The Industrial Era of Domaining


We are living in the industrial era of domaining.

I was reading Irving Stone’s excellent book “Men to Match My Mountains” about the Westward settlement of the united States, and too many similarities to the California Gold Rush came to mind. One phrase stuck in my mind from the book regarding the gold rush and the population of men eager to mine the riverbeds and earth of the Sierra Nevada.

The first land rushes of the internet have passed, and the second coming of the domain hordes are still scrabbling over the claims. The easy pickings have been grabbed and some heavy digging and luck is now involved for domain success. But the benefits for hard digging latecomers still exist. Luck does play a part, but so does hard work.

One of the phrases used to describe the settlement of the Western United States  “a marching laboratory of political experiment”. This is because the migrating hordes brought their systems of government with them to function in the new mining camps and towns. The business of finding gold also helped enable a growing system of self-government independent of a federal governing body.

Something similar has happened online with encroaching populations of domain owners moving back and forth and bringing their mores to the new markets. New global body of domain name owners and groups of representative geographic domains have joined the fray. I speak here of the non-English character domain name markets and foreign language frontiers in domain names worldwide.

I would term the domaining community at this time as “a rapidly byting environment of creative experiment.” Individual domain name owners can define their web ventures on a piecemeal, name by name basis. Dynamics in both trends show massive populations of individuals coming together for new goals and using new tools and technology.

But after the first few waves of prospectors looking for easy gold had come through, some infrastructure erected itself. The systems of government and geographical settlement set the standard for mimetic communities in the area to establish themselves. These edifications provided groundwork for the communities to come in the future.

This sounds a lot to me like the domain name marketplace for the last ten years. The first easy gold rush is equivalent to the first few domain tld generations. By now, word has gotten out and the best claims have been staked. The later era of the gold digging claim towns were a changed breed, full of lawlessness, crimes, and lessening profit for all concerned.

Every domainer should sling his pick and shovel onto his back every day before booting up, and take a good look around. There’s gold in them thar domains.

Originally posted 2010-03-19 22:54:35. Republished by Blog Post Promoter

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YouTube: The Domainer’s Best SEO Friend

One of the worst and most ignorant comments I heard this month about doing business online is that you “can’t promote your website on Youtube because you don’t have any videos to upload”. I had to stop laughing after a few minutes out of sheer disbelief. When you wonder why the competition isn’t winning inflating the value of their domain names, statements like this will emerge as big reason why the strategy bubble on the other side has burst.

I actually read an email where this man claimed that “nobody” could watch the content of the TV site on YouTube because it was ”all taken down”. I was gobstopped. I absolutely stared at the screen in horror at this comment. Since I had spent days watching films and clips and fan videos concerning the very subject, that would not be taken down, and been on Youtube for years, this guy was full of it.

I guess that’s why Google bought Youtube, because it would “all be taken down”. At this writing, Youtube has billions of videos up and people taking part in discussions and comment exchange worldwide. These are the kinds of statements that “ROFL” was invented to cover. All i could think of was that this client was so removed from the actual user experience at his website that he had no clue how organic web traffic actually grabs hold of one of his pages and stops by for a visit.

The opportunity to gain valuable first time end user feedback from YouTube contacts is one of the most exiisting online. Using the browser traffic to get a concrete opinion about how your site fits user needs, by users who have already passed the subject and interest test qualification, is priceless. This is specially true the when the domainer is the webmaster. The communication cycle is very shrunk indeed when a user says “that picture is awful” or “There’s no place to comment”. These golden kernels of user feedback can be directly incorporated into site redesign steps.

I could tell that the client not only had never traced the end user’s navigational path to the website, but had errantly shut out all related wisdom. This client insisted Youtube was not the place for any links back to his website. He also insisted that dropping links in forums was not a good idea either. Yes, these are usually the people who come crying to me at the end of the year saying they can’t figure out where the traffic is going.

Catch a clue, buddy. People search YouTube because they want video formatted content. They search YouTube because it is entertainment not found anywhere else. They look for the sarcasm, pathos, satire, comedy and witticism that makes human communication surprising and worthwhile. I know these entries stay up for a long time because I can get response emails from youTube a year after I commented. That’s the longevity of a YouTube link marketing effort.

