Archive | May, 2010

31 May 2010 ~ 116 Comments

5 Name-Free Careers in Domaining

Domain name careers can scare off some of the newbie domainers because they sense  a ton of hard money has to funnel into those bursting domain portfolios. Those domain names took time to buy and resources to amass. Many domainers started small. And some concentrated  effort has been done buying and selling names  instead of developing core competencies in domain services.

But getting in on the ground floor of a career with website developers and name owners is the most available free occupation opportunity and career education online. Here are some ways to earn money in the domain space without ever owning a domain name. The domain world is one where the ramp up to any point in the compass to profit starts on its own tilt.

1. Template Maker

For every open source application or freeware website type, each website owner or blogger wants a custom look for their template. The template is the group of files that organizes and projects the two dimensional look of the site. Because the application is open source, every like programmer will have a site that looks exactly the same. Templates can work on standard or custom designs and releases.

The scope of freedom to create a template is limitless. Downloads can be conveyed from a portal website free, fees charged for bulk access, custom design purchased, or donation-request vended basis. The designer can decide how much they want to charge for each. Sometimes a design is a feature a domain owner will invest more money in to make the site experience better.

2. Content Writer

Minisites and content articles are the development manna in answer to a domainer’s prayers. A college student, retired person, senior citizen or housewife could make 5 templates a day for a minisite and rework the keywords later. A minisite is an HTML file with areas of text added in. The density of repetition of certain key words serves search engine result dynamics, or SEO.

Article writers can earn page view money at Associated Content, Triond and other websites. Sites like Helium encourage a social network approach to writing earnings. Constant-Content orders work from selected writers. No college degree or topic restraints are resent. Writers can speak to the topics they are most qualified to author on or research new material and publish it.

3. Graphics Designer

Along with a logo and banner, most new websites will want avatars or iconic symbols to enhance their visual website brand in color. Devising a background image or set of icons for a website can be a creative outlet for many people just starting out in website illustration. Often a standard size for each application type has the same specifications, which allows for uniform fit in graphic design for websites.

Introduction to graphic design can be self taught. Online courses and college training classes are available now. Many free and basis graphics programs are available for download online. Resizing and recoloring many types of the same images in a class or category can provide some webmasters with choices when laying out their site.

4. Link Building

Link Building and site url promotion is one of the fastest developing careers online. Cementing search engine relevance of a site by planting posts with link backs and track backs all over the Internet takes time and skill. Knowing which highly SEO rated web directories can help a site get boosted to its highest optimized result is a knowledge few can claim. Doing this quickly for best results makes an online professional shine.

5. Site Marketing Guru

Organizing all of the above services from start to finish for a domain name is a business in and of itself. Writing press releases, finding new members, signing up for affiliates and publicizing the website for a given domain name is a full time job just for one name. And many domain name portfolio owners need to get active marketing for multiple domain names they want to promote.

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30 May 2010 ~ 7 Comments

Domains for Information (.Info)

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When looking into the domain name markets, few domainers in the beginning stages move past the dot-com, dot-net and dot-org markets. The kaleidoscope of names available in the domain world is too wide to absorb. But crevices abound in the internet domain market due mostly to the perception by some domainers that they are already mastered by a specialized few. Dot info names are a unique commodity that can be resold for profit.

This is not now the case. Due to the level of broad expansion of sub-TLD and global geo domains worldwide, the dot-info space is now a conventionally old school top tier domain property. Big money has traded hands for some top level premium dot-info domain names this last year alone. And the end user scenarios for any.info site is lively and active, not the close ended porthole of useless data some domainers might have pegged it as once upon a time.

Today, the dot-info suffix attached to any generic domain name can automatically be assumed to be a destination site for related subject material. Indeed, domainers and site designers can craft websites just like the directory portals end users want to find. The keyword formula inside a .info domain name works very well. Paydayloans.info sold for $24,000 in March of this year.

Thus, any dot-info domain becomes an instant “pedia” authority and online fact archive.  Mastering the data on any topic is significant, yet an online archive or condensation of subject material will always be of interest to researchers, educators, first adopters, and curious learners.data today must be updated constantly and refreshed using all the wide scope of perspectives modern technology and linguistic arts allow.

The competitive market for buying a dot-info domain reflects its powerful ability to transit mere “name-dom” and become a widely frequented site in no time.

