Domain Owl

Many of the best domainers I know build fly by night websites or have scrabbled together some habits best left in the wastebasket. Some of the most expensive names in the auction houses can be constructed into websites using templates available to any newb domainer. Upon reading the updated ‘Designing with Web Standards” By Jeffrey Zeldman, (2010) I wished more webmasters would take some advice into account. Jeffrey Zeldman has been dubbed the “King of Web Standards” by Business Week. This book, published by Web Riders Press, outlines some new media points to consider when helming a website now. Everything from the font size of keywords to a comprehensive site redesign approach is handled here.

There are expressly good pieces of advice in this book concerning the difference between a regular website and a mobile version of that same website. The area treating “long tail” marketing hows the flexibility of the Internet to promote niche goods. There is the introduction of a project management software called basecamp (available at Basecamphq.com) that looks capable of mounting collaborative project based website. Not every webmaster stays up nights worrying about the comparative state of their code with respect to web standards, but this book helps explain why bad code or poorly constructed sites alienate users and don’t play well with other promotion services like RSS and Twitter.

‘Designing with Web Standards” By Jeffrey Zeldman, is hardly one of those pseudo-academic web textbooks that fairly scream with authority but teach little. This book motivates any webmaster to improve the state of their website for their own use as well as that of end users. One observation, that HTML is more forgiving or errors than XHTML, seems obvious but makes domainers think back to all those websites with the fancy handling that cost too much to put up. It still might be news to some webmasters that CSS web standards conserve user bandwidth and speed page loading for end users. This book puts software back in the webmaster’s hands, not vice versa.

For visual presentation, the box model on page 187 speaks to the organization of styles and look of the best semantic style of website composition. The box model enhances content as well as optimizes the visual presentation of any site content. This is the first book I have seen that debugs time killing CSS errors and analyzes how they can be fixed in terms laymen can understand. it’s also refreshing to see a website standard like CSS3 examined with an eye to detail that modern ten minute website webmasters can perceive the value of. This is a good boo for webmasters to sneak under the hood of what makes websites friendy and transparent versusoverly dense, messy, boxy and user-unfriendly.

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Make 2011 the year you went out and stalked your end users for clicks. Why not? It works for door to door salespeople. But instead of opening the door and throwing a dirt clod on their rug, just find a informal group of your end users, like students, nurses, teachers, teenagers, librarians, sports fans, etc., and vacuum up page views and perform surveys about chosen topical areas. Don’t be snobbish about potential end users. Has anyone actually walked up to a police officer and asked them what they want in one mobile device website portal?

Why not give them something to do and talk about. What about a multiple choice test? Questions make any human being feel important, that’s just the way psychology works. Make the survey fun and amusing but with a few relevant data points as well. These types of features on a site furnish deep click through results that new domain buyers might be interested for a traffic domain buy or further development for warez.

And guess what: results make a news story and a press release that leads back your website and domain name.

The business card strategy can be one way to find new clicks. Print business cards that tell the story of your website. The old adage about something in hand versus two in the air is true. People can click away from websites but a business card will be in their purse or wallet, attache case or jacket pocket the whole flight long.

Someone fishing for something to write on, and showing it to someone else, just echoed your PR story for you, gratis. Use subterfuge marketing and plant your card in relevant books at the bookstore and library.

Not sure how to open the conversation? Just asking for an opinion about the logo, site design, or latest entry is a way to gateway your end user to checking out the site. Branding a descriptive figural domain is easy, for example orangedot.com is an easy-to-make logo.

A website about bicycles, for example, might have wheels or a bike in the logo letters of the domain name. One quick impression, and this will be the url tired/bored/interested people remember to check out on the train, in line at the bank, in traffic, whatever.

It can also be a way for domainers to observe the way people react to and comment on a website and its content in conversation. If end users are encouraged to think about and remember the domain name, they will be talking about it in future.

Think about how often people don’t have anything to write with, and get some pencils printed. Print stickers end users can put on their cellphone to remind them where to get great reminders, info bytes, and niche news updates.

Think about a website for students, for example. A fun short quiz with a witty answer key could be a newsworthy and forwardable link to send around. Such website features promote the domain name and furnish end users with opportunities to participate at the site, instead of just look at it. Another option might be to start a domain related and keyword rich forum where certain members of the student community could take a leadership role.

And for some demographics, the focus and target of their conversation will be to other niche end users as well. The benefit of this kind of traffic is a unique distribution deal with a producer of some product or service your end users need. That brings users to your site, and keeps them motivated to buy.

