Getting started with PPC

If you are considering using Pay Per Click as a marketing strategy, one of the biggest challenges is choosing a niche to promote. Even though there is no set system in knowing which niche will be profitable, there are some steps you can take that will get you pointed in the right direction.

You will want to create a list of self interests. You should simply take a walk around your house and create a list of things of interest to you. A good place to start would be your bookshelf. What kind of books and magazines do you read? The reason you should consider promoting products that you yourself are already interested in is because you are going to be doing a lot of writing on the subject to get your landing page set up. If you already have an interest in the topic this will make it much easier for you in the long run. Trust me, writing and making blog posts or building a website around a subject that you have no interest in will be hard to keep up. Also, if you already have an interest in the subject, you will have some level of expertise.

Once you have your list it’s time to check for interest. Start with one of the topics on your list and start typing keywords into Google related to your topic. You are going to be looking at the Adwords advertising list that gets displayed on the right side page of your search results. If you find a lot of advertising, that’s OK. If people are advertising, it means that there is money to be made. If you don’t see a lot of listings, it is possible that there is not a lot of interest.

Now that you have picked your topic and determined that there are affiliates making money, you will want to do some keyword research to find out how many people are searching daily within your niche. The more searches per day for your keywords the better. There are free tools out there that you can use to do this.

The only true way to find out if your niche is going to make you money is to run and test the ads. Keep in mind that just because the numbers above check out doesn’t mean it will be a winner. You may have to run through this process several times to find a niche that will convert for you.

Starting with a niche that is of interest to you is better than getting in a niche that you are not interested in. Making sure that other affiliates are also advertising the niche means that someone is making money advertising using Pay Per Click. Setting up your campaigns and running them will be the ultimate test in determining if it is truly profitable.

Originally posted 2009-11-11 08:41:35. Republished by Blog Post Promoter

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Domain Evaluation Rules

Sometimes just deciding what name to buy from a droplist or domain auction can get overwhelming. The following five items are ways to analyze the financial throughput of a name and its likely appeal to buyers down the road. When appraising a domain name you want to buy, check over these characteristics of a good domain name.
1. Is the Pitch for It “good in a room”?
Formulate the elevator pitch for th domain name or development idea. These days people understand very quickly the marriage of a website app, the domain name, and the scripted code programming undercarriage of development that forms their union. Every pitch will springboard into a new further development. If you talk to a store clerk or a fast food cashier and they “get it” in under 5 seconds, you are good to go. In fact, the more pitches you polish, the more the Q and A can develop your idea and move you to the next step.
2. Is there a Facebook Strategy ?
Facebook has become so omnipresent online employees may be starting to call Mark Zuckerberg ‘Bill”. But it’s doubtful even Zuckerberg could have foreseen the instant absorption of Facebook into familial communication, work relationships, sunrise hoops squads, cheerleading pep sessions, and World of Warcraft leagues. Right now people are making movies to launch on Facebook to attract attention. A cool factor, a gadget factor, a tech factor, anything that plays across personal networks to a niche crowd can work.
Facebook does not bow to many external controls, so working with it is mandatory. Test how you Twitter and tweak your Facebook page to a clean first impression. Keep in mind, many “sign up with Facebook” login scripts don’t work, even on huge multimedia sites. Sometimes business partners are just farming for data. Unless you are a big swinging dictator of online affiliate marketing, or can partner with Facebook is some way, your advertising and retail spending may have just been allocated 150%.
3. Feminine Appeal
Does the domain name/idea appeal to women? A lot of women don’t go to websites that don’t appeal to women. But about 85% of the men domainers I talk to have ideas for male based demographic end user sites. But what about the women? Domainers should develop a tangent for women to interact or a talking point that might sway potential social networking for women. Is the site a jumping off point for online mass collaboration?
Domain development and website traffic today is about niche users, end user marketing, and site appeal for demographic specific users, be it geo-specific, age specific, or qualititatively specific, like a site for patients with a medical problem or a set of FAQs about a computer operability issue. Women in Egypt may want to learn more about the three basket factor and the “Rich Dad” myth. Emotional branding and website bounce can be your friend as well as theirs.
Media is a huge content driver in websites. Lots of women worldwide can’t even access secondary school for study of economics, business, accounting or corporate communications. But they may find their way to a computer terminal somewhere, or a smart phone. And don’t forget, women can be partners and investors in a site they like. And they can be participants and web administrators helping you run the site from across the planet.
Women use the internet double timing home management responsibilities and domestic diva-dom. Think about the market globally for translated advanced business cribs or study tips. Middle Eastern and foreign character language country code domains have huge growth potential especially in translation or using third party website applications that have packages for foreign language utility.
4. Check the Competition
I looked up several domain names this morning related to gaming. Not surprisingly, most of the keyword combinations I searched for at Network Solutions were taken. That tells me I am onto something. Checking further, I glimpsed a kaleidoscope of parked pages but no revenue bearing home pages of a site with ads and content. That means with one day’s WordPress development I am in first place for SEO for those keywords. Definitely a buy.
5. Fringe Elements
When looking to acquire a domain name and the consequent development project, be on the lookout for copyright or trademarks words in the domain. Use online sources to check. The dogs of war are snapping at the heels of trademark infringers and copyright derived hijacked traffic. Don’t get WIPO’d out and challenged with expensive UDRP legalities. Perform the due diigence now required for any forward motion on a domain name in the online business space. One qualified dispute action and you slide down the chute back to ground zero.