Dot-info names are very easy to recall and for end users to hold in their minds when typing in the browser bar because the “information” goal is something of an understood assumption. The expectation behind any word typed into a browser bar with dot-info after it would be an information site for that topic. Of course, not just any .info name will resell in the five figures. But the legerdemain that sequences a .info name into a global portal has to start somewhere.

Where it starts is at the domain name owner level.

When the Internet was born, the concept of using a domain name in conjunction with an address bar and a browser url was all the technology they were able to handle. The trifecta of the dot com dot net dot org was a holy trinity few could ever see past. Even as the lower sub-TLD domains emerged, each land grab and real estate rush was greeted with a conservative

The dot-info domain has taken a licking. It has been the poor ugly mistreated stepchild of the top TLD domain market for so long some old timer domainers think it will always stay that way. But they could be missing out on a golden opportunity. The dot-info website is a standard point of departure online for wikipedia or encyclopedia type defining sites with facts and details about the subject keyword or dictionary domain name.

As many important men in history have remarked, you can never have too much information. Yet today the Internet would be sound proof that too much information is what causes certain websites and domain results in search engine listings to be delineated by visitation, keyword density, deep linking, and broad referral instances Web wide.

The secret ingredient that can boost a name from a drop list dullard to a golden nugget of domain name treasure is the platform behind it and the development the domainer puts into launching a site for it. One application, one meta tagged header entry, one list of density guaranteed keywords, and some linking and article seeding backlink strategies, and the domainer is off and running.

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29 May 2010 ~ 25 Comments

5 Reasons to Invest in a Domain Name

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Those domainers browsing the used domains threads, previously owned domains available categories, and the auction domain lists for dropping and deleting domains can be comfortable knowing their investment will be safe with returns on multiple levels of marketing, promotion and value.  Here are more reasons to consider that dollar precious domain name buy might be worth the premium the seller wants for it.

1. Branding

Emotional branding,branding for women, branding for Hispanics and branding for New Age of teenagers has itself come of age. Both surgical drilldown into the demographic target market and overall content appeal spread is necessary to grasp the necessary eyeball traction sales websites need today. Investigating strategy ideas while the domain owner has time to browse the best-in-show options makes a striking website result.

2. Reselling

The resale of a domain is a reality that happens at least once in every domainer’s career. The buyer becomes the seller when the demand for the name outstrips the domain owner’s willingness or ability to develop it apace. When domainers branch out into competing lines of domain name types, their time becomes spread very thin. How they envy the owner of that one domain name, who can pour all their strategy into one site!

Reselling happens when the domain owner knows to check their contact email proxy webmail address, or identifies actively shopping domainers in niche names they own. Domain name owners can set the price.  The domain sale exchange can mark a new epoch in the life of the domainer, once they see the demand personally for names in their portfolio. The domain resale can make the domainer take another look at those drop lists for future reference.

3. Home Business Startup

Developing a startup home business can happen on your own personal timetable. But grooming the website can happen well before the product is available or even decided on. Getting a domain that gets you excited makes the owner become a webmaster sooner rather than later. Symbols, graphics, and logos can all germinate from the domain name.

Learning the commands, actions, executions and occurrences when submitting blog entries, images, and articles takes time. But building the website is one of the foremost goals of any home business website, and one of the priorities most complex to address when time is precious. By the time  home business is up and running, the time for website editing is gone.

Getting the link building chores done, seeing to the SEO keywords, and other administration tasks will give any webmaster the experience needed to do it all, for themselves and others all over again. And thinking in an organizational way about the marketing and strategy for the website helps clarify the practices to be performed in the bricks and mortar business world.

4. Partnership Opportunity

If an offer to buy a domain name or a prompt to sell the name comes from another domainer party. The next step could be to form a partnership. The other party might have contacts, skills, and memberships in services you don’t have. You may have good coding and programming ability as well as content gathering skills. The domain in the middle could benefit from both sides.

Contacting other domainers always has the potential for partnership. Domainers have very similar aims. Partner relationship groom negotiating skills and build confidence in the long game of any domainers. Referrals in the future for domain name customers, website visitors, and member signups can stem from a shopping list of webmaster partners and domain name investment peers.

