish target impact.

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Getting a blog launched takes time and effort. But usually by the time a domain gets a series of chronological entries up and behind it, the webmaster or chief blogger loses interest and the new additions die away. This is why SEO researchers get stranded at forgotten blogs and websites that haven’t been updated for months or years. But SEO is what bloggers must keep doing to get noticed and attract new readers.

Methods to a better blog might just be a bracing checklist away. When the initial zest to write reams and reams of opinionated content start to pall, responsible bloggers and competent webmasters buck up. Use a different strategy every day to change things up for your SEO discoverability. Just reworking the responses and presentation of many of the below items can form the basis of a complete blog post or article.

1. Check the News

Every morning or at night check the news related to the key technologies or subjects related to your blog. Google the words or devices, subject words and “news”. The news articles approved by media outlets can give only the bare bones sketch of important news events, often written by editors who may not know as much as a webmaster or site owner about the topic or the principals involved.

Put some ballast in the tanks and report a more robust news story, and search engines and other webmasters will find your content and check back. Do some searches on your own and come up with supplemental material the news editors or reporters couldn’t be bothered to add. Deadline news writers for print and web media are seldom as up to date as the blogs and sites that follow the individuals or event concerned.

2. Slurp the Feeds

RSS news feeds often contain hastily rewritten or cribbed text content grabbed form press releases and other sources. RSS feeds are made to be fed to eager listeners while they drive to work, jog or do their chores. But a more in-depth treatment of the news article with additional information, expanded details and more sources amplifies the content.

News feeds were designed to populate sites with content that mirrored the topics and subject matter to a limited extent. But with the extent to which news feeds are utilized for templates and minisites, they may have lost a great deal of SEO value for site discoverability. Include the dates and times in the top of your posts so readers can check the timeliness of the reports before they read.

3. Browse the Forums

Forums are an excellent investigative source of how the herd who pays attention to any one type of blog subject will move. Does everyone want the next level development, or do they want things to stay the way they are? Why do some users feel one way and others encourage another point of view? Forums are touchstones where new ideas and groundswell support for a movement can happen in a flash.

Forums rise and fall dependent on their user shifts. See what types of users are moving in new directions. See what the savviest users are saying and take a bead on the conventional wisdom. See the places they talk about online where they get news and information. Those are road maps for sites to go to learn more about your topics and keyword article material.

4. Do the Rewrite Right

Rewrites that are repurposed jumbles of meaningless text don’t benefit anyone, certainly not the SEO value of the site. Webmasters who get fooled by these approaches often wait for search engine results and discoverability that never happens. Rewrites with fresh information and modern points of view appeal to readers trying to get a grip on the snapshot view of the topic.

But often magazines and journals have extremely outdated findings and conclusions. Writing an updated treatment of such an article bears the stamp of web journalism because it allows an online reader to see the history of a topic and its new directions at the same time. The SEO value moves downstream to the new sources of data on the subject, and upstream to the links that forged the progress the text articulates.

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As a daily chore of one of my many blog domains, I tune in daily to see what comments and feedback my daily posts receive. I tend to refer to the Akismet pie chart regarding the integrity of the comments and whether or not they are spam. And since this domain blog concerns savvy domainers and link promoters, I would like to offer some constructive advice about seeding domain links in the comment field as a promotional tool.

The whole point of attracting comments to a blog or site is to generate reaction and stimulate thought. Many domainers use the opportunity to promote their chosen domain by leaving a link, yet they do sometimes in a manner designed to render their entry a deletion. This would seem contrary to the goal of intended link inclusion. Here are a few tips to remember when submitting intended links for traffic and referral indexing.

1. Niche Out

If you are going to promote a niche domains, post it at other niche domain blogs or sites. These forums will be much stickier attractors than a different subject and keyword based site no matter how many links you generate. Work with your keywords and find massively visited sites likely to get a breakdown of the total traffic. This part, totaled from hundreds of sites, can be the growth of a huge fanbase.

2. Number Up

One day’s link building and seed campaigning won’t get the job done. A thorough and systematic saturation of a category of sites with matching keywords to your site’s will be the goal. A growing numerical measurement of links should be the target data object. Alexa.com is a good way to map this. Record your site’s Alexa.com referrer site growth by day. With a steady campaign of submittals, the bots should be grinding the metrics in your favor.

3. Stay Relevant

It must be the case that too many bloggers simply bulk approve all their comments or don’t know how to employ the Akismet tool. But a serious blogger will weed through the spam and kill what does not belong. That is why I am surprised when surfing my blog comments on a domain blog to see so many unrelated urls promoted.  If it doesn’t help the webmaster or the poster, why would it feasibly get approved? And why post a completely unrelated question about anything there? Wasted effort that will get deleted.