Perhaps someone is selling something related to your domain name on Ebay and wants to reach more qualified buyers. Comments will build links and referrers. Even pertinent Youtubes save end users the search time and typing. And guest bloggers will keep the persuasive tone of the website going for much longer , and new concepts for development will present themselves.

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Since the first decades of manufacturing and business processes have moved on after Internet platforms, online directories, and web vending, the time for convergence of client side and consumer portal applications is at hand. Site visitors and mobile users aren’t looking for individual site experiences, unless the site has gaming or video or audio products to entertain them.

Today’s web users are actually mobile web users, people who want to bank while they wait in line at the food truck, who want to shop while the bus or subway train is locked in transit, and the want hyper-reactivity to texting speeds. that jump off the charts. Mobile users want low click access volume, but will tolerate high volume clickable apps like games or shopping once the access has been ported.

High style, broad applicability, excellent performance and smooth design are what mobile, tablet, netbook and laptop device users want from website today. Tolerance for old school flash intros and brand-stamping tooting your own horn just get in the way. This builds a new market for domainers looking to find answers to their questions. information as always, is the Queen to the content King in domains.

Keywords like cloud, track, mobile, one touch, tech, tablet, phone, and a combination word of any other keyword, like store, shops, net, hub, can make a brand out a new site idea quickly. With the site vending and domain name auction volumes in the ranges it has been lately, developing even one app for directory for any niche topic or entertainment accessible by phone or tablet makes a domain a full fledged website.

Mobile users don’t text idly. They don’t stand around rubbernecking on the information superhighway. They want a usage value for any domain name. The shorter the domain name, he easier it is to type in while in the car, on the bus, in the train or waiting around for mom and dad. Parking won’t deliver the way development can.

Use your domain development energy to focus on one time and type saving app for your end users out there with time to waste and downloadable tolerances left on their wireless plans. The mobile end user site you make could be part of the final convergence to personal computing for everything under the sun.

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Many computer games and console games are now being released or being readied for release online , beta mode, Free to Play mode or single subscriber license. Game publication and wikipedia pages for games like Halo:Reach, Gears of War, and many other legacy games with sequel titles have large online fan bases. Check out fan sites for gaming and forums on specific games to get clues about keywords and meta tags.

Free to play means that anyone can play by going to a server online and enrolling as a free player. Many huge game makers use free to play as a way to entice nonpaying players to create characters and profiles they will defend with a subscription. The levels of skills and types of quests or scenes they can play are limited. The game theory is that they will invest enough time and resources when the time comes they will pay the license fee to unlock new game play scenarios.

But new players and new games mean the earning curve is steep for game devices, game cheats and game codes and formats that help a player along. Many sites today pick up huge traffic volumes from recurring searches regarding game tasks, quests, rewards, skills, bonuses, and game stories. Facebook hosts three large global demographic games such as Cityville. FrontierVille, Farmville, and Mafia Wars. These are built-in game site users who will follow your tweets directly form the Facebook announcements.

The game site can be made using the blog format for a site, or what is preferred, a forum. Games are very social in nature. People want to chat about what level their characters are at. what level of play they are at, which platform is best, etc. Much of the newer combat type game has little room or encouragement for real community chat inside the game. making a game forum site that allows this a focal destination for game users between gaming or just downtiming.

Some domainers may feel there are already too many gaming sites. There are, and many of them almost completely seeded with other game names. But avatars tailored to the game title or gaming market, new content and new username, moderator potential will always motivate some online end users. Sign up on a few game forums and post until you can launch a signature link right to your target market.

If your game site is marketed to one game, it will be that much more easy for your end user to navigate. It will also lend an air of specialization that sites overreaching themselves do not have.

1. Isolate the game to be the site subject. New games have less competing saturation.
2. Purchase a domain.com or .net that will fit the bill. Something cool, but not trademarked.
3. Research or hire content creation. Keywords, information, and how-to formats should be best.
4. Build a forum site with a blog or a locked thread of miniblogs topics indexed as a glossary.
5. Hire base users from Craigslist (or forums) and other gaming sites to populate the beta forum.
6. Concentrate on unique and hard to find game lore, capitalizing on informing players.
7. Put reviews or guest blogs on the site with hotlinked keywords to the glossary.
8. Set up DMOZ and Google adwords entries for the game site indexing and listing information.