5. Practice, Practice, Practice

The contemporary office employee generally has the training on basic computer skills and data entry and management to move to the next step. But often the opportunity to learn marketing and promotion does not come on the job. Domain ownership jump starts a small business or personal business or consulting career or part time home business from an initial $10 fee and comes with an unlimited learning curve to boot.

Domain investment can range from $100 worth of niche domains to $15,000 worth of geo names, from $5,000 worth of toy names to $75,000 worth of premium domain names. Yes, domains can be worth that much, and more. The first step each domain owner took to get to the big domain sale numbers was to invest in the domain name to begin with.

A domain monetary investment equal to a night at the movies can refocus hobby time into a business career and training wheels to a management future. Why waste time surfing the web when you can be making it work for you instead? Committing personal time to a new domain name investment career can support sidelines, vacations, and retirement when the resale occurs.

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28 May 2010 ~ 22 Comments

The Small Business Blogger

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A domain is an important first step to a small business communications campaign that will make public hours of availability, types of available operations, product and services quality, and pricing. But the domain can only accrue in value if the material attached to the domain url online brings a viewer or visitor experience users enjoy. The small business blogger can build domain value while attending to business marketing responsibilities.

Choose a good domain name for your blog. This will be on the business card, the FaceBook page, and on your email address. The numbers behind the main directory file folder tag aren’t really going to work here. The small business domain name will serve to promote and brand the business while becoming a domaining “verb” your clients and customers can use.  You can do business your own way. Just let browsers get a handle on it.

Start your blog entries modest. Get in the hang of submitting about 250 words a day about your developing business, wishes for the future, plans to specialize, or customer focus ideas. Slowly expand these entries with product definitions, business projections, industry statements, and opinions. Utilize added keywords or complementary keywords and phrases that augment domain value through SEO techniques.

Blogging about starting the business, getting the facility together, and/or just siting the new business make viable commencement blog entries. Using photos and video clips can demonstrate your communication style and accessibility to wandering shoppers. Usually the visitor’s eye falls on the index page column and main headline. Arrange website features  that define the domain small business concept with graphics and related content,

Make sure your theme takes a back seat to the content and does not present contrasting elements. A zen garden or sporty racetrack may seem cool when shopping for blog templates, but it will make a hash of a landing page presentation with your articles about crafting custom seat covers. By occasionally substituting seasonal colors in the style sheet, the website can appear fresh without detracting from the blog.

Going shopping for a used domain name can be fun and very affordable. many good ideas that other people have had can become your good idea anew. And used domain named have one time traffic links and indicators somewhere out there on the web that may bring new visitors to your site. Making new visitors part of the conversation expands the reach of your blog outward. This rewrites the possibilities when it comes to referral traffic.

Keywords that correspond to your business, industry or materials keep the topicality relevant. Don’t try to brand your business with a hobby domain name subfolder. Pay attention to how urls will look in the address bar and scan. People will want to type the new name in and check your site out. Nobody is buying custom made blinds from warcraftblob/work/9723/home.doc. But http://www.funwindows/index.asp is a winner.

But having a website that is a blog isn’t always as simple as some new domainers or bloggers think it is. The core effort each day should be contributing fresh material to the blog and adding timed future publications to mature as scheduled. The three ring circus feeling begins when link building, seo optimization, and ads and site composition start to compete for the webmaster’s time.

If a web researcher finds your blog through a search engine result, they may check the home page to see what’s going on currently. Make sure something is there, nothing says “go away” as much as an abandoned blog. Alt tags and text density make the site visitors relevant.  A reader can bookmark a page for later review for how-to advice, installation lessons, product model technical reviews, and more. Giving the reader something to do is key.

The small business blogger can work their information management into the blog.  Explaining why certain products come the way they do or reporting changes in the business model can showcase the situation later for their records. The small business owner can use their personal brand of web citizen journalism to make their case why their product or service should be the one shopper choose.

Collecting queries can show the business manager what information needs to be on their site. Signups for special offers and coupons can demonstrate price sensitivity for certain services. Limited time changes can be Twittered for custom convenience. And trolling the geo stats to see where the demand is coming from can steer a new domain owner to a more productive clicks and mortar small business marketing campaign every time.

