Is Pay Per Click for you?

If you are looking for a fast way to get your website and business in the path of lots of potential customers, pay per click is an effective advertising method that will get results instantly. In order to make pay per click advertising work at its best, you need to know what you’re doing. Learning the hard way can end up costing you a lot of money. I will talk a little bit about how pay per click works so that you can make the decision on whether or not you want to use this method to promote your business.

The methods behind pay per click advertising are straightforward, but you must know them. You as an advertiser, purchase advertising by bidding for clicks from search engines such as Google, Yahoo, and other search engines. Once you have determined the keywords that you will be using for pay per click advertising, you choose how much you would like to pay each time someone clicks on your ad. The more you bid, the higher your advertisement gets placed on the page. For example, if you agree to pay $.20 each time someone clicks on your ad, the search engine will place your ad accordingly. And each time someone clicks on that ad and goes to your website, you pay $.20. Once someone clicks on your ad and lands on your web page, it is up to your website to convince your potential customer to take the action you are looking for.

Using pay per click to generate income can ultimately cost you a lot of money, if your website is not converting for you. Let’s say that you are bidding $.20 per click for an ad that brings a potential customer to your website. If your ad is clicked on by 100 people it would cost you a total of $20. So your goal would be to convert enough to pay the $20 that it cost you to get the people to your website, and at least an additional $20 or more for profits sake.

However, if you had 100 clicks to your site, and no sales, then your advertising efforts have just cost you $20. So there needs to be a balance in your conversions in order to make pay per click profitable for you.

One of the great advantages of pay per click is that you get instant results. As soon as your ads start running,  people will start clicking through to your website. This allows you to make instant real-time sales from your website. You can view the stats within your pay per click account and monitor how often your ads are being displayed, and how many people are clicking on your ads.  The goal would be to find key words that are related to the product you are selling that people are are typing and find your product, and bidding the lowest possible price, and still getting traffic to your website. You may not get it right the first time. Running a profitable pay per click campaign requires testing, and tracking.

When you start out your first campaign, take it easy, take it slow, until you feel comfortable with how everything works. Keep within your budget and monitor your results. Getting instant results from your marketing efforts can be very rewarding.

Originally posted 2009-11-02 12:30:13. Republished by Blog Post Promoter

Please Share
Posted in Discussion, General | Leave a comment

10 Ways to get Slapped

Your website should be targeted towards ranking highly in the search engines for your keywords. However, you must tread carefully when it comes to over optimization. Your Search Engine Optimization  (SEO) efforts should follow certain guidelines. By over optimizing, the search engines may consider your page as designed specifically for the purpose of ranking well.

When you learn Search Engine Optimization (SEO) strategies you often do not learn what you must not do.

Most SEO experts teach you how to optimize a web page for good search engine ranking, but very few tell you what you must NOT do if you want to avoid over optimization penalties, and see your page rank drop or your site get completely removed from the index.

Here Are 10 tips that you can follow:

1 – Content Theft:

Under no circumstances ever steal content from another’s website. If you are reported, and chances are good that you will be found, you will be immediately banned.

2 –  Proper Language:

Do not use a lot of slaying or rude words in your content. If you do, you take the risk of being de-indexed.

3 – Outgoing Links:

Do not use excessive out bound links. For example, 100 outgoing links on a single page would be considered excessive. When you do have out going links, try to have them pointing to good quality websites. Do not use link farms.

4 – URL Length:

When choosing your website address keep your URL to under 100 characters.

5 – Keyword Density:

Do not exceed a keyword density of over 10%. Try to keep it at under 5%, 2% is recommended. Anything over 10% is absolutely considered spamming or keyword stuffing.

6 – Title Tag:

When adding your title tag it should contain less than 60 characters and no special characters.

7 – Description Tag.

Your Description Tag should be under 200 characters or your sites search engine ranking takes the risk of dropping dramatically.

8 – Keyword Tag.

When adding keywords to your Keyword Tag, use less than 10 keywords. It is also important to avoid putting the same keyword in your keyword tag twice. It is true that the big search engines like Google no longer rank your site by looking at your keyword tag. However, they do look at it. And if it is overstuffed with keywords they will see your website in a negative light.

