What exactly is a Trackback?

Most of those who are new to this wonderful world of  Domaining and Domain development see this word “Trackback” being used by bloggers and such. I remember when I first started hearing this word I thought I must be missing something very important. I didn’t have any idea what it meant.

Trackbacks are important and here is a definition from Wikipedia that should help you if you are in the same boat I was in.

From Wikipedia, the free encyclopedia

A trackback is one of three types of linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking, and so referring, to their articles. Some weblog software programs, such as Serendipity, WordPress, CuteNewsRU, Movable Type, Typo, Telligent Community and Kentico CMS, support automatic pingbacks where all the links in a published article can be pinged when the article is published. The term is used colloquially for any kind of linkback.

History

The TrackBack specification was created by Six Apart, which first implemented it in its Movable Type blogging software in August 2002.[1] The TrackBack has since been implemented in most other blogging tools. Six Apart started a working group in February 2006 to improve the Trackback protocol with the goal to eventually have it approved as an Internet standard by the IETF. One notable blogging service that does not support trackback is Blogger. Instead, Blogger provides “backlinks”,[2] which allow users to employ Google’s search infrastructure to show links between blog entries.

Function

A trackback is an acknowledgment. This acknowledgment is sent via a network signal (ping) from the originating site to the receiving site. The receptor often publishes a link back to the originator indicating its worthiness. Trackback requires both sites to be trackback-enabled in order to establish this communication. Trackback does not require the originating site to be physically linked to the receiving site.

Trackbacks are used primarily to facilitate communication between blogs; if a blogger writes a new entry commenting on, or referring to, an entry found at another blog, and both blogging tools support the TrackBack protocol, then the commenting blogger can notify the other blog with a “TrackBack ping“; the receiving blog will typically display summaries of, and links to, all the commenting entries below the original entry. This allows for conversations spanning several blogs that readers can easily follow.

Originally posted 2009-09-20 21:44:47. Republished by Blog Post Promoter

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The Industrial Era of Domaining

mineowl

We are living in the industrial era of domaining.

I was reading Irving Stone’s excellent book “Men to Match My Mountains” about the Westward settlement of the united States, and too many similarities to the California Gold Rush came to mind. One phrase stuck in my mind from the book regarding the gold rush and the population of men eager to mine the riverbeds and earth of the Sierra Nevada.

The first land rushes of the internet have passed, and the second coming of the domain hordes are still scrabbling over the claims. The easy pickings have been grabbed and some heavy digging and luck is now involved for domain success. But the benefits for hard digging latecomers still exist. Luck does play a part, but so does hard work.

One of the phrases used to describe the settlement of the Western United States  “a marching laboratory of political experiment”. This is because the migrating hordes brought their systems of government with them to function in the new mining camps and towns. The business of finding gold also helped enable a growing system of self-government independent of a federal governing body.

Something similar has happened online with encroaching populations of domain owners moving back and forth and bringing their mores to the new markets. New global body of domain name owners and groups of representative geographic domains have joined the fray. I speak here of the non-English character domain name markets and foreign language frontiers in domain names worldwide.

I would term the domaining community at this time as “a rapidly byting environment of creative experiment.” Individual domain name owners can define their web ventures on a piecemeal, name by name basis. Dynamics in both trends show massive populations of individuals coming together for new goals and using new tools and technology.

But after the first few waves of prospectors looking for easy gold had come through, some infrastructure erected itself. The systems of government and geographical settlement set the standard for mimetic communities in the area to establish themselves. These edifications provided groundwork for the communities to come in the future.

This sounds a lot to me like the domain name marketplace for the last ten years. The first easy gold rush is equivalent to the first few domain tld generations. By now, word has gotten out and the best claims have been staked. The later era of the gold digging claim towns were a changed breed, full of lawlessness, crimes, and lessening profit for all concerned.

Every domainer should sling his pick and shovel onto his back every day before booting up, and take a good look around. There’s gold in them thar domains.