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27 May 2010 ~ 9 Comments

Single or Multi-Domain Strategy

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A one domain strategy is a long game for those who have an investment view of finding return value on their domain name investment. One domain name with exceptional startup values, traffic, integrated SEO presence, domain ranking  and corporate or brandable name can be purchased using the entire investment nest egg or capital funding. A single domain can be a hobby or part time employment investment avenue.

A multiple domain name strategy includes various tools bought in bulk or employed over time in combination with one another that they return a  higher dollar value the one domain name itself. Not every name will benefit equally from like methods of marketing and promotion, yet every domain will feel some complementary benefit to the overall domain portfolio promotion strategy. The webmaster must administrate the content and keyword density efficiently.

Some names will have more traction than others from the get-go. Each domainer will have to decide if this means the “favorite son” gets more attention or less. Some domainers choose to focus on the most popular domain name in their stable. Some domainers try to shore up equal SEO results for equal time spent utilizing marketing and promotion tools.

Managing a domain portfolio takes planning, managing one domain requires simply attention to detail over various platforms and promotion campaigns. An approach to article writing for url promotion via resource quotation may not work for every domain keyword association. Domainers should evaluate their promotion skills and purchase domain names which can benefit best form each employment of their SEO optimization skill set and site content enhancement techniques.

Link building may not apply equally well over a broad array of domain names of various types. Some names may remain parked simply due to lack of time on the domainer’s part to develop them. Scheduled activities such as link building and article writing and submissions should be penciled out as far as time commitments go. The sum of many domain development parts equals much more than the sum of its SEO result.

Time assessment to develop should be an important element of additional domain name acquisition value analysis. A numerical domain or typo domain will not have the same branding appeal as a nonsense word with a catchy sound and funny onotomological effect. Domain names for best use are verbal and should encourage repetition and viral communication in an expanding loop outward. When end users stumble over difficult to pronounce or unknown domain names,for viral spread it’s game over.

Multiple domain investment will use up more time and absorb more attention than a single domain marketing project. Domainers should explore the full scope of domain name promotion and marketing options before considering themselves having tapped the full value of development potential. Experience using domain development applications, promotion websites, domain auctions, and online domain link building tools will factor into any domain name acquisition and business plan analysis and strategy further down the line.

A classic business error in the domain handling sciences is to quickly acquire many more names than the current time and resources of any domainer can reasonably develop to return value on time. A more wise domain name investment and development course is to hone SEO optimization skills and familiarize themselves with the necessary tools to promote a domain names value, and then multiply labor with supernumerary domain acquisitions.

Unless keyword and topic similarity are more than 80% congruent, each domain name’s value increase will depend on consistent SEO promotion. But a domain name traffic development strategy might take turns pointing each promoted domain name at another, thus algebraically transferring metrics of traffic while bolstering overall SEO domain name recognition.

One domain name can have multiple domain strategies, but the same domain names with the same marketing steps can be repeated over time and receive the value of an applied campaign to promote page rank escalation, SEO result optimization, Alexa categorical data fulfillment, and overall traffic increases. A social network campaign can follow these types of domain name development or operate congruently.

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26 May 2010 ~ 34 Comments

Hot Domain Website Markets

The domain buying and selling world functions on its own, but the channel where the real websites predict which domain names can become blockbuster successes is also an ongoing dynamic in the domain game online. If you want to get started buying a domain name without a full plan of attack for an application, service, product topic or subject, here are some domaining “Rules of the Road”.

1. People Like What’s Free

Using a domain name for a website with the word “free” in it is a guaranteed selling point. Not just for the eventual resale of the domain name, but for ads that feature the url. Many links directories will want to feature ads about free products, material, services or participation sites that allows visitors to enjoy themselves or get an object or solution for free.

Free hints, free tips, free explained coaching sessions, free videos, free ebooks, free coupons, free links or free downloads are things online users want. Access to a website with free objects can be sold. Free translations, free access to trial games or memberships, or free real world wares can be compelling attractors for any website. Launch of a free website is easy as word tends to get around.

2. Browsers Like Short Names

The age of the long complicated url with multiple subdirectories is over. unless you have a talent and an enthusiasm for assigning read rights to individual directories or furnishing vulnerabilities to your hosting files, just get and use a short domain for type in ease of use. Short domains never go out of style. For brandable sites, solutions, and apps, choose a portfolio short name and go from there.