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Originally posted 2011-03-08 16:23:13. Republished by Blog Post Promoter

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Domain Sweetening

The Domain name offer can come in from the cold with the new era of blog databases and instant websites. A template or open source application used for an existing domain’s website means that any buyer can take advantage of premium content original to that domain name as part of the purchase price. This can be termed a “domain sweetener”.

Adding sweetener to your domain can be as simple as allowing the buyer to utilize the current hosting where the domain is lodged. Server information is generally given with the WHOIS record.  The WHOIS record must always be accurate for this reason. Unless a Privacy option is purchased at the time of the domain name creation, the registrant’s name phone number address and fax number is visible to the public. And even Privacy entailed records have bid or offer links at the lookup point.

What functions as a sweetener? Bundled domains with other sub-TLD’s, Emails with the domain or a free renewal might be other domain sweeteners. The ability to transform a nibble of interest into a successfully executed domain sale may take some sweetening on the seller’s part. The trick is knowing when to add the sweetener. Only the seller knows how motivated they really are to get some cash out of the deal.

Domains will attract lookups and type in interest form time to time. the record of these lookups can be tracked by referrer traffic form the WHOIS. This can be viewed from the statistics utility in the web hosting menu. The concept of the WHOIS lookup concedes that a likely buyer is checking out who owns the domain name, how long they have owned it, where it is hosted, and what the owner is doing with the domain.

A domain buyer will check out whether or not the current owner has a lot of time or investment put into the name. The theory is that a domainer will sell a name more cheaply if they haven’t developed it themselves.  Or the prospective buyer may want to see if the domain name is parked and thus assess its potential value as a parked revenue generator. The offer for the domain name may include the content seen online.

Existing content in the form of databases or text files can also function as a domain sweetener. If the domainer has invested in domain development at all, these files can be furnished with the domain name sale as a sweetener. The incentive should be communicated that valuable planning and effort are attached with the domain purchase price. The sweetener should be signalled when the buyer has had enough time to consider an offer.

For this reason, domain name offers to buy should have a deadline and a “window of opportunity” attached. This way the prospective buyer has to evaluate how motivated they are. The domain name price will not be a given with a horizon of forever, but an opportunity to buy the domain name at the stated price within a secured period of time. The communication regarding the sweetener should come from a motivated seller near the end of the offer period.

Originally posted 2010-07-21 22:31:47. Republished by Blog Post Promoter

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Practical Apps of Big Ticket Domaining

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There are domain sales and there are domain sales. Some of them make sense and some of them come under the “who knows” category. A million dollar domain sale gives a domainer bragging rights for some time to come. They become the envy of almost every domain reseller and webmaster they know. When certain niche names come up for sale, the market tide can turn either way.