9 – Proper use of Alt Text.

When using pictures on your site you have the option to use Alt Text to describe the image. It is okay to use a keyword here, however never overstuffed your Alt Text with too many keywords. The search engines will notice and your site will suffer for it.

10 – Cloaking.

Cloaking is severely black hat. Never use cloaking to hide content from your visitors. Using cloaking techniques to try to convince the search engines to rank your site higher in the search engines will in the end cost you your rank position. And ultimately, you will get banned.

It is important to keep in mind that search engine algorithms change quite frequently. It is up to you to keep up to date on the latest information.

By following these 10 simple tips there is no guarantee that you will rank highly in the search engines. But there is one thing for sure, if you break the rules it could cost you all your hard work that you have put into your website.

Originally posted 2009-10-25 08:28:04. Republished by Blog Post Promoter

Please Share
Posted in Discussion, General | Leave a comment

Hunting & Gathering Domains

dino

Are you a domain hunter or a domain gatherer? The domain name premium name and aftermarket and resales market has settled all domainers into a hunting and gathering type platform.

The available market is ready to tap for both new and used domain names of varying types.

Do you specialize in identifying great names or inventing new names which will build in value, or do you excel rather at acquiring a broad spectrum of domain names and hope to capitalize on value through piecemeal marketing and promotion and eventual resale?

Hunters in the domain world stalk the droplists and auctions, scanning the globe for that big game name that will set their world on fire. Gatherers patiently embroider traffic and content value on names of specious value with breadcrumb benefit. But a lot of breadcrumbs can make a Google Adsense check.

Gatherers tend to pick up the bargains and unwanted stepchildren of the domain aftermarket, but can also rescue a stray dog and polish it into a mid $XXX to low $XXXX resale. Gatherers may also be sitting on grouped domains of value for enterprise commencement down the line.

Taking the caveman approach to domaining, the hunter or gatherer philosophy can work to establish a portfolio of domains and brush up on those sales skills. Just make sure your domaining activities are not the neanderthal habits of the get-rich-quick -with-no-work domainer.

But the domain name buy does not a domainer make. Every domainer should be developing some of their domains. With development today being the attendant effort to define value for any domain name, the no-development approach to domaining is as irrelevant and extinct as the dinosaur.

Don’t be a domaining dinosaur. Get developing, now!

Originally posted 2010-02-19 23:59:27. Republished by Blog Post Promoter

Please Share
Posted in General, Trends | Leave a comment

Fast Web Nation

Got ten minutes? Ten minutes a day 365 days a year could be the secret to publicizing your site and growing a web readership that explodes with page views. Build a list of referral websites you plan to refer visitors to your site from and keep them handy as a task list to work through during your domaining chores calendar.

Embroidering details about your website at sites all over the web is the most easily overlooked way to firm up a web footprint for any site. Ten minutes a day can build a domain name beanstalk online that climbs into the sky and returns pageviews and clicks ever after. Practice submitting these reviews and blurbs at journals, blogs, and directories will spur other promotional ideas.

The nation state of domaining is always grooving on the fast track of marketing, promotion, website launches and domain name auctions. But online browsers want their web information and they want their destinations fast. Seeding routes to the website must occur as an action item of the domain marketing plan. Aggressive traction online is required to stay in the SEO game.

The marketplace for gods and services available online is global. Remember, anything that can be browsed interactively around the world on a mobile device is a premium value add. Use IP addresses to determine who is visiting your site. Who are your referrers, and how did those links get there?? Is your audience local, national, or concentrated in a small Internet cafe in Rangoon? Cater to those markets.

Every web user has an opinion about a certain website, product portal, or an insightful few words to say about a rogue snarky YouTube.To promote your site, there should be at least ten links on YouTube responding to appropriate indexed and subject video material. Your site url should be in your profile or in the comment. Craigslist should have a listing for your site requesting site feedback and reviews. These listings spark page views, discussion, and comments.

Cementing a text presence with authorship of content from your keyboard or drawn from your site, or original review comments and analysis of a product, service or website is a valuable opportunity to throw up a link at a busy intersection on the information superhighway. Getting those references online speeds the SEO plow to directing smart browsers to your site.