Short names become a cute sexy brand name people enjoy saying and emailing to others. If it isn’t an easily spelled name or a catchy would-be nonsense  word (Google, Yahoo) put it back on the domain shelf. The name should “say” something. if it sounds like  a verb or an alien spacecraft, so be it. But if people can’t remember it and type it easily, it won’t matter.

3. Online Means Tech Names

Tech names and technology websites are the sites people go to t find out what certain terms mean or how to deal with computer issues. People want to know what terms or new words mean and how they apply to everyday uses of devices, communication, or work. Tech names that correspond to new technologies or knowledge banks tend to be very discoverable.

Technology is growing so rapidly in so many different directions it’s hard not to miss a niche in technology without really trying. Exact terms and related “store” or “info” tech domains can have huge discoverability and SEO profile altitude. Grabbing new terms or first adopter words, medical slang or industry jargon and making it into a domain is a smart domainer trend.

4. Users Want Shortcuts

In the computer manuals and the dictionary type descriptions of programming features or user issues bore people to death. If internet users suspect their is a much easier way to do something, they are willing to find the way to it online.

Finding shortcuts to other shortcuts makes a great website. The shortcut website makes a great bookmark reference. Making a solution website discoverable means spreading the tech around. Those long-winded explanations are for nerds with time on their hands. Real internet users want cheat cheat, printable forms and downloadable documents.

5. Online Researchers Want Answers

A domain name that stands for a website with material that provides a way to solve a problem or ease up on a pain point is a highly desirable and shareable website. the domain name becomes a talking point. Think about how many times a day people have conversations with other people who have the same problems they do. If they can share a website url, they will repeat your domain name a dozen times a day and sell the concept for you.

6. Updates

Any name with “update” or “news’ has huge SEO potential. The instant discoverability of dated content which is current and well written will be repeatedly selected by research users and curious browsers alike. Just expanding press releases, rewriting clumsily written articles, and condensing information reports into readable content will attract hordes of online users. News domains quickly and easily become traffic domains.

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25 May 2010 ~ 2 Comments

Creating SEO Site Discoverability

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The major focus of any webmaster effort in uploading content is creating discoverability from other website searches, search engine queries, connecting keywords and article links, and indexing material on the site to easily scannable listings browsers can sift through. The challenge comes in finding new ways to add content and keep the reader interested while earning SEO credibility at the same time.

SEO wasn’t built in a day, but many websites have been. And it shows. Some sites full of text never become even an SEO glimmer in the distance, thanks to sloppy site planning, ellipsis of the site plan function, aging content and unoriginal content submissions. A plain looking subject based site might have a page rank much higher than its flashy appearing neighbor.

The ability of the random user online to find your site and the related content regarding set of words or keywords is discoverability. Basic formatting and content submitting practices can enable better and better discoverability promoting articles. Search readability and keyword density before submitting. Make sure source links are embedded correctly. Submit items and updated site plans to search engines regularly.

1. Search for updated and relevant subject articles.

Review these articles after scanning. look for source material to investigate and review. Submit a partial lead in teaser of original article content with a link to the full text source. Post the name or publication title of the source and the date. Remove or archive older material. Writing an introduction orients the site visitor to what content the article contains.

2. Instill a ‘pedia” Resources

Create an information archive of chronologically listed articles and content abstracts written by you. WikiPedia is a member authored archive of dictionary and encyclopedia mimetic data entries which are by no means the last word, completely bias-free, or always updated. Building an independent data source that is better than the Wikipedia entry for the subject matter is a very good way to get SEO traction and search inquiry redundancy.

3. Scan Publications

Look for upcoming article features in the “Coming Soon” or next issue agenda. These can be investigated and reported now and create updated and current discoverability at your site. Scan for research completion, new product announcements, education and publication news. New websites and new magazines arr erupting every day. Get readers the skinny on the newest resources, indexes, link directories, blogs and books.

4. Sift the RSS Feeds

All RSS feeds are not created equal. Look for RSS feeds with consistently new content, freshly updated entries, and original source material. make sure the balance of the site is greater than three quarters fresh and original articles and content in scale to RSS feed material. Try not to mimic RSS feed material coming form the same sources. If every RSS feed content stream channels the same 5 topical or industry subject blogs, the content will not SEO index as well.