Nobody goes to a search engine page looking for humor. But people online check out YouTube on the hour looking for diversion. But that’s not the only end user online at YouTube. The information from a slideshow or clip, video or narrated upload is infinitely more appealing to some than blocks of dry text. If you can engage even the operators of other channels that is a dozen more users watching your site, or citing it in communications than you had before.

Youtube is the most popularly used website on Earth. That’s the planet you are now on, by the way. People go to Youtube to look for things because going through a search engine is a needless extra step when they know they want video. And when users want video content, the default is all the content that Youtube has. Video has become the easiest information to digest, both visually and by audio “entertaining” an end user into learning or knowing more about any topic.

Any website owner who does have one single Youtube to their credit deserves a stay in the domainer’s penalty box. This is because even a narrated version of a slideshow of the website, images to match, or a progression of clicks through the site can work as the uploaded video content. Why would any website manager or webmaster not want a descriptive tour of their website ready for interested would-be visitors to assess? Why waste a search opportunity and gift-wrap it for your competitors?

YouTubes has all kinds of ways to put out the SEO sign. (They’re kind of in on the whole thing). Titles, search tags, captions, bubble comments, Facebook links and channel comments drive YouTube interaction. Getting the debate going and reacting to a comment from someone else is the most exciting social networking interaction happening online today.These kinds of content triggers are exactly what spurs web traffic in the first place.

What kinds of videos on YouTube might lure viewers to your website? While several thousand domainers believe users will visit their site for no reasons, using grass-is-greener techniques with game-the-system strategies for empty parked pages, several hundred thousand domainers know a YouTube link can only help traffic stats and end user satisfaction. In fact, by qualifying your next end user by subject type and word associations, clickthrough likelihood and overall site visit times will only rise.

Originally posted 2011-09-22 21:36:50. Republished by Blog Post Promoter

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When Domain Fever Strikes

The rush of getting a great domain for reg fee or selling a domain for a profitable margin can’t be duplicated. Cooking up  a great domain sale or domain acquisition creates a entrepreneurial fervor that is a completely new career in marketing, sales, and advertising. There is no drug more compelling or more rejuvenating than domaining fever. But a few caveats wouldn’t go amiss.

The domain trade blogs and domain newspapers tout the sale of big dollar domains and six figure auction sales many domainers may never see. They can dream about them, but they may never see those big ticket paydays in the domain world personally. Domain forums are places where the highs and sometimes the lows of the domain world get seen, but not everything in between.

I have known million dollar domainers and can appreciate the unseen time and effort they put into their domaining careers can be lost in the melee of a celebratory domain name sale. They have spent early dawn hours and late night sessions plugging their domain name candidates into the matrix for profit and assuming link building, SEO techniques, and domain name marketing and promotion will support the inflated resale price.

The domain sale headline of a huge price for a single domain name has a back story. Those responsible for big sales might be teams of promoters and investors acting behind the scenes. The consulting advice they receive and the strategy to sell the name go unseen, by and large. The auction may not be the first time the name was offered for sale, and many sleepless nights may have been spent agonizing over the reserve price.

Many domain name buyers and sellers aggregate multiple domain name sales across weeks, months, and years to establish a financial longevity and career perspective on the domain name career and what it means to them. These domain name entrepreneurs may spend countless hours talking to prospective buyers, campaigning at live auctions with bidders, and days and weeks of travel time attending domain name trade shows and conventions.

The big ticket domainers have some serious mileage and dues paid for those big auctions sales. And for every big ticket domain sale, you can bet the seller has a sizable portfolio of unsold names waiting at home. That domainer has spent years combing through every name drop list and every auction site spreadsheet, scrutinizing each proffered name for potential future value.

When the “ordinary” or newbie domainer gets started, their eyes should not be in the clouds. Luck and lightning may strike, but they really don’t bolster the family checkbook. Domain lightning in a bottle is a fun read but can’t be counted on. Every domain investment, large or small, should answer to measurable likelihood of gains and multiplicity of return on investment.

Domain name buying, domain name creation, and domain name acquisition is a fun and stimulating activity. Trading domain names opens up the mind to future possibilities. But the actual monetary involvement with the domain name career should be delimited to specific timetables and renewal dates that shore up the concrete edges of the domain name buy.