Each marketing plan strategy for a domain name will be different. A geo site for restaurants in a given zip code will have an indexed link to the Yelp listings for those restaurants, but this won’t apply to all types of websites. And for zip code rich listings sites Judy’s book works too. Make sure directories online for these types of links aren’t missing your site information.

The product from your site or the site itself should have multiple consumer reports at FastReviews.com. Get guest reviewers to write them or formulate them from user feedback. Write a site analysis or website review at AssociatedContent.com. For your site, a similar site, or a site dealing with your site’s subject matter,  TopTenReviews.com or Judy’s Book should have at least one hit in their database for your site.

Where does user feedback come from? Survey comments. Where do the survey comment come from? The survey or poll area on your web site. The squeeze page survey issues upon the browser’s exit from your site. Why is your visitor leaving and where is he going? Experiment with different site traffic tools until you find the one that issues the data you need in a format you like.

Survey your statistics and generate an idea from downstream traffic analysis. When this data changes, note how and why. Can’t do a survey? Then blast a broadcast to all members requesting some feedback. These members have a way of signing up, if you provide them an opportunity for doing so. Joomla is an excellent site platform for collecting member data for later use.

Where’s the reward in all this site promotion? Google your domain name url after a reasonable period of time has passed. SEO takes a one to three month burn-in cycle. If the bots have done their dance correctly, your website will now have an outward traveling profile, and your domain will be moving into the fast lane on the information superhighway.

Originally posted 2010-04-15 17:12:46. Republished by Blog Post Promoter

Please Share
Posted in General | Tagged , , , , , , , , , | 6 Comments

Domain Evaluation

The criteria for assessing a domain name for purchase, resale, or development are fairly open to all.  The keyword value forms one value. Monetary resale is always a goal. Various sites online work to produce an estimation value, although few can claim to be conclusive. Auction sales for domains work well specifically for this reason. Domains can go to the highest bidder according to independent valuation.

While one community of domain name buyers and sellers may quote assorted values from estimation sites, those members are never committed to accept those values as indicative of any redeemable or legal citation. The general value of a domain name still remains the value for which it can, and is sold. Other domain values are as spurious as yesterday’s news.

Some domainers prize traffic statistics, and some domainers work from the original sale price.  Domain ratings systems can indicate the value of a domain, but cannot guarantee it will bring that price under the domain auction gavel. But an important component of many a domain names’ assessment is how the buyer or developer uses those metrics to go forward.

Typing a name into a category does not institute monetary value. Many keyword generics lie fallow in domain portfolios worldwide. The rationale for these to not be developed is that no development could renew the value the domainer has already invested and still reap the profit they have planned. These domainers are waiting for big-ticket auctions to vend their names.

Other names are still in the transitory period between acquisition and decision making. Maybe the domainer hasn’t had time to investigate the best of of “x” domain yet.  Or perhaps they are waiting for a spike in related content or keywords to vend the name in a private sale or escrow process. Parking is a time consuming challenge to manage and keep up to date with. And the lack of development attached to a parked name always make me leery of its traffic.

A topical forum post caught my attention debating this topic. Yahoo has a domain rating system which declaims a domain as:  Banned, Trademark,
Quality Control, Controversial, and Restricted are terms no domainer wants to see associated with their names. These names generally will little to no sale value. But one domainer’s name value authority can be another’s temporizing engine.

Where do the evaluation and assessment sites stand? Yahoo has a cloud over it (not a good one), and many domainers deride Alexa while still avidly utilizing it to assess their domain positoning ion te name marketplace. Valuate.com has many fans, and many banner ads. Estibot has some faithful fans, and assessment tools at Sedo, Pool, and Google Adsense can offer some additional metrics.

Since domainers are always looking to revalue and affirm their portfolio total, a trustworthy domain ratings site or evaluation destination tool is mush desired. A domainer cannot guarantee the originating site or evaluation engine for a domain name will still be in operation or still have the same integrity when the resale or auction decision is made.

