Honing Website Searchability

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Domain name buyers will want to extract every last SEO option from their web design toolbox. Certain advanced features and processes can be used to optimize a website and enhance its SEO value. Employing hands-on administrative tools can build the domain value at the edge of the website construction envelope.

1. Detail Your Database

The entry of every blog post and article story in a content editor is a database record. if you need to use a table and re-import the data, so be it. Copying and pasting large amount so keywords and terms can be easier this way. Inside the hosting account the file for the database can be downloaded. A database utility like MS Access or Excel conversion an showcase the raw website data.

Use Textalyser.net to verify search term density. Dates are not good search terms. Seeing the keywords, tags, and density laid out in a different format can change the webmaster’s perspective and improve the strategy of the site. The need for differentiation in search terms and tags is shown when the attributes are reviewed in table form. terms should relate back to the domain name.

Use actively searched synonyms of your best strategic search words and make sure  your search bar returns the highest result of these density terms in your articles or blog entry posts. Identify barren ranges of words that will furnish additional meaning for your readers and bots alike. Review attributes of the data table before uploading and reserve an extra “clean” copy of the database file before editing.

2. Hiding Content

For various reasons webmaster can hide content from specific searchability sources like Google. Evaluate these reasons for your site and coordinate areas of “hidden” code for greater SEO discoverability. Ads on the site can affect the way the search bots see your site and the indices they use to rank it. HTML comments can mask the ad density of your site. Evaluate if the domain name is served by the appearance of every ad present.

3. Building Categories

The inclusion of a category titled “uncategorized” in the mark of an amateur webmaster. A word that includes the search terms most densely used in those entries should be the new category term. The website’s domain name (and synonyms) should be present often. From time to time the direction the blog or site is taking may necessitate a formal reorganization or expansion of categories. Edit keyword tags to suit.

4. Site Reviews

A well written site review is a good idea for a blog entry or content article. Execute site reviews and conduct internet analysis in one go. Look for the sites for domain names close to yours. Study the way other sites are utilizing modern templates and popular applications. Compare web link, category management and ad placement. Researching other sites and their page ranking should be a regular domainer activity.

5. Submit the Site Plan

I was horsing around in my Godaddy account and I noticed for a few of my developed domains I had filed no “flight plan”. These site plans used to be a very good tool for mapping the relationships between pages and the intended  clickthrough pathway of any new user or return visitor to a website. Each domain name in your portfolio should have a site plan file in work. A site plan is a critical way to direct bots and reveal intended site architecture.

6. Evaluate Search Behaviors

How well known is your domain name? Websites online have available data and tools to return reports and data sets showing how bots and search engine indexing regards your site. Use Yahoo Search, Fastfind, and Zoom for paid search services. Make sure Google, Google API, Rollyo, Atomz and Alexa know who you and your website are.

Originally posted 2010-04-22 17:41:02. Republished by Blog Post Promoter

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My take on Pay Per Click

Pay per click is a form of advertising. I use it a lot. As do many. Here is my short take on Pay Per Click.

A person using pay per click advertising has the opportunity to have their ad placed on relevant websites or search engines in a chance to entice users to click on the ad. When the user clicks on the ad it will take them to a desired page of interests. The goal is to get the user to perform an action, such as buy something or maybe sign up for something.

The great thing about using pay per click advertising is that the advertiser does not have to pay for advertising unless someone actually clicks on the ad. This means that if you can write a creative ad that targets your audience, and offers a solution for them you have a good opportunity to make a sale or get them to sign up for something.

The amount of money you pay each time someone clicks on your ad can vary. What you are actually bidding on are keywords. Different keywords cost different amounts. But the keyword is not the only thing that gets taken into consideration for the cost of the click. Other factors such as the relevance of the keyword you are bidding on, to the website the user is taken to when they click on the add is also a determining factor.

Another consideration in determining the price per click is the relevance of your keyword to the ad copy that you write to attract the a click from a possible paying customer.

If you are thinking about using Pay per click advertising a little research on how it works is needed. There are a few intricacies that need to be understood. But this can be learned along the way. Using Pay per click can be quite exciting as you will receive instant results for your efforts.