Financial constraints for marketing and promotion should follow the marketing plan. A map for stages of investment of time, money, and website or link development should be assigned milestones. These chronological datelines in the life of any domain ownership should include SEO results when keywords are added in, page rank changes (if any), and potential bidders or buyers for that name.

These types of notes and metrics can keep a distance between the emotional relationship many domainers have with their online real estate and the dollars and cents realities of ongoing maintenance, hosting, and renewal that come with domain name management. Any model of prurient investment urges reconsideration of ongoing effort, time and resources toward lesser probability return entities.

The wise domainer will streamline their efforts towards the domains that really count, and survive the ups and downs of the domain market with equanimity. The trade papers and the domain blogs can promote the big ticket domain sale until the (Tu)cows come home, but the sensible domainer will keep numbers, analysis and cool headed thinking on their side.

Originally posted 2010-05-19 22:27:48. Republished by Blog Post Promoter

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Using Pay Per Click To Increase Revenue

Creating a website for the sole purpose of generating a revenue by using pay per click ads is a practice used by many marketers. If a website receives enough traffic and the traffic is targeted, the income generated from the site can be a lucrative one. The focus on the website would be to optimize it by analyzing the traffic and the click through rate of the ads on the site. Understanding the traffic to the site and fine tuning it can make a big difference in click through rate.

Anyone can display pay per click ads on a website. But it is important to read the guidelines set forth by Google. If you are going to be putting in a fair amount of work into the site and building up targeted traffic, it would be a shame to be banned from using pay per click because you failed to read the guidelines.

In setting up a website that will be used to generate an income using pay per click, it is imperative that the content on the site be useful and informative. This content that is both useful and informative needs to have relevant keywords mixed in with the building of the site and the content offered to the visitors. This will be what google uses to determine what the website is about and where it should rank within the search results.

Once the website is up and running and you have had time to collect visitor data, it is time to do some testing. Pay per click ads on a site can be optimized to the design and layout of the website. You want to figure out the best place to display the ads on the website. For example, an ad on the left side of the written content versus that ad on the right side of the content may get a significant amount more clicks.

Pay per click ads are quite versatile, as they can be changed in color to blend in with the website. The goal is to have the ad blend in so that it does not look like an ad. People are much more likely to click on a link that they think is related to what they are looking for if they don’t realize it is an ad.

Websites built to use pay per click advertising can generate an extra income. Once you get the hang of how to optimize a site to its fullest extent, you can then continue on to set up more sites, possibly generating a full income allowing you to work from home.

Originally posted 2010-01-05 07:56:09. Republished by Blog Post Promoter

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Domain Tasting

When registering a domain name, you have a 5 day grace period in which you can return the domain for a full refund. Domain tasting is the act of buying a domain name, and testing it’s market value. Being able to find out if the domain name is capable of making money solely off the name or by existing linkage to the site, makes it risk free. You have 5 days to test this.

Domains that are successful in this test are added to the registrant’s portfolio. The success of a domain name usually depends on type-in traffic. They are also being tested for existing traffic because they are still listed in the search engines and other links around the web. Along with these things the domain name can be sold to a third party for a profit.

If the registrant decides that the domain is not capable of making money do to it’s name and existing traffic, the registrant will then return the domain for a refund. Domain tasting allows for a risk free testing of the domain name without ever having to pay for it, if you decide it will not make a profit for you.

Originally posted 2009-10-10 10:07:50. Republished by Blog Post Promoter

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The Small Business Blogger


A domain is an important first step to a small business communications campaign that will make public hours of availability, types of available operations, product and services quality, and pricing. But the domain can only accrue in value if the material attached to the domain url online brings a viewer or visitor experience users enjoy. The small business blogger can build domain value while attending to business marketing responsibilities.

Choose a good domain name for your blog. This will be on the business card, the FaceBook page, and on your email address. The numbers behind the main directory file folder tag aren’t really going to work here. The small business domain name will serve to promote and brand the business while becoming a domaining “verb” your clients and customers can use.  You can do business your own way. Just let browsers get a handle on it.

