Bad Websites Create Good Opportunities
The overdesigned site continues to create traffic opportunities for domainers. Tapping web rage at an incompetently designed (and poorly constructed) website yields fresh ideas for new sites that will attract traffic as the frustration with the company destination site grows. The same tricks the website uses to improve SEO strands the customer at the website, click after click.
For many domain name owners, finding the niche to get traffic is difficult to pinpoint. But the poor showing many websites make, even glossy superbrand sites, embarrasses their company and offers a savvy webmaster a chance to shine. These are sites for companies like Target, Starbucks, and Rite Aid/CVS. Their unwillingness to proffer data and grudging inability to offer up the very information people seek is blindingly inept.
Why have a search bar with such poor results? Why bind a shopping customer to a buying decision before basic information is revealed? Why limit product availability and pricing data behind a login ? These types of website gimmicks make visitors frustrated and time sensitive surfers furious. Sadly, customers are used to the un-usability of these sites. (And if you call the store, you get a recording referring you to the website!)
You can’t find anything. The Google result leads you to the landing page where the search has to begin all over again. The assumption is that the customer will keep clicking and clicking until the site makes them cry “uncle”. There is no valid reason a database or a clickthrough path should be this awkward and nonsalutary. The frustrating “option” is to undergo the “Contact Us” maze.
It’s just very poor design that renders customers willing to anywhere else to get the answers they need. But how conscious must the webmasters of the site be to have organized he site plan this way? If a heading says “Medical Summaries” and I click on the product name, why is the CVS site search result an alphabetical search bar when I already performed the search and clicked on the result? Why not have the result be the …medical summary?
I was trying to compare the cost of a prescription drug online and I ran into an ugly surprise. There are still websites whose functionality is so poor they cannot render a liveable result without extra clicks, extra searches, extra pulldowns, extra runaround. The silver cream should have been a one click product listing reachable in the one click I performed from the search engine.
The three pages of drugstore products with silver in them did not help. Worse, clicking on the default drug listing that matched my search result returned me to an alphebetical index I had to click and click and click again and again to dot to dot find the information listing. Laughably, my search for “silver sulfadiazine price” got an apologetic “Sorry, no search results found.” How inept a website is that?
I checked other sites, but they were online order houses. The whole point was to determine which local drugstore to transfer my prescription to. Without price information what data could possibly determine my choice? Why did the pharmacy require a blind transfer irrespective of price, when everybody knows there is some kind of offer or bonus for transferring prescriptions?
And fishing through my email for lost passwords to drugstore accounts I really don’t use is another waste of time. How can this be a sound process? How can site visitors forgive this inefficiency? Because they feel they don’t have a choice. Because the toleration for poorly performing corporate sites has become ground in. Web site visitors need search engine result choices.
This is where the domainer comes in. A website can be made furnishing comparative price information for the vendors . This is the information the store had decided must be buried beneath layers of click-heavy obscurity. The domainer gives the clicking public a choice.
Thus the unwary surfer has a place to go, to solve their problem and get their information. The unnecessary repetition of information many domainers see on new sites suddenly has just become very necessary. True, the development task may not be easy. But a domain name based on even one product, with an updated list of chain store pharmacy prices could make search engine referred viewers very happy.
Usually I do not post on blogs, but I would like to say that this article really forced me to do so! Thanks, really nice article.
I have devoted a couple of days browsing around on the easiest way to show up on Search engines. Because I ‘m not an IT technician this required me quite some effort. I actualy came accross a number of posts that support me to understand Seo but what I really called for is coaching. I spent some time on forums posting and at some point I found people able to assist me personally. Today my web site is ranking in the top 10 for the majority of of my key phrases however the quest is not full yet, I still have got a difficult time generating a living out of these. Hopefuly I will be capable to in the next few weeks
. Anyhow thank you for the post that was quite instructional 
.
Dear admin, thnx for sharing this blog post. I found it wonderful. Best regards, Victoria…
I think this websites structure is developed pretty good.
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Hello, I was reading-through this page from my Blackberry and this appears to be kind of strange. Assumed you would wish to be aware of. It’s a very good piece of writing though, did not mess that up.
Excellent stuff.
Hi, I wish to let all of you bloggers / web users know about a new Search Engine called Braxea. Its pretty dam cool… It combines Google, Bing and Yahoo into one plus lets you search for videos on YouTube and News all over the net. Maybe this will become the new Google ?
sometimes just emailing a critique of the site births a new client.
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Hey there, I was reading your article and I just wanted to thank you for putting out such excellent content. There is so much junk on the internet these days its hard to find anything worthwhile. I showed this to my husband since this is the kind of thing he tends to read online. Thanks for the article and tips.