Originally posted 2009-09-27 14:05:21. Republished by Blog Post Promoter

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Single or Multi-Domain Strategy

A one domain strategy is a long game for those who have an investment view of finding return value on their domain name investment. One domain name with exceptional startup values, traffic, integrated SEO presence, domain ranking  and corporate or brandable name can be purchased using the entire investment nest egg or capital funding. A single domain can be a hobby or part time employment investment avenue.

A multiple domain name strategy includes various tools bought in bulk or employed over time in combination with one another that they return a  higher dollar value the one domain name itself. Not every name will benefit equally from like methods of marketing and promotion, yet every domain will feel some complementary benefit to the overall domain portfolio promotion strategy. The webmaster must administrate the content and keyword density efficiently.

Some names will have more traction than others from the get-go. Each domainer will have to decide if this means the “favorite son” gets more attention or less. Some domainers choose to focus on the most popular domain name in their stable. Some domainers try to shore up equal SEO results for equal time spent utilizing marketing and promotion tools.

Managing a domain portfolio takes planning, managing one domain requires simply attention to detail over various platforms and promotion campaigns. An approach to article writing for url promotion via resource quotation may not work for every domain keyword association. Domainers should evaluate their promotion skills and purchase domain names which can benefit best form each employment of their SEO optimization skill set and site content enhancement techniques.

Link building may not apply equally well over a broad array of domain names of various types. Some names may remain parked simply due to lack of time on the domainer’s part to develop them. Scheduled activities such as link building and article writing and submissions should be penciled out as far as time commitments go. The sum of many domain development parts equals much more than the sum of its SEO result.

Time assessment to develop should be an important element of additional domain name acquisition value analysis. A numerical domain or typo domain will not have the same branding appeal as a nonsense word with a catchy sound and funny onotomological effect. Domain names for best use are verbal and should encourage repetition and viral communication in an expanding loop outward. When end users stumble over difficult to pronounce or unknown domain names,for viral spread it’s game over.

Multiple domain investment will use up more time and absorb more attention than a single domain marketing project. Domainers should explore the full scope of domain name promotion and marketing options before considering themselves having tapped the full value of development potential. Experience using domain development applications, promotion websites, domain auctions, and online domain link building tools will factor into any domain name acquisition and business plan analysis and strategy further down the line.

A classic business error in the domain handling sciences is to quickly acquire many more names than the current time and resources of any domainer can reasonably develop to return value on time. A more wise domain name investment and development course is to hone SEO optimization skills and familiarize themselves with the necessary tools to promote a domain names value, and then multiply labor with supernumerary domain acquisitions.

Unless keyword and topic similarity are more than 80% congruent, each domain name’s value increase will depend on consistent SEO promotion. But a domain name traffic development strategy might take turns pointing each promoted domain name at another, thus algebraically transferring metrics of traffic while bolstering overall SEO domain name recognition.

One domain name can have multiple domain strategies, but the same domain names with the same marketing steps can be repeated over time and receive the value of an applied campaign to promote page rank escalation, SEO result optimization, Alexa categorical data fulfillment, and overall traffic increases. A social network campaign can follow these types of domain name development or operate congruently.

Originally posted 2010-05-27 19:38:47. Republished by Blog Post Promoter

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More on Keyword Stuffing

Keywords are one of the most important parts of your website content. It is what tells the search engines what your website is about.

It is considered to be unethical to employ such tactics. Keyword stuffing involves overloading your meta tag and written content on your page with every possible phrase or keyword that relates to your site.

When search engines crawl your site, they can quickly determine if your site has valuable content for a reader. If they detect that your keyword density is too high, your site may be at risk of being dropped in the page ranks, or worse, dropped from the listings altogether. This is not a risk that you want to take as it can be very difficult if not impossible to recover.

Keyword density should be somewhere between 3% and 7%. If you are to write content with the keyword density of say 10%, the article would begin to hardly makes sense to the reader anyway. Search engines want to give their customers what they are looking for along with quality information. They are always looking for ways to weed out sites that do not offer their customers the best experience possible.

Search engine algorithms are forever improving. Trying to outsmart the search engine is nearly impossible these days. The best thing you can do is to offer quality content for your readers, the rest will follow.

What do you think? Please leave your comments.