5. Sign up for Press Releases

Websites like museums, publications, organizations and research and other sites have mailing lists and RSS feeds and press release media churning out relevant content all the time. Sign up for these newsletters and review them for new stories and content you don’t have yet on your site. A website churning out press releases sends the same resource on every topic.

Author your own press release for any independent media or topical information archive. Web users who want a quick primer instead of a formal dictionary listing will be more comfortable using your site for coaching, research, and background support for keyword terms and usage. A site about one topic is meant to bring diverse media and data together.

6. Raid the Web Links Directories

Find relevant sites for content articles and news of your topic and bookmark them. Visit and weed out the ad filled click grabbing sites form the intuitive, accessible eays to read ones. Rank the web directories as a feature of your own site directory of links. Find ways to rank of respond to the websites that readers can use to optimize their searches for quality information.

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24 May 2010 ~ 7 Comments

When Hosting Matters

What matters most in a domain that becomes a website? To a domainer it is easy to state the most important criteria when building a website. The hosting company. Because without the juice, the bandwidth, the psychic and electromagnetic energy driving those page rendering and HTML pages, the viewer has nothing. Without robust hosting, the website disappears. Literally.

Today I watched the finale to LOST on ABC TV. The series finale. That is, I tried to. Six years of mystery enveloped in a solution of two and half hours of television. But ABC must be low on cash, because the streaming LOST video kept stalling. The picture froze a lot. I spent six hours watching about twenty five minutes of fractured “LOST” video. The timelines and independent start sequence operability was nil. I have watched about half of it. By 3 p.m. I gave up.

This stalling and lack of prompt online response is what will fuel a thousand or more rogue LOST video streaming sites for one of the most rewatchable and searchable video episode of television for all time. Any domainer with a video hosting capable hosting account and the ability to embed YouTube or other video format sequences that has a LOST or TV related website up that will snare thousands of page views hourly from around the world.

Many hosting company service levels fluctuate from month to month year to year. But video content is one of the most watchable and linkable data bits a webmaster can add to their blog or website. Video content from “Lost” will be attracting viewers and researchers from search engines around the world for months and years to come. Happy “Lost” domainers will be seeing monster Adsense reports very shortly.

First to market gets the gold. This is still true online. But when faster is measured in milliseconds, hosting speed counts. The entrepreneurs are the ones making fan videos and splicing the video scenes into easily watchable and loadable LOST snippets. Those who invested in ‘Lost” names are reaping huge traffic rewards right about now. Their minimal site design and density of keywords is hitting the best market of LOST fans now than will ever be present anywhere.

The TV and film entertainment scene is a constantly changing domain market. For domainers who have no hosting accounts or less than robust hosting support, their domain related website development looks  grim. When a website has that much resistance to loading, Houston, we have a very big problem. And it’s not just “Lost“. It’s the Desperate Housewives and Grey’s Anatomy shows as well. ABC should be known as a tech company and a brand that can get ‘er done.

Not.

I must have seen the “hosted with limited commercials” message about a hundred times. What it should have said was “Shown with limited hosting and best speed to commercials.” A reasonable person might ask, why make a site where video will be hosted that is being shown on the network broadcasting source of that show? The above comments tell the tale. The originating network isn’t interested in supporting the video, just hosting enough bandwidth to load commercials.

Enter the domainer.

Soon the network will move its rotation of live LOST episodes to the back burner, to sell them on DVD. Then the DVD LOST extras market and video clips sites will heat up. Youtube   and the other streaming sites will enjoy that bump in traffic and searchability as well.

That’s the long game of domain site hosting, keeping relative content up with search friendly discoverability for years. When these sites are stacked up inside one hosting account, the profits total real money. Connecting the domains and cutting together the clips makes a film or TV themed website grow. And the visitor fanbase will always have something to say.

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23 May 2010 ~ 34 Comments

Domain Market Career Positions

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Ever feel like cornering the market? Domains are like commodities on a stock exchange, except the World Wide Web is the Stock Exchange for urls and domains and the registered users don’t need a license or formal training, just the ability to purchase the domain name from a registrar. Domain marketing professionals only need an enthusiasm for doing business and promoting their chosen domain name creations or purchases.

Marketing a domain name and its putative content is the next step. Many other tools and instruments can be employed to publicize a site name online.   Just distributing a press release about data management, link distribution, content review, or  the domain name and the associated website is an aggressive step forward for many domainers.