The sale of xxxxxxxxxxxxxx.xxx troubles me. I don’t know what the actual term in the domain name is, but we can assume it refers to something best not shared when Grandma is in the room. Usually domainers get on the bandwagon with every big sale, but this one I am not so sure about for a multiple of reasons. I’m not sure how this domain can be monetized to reflect that investment.

For one thing, as a typeable domain name it’s simply too long. Any name that long (not to mention the user base) will likely not type it in. Furthermore, most filters to public and corporate networks, as well as some internet providers, might flag an account for whatever practice this term refers to. Many computers have automatic screening that flags parental controls when something like “bleep.x x x” crosses its neural network.

A lot of internet traffic happens from people at work. People at libraries, people at schools.  A destination url of this type would shut down the browser and flag an administrator. This discounts the destination site as being a work application or a site that can be safely visited from work. So, what type of entertainment or adult site can recoup almost $3 million of investment?

Would you trust a site with this type of name? Remember,  we now live in an age where you are what you download. This is exactly the type of site with material in its load pages, links or within the site map to trigger all sorts of computing problems.

The domain suffix alone triggers an antivirus or scanning response from most browsers or piracy programs. The triple x notation is a universally known symbol for pornography and as a global TLD will always be limited by what browsers and internet traffic will accept these sites. Searching a computer for any document or handler for “xxx” of any continuation is a common network administration tool for security software.

The impact of pornography and adult sites, BDSM and other online sex cultures have been mushrooming since the internet began. The adult name market and domain names routing traffic to mature audience material will always be a part of the Internet. But I can’t help but be leery of someone (or anyone) ponying up $2.7 million to exploit it. That’s a lot of pressure, as I see it, to do the wrong thing.

Originally posted 2010-03-10 22:24:36. Republished by Blog Post Promoter

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When Words Become Brands

I was browsing property on Trulia.com and realized when I look to the address bar… Brandable websites have become part of our lives. Yahoo is almost a verb, Google is almost a transuniversal truth online. The domain game is never at its most powerful as when the long term website development is clearly established. At one time the name Trulia was simply one of millions of undeveloped and underdeveloped names for sale. Now the word means a connotation of real estate values.

Today media governs almost every waking minute. Some type of media demands sensory attention every minute of the day. People sitting in front of laptops use testing devices, and people with GPS devices use cellphones for Internet access and photography. The letters used to orient the browser to a given website are becoming more and more easily programmable to the public mind. Where once words held an absolute value now they can be deputized as domain names and brands.

Originally posted 2011-08-06 22:27:30. Republished by Blog Post Promoter

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The Benefits of SEO

Many times webmasters will build their websites without ever being aware of search engine optimization. Once the website is built, and the content is displayed, search engine optimization becomes apparent. After all, how does one get visitors to a website. It’s not as if you can build a site and people just show up. Many times it is just one person running a website. These people will usually be the ones to take on the chore of trying to figure out how to attract visitors, or they will hire companies to do the search engine optimization for them.

In order to make a website attract visitors, one must produce a high volume of referrals that come from many sources. These sources may include search engine’s, web directories, and other related websites. Also involved are external website analysis. This involves link building, proper website architecture and development, analyzing your competition, your keyword research, the content development, and many other factors.

Search engine optimization is about building the appropriate content, and getting people to link to you. But what about search engine marketing? Search engine marketing or SEM is all about pay per click or PPC advertising. The great thing about PPC advertising is that you get immediate results. SEO on the other hand is long-term. It takes time to build up back links that point to your website and bring in traffic. But the upside is that it is free, unlike PPC. SEO brings long-term value. PPC brings immediate results.

Search engine optimization will bring visitors to your site, but it is up to your site’s content to hold the interest of the visitors. Search engine optimization may not be enough. Social media is all the buzz, and with good cause. Social media along with bookmarking is something that should be considered.

