Many domainers have watched the social network online apparatus for marketing and site promotion steal the content thunder away from them. Domain name owners have known for some time that any online url profile today must branch out into social network sites. Attempts to resist this online dynamic have been futile. Social networks have more traction now than ever.
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But any SEO strategy today must incorporate the social network animal into the works. It’s a common site today to see people walking down the street gazing into a GPS. Online users tab their handheld devices in line at the bank, looking for information, solutions, venues. This shorthand is the opposite of the content rich prose search engines like, so it’s not surprising many domainers get confused.
Mobile Internet users, handheld device users, and cellphone users are now used to tapping into their preferred social network to find out more about a website, product, concert, band, or thing. The quick reference to friends and joined network contacts make a social network a triangulated experience versus a sole journey through the information superhighway. Social networks sites are reputable sources of traffic search engines trust.
But many domainers are uncomfortable using FaceBook, MySpace, and other Twittering resources. They may not have the right type of website and the right type of appeal those sites cater to. They may not be thinking in terms of the digital traffic they may lose. But the thinking regarding potential new visitors must be open to change. Any age browser may be electing to find out more about your site. Thus Twitter or Facebook echo of your site must exist for use and not just for SEO purposes.
Of course, social network celebrity does not guarantee income. One of the biggest frustrations of domain name investors is that a website link or url replete with Tweets earns no money. Yet search engine optimization demands the participation of a site owner or business owner with a online portal to utilize the social network side of the online equation. But the philosophy does not serve websites whose missions do not translate to the traffic a social network encourages.
Domainers will want to flex their marketing muscle in efficient ways. Structuring a social network profile which they feel will serve no purpose is frustrating. Certain services simply do not amplify well in the giddy whirl of many social network communications. But the technical advantage of new domains participating in social networks is their tapping into establish domains as sources of reference online.
Dismissing the social network site as a fad does happen. The build of a social network profile and the token promotion of it must take place, however, unless the url owner wants to be perceived as less than competitive in launching a website. Aggressive marketing of a link includes profile data, which is then disseminated into hundreds if not thousands of websites online who feed form the social network source.
A domain owner who does not heighten their chances of being includes in a search result because they omit a Facebook or MySpace identity is foolish. Even if they do not perceive themselves the need for this portal adjunct, their audience will. Facebook is a likely place to put very commonly searched data like store hours or street address. Why should a browser access your page if they can scan in one click to your FaceBook data in one go?
Even these common search feature results can drive traffic. If the FaceBook member wants a quick phone number or reference to a business near them, the domain name owner is losing an opportunity to target customers by not having a presence there. Findable site data can be scanned by users isolated by their zip code, city name, or opt-in participation.
Therefore even the most hesitant domain owner and site promoter should register and construct a token FaceBook presence, or let some Twitters fly about the site’s big news and selected domain related bulletins. It’s amazing to think what might happen when the domain name industry takes hold of a network like this, and astounding how many domain customers exist at those social network sites.
Originally posted 2010-04-30 15:49:19. Republished by Blog Post Promoter