Start your blog entries modest. Get in the hang of submitting about 250 words a day about your developing business, wishes for the future, plans to specialize, or customer focus ideas. Slowly expand these entries with product definitions, business projections, industry statements, and opinions. Utilize added keywords or complementary keywords and phrases that augment domain value through SEO techniques.

Blogging about starting the business, getting the facility together, and/or just siting the new business make viable commencement blog entries. Using photos and video clips can demonstrate your communication style and accessibility to wandering shoppers. Usually the visitor’s eye falls on the index page column and main headline. Arrange website features  that define the domain small business concept with graphics and related content,

Make sure your theme takes a back seat to the content and does not present contrasting elements. A zen garden or sporty racetrack may seem cool when shopping for blog templates, but it will make a hash of a landing page presentation with your articles about crafting custom seat covers. By occasionally substituting seasonal colors in the style sheet, the website can appear fresh without detracting from the blog.

Going shopping for a used domain name can be fun and very affordable. many good ideas that other people have had can become your good idea anew. And used domain named have one time traffic links and indicators somewhere out there on the web that may bring new visitors to your site. Making new visitors part of the conversation expands the reach of your blog outward. This rewrites the possibilities when it comes to referral traffic.

Keywords that correspond to your business, industry or materials keep the topicality relevant. Don’t try to brand your business with a hobby domain name subfolder. Pay attention to how urls will look in the address bar and scan. People will want to type the new name in and check your site out. Nobody is buying custom made blinds from warcraftblob/work/9723/home.doc. But http://www.funwindows/index.asp is a winner.

But having a website that is a blog isn’t always as simple as some new domainers or bloggers think it is. The core effort each day should be contributing fresh material to the blog and adding timed future publications to mature as scheduled. The three ring circus feeling begins when link building, seo optimization, and ads and site composition start to compete for the webmaster’s time.

If a web researcher finds your blog through a search engine result, they may check the home page to see what’s going on currently. Make sure something is there, nothing says “go away” as much as an abandoned blog. Alt tags and text density make the site visitors relevant.  A reader can bookmark a page for later review for how-to advice, installation lessons, product model technical reviews, and more. Giving the reader something to do is key.

The small business blogger can work their information management into the blog.  Explaining why certain products come the way they do or reporting changes in the business model can showcase the situation later for their records. The small business owner can use their personal brand of web citizen journalism to make their case why their product or service should be the one shopper choose.

Collecting queries can show the business manager what information needs to be on their site. Signups for special offers and coupons can demonstrate price sensitivity for certain services. Limited time changes can be Twittered for custom convenience. And trolling the geo stats to see where the demand is coming from can steer a new domain owner to a more productive clicks and mortar small business marketing campaign every time.

Originally posted 2010-05-28 15:34:33. Republished by Blog Post Promoter

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Five Ways to Improve Your Forum Website

The Twitterverse is filled with “blah” websites that make the first time visitor flee upon landing. but a few features can make the browser hang around and click a few times to make sure they aren’t missing anything. A domain name with “forum”, “talk” or “chat” can be its own SEO boost by receiving links from related forums. If the forums don’t allow you to furnish your link in a s signature line, put it in your profile.

1. Install Custom Avatars

The option to include an avatar in a forum post personalizes the user and allows them to enjoy making a statement with every comment. It’s a disappointment when this option is not provided. Worse, when especially cutting edge sites have default avatars, it’s a real conflict with their stated ambition to seem avante garde. If the new template does not have any images for the avatars or (worse,) has only the same ones on every board of the type, and make sure the template is used on other high-SEO sites.

2. Chatbox/Chat Board

The chatbox used to be for people who wanted Twitter but it hadn’t been invented yet. They would spout nonsense, get into fights, or babble incoherently. Providing a chatbox invites repeat traffic and user connections available only at that site. If users need to exchange FaceBook identities for easier and more facile communication, you’ve done something wrong. If webmasters find that the forum site gets spammed or uploaded files are out of control set parameters to limit size of graphic upload or only allow a miniature preview.
If spam links get out of control, then only send the participation bulletin to a few chosen users or define the chat as invitation-only. Webmasters can set up a weekly or nightly appointment time when the chatbox is enabled, or restrict the chatbox participation to ten administrator-approved posts. The newsletter or email reminder could alert members of a forum that approval is required up to one hour before chatbox tie, allowing adequate server bandwidth overage protection.