Originally posted 2010-03-19 22:54:35. Republished by Blog Post Promoter

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Shifts In Keyword Density

There is no topic more likely to stir debate in a room crowded with domainers than keyword density. The benefit of topical keyword density, domain keyword relativity, and links with corresponding keyword inclusion is the Holy Grail of all webmasters and domain name professionals. But being the architect of a successful money earning website means mixing it up a little and changing the game plan once in a while. it also gives your readers a new flavor to check out, and you can keep them informed about this change by sending a newsletter to your registration email group.

Existing keyword density should be some thing that varies. One week a webmaster’s content strategy might focus on sports, or technology terms, or current affairs, or recent news events in that subject or topic sector. Prominence of content should vary as well, in bold, italics, source links or titles. Search engines can usually tell if a website is put together by cut and paste methods or whether genuine keystrokes have been effected.

As the content gets refreshed and updated. Content should never be all text, there should be dynamic links, graphics, images, scripts, and other objects to show variation. An all content website is an encyclopedia nobody wants to read or print. But meta tags and keywords used on titles, descriptions, and relative text can inform visitors and enrich keyword density. One well tailored blog post can do the work of three “plain wrap” entries.

Even for given topics, there are variable methods for disseminating content types. There is always another application treatment to consider. For example, for a website concerning parrots, cartoon, illustrations, dot to dot drawings, puzzles, trivia questions, Iphone apps, parrot games and news about parrots can give a broad range of content to what might a very limited topic. Look for where your keyword topic is in the news, and supplement keyword content with news and feature writing regarding those reports.

Shifts in keyword density can occur when momentary focus to a specific attribute or point of the subject matter is pervasive enough to sway the site content density. This is actually a positive signs to search engines, who will index this as concurrent with the same changes at other, higher ranked sites.And new articles with findable keyword titles can assist researchers using title queries at the search engine level to find better information.

The evaluation of keyword density should not happen using only one tool or website. The webmaster should never trust only the resident app. Architects of a content strategy should not use only one authority when researching keyword density at a given website. The search engines’ won’t. The keyword content is the primary mover and shaker of page rank, and without fluctuations the site looks static.

It might be a good idea to change periodically the condition of having RSS content feeds provide data t your site. Changes in keyword density and the sources of content can cause search engine to take notice of your website and check back and refer cached versions to new designs and implementation of outside source news and content. The aggressive webmaster looking for improved placement in search engine results can find new leverage by changing the type, look and feel, and sources of keyword content.

Originally posted 2011-03-25 17:09:31. Republished by Blog Post Promoter

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Choosing a Domain Name – Are They All Taken?

Have you tried to find a domain name that fits your business model and found that all the good names are gone? Settling for a domain name that is as long as your arm is not the best idea, just so you can get the keywords in the name that you desire.

It is unfortunate that all the good domain names have been taken. A very short name can be purchased, but for a very high price. I’ll bet if you went through the dictionary and typed in every single word in it, and added a dot com at the end, they would all be taken. Dot com names are still the desired top level domain, but even the others such as .net .biz and others are being bought up. Many of these valuable names are just parked. So why would someone buy a domain name and just park it? These valuable domain names can be parked. As natural traffic lands on these sites the visitor will see ads related to what they are looking for and click on them. This generates a revenue for the domain name owner.

Imagine owning the domain name loans.com. People that are interested loans might type in the domain name directly into the browser address bar, landing on a parked domain site that has ads on it related to loans. Also, the domain name itself would be worth a fortune. A large business wanting this domain name would be willing to pay a great deal of money for such a domain name.

So now that you have a little understanding of why a domain name could be worth a fortune, you still have the problem of finding a good domain name. A good domain name can be a very valuable investment for a business. It is probably obvious to you by now that a good domain name is going to cost you more than you originally thought. A great domain name can still be found but will probably cost you around $500 dollars at the least. $500 is not such a bad price if you consider the importance of a domain name that is memorable.

One of the tricks that online marketers use in finding a relevant domain name is to add a word onto the front or at the end of the domain name. For example, myloans.com or loansnow.com. This gives you an opportunity to have the keyword in your domain name that you need, and still keep it short. You may still have a difficult time getting exactly what you want, but keep working on different combinations until you find one that sets right with you.