9. Place affiliate offers as desired.
9.a popups and squeeze pages should tap max traffic with an appealing offer or ad. Think of your gaming audience and try not to mimic the ads on every other game site.
9.b make sure no ads or material violate copyright of the game publisher.

10. Repeat as necessary for any other game titles that appeal.

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How is your splash page coming along? Many webmasters and domainers don’t realize that a splash page (also called a landing page or doorway page) does not have to be the homepage. The homepage for many sites might be a central hub or platform. A website should have niche uses for specialized users, like blogroll link raiders or mouse potatoes looking for new territory.

There is a strategic way to use these pages when ordering your site plan. Displeased or frustrated visitors do not channel click streams for sites they don’t like. Making appealing sites is the pathway to more traffic and ad revenues. Instead of putting up a construction page, morph the features one by one or only install the fully reconstructed site as a relaunch when it has been fully debugged.

Proofing the landing page, and the entire site, is important. Netizens like to become part of well designed sites with few errors or glitches. A smooth, not overly busy template, a clean logo, a straightforward purpose to the site, and original content are an achievement some domainers are still trying to accomplish. Stacked “features” that fill the pipe just drive users away. hammering away at the megahertz isn’t always the way.

The splash page is the flashy show you want to direct new users to for maximum potential experience from the site. This might have a flash introduction or video or animation that renders it more slowly than other pages. Clients and new contacts will always ask, what’s your splash page? They can link to via mobile phone access and store for later review or full screen desktop or laptop visibility.

Creative use of new media motifs can make your site appeal to users who might otherwise transit onward without checking all the details out. The new trend in site entertainment has been leaning toward games and computer gaming for some time. A sprite (or minute graphic with oversize shadow graphic) might follow the cursor, for example. This would make anyone stop and consider the other details on the site.

Sometimes helpful reminders can make a site visitor appreciate a site more and lengthen clickthrough potential and length of visit. Remind your users to stand up and stretch, spank the keyboard (tilt it to free it of clutter, dust, and scraps), A unique scroll action design (that works), and/or a clickable app. Less ads rather than more can please users looking for entertainment.

These are basic rules for website design, yet so many webmasters overlook them in pursuit of a dream app or feature that they like. The emphasis on hit based design does not anticipate end users with more attractive sites to visit. Crafting unique features and allowing interactivity invites a site visitor to participate. Slamming doors in the form of 404 errors, dead links, and unsearchable key features drive their mouse clicks away.

The question every webmaster should be asking themselves is , “What can I do to marry my site to my user’s tastes and preferences today”. Then they should work on getting news of their site out. That is the starting ground for any successful website. It’s also a good way to make sure site reviews are positive instead of absent on the major site review and business feedback sites.

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Tearing up the domain wires this weekend was the announcement that industry reports suggested the use of cookie tracking and invisible programming. Every domain name blog and e-commerce site took due note of the Namepros faux pas. Downstream clicks logins and transactions are not supposed to be tracked by any website bearing claims against such, per Google and other industry agreements and commerce regulations.

But Namepros.com, a particularly popular domainer chat and thread portal, has been fingered as being guilty of these practices. Namepros.com enjoys the bulk of domain name industry player traffic to a significant degree. If there was any customer base or site membership you would not want to get angry with you, it would be the domain name buyers and sellers and online commerce professionals that make up that site.

Cookie tracking exists. Is this a real surprise to domain name buyers and sellers? Probably not. But seasoned users of Namepros will remember how the terms of service include the fact that multiple accounts are verboten. There is actually a warning. This basically guarantees that some kind of black hat tracking was going on. And since tracking cookies are the only way to do that, it was fairly clear this was going on. But individual users still can clear their own cookies.

The trick for a lot of forum members is that they might worry if the domains they are looking at and the deals they are negotiating don’t get communicated to third parties. That’s always a possibility, especially when the players are known buyers with money to burn. Many of those individuals are operating under pseudonyms anyway. The big ticket domainers operate from behind brokers anyway. And it is not likely they would be unwise to let anything critical slip in instant message or email.

Frankly, my opinion is that domain forum mods are overworked.  Actually tracking every user would be difficult because e visits would be so random.  Just supervising all activity and guarding against spam is tough. Keeping out false registrations is time consuming.   This kind of tracking sounds like a lot of work. I believe the most such data could be used for is predictive metrics of what threads mobilize users to leave the site. That’s not to say it’s right to operate in this manner.