Originally posted 2009-10-16 10:30:33. Republished by Blog Post Promoter

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Traffic Generating Techniques

Traffic is the key to a successful website, and a domain, for that matter. The earning potential for affiliates and link sponsors as well as featured ads is a function of what traffic will participate in the lure of services and goods for sale. But so many domainers expect traffic without putting out sufficient incentive. The lure of a site must be established for traffic to evolve in significant numbers.

The time and efforts that domainers will put into domain development varies. The investment some domainers are comfortable making may skip the right name and focus all the marbles on the wrong name. The more names a domainer adds to their stable, the more the effort for each individual name will diminish. Advice can come from all sides, qualified or unqualified, and mean nothing or everything.

Partnership is key to developing domains intelligently. Unless the independent domainer forges ahead with a team of inspired specialists, the registered domain will languish inside the locked vault of the parked page or lie fallow in the doldrums of the hosting account. That’s a lot of wasted  Cnames setups and idling frames redirect records.

These types of scenarios generally increase the value of a domain name very little. Many domainers operate alone, with hundreds of name waiting in the wings undeveloped. Partners can break down the benefits of link promotion strategies and help make decisions regarding text contributions and editoral calendars for content posting. And the main thrust of the impetus forward can be put toward a tangible goal.

Domainers rolling their sleeves up and developing make money. Otherwise so many domain energies are wasted in pointless debates between ad types, website features, or value appraisals that don’t really add to the bottom line. Posting on discussion forums can help a newb domainer learn, but many busy domain portfolio managers are much more concerned with marketing their names to buyers directly.

Sales pitches without teeth tend to be ignored or dismissed outright. The pumps for a domain buy needs to be primed when the transaction is domainer-to-domainer. Just shoving the domain onto the market rarely brings a satisfactory return. Savvy domain shoppers want stats and traffic volume to cement a bid. Without these a domain offering can sound like a desperate Hail Mary pass.

Undeveloped and/or unused domains are a huge waste. The importance of a road map or marketing plan for every domain at purchase is key. At the very least any unused (undeveloped) names should be directed toward a landing page of the domainer’s existing site to bolster traffic for a target name under review for development or sale.

These are the risks of domaining. And the rewards? Huge auction bids, online traffic in cascades of hourly clicks, and ad revenues piling up almost faster than the metrics can add them up. Or perhaps one sale happens with just one very happy bid that makes a domainer’s year. For prurient domain developers, this can be very feasible if they don’t overspend on media buys.

After all the Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, and buzz, a big ticket domain resale is the goal. But not every domain marketing instrument is right for every site. The appeal of a website based on a speculative domain can be a delicate thing to manage or anticipate. Media buys for one audience can work whereas for another domain audience they fall flat.

And that’s just the beginning. There is always the hook of the promotion cycle at the social networking sites, ongoing link building, and negotiating and pitching to joint venture partners. Domainers spend the balance of their time wrestling with their hosting accounts and tugging names from one registrar to another. The most desperate go for email drops and ad swaps, which pose SEO risk for negligible return.

Adwords can work when the site had traffic. SEO is the responsibility of the webmaster. Article writing is a core foundation of any site strategy. Media buy investments like blogging, Classified Ads, Social Bookmarking, Facebook or other social networking, paid link building, and other sponsored appeals for traffic can blend into a nice fountain of online viewers.

Domainers, start your engines and rev up to speed new traffic clicks to your site today!

Originally posted 2010-08-16 21:35:07. Republished by Blog Post Promoter

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Why a Domainer

A domainer is someone who buys and sells domain names for a profit. Buying and reselling domain names can be a lucrative revenue stream for those who would like to work from home. Think of buying a specific domain name as an investment. The value of the domain is all about the name.

The trick to making a profit flipping domains is to buy low and sell high. You can either acquire new domains or existing domains.

Domainers that buy old domains and resell them usually use automated applications allowing them to enter in certain criteria to help them search quickly. For example you can do a search on the WHOIS server and filter your results by keywords, search volume on those keywords and so on.

Choosing a keyword rich domain name with high search volume and low competition is important as Google will rank these websites quickly for that particular keyword. The more valuable the keywords the more valuable the domain name will be.

If you want to buy new domain names you will need to do a little keyword research There are plenty of free keyword research tools out there that you can use to find profitable keywords that have high search volume and low competition. This is very easy to do as the internet is an untapped gold mine! Choosing the right keywords is essential to the value of the domain name.

