If you are looking for a fast way to get your website and business in the path of lots of potential customers, pay per click is an effective advertising method that will get results instantly. In order to make pay per click advertising work at its best, you need to know what you’re doing. Learning the hard way can end up costing you a lot of money. I will talk a little bit about how pay per click works so that you can make the decision on whether or not you want to use this method to promote your business.
The methods behind pay per click advertising are straightforward, but you must know them. You as an advertiser, purchase advertising by bidding for clicks from search engines such as Google, Yahoo, and other search engines. Once you have determined the keywords that you will be using for pay per click advertising, you choose how much you would like to pay each time someone clicks on your ad. The more you bid, the higher your advertisement gets placed on the page. For example, if you agree to pay $.20 each time someone clicks on your ad, the search engine will place your ad accordingly. And each time someone clicks on that ad and goes to your website, you pay $.20. Once someone clicks on your ad and lands on your web page, it is up to your website to convince your potential customer to take the action you are looking for.
Using pay per click to generate income can ultimately cost you a lot of money, if your website is not converting for you. Let’s say that you are bidding $.20 per click for an ad that brings a potential customer to your website. If your ad is clicked on by 100 people it would cost you a total of $20. So your goal would be to convert enough to pay the $20 that it cost you to get the people to your website, and at least an additional $20 or more for profits sake.
However, if you had 100 clicks to your site, and no sales, then your advertising efforts have just cost you $20. So there needs to be a balance in your conversions in order to make pay per click profitable for you.
One of the great advantages of pay per click is that you get instant results. As soon as your ads start running, people will start clicking through to your website. This allows you to make instant real-time sales from your website. You can view the stats within your pay per click account and monitor how often your ads are being displayed, and how many people are clicking on your ads. The goal would be to find key words that are related to the product you are selling that people are are typing and find your product, and bidding the lowest possible price, and still getting traffic to your website. You may not get it right the first time. Running a profitable pay per click campaign requires testing, and tracking.
When you start out your first campaign, take it easy, take it slow, until you feel comfortable with how everything works. Keep within your budget and monitor your results. Getting instant results from your marketing efforts can be very rewarding.
Originally posted 2009-11-02 12:30:13. Republished by Blog Post Promoter