As I surfed YouTube today, I realized most of the precursor advertising videos leading into my chosen Tubes were identified by domain name brands/company names. It is now officially sanctioned that a domain is a destination experience, like a television show or movie screening, yet more instantly accessible. This was the outcome of a domain name purchase.
This should not have been a shock, but I realize what a far cry the web had come from the day when people had to be educated about the way domain names work. Seeing the blithe application of a video commercial segment produced strictly to promote traffic to a domain shows the transformation of the web into its own self-marketing instrument.
Granted, not every company or domainer can afford to pay YouTube advertising or affiliate promotion costs, but the rising popularity of hosted video sites and lead in video sponsors gives every domainer hope that with self produced video the possibilities for marketing are endless. The matching of likely business names for urls with popular YouTube watching habits should be obvious.
YouTube creates it own market for domains. For domainers who hesitate to commit to any of the known invention niches and established domain markets, this gives food for thought. The popular types of YouTube videos fall into several recognizable categories. These are generally product promotion, How-To videos, entertainment or movie or broadcast product uploads, fan videos, and “infomercials”.
At YouTube the line between these category niches are fantastically blurred. A product video can seem like an infomercial but be produced like a music video. Fan videos can be made to look like “unreleased’ feature films. Promotional material can seem hokey yet effective. The SEO of Youtube material is high. Discoverability for a product or keyword topic in the video category for search engine results if very good.
The range of quality ca be high definition pro edit values or PowerPoint slides superimposed on a black field. This means any level video producer for any domain remains competitve and viable as their own content producer. Uploading videos on YouTube is very simple and allows SEO keyword addition right into the mix. Thus the beginner can start advancing their SEO results with any YouTube entries or efforts at domain marketing.
By using rudimentary through advanced level video and slide presentation formats, a video commercial for any domain can find its way to new online viewers and Web travelers. Humorous, faux dramatic, text- based, audio narrated, and classic commercials as well as coaching videos and instructional material can now be broadcast to potential buyers, visitors, and users free of charge. Only operator disinterest caps the opportunity.
Originally posted 2010-07-04 20:20:55. Republished by Blog Post Promoter