Domain Owl

Not every person doing business online knows how to research and obtain a factual finding for their chosen domain. Looking to buy a certain domain they may stop short of getting it. They may know how to type it in, but that is not the end of the road. But most people know very few of the domain name tools that domainers use every day.

Today I heard neighboring diners at a restaurant throwing in the towel because they saw their favorite name was “taken”. I knew instantly that the prospective buyer’s path to their chosen domain name had stopped about eight steps too early. But trying to convince someone on the fly is near to impossible. Here is the truth:

A researcher can find the estimated value of a domain name at Estibot.com, test the page ranking at Alexa.com, or use Yahoo or Google keyword indexes to compare the relative value of the content on the website.  If there is no website, an error occurs while loading it (404), there are no ads, or the page is parked with a template from a hosting company showing, the owner might be glad to have the domain name off their hands.

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There are domain research tools that might be used to acquire the most desirable name for any online enterprise or venture. just shrugging and walking off into the sunset isn’t the answer.

1. If the domain name has a website up or has been purchased by someone else, that is not the end of the  line. Non-domainers may become unhappy if they think someone is using the domain name actively or promoting it with a live website. But this may be a placeholder and the owner may be unknowing of any interest for a potential sale and disinterested otherwise.

What may look like a live website to a newcomer may be an old template programmed to show updates. The owner may be looking to get rid of it. Motivated sellers will make sure their listing or proxy is activated and working smoothly. Not every domain name owner is greedy and will automatically name a high price for any domain name.

2. The lookup record will be displayed to tell you who owns the domain name is the WHOIS database. Access to this database may be found from every registrar, or domain name online selling platform. The researcher may want to search for other domain names with similar top level domains suffixes, such as -net or -org, -biz and -tv. These are more in use than ever before.

If the domain name record has been established using privacy, a contact email will be provided for contact and anonymous forwarding. If the owner wants to entertain offers, they will check their email. If the registrar elects to offer a formal offer conveyance, the lookup researcher can click that option and their information and interest will be communicated to the seller.

3. WHOIS records detail the email, first and last name, address and company name with phone number and fax number of the current owner. This person may be contacted using this number and the administrative contact information. There is always going to be a real person for this information, as ICANN requires checkup procedures to verify ongoing accuracy in domain registration and WHOIS submissions and updates.

4. If the domain name record is incomplete and no answer to the listed email is received, contact data for the domain name may be found elsewhere. The email address, employment, even access to a hosting account and connected email names may have been lost. A phone call or even formal snailmail communication may quickly discover who owns the name and who can speak for its brokerage or sale.

5. If the domain name researcher uses a search engine to find other records of the domain name, they may find the owner using it as a signature link in a forum or blog entry.The less search engine results the researcher finds, the more possibility there is the domain name can be acquired easily. A domain name owner who has not spent time developing links or building an online presence has invested less value to lose.

Emailing the admin of the blog to find out who the link holder is might clear things up. The email address of the poster will be evident to the administrator of the blog or website. They may email the operator of the account a communication letting them know you want to open a conversation about domain name ownership for “x” name. From there, its anyone’s game.