If you think you have found an excellent keyword phrase for your domain and the name is already taken don’t worry, you can easily add on one extra word to either the front of the name or to the end. For example, you want the keyword “chicken coop plans” but it is already taken. You can simply add on the word “easy” creating the name “easy chicken coop plans”. I have not yet had a problem using this technique to get a domain name with the keywords that I want.

Try not to get to attached to your domain names. Sometimes we buy a domain name and want to hold onto it just because we like the name. When a bid comes in for your favorite domain name go ahead and sell it.

Getting into domaining requires a small amount of money. Each domain name will cost you around $10. As you build up your capital you will be able to build your domain portfolio.

You can optimize your parked domains for profit until a bid comes in that you are satisfied with. Adding content and advertising directly to your parked domain will not cost you any money. In the mean time as people land on your page you can make a little extra income if they click on the advertisements.

So why a domainer?

-Being able to work from home or create extra income

-Setting your own hours

-Buying a domain name will cost you under $10. You can then resell it for several hundred. Quite a profit!

-Parked domains waiting to be sold and containing pay-per-click adds will generate profit

The key to success is keeping up on industry news. Keep your self educated by learning from the success and failures of others. Look for forums with an active group of domainers that often share their success and failures. You will learn a lot this way.

If you are willing to do the research, planning and investing you can make a great deal of money.

Keep in mind that no one article can cover even the basics of this topic. I recommend that you keep informed of domain investing information as you would do in any career.

Originally posted 2009-09-23 16:57:07. Republished by Blog Post Promoter

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Latest SEO Tools Online

Two excellent tools to suggest for use this week, DropDay.com indexer and rank checker, and Nodds.com article submission and link back directory. Drop by DropDay.com and check your domains, and get the nod from Nodds.com.

Originally posted 2010-09-30 01:36:42. Republished by Blog Post Promoter

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Spamming the Search Engines

Search engines are used to find content that is relevant to the searcher. The search engines do their best to deliver relevant content. They are always trying to improve their services. It is a never ending task for them to try to find ways to eliminate spamming of their services. Unethical search engine optimization techniques are used to improve page rank by abusing and by understanding search engine algorithms. Spammers will try to make it appear that the content is relevant, but when the visitor lands on the page they will find anything but what they were looking for.

If you are having trouble getting to the top of the search engines for your keywords, you may find it tempting to use unethical techniques to improve your ranking. Tricking the search engines is not the answer. Though this method may bring immediate benefits, it is only temporary, as the search engines will discover these unethical tactics.

There are even SEO services who will use unethical methods without your knowledge or consent. It is important to understand the difference between white hat and black hat SEO when hiring experts. You would not want to get blacklisted by Google and the other major search engines because you were not aware of the methods being used on your website.

If you are not getting the visitors that you need to make a profit to your website through organic search, consider using pay per click advertising to obtain immediate results.

Unethical marketers are coming up with new techniques for spamming the search engines every day. Some of these techniques are more effective than others. Some of these techniques include keyword stuffing, cloaking, and small or hidden text.

Search engine spam is considered any method that is used to trick the search engines to get better search engine ranking. Google does not hold back when it comes to search engine spam. When they discover one of these sites they immediately de-index it. It is important to know the difference between ethical and unethical search engine optimization techniques. The best way to learn what is allowed and not allowed is to familiarize yourself with Google guidelines and policies, along with the other major search engines. Keep in mind that these policies do change from time to time, so it is imperative to keep up to date.

Originally posted 2010-01-20 08:30:40. Republished by Blog Post Promoter

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Site Promotion Avenues

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If you want to promote your website and build value in the domain url, seeding the domain name across the web is necessary. A list of web establishment projects should be part of any domain marketing plan. Itemizing a long list of chores to set up a web presence for your website elsewhere than the actual url destination is critical to establishing that domain online.

The goal of most domainers is to boost value in a domain name to resell it. By the time you post a listing for your domain name, adequate multiple platform website promotion should have taken place. The strategy should be part of the domain promotion business plan. The plan should have a timeline for milestone execution and a record tabulation of page ranking weeks and months after the action items recording changes web presence measurement.

I had a colleague email me last week regarding promotion of his web venture. He wanted to know what was the most popular teen site online. I was flabbergasted he couldn’t Google it for himself. If you are designing an app for the teen market, you should know at least one blog before launching it.