When webmasters of any website evaluate traffic, they can have any number of reasons for doing so.  To leap to the conclusion that this data is being used for some commercial profit is not right. Namepros is hardly the first choice of many domainers and function as a marketplace, and a secondary one at that. e that many sites perform under the radar operations of this sort. It is surGetting caught with their hand in the cookie jar will be the price that Namepros pays when domainers go there to log in and rethink their choice.

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I don’t know who said it, but the more things change, the more they stay the same. While every web developer in existence today spends their time trolling the forums and talking up their sites, in my opinion the best way to gather new visitors to your website is to rely on tried and true thirty year old marketing methods. Because the tech and site might be new, but the way people interact and communicate is not. And those basic spurs to relating your website name and domain are what site traffic is made of.

Imagine you talk to a neighbor this morning briefly about your new website. This guy has fifteen things on his mind and nods comprehendingly to everything you say. But ten seconds after his Prius disappears out of view, he’ll have forgotten you conversation in the impending rush to take care of the items on his own agenda. But if he reached for a pencil, a Post-It, or a packet of instant coffee with your sites name on it, you’ve become the center of his universe.

In this day and age of ultra-mobile devices, everybody still wants to write things down. They scrabble through their purse, car, briefcase, sofa, anything to find that elusive writing device to jot something down. And later on, in a moment of boredom or metaphysical malaise or general pondering, the text of the url of your domain will reappear in front of their eyes. Those 3 a.m. breaks from World of Warcraft or raids on the refrigerator might give someone a new chance to check out your site.

Maybe it’s a TiVo episode number. Maybe it’s the name of that cool song third from last in the playlist. Maybe it’s the license plate of that guy who just cut him off in traffic. Or perhaps a critical phone number or two. But the universal need for a writing device remains the same. And the beauty of website advertising pencils is that they get passed on and re-used by entirely new sets of eyeballs who also wonder what that suite is about. This can start a conversation about the uses of such a site and build an expectation about what such a site can deliver.

Bumper stickers are the cheapest advertising in the world. This is the perfect solution for clients who cry foul at the cost of any manufactured promotional items. They are also the type of marketing domainers ignore.

Most domain name owners will stop short at actually printing materials or distributing items with their brand on them, even though every website worth its salt cries out to be seen and heard of. But the use of one pad of paper as a quick-and-dirty message pad in a large company for phone messages and reminders can generate a dozen or more unique page views. And these cost about the price of a flavored latte.

For the following example, assume the existence of freehubcaps.com. Hypothetically, if the domain owner of freehubcaps.com makes a template of a sticker or font size logo for the site,distant marketing contacts can print out their own stickers. The cost of marketing just went down to pennies a day.

That’s when writing the ads for Craigslist to advertise get very easy. When the marketing contact for a given website meets their target goal for their area (say 100), they receive a Paypal payment or Starbucks card charge or mailed gift card in the mail. A website owner with a similar site contacts 100 people who drive on crowded freeways in crawling rush hour traffic daily. It is likely that a bumper sticker featuring the website name would get a lot of eyeballs.

People are bored to distraction during work commutes, any website that looks like fun can be instantly dialed up via smart phone netbook or tablet. At the very least, twenty bumper stickers promoting a website in a given metro market could show targeted traffic. Just handing out business cards on a crowded subway train in a major metropolitan market can earn some great geo-based clicks easily trackable back to the promotion.

These types of promotion will always work in conjunction with the subject matter of the website and the attractiveness of the domain name. Having the site optimized and ready is a absolute prerequisite to any domain name (website) promotions campaign. this makes the distribution of business cards to niche users easy.

A sports site might have a group of business cards distributed at a sports bar. Gaming site cards can be handed out where ever gamers are found (libraries, schools, coffee shops). Shopping websites might be handed out in parking lots or left on car windshields. These are old school tricks for new era traffic farming. And so on. Finding clicks from that niche market just got easy, and doable.

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I am considering the news of the verdict in the reverse hijacking lawsuit between X6D Limited (XPAND 3-D sunglasses) and Telepathy, the original xpand.com domain owner, and I have two main streams of consciousness about this legal outcome. I must say the process is very confusing no matter how many times I read it.

1. I like that the original domain name owners do not have to release their domain because some clown came along years later, liked the name, and decided to found a company on it without securing the name.Were the business people involved inexperienced, arrogant, or simply not thinking ahead?