3. Mod Your Board

Deserted Web forums are the worst advertisement for websites in existence. A static one-shot HTML page at least has the excuse of being prepared for brief visits. Forums with extended participation expectations should have at least one full time moderator policing the content and invigorating the discussions.And always put a email verification and other restriction, such as a addition number or image reading Captcha, on the enrollment login registration processs.

An unmodded board may get record enrollment, and 99.9 per cent of it will be out of control spam. Adult material, wares advertisements, email solicitations or instant message abuse needs to be nipped in the bud. Abuses will multiply and encroach until the keyword tags for your forum point in an entirely inappropriate direction in a few days’ time.

4. Tag Clouds

By devising tag cloud per forum category and section, a webmaster allows for loading categorical tag cloud keyword options for user pulldown or fill-in. Thus every post has a resonant keyword association. Always encourage members to introduce new ideas and forum category topics. A search engine bot or spider will trace the development of the new pages the new category builds and their relevance and growth with respect to the rest of the forum.

5. Twitter Favorite Posts

Many forum users will be looking to publicize their own site links or just distinguish themselves by making relevant, board members or forum visitors know more about them, when they are on the forum, and how they can interact with such key users. Encourage such star members to mod their own section, write a review or blog for the board, and/or devise polls and surveys on the forum subject matter. Community members may visit the forum or return to check in just because this user may have said something they want to read.

Originally posted 2011-04-11 20:32:37. Republished by Blog Post Promoter

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Goog Smacked


I was discussing the recent headlines regarding Google and typo names and for me the dominant term was PPC and typo, for him the dominant phrase was “$500 million”. That’s a planet full of money Google is raking in. What are they doing with it, exactly?

Typo traffic used to be a sideline for domain namers. Typos were names that sound like big names and popular online destinations. Domainers took a risk buying the names because you never knew when the dreaded C & D letter might arrive. But the sites would accrue traffic because humans have a tendency to misspell when working the address bar.

But $500 million is a lot of money to be changing hands without some whistles being blown. if the big money in domains has putatively transferred to an all-typo model, then get crackin’ regging those typos. Hand reg, main reg with your hosting company, or buy the typo from another domainer. See if typo domain markets are your domaining bag.

Kick the tires on a typo today and see what happens.

Originally posted 2010-03-05 10:53:19. Republished by Blog Post Promoter

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Domain Fresh Ideas


I hear about the movie industry how hard it is to make a movie these days because ‘everything’s been done”. The Internet and web pages are a relatively newer medium but you get a whisper of this sentiment in developer’s discussions and in domainer forums sometimes. My opinion is that the potential of the Internet to provide entertainment, information, amusement, and direction has barely been tapped.

It may be that the initial springboard of the original slate of concepts the Internet spawned in its first wave has been drained out of launch mode. But to say the “Internet is dead” (by an artist who himself keeps creating his image every few years) is presuming that the human imagination and the human experience has been summed up. We are far from that point.

The updated world we live in is making new demands on time, processes, and problems that need solutions, every day. Feasibly, I should be able to look up an address if I am walking down the street or Google map it. But what if there was a website where you could call in and have the street directions delivered via the Iphone or Quicktime converted text to voice recording? Have you ever walked the streets of your town and met up with three to five people who need verbal street directions? I do, almost daily.

This is very close to spoken GPS for the sidewalk pedestrian. I think cellphone contracts should have an allowance of these. If this information was grouped by geo maps and zip codes on a city site,  for example, any potential traveler could tap the site and click on the “spoken directions’ to understand how to get to the mall, amusement park, airport, or restaurant. This is the age of Twitter, even though not everyone knows how to use it.

Another great idea is the Great Food Truck race, where 7 “roach coaches’ take the same amount of seed money and hit the road. The challenge of finding produce and raw materials in a strange city, while navigating the nation’s highways and providing customer service to an all new customer base is compelling. Not least when it’s from a mobile business. Business case studies using the food truck “roach coach” model make sticky reading.

Domain ideas can come from something as simple as knitting instructions or installing a vacuum cleaner bag. Ever try to put a new vacuum bag in one of those old style vacuums? That’s when we really  needed the internet. These young kids today don’t appreciate how they can text or Twitter whatever they don’t know and get answers coming out of the sky.

