Allergy Season?
Do you have a domain allergy? Domainers who acquire large numbers of domain names and even more vast hosting account resources come down with it all the time. The domainer can decide to put their best domain name on hold, or put their hosting development effort at a standstill at the very moment the site’s topicality hits the news for weeks running.
A domain allergy renders a domain owner averse to promoting, marketing or developing a website for their domain name, even some of their best ones. Fixing a domain allergy can take work but the cure must happen!
A domain allergy can be triggered by buying too many domains without implementing development plans. Many domainers get a taste for buying domains without working out any kind of development scenario.
A development plan for a website requires only a timeline and pencilled out strategy to make a site, park the domain, rent or lease it, or at least direct its traffic to an existing domain. If a domainer has ten domains sitting in registrar limbo doing “nothing”, the limited type in and lookup traffic can still be directed to the one name the domainer really wants to bleed its traffic and clicks to.
After putting in the effort to make a portal or website, continue to promote it by attaching new eyeballs to the new portal. Make sure there is a poll offering visitors an opportunity to give feedback and their opinion about your new site.
If ten domains have 90 type in visitors a year, that’s 900 unique visitors additional to your favorite target domain website. And review the poll results. Your biggest feedback could be for the website people want to see. That’s your customer based focus plan for your next website development.