In this case allegedly the sunglasses company went ahead and made their brand the equal of an existing domain name, then either refused to acknowledge lack of due diligence or decided to force the court’s hand. That is not only the lazy man’s way to doing business, but makes one wonder how critical the business drivers are to let it happen.

Of course, this is why domain name owners track lookups and clicks. they want to know if someone is repeatedly checking out if there is a site or not, who owns it, and how much they might offer. This is the fear of many large portfolio domainers, that they will not be able to predict if some company is waiting for their dream name to expire unwanted. They’ll give it up and see another organization reap traffic and clicks on their effort.

2. I don’t like that if you find the perfect name, you are being held up for greenmail by the wild-eyed money grubbing domainer who has aid the renewal fees since the name’s acquisition or inception. Many domainers assume anyone serious about starting a company will secure the domain name before founding the brand, printing the business cards, funding the business model and painting the shingle.

But the reverse hijacking case had me worried. What if any company could simply hijack the name and start a company, then run to a judge (like in this case) and say golly this domainer has ESP and stole our name in advance! Securing the domain name of a company before releasing, titling, labeling or promoting any product of a same name is simply common sense. Companies who find the name already in play either buy it or move on.

The panel decided rightly, since they know that the plaintiff corporation could easily have chosen one of a billion brands to associate with their goods and services. If they had started the company in 1979, maybe they had not thought of acquiring the domain because the internet did not exist yet. but in that case the precursor of copyright would have belonged to the plaintiff, and no domainer would have bought (or renewed) a domain name protected by the copyright of another company.

All in all, it looks like the best case business practice is to consult with a new media or domain name attorney when forming a business to get an informed opinion. The record of this type of inquiry may come in handy later in court.

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The Domain Owl has been watching how Viacom is treating the YouTube matter. Sure, YouTube started out with the best of intentions. People scrupulously followed the rules. But then things changed. The mass of uploaders was impossible to police and bottlenecked the very fluidity of rapid dynamics YouTube launched the site to encourage. Onward rolled the subpoenas.

Everybody and their brother knows that once YouTube members started uploading pieces of movies, and scored fan videos, the gloves were off and billions of illegally copyrighted sequences were online. But instead of learning what the public wanted, copyright holders went screaming to the authorities. They demanded that YouTube comply with copyright laws or be shut down. YouTube stayed up.

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In a world where digital video, desktop publishing and independent movie making run rampant, the studios and the corporations decided that file codecs and lashings of wealth were more important than imagination and website participation. In a world without the internet, they would have been right. But that world is gone, and the laws that governed it are out of date.

But the Internet is here. Digital manipulation of files for commercial purposes and uploading for illegal download are not the same thing as making a fan based video for fun and uploading it for friends and browsers to enjoy and comment on. But companies like those suing Viacom would prefer to control the content people use and enjoy even in their own homes and on their own computers. The law does protect them, to some extent.

But using copyright law to prevent the creation of fan videos and new media products rendered by wit, imagination and artistic creativity is wrong. It’s like living in a Nazi state where the origin source and form must equal an equally palatable end product. Companies like Viacom want to encourage growth and differentiation instead of control of that end product. And thing is, on the World Wide Web, they can’t control other people.  That genie is out of the bottle.

If companies like Viacom had keyboards for hire in the tens of thousands churning out fanvideos and uploading them onto a content controlled channel, that would be one thing. They could then claim that the abyss between individual art and corporate warez has been closed. But no such effort has taken place. If entertainment channels provided all the entertainment people wanted there would be no viewers per hours versus the extant millions.

But YouTube users are using their digital cameras to film an episode of Glee crosswise off their screens. How can that threaten a billion dollar corporation? The Internet opens up vistas of creativity (not the Windows kind) that a company like that would never dream of.  And once those pictures images and sounds and ideas are in the minds of millions of viewers, they can’t control the use of it, only the resale of it.

YouTube shows ads while content from other media and other creators shows. YouTube derives compensation and consideration from sponsors, created by the volume of users. A dalliance with the idea of a paid YouTube fee enraged copyright holders and studio entertainment behemoths even more. How dare once cent of revenue anywhere on this existential plane be exacted without their cut?

I read in the newspaper a few days ago that Viacom was challenging the judge’s interpretation of the law as it read in some clause in one of hundreds of contracts to govern these matters. Frankly, the language and terminology have obscured the issue by now. YouTube is a fact. Find out how to make money out of it or get back to work.