Making a website can stall a new domain buyer for months or years. Smart domainers employ domain professionals to take care of focused domain strategic marketing points. Ongoing website maintenance can require script doctoring, hand coding, and ellipsis of new marketing layers into the first visit website experience. Manipulating web page files and using web standards is job best left to professionals for optimum results.

Many types of online domain services can be contracted for direct enhancement of the domain name profile. Just getting the word out in a chosen niche or topical list of subject related website directories can take months. orchestrating a campaign to get the real message behind a domain name idea or associated website into the public mind and target web user  demographic needs all the assistance it can get.

While the goal of every domainer is to break the bank and buy low and sell high, a few sidelines have emerged in the domaining world. These are the brokering of domains, the domain name traffic improvement niche, the link exchange market, and the articles and content devising. Making websites, adding affiliate links and ad banners, and creating logo graphics and locating custom images ot suit the site are webmaster tasks that can be outsourced.

Marketing domains to likely niche buyers and developing the name and its associated data sets for auction listing is yet another tranche of domaining employment. Some domainers may view auction listings, read about domain name auction sales, and even list their own domain names for sale without realizing the full capability of online Internet tools that can boost a domain name before auction for the maximum sale price.

The buying of a new domain upon creation from a registrar is a simple process. The name is vended to the new registrant and the associated particulars like physical street address, phone number, and email address are recorded. If there is a hosting company account available, the domain registrar record (WHOIS record) will reflect this data. Public use of registry data will result in many advertising offers and services.

Information is a primary reason to build a site. How the information is returned to the visitor is up to the site designer or webmaster. Ads can be squeezed into popup windows, incorporated into readily visible banners, or linked into the website text in various places.  Many domains have developed into websites that simply refer a visitor to domain name ownership lookup data.

Buyers are everywhere online looking for niche names. Brokering domains has become big business. Expert domain name sellers and consulting domainers can advise a domain owner if the current domain market is a good time to sell the name and what kind of money they might expect to fetch at auction. Analysis of search dynamics, site discoverability, and domain name keyword density will be bundled into that service.

The SEO specialty in domain marketing is wide open. Any proven talent for establishing or consistently improving domain name recognition, traffic volume, page rank, and search engine results altitude can engineer many eager new business relationships. The techniques can be custom for each domain marketing project or standard and applied to every name in the hopper. SEO services are a hot way to break into the domain business.

The Internet is open for business every single day. Domainers can set their own hours, train themselves and build their own flagship projects online to craft their custom domain  service client base.  Ready and willing domainer clients are standing by to hire work for their domains. Could you be the next professional working online in the domain industry?

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22 May 2010 ~ 10 Comments

Domain Niche Marketing

I was reading a book on Internet Marketing published in 2008 and saw a suggestion that no fad, niche or trend would make a long term site investment.  This shows how fast the Internet and its users adapt to contemporary uses. And how quickly website manuals and conventional wisdom regarding domains ages. Niche names are the new “standard” of domain flavor popular in domain circles today.

Not invest in niche domain names? This statement assumes a disinterest in future happenings and evolving language many web users spend hours looking to discover. Niche websites can capture the overall appeal of a broader topic yet pinpoint the developing frontier at the same time. A niche domain name is likely to have an online user base ready to click on the url and see what lies behind the name.

To delimit the Internet into a mass of only “accepted” terms is suffocating for free thinkers and early adopters.  I couldn’t disagree more, and I feel that the Internet is made for targeting niche topics, associated niche domains, and development into content-rich niche sites and setting them forth online. Niche domains have a smaller target audience but a larger bull’s eye to hit.

A niche domain name associates a word or abbreviation of a section of a broader category group, topic, subject, activity, or idea. Niche names allow those skilled and knowledgeable in fast track domain development and website launches to take the lead in marketing and promotion of new domain names and those names relating to trendy terms, topics and subjects.

Website browsers are looking for focus. Web users drilling down on data pieces regarding fine points of a topic to realize research or study objectives is only one pie wedge of the web. Establishing a site as a resource for core information about an emerging technology, field of study, terminology or science can be fun. Being the first to market with a given corner of any market is a victory. Authoring lore is a privilege given to few.

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