Furthermore, he seemed to be thinking in such a narrow channel of promotion that only one blog announcement was necessary to bring tens of thousands of visitors to his site. Well, sure if the blog or site has that kind of traffic. But an ad or blogvertisement on such a site would cost a lot of money.  No mention of a budget could guide me to a specific range of recommendations.

Often overlooked is the Craigslist website for url promotion. Craigslist can get abused for this and has a set of security safeguards in place to block spam. But if the webmaster has provided a legitimate opportunity at the url destination, the Craigslist posting will be legitimate. Craigslist has geographically specific or online opportunities that will feature key details of your site offering onward for months.

YouTube is a path for site promotion often taken when site masters use slideshows, makeshift videos, fanvids, clips and even feature indy cinema hot off the digital recorder for content. Meta tags and information mean a site within the YouTube membership is promoted. Using the first part of a great clip and continuing it at your site brings……visitors!!!!

YouTube is never better exemplified than the  guy video product of WineLibraryTv.com, narrated by Gary Vaynerchuck. One guy, one video camera, one voice. This guy has made himself into a brand using nothing more than free resources available to anybody. As of episode #841, Gary continues to use his passion and knowledge of winemaking as a site and business promotion tool.

The way this guy has exploded his passion for wine into a 700 plus video product is amazing. That’s like a month of miniseries by one very entertaining New Jersey wine guy. His no-holds-barred high energy style just sells and sells. But Gary’s secret is that he makes the hifalutin’ world of wine accessible to any wristband wearing New York Jets fan.

Facebook is a way to market completed products ready for vending, but only if they are perfectly ready to be sold and the Facebook user groups is an addition to whatever advertising sales and marketing is elsewhere going on. using Facebook is an excellent revenue stream producer as long as dependence for an entire web launch does not rest there.

Finally, there is the Alexa site tool. Online there are few web launch and representation tools for traffic as widely referenced for all sorts and levels of domainer and web user than Alexa. the snapshot, traffic measurement tool, and website meta tag listing data is invaluable. Sketching the Alexa profile should be first on any webmaster’s domain development list of chores.

Originally posted 2010-04-02 18:39:16. Republished by Blog Post Promoter

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Twitter Hints

Owls know how to Twitter better than anyone else.  But Tweets can mean a big domain offer or traffic clicks to your site when they are done right. Twitter is now a mainstay conventional of our increasingly mobile messaging universe. Complete with gaming and imaging technology, the ability to surf brief bits of information is the domainer’s newest way to reach end users tapping their phone devices for something to do and look and read.

Take this sage advice before logging into your Twitter account and take a second look at what Tweets can do for you.

1. Pick a small Twitter username
I picked a name synonymous with one of my online assignments. It was short and sweet, and i get the feeling replies to the My Twitter postings would have happened more if I had picked a shorter name with no numerals. And make your icon badge or symbol very very crisp and clean, no fuzzy edges. The repackaging will never ever improve on a smaller screen.
2. Check the account for new subscribers
Use the names and domain name or websites from your new subscribers for topical hints. Check the keywords of the those websites and use them in posts if you want to see your content echoed abroad. If you know what keywords your twitter subscribers are tuned to, you can groom articles for provoking content that tackles your audience.
3. Mention the Mentioneers
Collect a list of keyword driven lists that you can Twitter to about posts on a specific topic instead of expecting them to follow you. Many people skip dozens of Twitters if they don’t see the top of the pops of their subject preferences. Remember, in Twitter respond directly to individuals using Direct Reply.
4. Title Fight
Try to make sure your titles aren’t so witty and acerbic they curl in on you and make puzzled title skimmers skip your tweet. Twitter only works if people follow through to the main message. Use the best webmaster advice possible for SEO, involve your topical keywords in the title that indexes and search engines can offer browsers without having your content drop to the bottom of the index because the gist points elsewhere.
5. Test Your Twitters In the Client
Twitter organizers like Tweeteriffic, Destroytwitter,  and other organizer of Tweet bursts should probably be tested. Make sure your Twitter messages play well with the other applications. Make an alias account and test the format using bogus keywords or just fake posts for tests.

Originally posted 2011-02-19 12:47:07. Republished by Blog Post Promoter

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