Blog Names Examined
The blog domain triggers a dilemma for domainers everywhere. Blogging is not for everyone, and many eager new bloggers make this uneasy discovery after too many late nights and scraping the bottom of the barrel to complete one post. But for every domainer I know looking to unload some names for a profit, very few have mined the “domains wanted’ areas of the likely domain name forums.
The domains wanted and domains for sale forums are of critical importance to any newby domainer. Every domain forum worth its salt will have these areas and have them actively posting hourly. They show what the market is like for someone who has a portfolio of names to sell at the right time for the right price. One way to maintain and build value in a blog domain is to set it up and use to fruitful effect.
The domain name buyer and reseller must gauge the interest and buying arena of any blog name they have. Yet so many domainers buy blog names in bulk, refuse to develop them, and ten cry foul when an easy resale doesn’t hove into view. The target buyer will not appear like the Ghost of Christmas Past. They need to be cultivated, marketed to, and campaigned. Bloggers are customers too.
Bloggers need to see how they can use their new domain as an email tool. they need to see what it might look like on Facebook. Blog name buyers may never have had any of their named Tweeted before. It’s a heady thing to feel successful online, and marketing using social networks in today’s online e-commerce village does the trick. A new blog domains could be a useful tool for promoting of their extant domains, or some of their private and personal enterprises as well.
A savvy domainer faces the issue every day: keep the horses in the stable or make them earn their apples and carrots? The smart domainer will use the blog domain to further the career of their other domain names or decide to try and establish it as a marketplace for goods and services. But blogs today are lookup sources of information. Original content that is readable and unique should earn page views and enhance site discoverability.
SEO value comes from one blogger realizing something is left out of the discussion somewhere else and employing keyword density and meta tags to let other potential readers know where the data is. Or the domainer could just market the traffic data to other name owners and resell the name due to the sales appeal of the traffic and clicks. Hybrid hosting makes this possible in volume easily.
The blog domain was a promotional tool from the start, a website that was easy to build and accessible to change. This concept was part of the blog apparatus from the beginning.Even now domainers who have a lot to say suffer under perceptions that somehow their words aren’t “good enough” for a blog or that they “can’t write”. This was what audio voice recognition software was designed for.
But many domain owners quail at blogging. They believe only a ‘true” writer can blog. Very few people originally looking for an emotional or substantive voice online needed to establish their own personal destination unless they had a stored reservoir of things to say or topics to treat. But now a blog can be a mood catcher, a dream space, or a public relations powerhouse.
A rose by any other name….
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