Search engine optimization is a blessing really. You have the opportunity to bring traffic to your website without paying for it. People tend to trust organic search results. Think about this for a moment. When you do a search within the search engines, where do you usually click? Do you click on the pay per click advertising on the right side of the search results? Or do you click in the organic search results listed on the page?

If you have a website and you are just now discovering search engine optimization, it may be comforting to note that all the work that you put into SEO now will pay off for a long time to come.

Originally posted 2010-02-12 08:56:02. Republished by Blog Post Promoter

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Creating SEO Site Discoverability

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The major focus of any webmaster effort in uploading content is creating discoverability from other website searches, search engine queries, connecting keywords and article links, and indexing material on the site to easily scannable listings browsers can sift through. The challenge comes in finding new ways to add content and keep the reader interested while earning SEO credibility at the same time.

SEO wasn’t built in a day, but many websites have been. And it shows. Some sites full of text never become even an SEO glimmer in the distance, thanks to sloppy site planning, ellipsis of the site plan function, aging content and unoriginal content submissions. A plain looking subject based site might have a page rank much higher than its flashy appearing neighbor.

The ability of the random user online to find your site and the related content regarding set of words or keywords is discoverability. Basic formatting and content submitting practices can enable better and better discoverability promoting articles. Search readability and keyword density before submitting. Make sure source links are embedded correctly. Submit items and updated site plans to search engines regularly.

1. Search for updated and relevant subject articles.

Review these articles after scanning. look for source material to investigate and review. Submit a partial lead in teaser of original article content with a link to the full text source. Post the name or publication title of the source and the date. Remove or archive older material. Writing an introduction orients the site visitor to what content the article contains.

2. Instill a ‘pedia” Resources

Create an information archive of chronologically listed articles and content abstracts written by you. WikiPedia is a member authored archive of dictionary and encyclopedia mimetic data entries which are by no means the last word, completely bias-free, or always updated. Building an independent data source that is better than the Wikipedia entry for the subject matter is a very good way to get SEO traction and search inquiry redundancy.

3. Scan Publications

Look for upcoming article features in the “Coming Soon” or next issue agenda. These can be investigated and reported now and create updated and current discoverability at your site. Scan for research completion, new product announcements, education and publication news. New websites and new magazines arr erupting every day. Get readers the skinny on the newest resources, indexes, link directories, blogs and books.

4. Sift the RSS Feeds

All RSS feeds are not created equal. Look for RSS feeds with consistently new content, freshly updated entries, and original source material. make sure the balance of the site is greater than three quarters fresh and original articles and content in scale to RSS feed material. Try not to mimic RSS feed material coming form the same sources. If every RSS feed content stream channels the same 5 topical or industry subject blogs, the content will not SEO index as well.

5. Sign up for Press Releases

Websites like museums, publications, organizations and research and other sites have mailing lists and RSS feeds and press release media churning out relevant content all the time. Sign up for these newsletters and review them for new stories and content you don’t have yet on your site. A website churning out press releases sends the same resource on every topic.

Author your own press release for any independent media or topical information archive. Web users who want a quick primer instead of a formal dictionary listing will be more comfortable using your site for coaching, research, and background support for keyword terms and usage. A site about one topic is meant to bring diverse media and data together.

6. Raid the Web Links Directories

Find relevant sites for content articles and news of your topic and bookmark them. Visit and weed out the ad filled click grabbing sites form the intuitive, accessible eays to read ones. Rank the web directories as a feature of your own site directory of links. Find ways to rank of respond to the websites that readers can use to optimize their searches for quality information.

Originally posted 2010-05-25 21:38:11. Republished by Blog Post Promoter

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Google Adsense – The Basics

We have talked in previous articles about using pay per click to increase revenue. Now I would like to touch on using the basics of Adsense to make money.

Choosing a Domain Name

The first thing you will need is a website. Choosing a name for your website is easier said than done. It seems that all the words in the dictionary are already taken. That doesn’t mean you can’t get a good domain name. You’ll just have to be more creative or search for a domain name is like that you can purchase that someone is willing to sell.