Domainers need to avoid becoming emotional about their domain purchase choices. The most unsexy of domains can be the hardest workers, reaping affiliate revenues and growing traffic metrics while the big players spend a fortune promoting their varsity level urls. The traffic statistics going forward are what matter, and the business development the current domainer invests in the domain name is what cultivates domain value.

Domain names can be valued at one time ans the equally creditable estimation of that same domain name can be evaluated at another time and the value can be very different but extremely accurate. A domainer assumes risk when a big dollar domain purchase occurs and the lifetime of that value is not the same as the lifetime of the domain ownership. The joy of domaining is leveraged on what values the owner can bring to the name, and any other strategy sounds a lot like sour grapes.

Originally posted 2010-06-05 15:27:54. Republished by Blog Post Promoter

Please Share
Posted in General | Tagged , , , , , , , | 12 Comments

ICANN Whois Webinar Tuesday April 20

Webinar Surveys Whois Requirements, Past and Future
Date: 04/09/2010

What has the GNSO previously recommended that Whois should be able to do, and what other standards or capabilities will Whois need in the coming world of IDNs and new gTLDs?

In May last year, the GNSO Council tasked Policy Staff (with the assistance of technical staff and Council members as required) to collect and organize a comprehensive set of requirements for the Whois service. GNSO Council asked that these requirements reflect known deficiencies in the current Whois service and also possible requirements that may be needed to support various policy initiatives that have been suggested.

The Staff has complied with the Council’s task, compiled an initial report, and now seeks consultative input from the ALAC, ccNSO, GAC and SSAC. One of the report’s lead authors, Steve Sheng, ICANN Senior Technical Analyst, is offering a webinar to brief the community on the report and to respond to questions. The paper, entitled “Inventory of Whois Requirements – Initial Report,” is available now from the ICANN site [PDF, 668 KB].

Who should attend? Any community member interested in Whois policy work is welcome. Members of the ALAC, ccNSO, GAC, GNSO and SSAC are especially encouraged to participate.

Date and Time: To accommodate the community’s diverse schedules, the hour-long webinar is offered twice:

* Tuesday, 20 April 2010. 17:00 UTC
(10:00 Marina del Rey, 13:00 Washington D.C, 19:00 Brussels)
* Tuesday, 4 May 2010, 06:00 UTC
(09:00 Riyadh, 11:00 Islamabad, 15:00 Seoul, 16:00 Sydney)

Prepared content will be identical at both sessions. (Live audience questions may vary.) The webinar is offered in English.

How to Register. To participate in the live event, specify which session you’d like to attend in an email to the GNSO Secretariat. Participation details will be emailed back to you.

Originally posted 2010-04-19 16:50:32. Republished by Blog Post Promoter

Please Share
Posted in Domain Information | Tagged , , , | Leave a comment

How a Domain Blog Can Get you a Job

One of the most common complaints I hear from younger people today is how they can’t get a job. But they often have little or no work experience to qualify them for better paying positions. The opportunity is at hand to display unmistakably superior communications skills, but to enhance one’s knowledge of business before they ever get hired.

Managing a blog is like managing a business. For many bloggers, blogging is a business. Authoring content, designing the site, administering ads and dealing with Google ad search engines, as well as other site enhancement products, all these are the dynamics of the modern online business. The attributes and skills that come from editing a blog and managing a blog domain website can be very welcome additions to any resume.

Picking a domain name is the fun part. The domain name will have resale value no matter what happens as a result of the effort and hard work put into the blog. The blog entry database will also have resale value for those who want to establish a blog without writing all the posts. And the network of contacts one makes online administrating a blog or website can serve any job applicant well as a personal or work reference.

The domain blog is an investment in any student’s future. The verifiable proof of managing a network, efficiently working with a deadline, selecting advertisers and reviewing traffic results is exactly the kind of critical thinking employers are looking for. One domain, one WordPress installation, and one hosting account can make the slacker student of today the enterprising business maven of tomorrow.

The blog can treat whatever topic the author chooses, yet the ongoing addition to the blog can allow for a fruitful dialogue between the administrators and the readers. Researching online resources and trying new methods and techniques for attracting visitor traffic is an education in itself.