Finding a domain name with keywords related to your online businesses is important. It is part of your search engine optimization efforts in getting your website ranked within the search engines. It also needs to be easy to remember for your potential customers. It may take a little digging, but you can find a memorable domain name. Adding a word to the front or to the end of the domain name will help you to find a domain name that is related to your businesses that is not already taken.

Originally posted 2010-01-08 12:34:12. Republished by Blog Post Promoter

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Multiple Domain Names

So you may have heard of the idea of buying multiple domain names and pointing them to your existing website. But how exactly is it done? And what are the risks? It’s true that many websites try to use this technique and effectively hurt their search engine rankings. Yes, there is a wrong way and a right way of doing this.

Multiple Domains – Doing it Right

As always, the right way is to follow best practices. If you have a website www.mysite.com, but you also have www.mysite.net and www.mysite.biz,  the proper way to point these other domains to your main site is to use 301 redirects in your .htaccess file. This will allow visitors to be redirected to your main .com site and also allow Googlebot and all the other spiders to crawl through. Using 301 redirects also allows your .net and .biz sites to NOT compete with each other.

Multiple Domains – Things to Avoid

Cloaking is a technique that Google sees as deceptive. The reason this is deceptive is that when a user is redirected to the new destination, the domain name still shows in the address bar of the browser. This makes the user think that they are at a different website address then they really are.

Duplicate Content

If you try to set up all of your sites with the same content, it is possible that Google will see this as duplicate content. Google will not actually ban sites with duplicate content unless they think that it is being done to purposely try to be deceptive and manipulate the search engine results. Besides, all your sites would be competing with each other and would also be a lot of extra work to keep up, so you might as well do it the right way and use 301 redirects.

It is always best to play by the rules and never try to trick the search engines. The search engines are getting smarter everyday and you can not afford to lose a domain name after putting work into the site.

Originally posted 2009-12-02 17:25:23. Republished by Blog Post Promoter

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Top-Level Domain – What is it?

I was thinking the other day that when I started fiddling around with domain names I was completely mystified by some of the terms I came across when doing random domain searches. One of these terms was Top-Level Domain. After thinking and digging and asking questions here is my take on what this term means. I would really like to have your opinion on this. Leave a comment and let me know what you think.

The term top-level domain, also known as (TLD) refers to the highest level of the domain name in a web site’s address. This may be a little confusing as we are taught to read from left to right. When it comes to domain names and their address they are read from right to left, starting with the top-level domain name.

You may most recognize the top-level domain name as .com. This is the part of the domain that is followed by the last dot in the web address. This can also be .net .gov .org and so on.

It is the Internet Corporation for Assigned Names and Numbers (ICANN) that is responsible for making sure that the top-level domain gets assigned to responsible organizations capable of maintaining DNS top-level domains (also known as root zones). It is also important to note that ICANN operates Internet Assigned Numbers Authority (IANA) as well.

The groups of top-level domains consist of country-code top-level domains and generic top-level domains.

Country Top-level Domains

The Country code top-level domain (ccTLD), are assigned the domain name system by a 2 letter country codes. For example: .uk for United Kingdom, .us for the United States, .sg for Singapore and so on. There are literally hundreds of country coded top-level domains.

Category Top-level Domains

The Categories group is known as the generic top-level domain. These are your .gov, .edu, .com and so on.

So, a general definition of top-level domain name is that it is at the end of the domain name – the portion following the last dot in the address.

Originally posted 2009-09-29 09:53:06. Republished by Blog Post Promoter

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Domain Name Trading and Speculation

I have seen a renewed interest in domain name trading lately. One word of advice from me. Before you jump in  and start buying up domain names, make sure you know what you are doing first. You can wind up losing a lot of money. Tread these waters carefully.

First let’s talk about what domain name speculation is. In very simple terms, you purchase domain names with the intention of reselling them in the hopes of making a profit. You can register a domain name for about $10 a year. Even if you’re only to turn around and sell that domain name for $20, you have made 50% profit. The idea however is to make a great deal more than that.