Hosting

You also need to choose a hosting service. If you are to choose a hosting service such as GoDaddy you can have your hosting done at a reasonable rate of around $10 a month.

Design The Site

Designing a site has become very easy these days. At one time you needed to learn HTML. Now you can easily put together a site using tools like Word press, or hiring a web site designer from places such as elance.com.

Content for Your Site

The ads that will be shown on your web pages will depend on the content that you have on each page. This works out well because as visitors land on your web pages, the ads being displayed on them will be relevant to what they are seeking.

Search Engine Optimization

Search engine optimization should be used to drive traffic to your site, just like with any other website. There are three different major search engines, Google, Yahoo, and MSN(Bing). These are the search engines that you should start with for optimizing your site.

If you are planning on using Google Adsense to make money, I would suggest that your website be on a topic that is of interest to you. You will want to deliver to your visitors quality content. If your website is on a topic that you are passionate about, you will find it much easier to blog or add content to it each day. If you are able to offer your visitors quality content then your visitors will keep returning, and Google will be happy with your site.

Originally posted 2010-01-24 09:15:03. Republished by Blog Post Promoter

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Traffic Generating Techniques

Traffic is the key to a successful website, and a domain, for that matter. The earning potential for affiliates and link sponsors as well as featured ads is a function of what traffic will participate in the lure of services and goods for sale. But so many domainers expect traffic without putting out sufficient incentive. The lure of a site must be established for traffic to evolve in significant numbers.

The time and efforts that domainers will put into domain development varies. The investment some domainers are comfortable making may skip the right name and focus all the marbles on the wrong name. The more names a domainer adds to their stable, the more the effort for each individual name will diminish. Advice can come from all sides, qualified or unqualified, and mean nothing or everything.

Partnership is key to developing domains intelligently. Unless the independent domainer forges ahead with a team of inspired specialists, the registered domain will languish inside the locked vault of the parked page or lie fallow in the doldrums of the hosting account. That’s a lot of wasted  Cnames setups and idling frames redirect records.

These types of scenarios generally increase the value of a domain name very little. Many domainers operate alone, with hundreds of name waiting in the wings undeveloped. Partners can break down the benefits of link promotion strategies and help make decisions regarding text contributions and editoral calendars for content posting. And the main thrust of the impetus forward can be put toward a tangible goal.

Domainers rolling their sleeves up and developing make money. Otherwise so many domain energies are wasted in pointless debates between ad types, website features, or value appraisals that don’t really add to the bottom line. Posting on discussion forums can help a newb domainer learn, but many busy domain portfolio managers are much more concerned with marketing their names to buyers directly.

Sales pitches without teeth tend to be ignored or dismissed outright. The pumps for a domain buy needs to be primed when the transaction is domainer-to-domainer. Just shoving the domain onto the market rarely brings a satisfactory return. Savvy domain shoppers want stats and traffic volume to cement a bid. Without these a domain offering can sound like a desperate Hail Mary pass.

Undeveloped and/or unused domains are a huge waste. The importance of a road map or marketing plan for every domain at purchase is key. At the very least any unused (undeveloped) names should be directed toward a landing page of the domainer’s existing site to bolster traffic for a target name under review for development or sale.

These are the risks of domaining. And the rewards? Huge auction bids, online traffic in cascades of hourly clicks, and ad revenues piling up almost faster than the metrics can add them up. Or perhaps one sale happens with just one very happy bid that makes a domainer’s year. For prurient domain developers, this can be very feasible if they don’t overspend on media buys.

After all the Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, and buzz, a big ticket domain resale is the goal. But not every domain marketing instrument is right for every site. The appeal of a website based on a speculative domain can be a delicate thing to manage or anticipate. Media buys for one audience can work whereas for another domain audience they fall flat.

And that’s just the beginning. There is always the hook of the promotion cycle at the social networking sites, ongoing link building, and negotiating and pitching to joint venture partners. Domainers spend the balance of their time wrestling with their hosting accounts and tugging names from one registrar to another. The most desperate go for email drops and ad swaps, which pose SEO risk for negligible return.