To me, the internet was spawned to solve these problems. I want Twitter to tell me when there are twenty-five people in line at the nearest Starbucks so I can avoid it. I want to know where is the cheapest gas along my local driving routes so I can plan my errands along the cheapest tank refill. I want to scan the most important caveats to bidding on Ebay before I press “Bid”, without digesting reams of useless FAQ data on the website.

The Web is for every user. No assumption can be made about who uses it, because the runaway hit site the next day will be for a fresh wave of Internet users who just found their solution online. This launch extravaganza of traffic will occur because some smart domainer tapped a niche. Identifying a fresh niche can take observation skills and timing, adroit deal making and entrepreneurial spirit.

Like domainers have.

Originally posted 2010-08-15 12:22:59. Republished by Blog Post Promoter

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Keyword Combo Grey Area


Tired of looking to Google, Yahoo and others for qualified search results? Hard to believe as it is, there are still Google searches than come back…empty. These are opportunities. Domainers are constantly looking for opportunities. Curling the ball over home base is the challenge. Using a name to create and draw traffic is a domaining varsity sport.

Opportunities to define the terms with a website make SEO results. These will draw all traffic because you yourself have established the primary web source authoring the terms and the information coordinated with it. Being the top Google result or only Google result is pay dirt for domainers.  Yet astonishingly many domainers strive to make their sites look like carbon copies of others in deeply entrenched topic categories.

Finding unique terms for the keyword combination is an exceptional way to draw traffic. One such word might be “murse”, a slang term for man-purse. Attach a keyword word part like -store, -shop, and/or “TV” and you’ve got a domain.,, and combined keyword domain names are taken. I checked. But many of the pages were simple landing pages or parked hosting company template parking pages.

There is a SEO discoverability opportunity in the YouTube search engine. Finding unique SEO phrases and providing content to match up with them is the Holy Grail of domaining. Establishing the website behind an appropriate domain name is half the fun. Doing it ahead of the competitors in the domain world is grabbing the brass ring.

Architecture of the site plan should exploit every option to group keywords with content. Images of generic items that match TV show keywords can dramatically enhance the SEO profile of any such video based product website. And succeeding seasons of the television show showing on TV and being released on DVD around the world drive traffic cyclically.

Value can be found in surprising places, like mushrooming Indian peppers for weapons and newfound Google independence in China.  But lightweight sites can have poor “nutrition value”. A truly discoverable website has content as appealing as twice-fried cherry pie and stickiness to match. Gold nuggets of delectable content should be waiting for visitors.

Time to take the video opportunity to the next level. I’ve had some questions and comments regarding my Grey’s Anatomy entry and would like to expand on some of the ideas expressed there. But any TV show or domain name can draw users and visitors likely to click ads and links. Their extended reading time will make SEO bots record your site as an authority.

There is a gold mine of search engine discoverability for domainers willing to follow the steps and establish key points of internet authority on certain topics. Identifying some key elements in the domain development cycle can exploit searches for users wanting new content enjoyment. Grey’s Anatomy is merely one avenue to try for a domain destination that will bring international traffic.

Video clips of popular television shows are one of the most searched items online. Episode capsules and a detailed analysis speak to hardcore fans dying to know what their favorite characters did and then what happened next. Grey’s Anatomy is universes sexier than lithium ion electric batteries and healthcare regulation. Let them know what happened.

Escapism from recession and difficult financial times mean SEO results for things like video entertainment (that is accessible immediately online) are through the roof. Consider optimizing all video tags and links and images with buzzwords from the shows to get visits from fans.

Keyword combinations at YouTube yield favorite fanvids. But you can watch 300 versions of the same episode of Grey’s Anatomy but only the 300th will have that missing extra scene that makes all of the rest pay off. Buying the episodes on iTunes is easier when buyers know what’s in the episode they want. By providing a text assist, the browser can find the episode details for the proper episode.

Fans know the best scenes and search for them again and again. But for any show, by providing a resource to review episode content is easy. And for consumers looking to buy key episodes featuring their favorite characters, this makes a website a bookmark to refer to again and again.

Originally posted 2010-03-29 18:32:08. Republished by Blog Post Promoter

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