A Simple Plan
Make 2011 the year you went out and stalked your end users for clicks. Why not? It works for door to door salespeople. But instead of opening the door and throwing a dirt clod on their rug, just find a informal group of your end users, like students, nurses, teachers, teenagers, librarians, sports fans, etc., and vacuum up page views and perform surveys about chosen topical areas. Don’t be snobbish about potential end users. Has anyone actually walked up to a police officer and asked them what they want in one mobile device website portal?
Why not give them something to do and talk about. What about a multiple choice test? Questions make any human being feel important, that’s just the way psychology works. Make the survey fun and amusing but with a few relevant data points as well. These types of features on a site furnish deep click through results that new domain buyers might be interested for a traffic domain buy or further development for warez.
And guess what: results make a news story and a press release that leads back your website and domain name.
The business card strategy can be one way to find new clicks. Print business cards that tell the story of your website. The old adage about something in hand versus two in the air is true. People can click away from websites but a business card will be in their purse or wallet, attache case or jacket pocket the whole flight long.
Someone fishing for something to write on, and showing it to someone else, just echoed your PR story for you, gratis. Use subterfuge marketing and plant your card in relevant books at the bookstore and library.
Not sure how to open the conversation? Just asking for an opinion about the logo, site design, or latest entry is a way to gateway your end user to checking out the site. Branding a descriptive figural domain is easy, for example orangedot.com is an easy-to-make logo.
A website about bicycles, for example, might have wheels or a bike in the logo letters of the domain name. One quick impression, and this will be the url tired/bored/interested people remember to check out on the train, in line at the bank, in traffic, whatever.
It can also be a way for domainers to observe the way people react to and comment on a website and its content in conversation. If end users are encouraged to think about and remember the domain name, they will be talking about it in future.
Think about how often people don’t have anything to write with, and get some pencils printed. Print stickers end users can put on their cellphone to remind them where to get great reminders, info bytes, and niche news updates.
Think about a website for students, for example. A fun short quiz with a witty answer key could be a newsworthy and forwardable link to send around. Such website features promote the domain name and furnish end users with opportunities to participate at the site, instead of just look at it. Another option might be to start a domain related and keyword rich forum where certain members of the student community could take a leadership role.
And for some demographics, the focus and target of their conversation will be to other niche end users as well. The benefit of this kind of traffic is a unique distribution deal with a producer of some product or service your end users need. That brings users to your site, and keeps them motivated to buy.
Perhaps someone is selling something related to your domain name on Ebay and wants to reach more qualified buyers. Comments will build links and referrers. Even pertinent Youtubes save end users the search time and typing. And guest bloggers will keep the persuasive tone of the website going for much longer , and new concepts for development will present themselves.