What I’ve never seen any of these studio companies do is launch a challenger for YouTube, even though they own the copyright to the material YouTube can’t use! That would be the way to go. But right now Hulu, Guba, DailyMotion and others own that space. And domainers trying to figure out what is legal and downright plagiarizing would have a better purview.

Until the movie companies can decide on a universal thin client with working download parameters (like Itunes) the online users will shape and visit download sites like the Pirate Bay. And justice doesn’t move swiftly enough to capture the lightning changes of forwarded masked domain urls and scripted squeeze pages. Frankly in my opinion affiliates should be tasked with reviewing what site content they pay revenues off of. Honest domainers would come out clean in that wash.

The Google-owned era of YouTube does show videos taken down due to copyright. To find the same level of creativity must one launch a pirate Tube on a dedicated server? With Google purchasing Widevine, bailing on Groupon, and getting scrutinized the EU, they’ve got enough to worry about. Viacom could find a better use for that money. Try paying some artists better fees or funding some films.

What is really happening is that one company wants to be paid because they missed out cashing on the Internet. At this time one would think they would move on and stop trying to turn back the clock. That way the internet and domain name developers could proceed along their chosen paths without Plan B and workarounds for whatever lawsuit YouTube is involved in this week.

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If you are a domain name acquirer looking to make  a profit on your next good idea, think about the two parallel and newly convergent spending patterns moving through retail markets right now that website visitors participate in. These are gaming and entertainment spending, done by teens,  twenty and thirty year old computer users, whose idea of entertainment is double digit hours spent per week on websites hosting role playing games.

Sound like a foreign culture? Most websites, domains, and extensions are being purchased by domain industry watchers looking to gain revenue from stores, warez, merchandise, content, exclusive writing, brandable downloads, and affiliate programs. Any offer that is beneficial to someone in this gaming-as-entertainment community will pass the word on to their cluster of friends, who happen to also be your niche market.

Chat sites, cheat sites, bot scripts, and custom bonus wares associated with gaming.  Webmasters should be trying to build a site that is new and different from other gaming sites. Webmasters foreign to the gaming culture can read the game play synopses found online, or check out the illustrative art and graphic novels the game media are now expanding into.  Likely domain names could spring from these readings.

The challenge is still there to attract meaningful users to the site. One way to form a community of regular site visitors is to launch a gaming forum. This unites users and lets them communicate with each other.  If you can find a way for players of some of the biggest games to be drawn to your site, and furnish an opportunity for them to interact with it, the site will be set up for some serious traffic success and gamer buzz.

Black Friday proved that consumers are ready to spend if the price is right, and Cyber Monday proved that consumers in bulk will move money over the wires from any device they find convenient. If your site visitor doesn’t have $70 to spend on a gaming DVD or CD title, then your site might offer other interactivity options. What about a trivia quiz, list of best bulletin boards for that game, or links to Youtube videos or fan trailers of upcoming games?

Mobile gaming, cellphone gaming, tablet gaming and console gaming are the hot searchable markets even mainstream public consumers know about. The Wii, Nintendo, Playstation, X-box and other legacy console ownership means the user is trying to find a way to make the hardware yield more value. Help your user find ways to do this! Just because they are not gaming does not mean they don’t want to spend time online doing game-related activities!

The Holiday season is upon us, and people searching site keywords for gifts is nigh. Parents searching for things to keep the kids busy in the backseat or in the family room is happening. Even tightly clutched checkbooks are coming out of their spending thaw this winter. This is the right time to have a site up with secret leveling strategies or quest tips.  This is the right time to acknowledge that gaming is what’s moving the web today.

Gaming consoles and high tech computer equipment are being promoted actively in electronics stores. New games and console entertainment for such media behemoths like Halo Reach is being released after massive conventions and media releases and press attention. World of Warcraft and Gears of War have huge fan bases. Lord of the Rings gaming titles also have committed fans.

Viral fan campaigns on social media networks and via Youtube uploads can migrate a huge stampede of traffic to available sites with seeded links and limited access downloads and gaming warez. Especially if something new and different s happening. Is your website ready?

The Pirate Bay lawsuit showed the money site operators can amass and liquidate to legally defend themselves from a losing equation. Even where communities have suffered massive economic depression and occupational layers have disappeared, consumer spending on electronics, media, games, screens, projection hardwares and programming remains constant. The web continues to build on itself. Build with it toward a gaming site that will enjoy robust traffic and more potential click revenue.

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