The successful generation of comments and participation can show employers that the author writes persuasively and affects other people successfully. This is a golden rule of business and should indicate to employers a lot about the applicant’s independent administration of job skills.

But domains for blogs and websites aren’t just for high school and college students. Part-time, underemployed and unemployed individuals can also reap benefits from blogging their domain online. One blog application with a history of entries indicates to an employer that the time spent wasn’t just wasted. Filling in that empty space can seem reasonable with a content-rich website to show for it.

Actively promoting the website and learning about online domaining might actually build a career opportunity where none existed before, in a new media company or department. There is no age limit to having a blog.  Students can build content over time and compose a subject and topic focus that shows hiring managers and recruiters they know how to manage information for impact.

Working on a  blog with a suitable and catchy domain can assist the job hunter in many ways. Instead of responding to people about how unemployed you are, you can discuss your blog insight instead.  Many times people lie about their interest in a given industry or topic. But it’s hard to challenge the interest of a job applicant who has written hundreds of essays (posts) on their own time about that subject, and the proof of it is online.

Offering a business card at the end of the job interview to the website can finish a so-so interview on a high note. And running a blog or website gives an interviewer new and interesting questions to ask. Perhaps the company wants to improve their website or your blog gives them an idea for sales or marketing. These positive effects of your job hiring cycle won’t happen if you don;t have a blog or domain website to back it up.

Ongoing investment of time and resources can pay off for an individual who wants something to say about the means they use to advance their causes. The professional domainer or blogger has an advantage that they can leverage existing networks or contacts to bring new information to light. Whether it’s for a green way of life, lower taxation, or progressive legislation, an applicant can demonstrate independent thinking and organization from hosting a blog.

Choosing a domain and building the blog can improve the self-confidence of many job seekers. For the student, with graduation time coming up, a domain and hosting gift certificate makes the perfect gift. The student can spend their time online improving their future and heightening their chances at a great job. And friends and relatives can feel like they have done something to help contribute to their betterment.

Originally posted 2010-04-06 11:27:44. Republished by Blog Post Promoter

Please Share
Posted in General | Tagged , , , , , , , , , , , | 9 Comments

Domain Opportunity Now

There is a unique opportunity taking place now, and savvy entrepreneurs can act to secure real profits and increase over value. The herd in the domain world can tend to run in the same direction, but some key value elements might make a big difference when scanning droplists or making offers on auctioned names. The actual name and keyword combination is still important, but attaining a key name in the “other” realm of TLD’s is obviously newly profitable.

If the auction sales from DomainFest show one thing, it’s that no assumption about a TLD being valueless in the future is accurate. Dot Me names (from the CCTLD for Montenegro) and the newly minted .CO landslide (from the CCTLD of Columbia) may be hidden investment gems. The UDRP landscape is filling up with trademarks, and the domain holder who brands their own CCTLD along with a possible primary dot com dot net or dot org, can win the domainers stakes.

The census years ago was that (whether domainers will admit it or not) .US was really just an also-ran in the domain space. Many domainers who had invested were tearing their hair out over so much “wasted” investment. They must have read the Domainfest report with sackcloth and ashes.
Here are some name sales. Trafficjam.com sold for $11,500. Kiss.me sold for $10,000. Love.me sold for $32,000. Won.com was the big winner with a $115,000 payday, a great sale for a three letter dot com. The very timely name BridgeLoan.com sold for $27,500. Damages.com went for $25,000. LoanQuotes.com sold for $75,000. Those are some healthy name sales.

Dot US names had a premier place in domainer’s hearts, simply because a huge tranche of domainers actually live and work in the United States, thus using the country code TLD in a manner according to the reasons it was formed. The CCTLD names in the past were bought in a flurry of gold rush activity. But if the five figure domain sales reported from last week tell domainers anything, it’s that this week’s unwanted TLD name is going to be valued much higher in few years, perhaps even months. Time to get cracking picking up those “dollar” domains.