One of the things that you will find out quickly is that one word domain names are hard to come by. You will not be able to buy one of these domain names for $10. While you are learning domain name speculation is best to focus on turnover rather than spending a lot of money on one name domains. Once you get your feet wet, and assuming you have the available cash, this may be a consideration you want to take.

There are millions of domain names that were once registered that for whatever reason have not been renewed. There are some really good domain names to be found this way. In order to get the good ones you’ll have to be fast, As you won’t be the only one watching for these.

When buying up domain names, choose ones that are short, have no hyphens or underscores, and preferably with .com.

Once you get good at it a great deal of money can be made. You will have to be clever and fast, and be able to outsmart the competition so to speak.

Originally posted 2009-11-04 15:00:15. Republished by Blog Post Promoter

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Buy and Sell

Finding a good domain name can provide a huge return on investment. There have been people who have purchased domain names and turn around and sold them for as much as 7 million dollars. Just imagine if you where the owner of the name football.com or sports.com.

People make a huge living off of buying and selling domain names, and the people who do this have become known as domain speculators.

So what is domain speculation? It is the registering of domain names based on generic terms such as, flowers.com, cars.com, cat.com and so on. This is done in the hopes that a large commercial company will want to by one of these generic names for commercial use.

There is however a difference in buying so called trademark names, like the name of a famous person or business. This would be called cyber squatting and it is illegal.

Domain name speculation is simply forecasting or using trends to grab up domain names that will become popular or desired by big companies that are willing to pay big dollar. If you are the type of person that keeps up on current affairs and reads up on the latest trends going on in the world today, you just may have a head start in the domain name speculation game.

Originally posted 2009-12-13 12:36:33. Republished by Blog Post Promoter

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Doing Your Keyword Research

Keyword research is the basis of any website that wants to compete on the internet. Picking the right keywords is not always so easy. There are many questions that come to mind while doing keyword research. Pick the wrong keyword and your work will end up ineffective.

When doing your keyword research, you want to start with a seed list. This list will be off the top of your head, anything that you can think of that is related to the products and services that you want to offer. It is from this seed keyword list that you will find the hidden gems.

While you are digging down through your seed keyword list you want to look for long tail keywords. These are the keywords that contain 2 or more key phrases. An example seed keyword might be “cameras”. A long tail keyword might be “Sony Cyber Shot” or “Canon Power Shot SX20”. Though the keyword “cameras” may get 100,000 searches a day, this keyword would be impossible to compete for. On the other hand, “Sony Cyber Shot” may be a doable keyword. And a bunch of long tail keywords together will bring many visitors to your website. It is also worth noting that a person that searches for the keyword “camera” is not ready to buy yet. If they are searching for the keyword “Sony Cyber Shot”, it probably means they have done some research and that they are closer to making a purchase.

When optimizing your pages for your keywords, you should not optimize for more than two keyword phrases per page. You will have a primary keyword phrase and a secondary keyword phrase.

Usually when a person is doing keyword research, questions will loom in their heads. How many searches a day is a good number? How many competing pages is bad? It would be ideal to find a keyword that has 1000 searches a day and less than 100,000 competing pages. Though this is not always doable, looking for the long tail keywords with a couple hundred searches a day is acceptable. In combination with all the pages together on your website, these keywords with only a couple hundred searches a day could ad up to 1000′s each day in combination.

In conclusion, start with a seed keyword list and start searching for long tail keywords with less competition and at least a few hundred searches a day. For these keywords, examine the top 10 sites for these keywords and look at these sites. These will be your competitors, and you will have to decide if you can beat them out for their spot in their position on the first page. Do your keyword research the right way up front will pay off down the road.

Originally posted 2010-02-04 15:41:21. Republished by Blog Post Promoter

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Droplisting chores

Are you slacking on your droplist scanning? Auctions with premium names and speculation opportunities are happening every day. Scripts and bulk list can be used for keyword and target domain name acquisition. But if you have an expanded budget for specific topic, consider getting a consultant to watch the lists for you and suggest names as they expire or are marketed to the drop community.

Originally posted 2010-02-17 22:42:36. Republished by Blog Post Promoter

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