The major focus of any webmaster effort in uploading content is creating discoverability from other website searches, search engine queries, connecting keywords and article links, and indexing material on the site to easily scannable listings browsers can sift through. The challenge comes in finding new ways to add content and keep the reader interested while earning SEO credibility at the same time.
SEO wasn’t built in a day, but many websites have been. And it shows. Some sites full of text never become even an SEO glimmer in the distance, thanks to sloppy site planning, ellipsis of the site plan function, aging content and unoriginal content submissions. A plain looking subject based site might have a page rank much higher than its flashy appearing neighbor.
The ability of the random user online to find your site and the related content regarding set of words or keywords is discoverability. Basic formatting and content submitting practices can enable better and better discoverability promoting articles. Search readability and keyword density before submitting. Make sure source links are embedded correctly. Submit items and updated site plans to search engines regularly.
1. Search for updated and relevant subject articles.
Review these articles after scanning. look for source material to investigate and review. Submit a partial lead in teaser of original article content with a link to the full text source. Post the name or publication title of the source and the date. Remove or archive older material. Writing an introduction orients the site visitor to what content the article contains.
2. Instill a ‘pedia” Resources
Create an information archive of chronologically listed articles and content abstracts written by you. WikiPedia is a member authored archive of dictionary and encyclopedia mimetic data entries which are by no means the last word, completely bias-free, or always updated. Building an independent data source that is better than the Wikipedia entry for the subject matter is a very good way to get SEO traction and search inquiry redundancy.
3. Scan Publications
Look for upcoming article features in the “Coming Soon” or next issue agenda. These can be investigated and reported now and create updated and current discoverability at your site. Scan for research completion, new product announcements, education and publication news. New websites and new magazines arr erupting every day. Get readers the skinny on the newest resources, indexes, link directories, blogs and books.
4. Sift the RSS Feeds
All RSS feeds are not created equal. Look for RSS feeds with consistently new content, freshly updated entries, and original source material. make sure the balance of the site is greater than three quarters fresh and original articles and content in scale to RSS feed material. Try not to mimic RSS feed material coming form the same sources. If every RSS feed content stream channels the same 5 topical or industry subject blogs, the content will not SEO index as well.
5. Sign up for Press Releases
Websites like museums, publications, organizations and research and other sites have mailing lists and RSS feeds and press release media churning out relevant content all the time. Sign up for these newsletters and review them for new stories and content you don’t have yet on your site. A website churning out press releases sends the same resource on every topic.
Author your own press release for any independent media or topical information archive. Web users who want a quick primer instead of a formal dictionary listing will be more comfortable using your site for coaching, research, and background support for keyword terms and usage. A site about one topic is meant to bring diverse media and data together.
6. Raid the Web Links Directories
Find relevant sites for content articles and news of your topic and bookmark them. Visit and weed out the ad filled click grabbing sites form the intuitive, accessible eays to read ones. Rank the web directories as a feature of your own site directory of links. Find ways to rank of respond to the websites that readers can use to optimize their searches for quality information.
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