The trade of domain name marketing has its own norms and practices. There are several classes domain names fall in to for the newby domainer to understand.These names are not absolute nor are they technically inappropriate as used by any domainer. Yet knowing these classes can introduce the idea of domain specialization to those looking to enter or “corner the market” in some niche of the domain business.
Traffic domains are domains which are bought or developed strictly to bring clicks and eyeballs to whatever sites they happened to be forwarded to. Country code domains are those which feature of the newly crafted sub-TLD (Top Level Domain) classes, such as .de or .us.
Copyright domains or squatter domains are those which borrow heavily from an online or click and mortar business or franchise. These domains can be very high risk and are subject to “disco” or disconnect notices from the hosting company. Cease and Desist letters can also be received if the website development infringes too closely on the practices and brand of the original copyright company.
Some domainers risk legal problems by “squatting” or hosting a website with material or copyrighted images from the original site, brand, or company.The vigor with which the owner companies pursue these rights varies. the concern ultimately is that no copyright becomes infringed upon. Domains with websites concerning the well known brand, product, or person infringe on that copyright.
The various levels of success these types of domains have can be attributed to luck or strategic placement of websites and discovery timetables. Yet the resale outlook for such domains is never quite as sunny as owners would project. Copyright searches and Google searches of past uses of domain name words and products before buying mark an experienced domainer.
The rapid promotion of these sites can bring traffic and even ad revenues, but such revenues are subject to fees and fines and even disconnect problems with your hosting company. These are also referred to as “copyright” domains. Domainers buying and selling these domains risk all their development effort against sudden legal action by the copyright holder.
Numbers domains have the numerical meaning or association that makes them pertinent to some website types, like zip codes, telephone numbers, area codes, and street addresses. Keyword domains fall into a class of premium names made up the basic marketing and Internet keywords. These terms are used informally among domainers to suggest the interest a prospective domain buyer might have for certain domain portfolio listings or domain auction sales.
Generic keyword domains or product class names like “tech”, “green” or TV: names allow for easier discussion and categorical inclusion. Domainers can ask for bids or look for trades with domains form that category or class. Toy domains and other types of domains are those which point to a certain demographic category, like kids, adult, sports, movie, “tube” and form domains tend to have the keyword or an associated domain type of site associated with them.
The issue with acquiring such domains is that untried domains of general terms are either spoken for, viciously expensive, or too generic for real imprint and SEO aggregation. These can be known as “generics”. Combining the class characteristic can form an intense multiple of dense domain value, such as short, keyword domain with existing traffic.
Keyword names or generics can require a lot of seeding, marketing, linking and promotion. These can be names that a certain domainer investor wants to concentrate ownership in. Feasibly, a domain owner with a deep property aggregation in certain keywords can capitalize when new startups or companies go looking for a name that must accord with those keywords or terms.
Revenue domains are the domain names every domainer is looking for. These are domains with such a strong SEO value and lookup potential that almost any site attached to them, or any forwarded url, will yield volumes of ad revenue and sponsor offer participation. Domains with higher claimed qualifications for revenue should have associated statistics and ad revenue metrics that support the sale price or auction reserve price to some extent.
Type in domains and typo domains are domains which will derive a large part of their traffic from names whose spelling is very close to a popular website. If the name of a website is popular and well visited enough online for Internet users to remember it and type it in, the misspelling occurrence will happen often enough to drive merit worthy traffic to a landing page or paid parking entity.
Short domains are domains of any type or language caliber that are four or five letters long. these domains capitalize on the trend in domainer thinking that assumes a short domain will get more traffic, be easier to remember, be more quickly brandable, and be easier for people of all global perspectives to use. Short domains may or may not form a word or synonym, series of letters to form an acronym and include letters and numbers.
Geo domains are based on state, city, country or place names. these assume a development associated with an actual place. Since a physical geological location will have an address, street name and number, zip code and associated state or region name, the date applications to support geo names have also developed apace. Geo names can support a website about that place or simply retain that value for another buyer in the future.
The type or class of any domain name will bring with an assumable set of characteristics or data points that some portfolio managers or domain name buyers are looking for. These classes will be shorthand references other domainers use to talk about them. A domain portfolio can be assorted holding names from every niche or a concentration of names belonging to one class to appeal to the big ticket buyer. Working with these categories is an everyday domainer skill.
Originally posted 2010-05-20 22:41:22. Republished by Blog Post Promoter