Adwords can work when the site had traffic. SEO is the responsibility of the webmaster. Article writing is a core foundation of any site strategy. Media buy investments like blogging, Classified Ads, Social Bookmarking, Facebook or other social networking, paid link building, and other sponsored appeals for traffic can blend into a nice fountain of online viewers.

Domainers, start your engines and rev up to speed new traffic clicks to your site today!

Originally posted 2010-08-16 21:35:07. Republished by Blog Post Promoter

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No Parking on the Dance Floor

As a regular domaining administrative chore, I have to go into my Godaddy domain manager to release domains for transfer or forward them to an url, or regulate their DNS records. I am not picking on Godaddy, I just happen to have a a large amount of domains there and I was reminded this morning about a topic in domain name management I feel strongly about.

One of the unhappy reminders that a domain is making no return on investment is that the dollar sign in the GoDaddy domain manager does not have an impression. The Godaddy parking product is a service that cost money to make money. While that makes sense from a certain point of view, those who know that Google Adsense also offers a similar service for free little understand the added value their premium buys at Godaddy.

Like many domainers, I view the value-add from a Godaddy service as a convenience when snapping between accounts, juggling hosting logins, and tickling domain name administration responsibilities. Of course, the service to enhance a domain’s profit from either GoDaddy or Google Adsense means little if no net profit comes to each domain’s money making channel.

Domain placement inside the ad serving revenue systems is critical to the dollars and sense monetary return of any domain investment.  I find the Godaddy cash parking solution an interesting test of Adsense feasibility. If it (the site content, keywords, and links) will pass the Godaddy CashParking qualification standards, it’s probable that Google also will accept the content construction on the domain, and vice versa.

Each revolution of the domain development cycle remains more concretely value -adding than any other domain marketing service or promotion item. Four keywords and some links and a graphic or banner thrown in and the domainer is the proud owner of a (yawn) template formatted parked page. Yippy skippy, sound the call to hounds. Alert the media. (Let the yawns be heard from Peoria to the Three Gorges Dam).

The profit over time to recoup the domain acquisition includes the registration fee, hosting fees, and any subfees like auction premiums and premium auction purchase prices. Add in the sliver of a monthly hosting cost divided by number of total of domain sites hosted at that hosting company and you’ll have your derivative monetary goal and revenue target.

For the domainer who has thousands of domain names languishing, the parked page is simply time management. But the parked page was never meant to be a permanent solution. It was only supposed to be a short and temporary detour on the information superhighway.  A lay-by, a soft shoulder in heavy domaining weather when the webmaster’s plate was full. Parking was supposed to be what webmasters did when their site was a flat tire and needed to go into the shop.

I am always disappointed to see parked page because it seems to me a domain name worth buying has a site worth making lurking behind the domain name transfer. Parked pages are models of domain development which hinge on the barest modicum of content, for my money almost a haphazard shrug of a site. To me the challenge of domain development and site potential for site use, for sites of all types, is to expansive to default out of.

There are so many things people go to the Internet for. They want education, they want advice, they want entertainment and employment. They want to be entertained while being educated, and they want to be advised about how to shop.They want to know more about things to buy, how to buy them, and who to buy the from. And they want to know the best information they can get, on every topic under the sun moon and stars.

Every name has a page waiting to be developed to spring forth. People want to do what they always liked to do, with broader scope and greater choice. Online users of the internet want to be educated about how to shop and want to know how to be employed shopping online. They don’t want to read the books, they want to read excerpts and snippets and online reviews and comments about the books. They want to read about the writers of the books and Google them incessantly.

Every subject imaginable has  a market, a website, a links directory, an article repository, a shopping portal or a video hosting destination model that can adapt to it. Dare I say it, even a blog! After reviewing all that potential, do four keywords and some links really do the project justice? Does a competent webmaster want to display some lookalike template that tells visitors “Continue snoring, go away”?

And why on God’s (for the moment) green earth would you pay for it?

Originally posted 2010-05-09 17:49:25. Republished by Blog Post Promoter

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