Originally posted 2011-02-07 22:02:59. Republished by Blog Post Promoter

Please Share
Posted in General | Tagged , , , , , , , , | 2 Comments

Traffic Generating Techniques

Traffic is the key to a successful website, and a domain, for that matter. The earning potential for affiliates and link sponsors as well as featured ads is a function of what traffic will participate in the lure of services and goods for sale. But so many domainers expect traffic without putting out sufficient incentive. The lure of a site must be established for traffic to evolve in significant numbers.

The time and efforts that domainers will put into domain development varies. The investment some domainers are comfortable making may skip the right name and focus all the marbles on the wrong name. The more names a domainer adds to their stable, the more the effort for each individual name will diminish. Advice can come from all sides, qualified or unqualified, and mean nothing or everything.

Partnership is key to developing domains intelligently. Unless the independent domainer forges ahead with a team of inspired specialists, the registered domain will languish inside the locked vault of the parked page or lie fallow in the doldrums of the hosting account. That’s a lot of wasted  Cnames setups and idling frames redirect records.

These types of scenarios generally increase the value of a domain name very little. Many domainers operate alone, with hundreds of name waiting in the wings undeveloped. Partners can break down the benefits of link promotion strategies and help make decisions regarding text contributions and editoral calendars for content posting. And the main thrust of the impetus forward can be put toward a tangible goal.

Domainers rolling their sleeves up and developing make money. Otherwise so many domain energies are wasted in pointless debates between ad types, website features, or value appraisals that don’t really add to the bottom line. Posting on discussion forums can help a newb domainer learn, but many busy domain portfolio managers are much more concerned with marketing their names to buyers directly.

Sales pitches without teeth tend to be ignored or dismissed outright. The pumps for a domain buy needs to be primed when the transaction is domainer-to-domainer. Just shoving the domain onto the market rarely brings a satisfactory return. Savvy domain shoppers want stats and traffic volume to cement a bid. Without these a domain offering can sound like a desperate Hail Mary pass.

Undeveloped and/or unused domains are a huge waste. The importance of a road map or marketing plan for every domain at purchase is key. At the very least any unused (undeveloped) names should be directed toward a landing page of the domainer’s existing site to bolster traffic for a target name under review for development or sale.

These are the risks of domaining. And the rewards? Huge auction bids, online traffic in cascades of hourly clicks, and ad revenues piling up almost faster than the metrics can add them up. Or perhaps one sale happens with just one very happy bid that makes a domainer’s year. For prurient domain developers, this can be very feasible if they don’t overspend on media buys.

After all the Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, and buzz, a big ticket domain resale is the goal. But not every domain marketing instrument is right for every site. The appeal of a website based on a speculative domain can be a delicate thing to manage or anticipate. Media buys for one audience can work whereas for another domain audience they fall flat.

And that’s just the beginning. There is always the hook of the promotion cycle at the social networking sites, ongoing link building, and negotiating and pitching to joint venture partners. Domainers spend the balance of their time wrestling with their hosting accounts and tugging names from one registrar to another. The most desperate go for email drops and ad swaps, which pose SEO risk for negligible return.

Adwords can work when the site had traffic. SEO is the responsibility of the webmaster. Article writing is a core foundation of any site strategy. Media buy investments like blogging, Classified Ads, Social Bookmarking, Facebook or other social networking, paid link building, and other sponsored appeals for traffic can blend into a nice fountain of online viewers.

Domainers, start your engines and rev up to speed new traffic clicks to your site today!

Originally posted 2010-08-16 21:35:07. Republished by Blog Post Promoter

Please Share
Posted in Domain Information, General, Trends | Tagged , , , , , , , , , | 6 Comments

Oversee Drops Safety Net

Oversee.net recently streamlined 13% of its workforce. Along with pending new hires, will allow the “new” Oversee.net to leverage core assets to innovate more effectively, improve competitive positioning and achieve growth.” Um, sure. I guess now they have less to “oversee”. Domainers wear so many hats, almost every domainer I know is their own Internet company. I’d like to see the actual product flow from an internet company just once with a profit model that reflects a monetary relationship what people are paid.

Originally posted 2011-10-01 15:34:44. Republished by Blog Post Promoter

Please Share
Posted in Blog Writing Tips, Domain Information, News | Tagged , , , , , , | 3 Comments