10 Ways to get Slapped
Your website should be targeted towards ranking highly in the search engines for your keywords. However, you must tread carefully when it comes to over optimization. Your Search Engine Optimization (SEO) efforts should follow certain guidelines. By over optimizing, the search engines may consider your page as designed specifically for the purpose of ranking well.
When you learn Search Engine Optimization (SEO) strategies you often do not learn what you must not do.
Most SEO experts teach you how to optimize a web page for good search engine ranking, but very few tell you what you must NOT do if you want to avoid over optimization penalties, and see your page rank drop or your site get completely removed from the index.
Here Are 10 tips that you can follow:
1 – Content Theft:
Under no circumstances ever steal content from another’s website. If you are reported, and chances are good that you will be found, you will be immediately banned.
2 – Proper Language:
Do not use a lot of slaying or rude words in your content. If you do, you take the risk of being de-indexed.
3 – Outgoing Links:
Do not use excessive out bound links. For example, 100 outgoing links on a single page would be considered excessive. When you do have out going links, try to have them pointing to good quality websites. Do not use link farms.
4 – URL Length:
When choosing your website address keep your URL to under 100 characters.
5 – Keyword Density:
Do not exceed a keyword density of over 10%. Try to keep it at under 5%, 2% is recommended. Anything over 10% is absolutely considered spamming or keyword stuffing.
6 – Title Tag:
When adding your title tag it should contain less than 60 characters and no special characters.
7 – Description Tag.
Your Description Tag should be under 200 characters or your sites search engine ranking takes the risk of dropping dramatically.
8 – Keyword Tag.
When adding keywords to your Keyword Tag, use less than 10 keywords. It is also important to avoid putting the same keyword in your keyword tag twice. It is true that the big search engines like Google no longer rank your site by looking at your keyword tag. However, they do look at it. And if it is overstuffed with keywords they will see your website in a negative light.
9 – Proper use of Alt Text.
When using pictures on your site you have the option to use Alt Text to describe the image. It is okay to use a keyword here, however never overstuffed your Alt Text with too many keywords. The search engines will notice and your site will suffer for it.
10 – Cloaking.
Cloaking is severely black hat. Never use cloaking to hide content from your visitors. Using cloaking techniques to try to convince the search engines to rank your site higher in the search engines will in the end cost you your rank position. And ultimately, you will get banned.
It is important to keep in mind that search engine algorithms change quite frequently. It is up to you to keep up to date on the latest information.
By following these 10 simple tips there is no guarantee that you will rank highly in the search engines. But there is one thing for sure, if you break the rules it could cost you all your hard work that you have put into your website.