A travel domain, mixed with a posted Hotmail address alias, with a comment about a topic unrelated to either is not exactly SEO fodder. The goal is to seed the blog field with as many acceptable (and preferable) comments as possible. These will get the destination blog noticed by the search engines, for the right reasons, in turn promoting better ranking for SEO results. This will putatively drive hits to the seeded link.

4. Spin a Page of Web Links

Web Links functions to show all the compass points of an individual webmaster’s personality. Political discussion might sit side by side with cartoons. Action movies might sit side by side with a religious affiliation. These links can make a ‘professional” site look more personalized and less coldly prone to sheer traffic tricks. Individualized site factors like this make a visitor remember the site as more unique.

5. Get Personal

I have heard so many fellow webmasters and bloggers display pride in their sites and blogs, yet very few of them will engage on a 1-to-1 basis in forums or video wars on YouTube. Video responses on YouTube channel fan specific traffic to specialized entertainment product. This is exactly the audience your website wants, recreational hits with no preplanned purpose to their clicking. Providers of online entertainment like video, music, humor, satire, or commentary generate a cultural following on the Internet.

Instead of spending all day writing blog posts, feature your best posts on the front page of your site and spend the rest of the day campaigning for visits. Get into discussions on forums online and generate respect for your usership. These will be the type of visitors bookmarking your age and passing the link along. Link new memberships with fun avatars and lively posts so browsing users ever after will take notice of you.  They’ll see your link and wonder what the site of such a person could be like.

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Domain names live in a state of optional value. They depend on the current state of a website pertaining to that url or a future site built by the domain owner, a webmaster, a site editor, or some programming guru. Domainers have learned by now to skip all the shortcuts, tricks and ladders to get visitor traffic and develop any domain name to its fullest content driven potential.

The best type of website to make right now is one that provides content, resources or ideas that other sites can use. Many webmasters put up sites without access to the content making talent or blog writing skills such sites require. Producing content today for online publication is the equivalent of encyclopedia publishing sixty years ago. But the turnover in its being refreshed is measured in milliseconds.

The gimmick of online site architecture is to give the people what they want. Making a web site people want would seem obvious. Make a portal or destination online that provides a fact sheet, source, how-to crib, problem solution or unique resource, and let people know how they can find it. Articles with a fresh perspective, satiric slant, sarcastic wit or in-depth analysis “sell” online.

RSS feeds prowl for distinctly sticky content with eyeball traction. Yet all too often webmasters and domainers with a new domain name acquisition come running, clutching plans for a wannabe site nobody needs. They stuff the landing page with ads, tapping their fingers until the Google and affiliate wealth rolls in. They blister the blogs with irrelevant and nonsensical comments destined to be dumped as spam. They expect something from nothing.

Some site editors use site plan models of sites that don’t apply to their content or subject . Some project managers for the website use a software that doesn’t suit the data type or discoverability of that content type. Some webmasters make outsize graphics and logos that dominate a site’s front page and bury the lead content under a scrolldown that will never happen.

Why work to make new sites with no original content at all? The energy coming from the Internet is that subject matter of all types in accessible language is available to anyone. Worried about medical symptoms and think it might be mesothelioma? Look it up. Trying to install that wall corner bracket mount of HDTV? Look up the YouTube before you screw it up.  Thinking about what kind of prom dress is in this year? Search online to get the last word.

People are now accustomed to using the Internet for information, advice, counseling, social contact, communication, and instruction. That is a lot of authority to hand to a second generation website architecture and cram it with ads and expect people to drop by and pay attention. But some of the most avidly visited sites provide help and shortcuts people want.

The websites for gaming cheats and keystroke cribs and video game information and “quest” data are a terrific example. The information, like in a computer manual, television circuit diagram, warranty brochure, or “Dummies” book, is  supplied in shorthand for brief reference. The main information, for example,  is at the game site. But all the users (game players) want to plow through the gobbledygook and get to the action.

Online site browsers are such “game players”. They want to visit the quickest site for their chosen item and close the circle of question and answer the fastest. But even a quick Google search can yield thousands of search  results that puzzle them. Why do so many sites get reported as results that have nothing to do with what they typed in? This is the SEO wrangle webmasters must conquer through critical application of content, keyword, tags, and search terms.

