Domain Owl

Feel like your site has all the elements for success but it somehow remains a secret? Tired of hearing about social media but not sure if it can work for you. Use these methods to get get your online site message across when just owning the domain name and launching the site isn’t enough.

1. Tagline Your Hook

Get your site’s basic point into small simple reductio that travels well on Facebook, Twitter and other social media. The domain itself should point the way. Get ready to have it translated into other languages. Facebook is not only an English language site. The business card and the motto should quickly broadcast an available end user market and speak to them simply and  well. This will be instantly obvious to potential advertisers.

2. Look for New Niche User Groups

Skip personal network friending for people and their babysitter and their neighbor and their Farmville friends. Find the people the other sites are to big or too ignorant to find. The tattoo removal seekers who want Vegan options, The Linux programmers who want Linux only games, corporate human resources associates looking for software aptitude testing, pick your market. Think hard about who might feel your site is worth their interest, then leave no stone unturned finding them.

3. Tap The Trouble Nerve

People get anxious and motivated to act when they have a worry or concern activated. Transforming the site message into a warning (Clickjacker.com, Who’s Using Your Mouse Besides You?”, can bring users and originate a referral email sendalong. People flock to trouble faster than they flock to charity sites or feel good blogs. Make  a road accident disaster scenario and envelope your site’s solution into it, and let the end users come to rubberneck.

4. Provide a Solution

Find a way to get a demographic interested in your site to solve a problem, and power up the elbow grease to find them and notify them of your site’s existence and what it can do for them. The path to the solution should be gimmick free and easily navigable from the landing page. Is there a cost? Who does it help? Why does it work? A quick scan of the home page should let anybody solve the mystery.

5. Delegate the Message

Any website with a serious effort towards a social media marketing campaign needs ambassadors, messengers and key influencers. Guerrilla domainers want niche users and their broadcasters who will spread the message of your site in their own personal networks. Facebook is saturated with direct marketing everybody ignores. Let the key players and pied pipers do the work for you.