Writing for other website publications, broadly keyword tagged with subject and categorical application, can make thousands of webmasters a day flock to your site. RSS feeds and visiting browsers can make or break a site by their absence or presence. Participation and promotion of a site’s main message seeds from there. But the stamp of originality and competent authorship must be present.

The marketing needed to launch a website can take several traditional avenues that have been imitated online. Viral “friends and family” promotion of a website taps one network. Social network sites’ promotion of a site and its purpose taps another network. Providing content for RSS feeds for other webmasters infuses another network of potential site visitors. Professional site listings and links also contribute to exploratory traffic.

One javelin into this new user base is the involvement of site content with promotion via social network sites. These sites, like Twitter, Google, MySpace, Facebook, and others derive from assembled pieces of other sites published daily. When the content material is tagged by category and subject, new readers can investigate easily. Such sites demand fresh content all the time.

Webmasters building websites from a pure profit perspective need to evaluate their raison d’etre and provide more than just one more streaming Google ad-based url. They need to research the competition, provide a unique assembly of information or solution data, compose it attractively and program it to work easily and visually for effective visitation online. Then link it up.

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Blogging is a competitive sport. The incidence of keywords, the heightened density of certain terms and concepts to breach the walls of SEO fortitude, and the ongoing challenge to keep material fresh and readable despite these drivers are the road rules of the domain blog today. Affiliate ads are like team sponsors. The finish line is the Adsense result, the traffic metrics, and PPC values earned.

But even the most talented blogger can test their optimizing talent by asking a few pointed questions about their daily output content. Blogging can be very easy with simple repetition of key concepts and repetitive completion of SEO practices added in. But even the best blogging intentions fail. As days and months pass, promotion reminders fade and key optimizing options are wasted.

The main rule of blogging? Always Be Optimizing.

1. Optimize Your Domain Marketing

One sneaky approach to marketing a blog online is to promote  anterior services and use the blog site to garner approval or evaluation of service quality.  A domain site can’t rise in value if it isn’t seen. If you are signed up at Guru.com, oDesk.com, or ELance.com, there is a place to link up your proven material and related portfolio of work.

This drives traffic and incites useful feedback.  Reaction can help assist the blogger in choosing which domains to spend more effort promoting.  Even if you never get any contracted work at these sites, marketing your services will earn you dozens of traffic pageviews you would otherwise never experience. That data is useful when analyzing upstream and downstream clickthrough behavior.

2. Optimize Your Email

Domain names allow for creativity. To paraphrase the famous words of Walt Disney: if you can reg it, you can do it.  Inventing domain names is the ultimate in out-of-the-box business product creation.No limit exists except your own taste and your own ability to sketch a likely rationale for the name as a website, portal, directory or marketing hub.

If you’ve done some clever thinking about your domain name and made a crafty yet appealing email address name, get going sending out batches of invitations to check out your site.  Many might bite, just to see what’s behind  your domain and that intriguing email address. One clever email logline and  someone might zap a click onto your emailed newsletter or marketing campaign message just scan the site and not miss something valuable.

3. Optimize Your Exterior Strategy

One of the greatest options available to aggressively marketing domainers is the supplemental domain marketing services offered on boards and custom domain promotion sites. Outside the blog website link promotion is critical to SEO discoverability. Exterior link making and article seeding with reference links back to the target site are necessary, yet so many domainers ignore this method of site promotion.

4. Optimize Your Blog Time

Not every day is going to be a day when the webmaster of a blog can write at optimum skill. Some days the blog well is simply dry. These are good days to have an article template, tickler file, and prose or text content template at the ready. This “Mixmaster” approach has been done well and done poorly, and many domainers know when they stumble upon a site full of blind-text blandness with no information forthcoming at all.

Fix one day to post an RSS feed blog entry with a few critical comments and suggestions. Next day is a content writing day, and the day after that can be a site review day.  Roll over the schedule and take the pressure off.  Roll the content production forward one day and let the “break” inspire better text writing. Review text entries for pertinent links to include.

5. Check Your Work

Go to sites like Google, Associated Content, Facebook, MySpace, Squidoo, Helium, Triond, About.com, and others. Use the search bar and execute a query for your website name and/or url.  A Google result should have at least 4 pages of results with exactly your url or link to show.

The SEO results not there? Get cracking and ADD SOMETHING.

Sign up for AC and add articles. Submit material to About.com and other content and text publishing sites using site links as sources. Start a Squidoo lens and create a entry at Helium so centered on a  topic from your site it will never be bettered. This is when having material of all types inside your blog entries is of value. And the Optimizing motif will be reinforced with every search query.

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