One of the biggest challenges that site owners face is link building. Whether you run an e-commerce site, a niche blog, or a reputation management website, generating quality backlinks is absolutely vital. SEO used to revolve around the on-page optimization, but since the Panda update it seems that backlinks (especially those from relevant sites) are now playing a more important role in the ranking of websites. There are lots of ways that backlinks can be generated, but not all of them are easy. And the ones that are tend to be not worth your time. So let’s look at three mistakes that many webmasters make when trying to boost their backlinks – and how to avoid them.
Assuming that a link from a high PR site is more valuable
The Page Rank system is useful because it lets people know how highly regarded a site is in the eyes of search engines like Google, but it’s not always a green flag. It’s understandable that if a site with a PR of 3 or 4 wants to link to you, that’s a tempting offer, but if you have to pay for the privilege you should do a little research first. The first thing to check is relevancy: does this page have anything to do with your site and topic? If not, the backlink won’t pack as much punch with Google. Another thing to check is how many other links this high PR site has. If your link is one of ten or more on a page, you might as well be throwing money away. Carry out these simple checks every time you’re considering a new paid backlink and you’ll be much better off in the long run.
Believing that NOFOLLOW links are useless
When Google is considering its rankings, it takes into account a great many factors. Some of these are well-known, like keyword densities and the age of the site, but others are a little more obscure. Take NOFOLLOW links for example. While it’s true that these don’t have a direct effect on your page rankings, they do affect the ‘spread’ of your links across the web. For example, if you had spent time and money generating 100 backlinks and they were all FOLLOW, this could count against you because the link spread doesn’t appear organic. On the other hand, if you have a nice mix of FOLLOW and NOFOLLOW, your link spread is much more natural. The bottom line is, don’t always assume that FOLLOW is best – try to mix it up a little.
“1000 backlinks for just $5.00? What a great deal!”
There are lots of places on the web that you can get something for next-to-nothing. In fact, there are sites that provide nothing but $5 services. And very often you’ll find someone there offering thousands of backlinks for very little money. Now, your logic should kick in here and tell you that these aren’t going to be quality links, but it’s easy to be blinded by what you consider a ‘steal’. The truth is that, wherever you find them, these cheap backlink services are a waste of money. Not only that, there’s a chance you’ll get your site blacklisted because your link will inevitably appear on spam sites. So the end result may be the opposite of what you intend, and your site will be penalized by Google. This will reduce your Page Rank, lower your site’s visibility in SERPs, and make all of the time and effort you’ve put into your SEO a waste of energy. No matter how cheap they are, no matter how smooth their patter, don’t be fooled into buying cheap backlinks – it’s a recipe for disaster. That’s not to say that buying backlinks can work, just always remember that you get what you pay for – and five dollars isn’t going to get you much.
Remember, the generation of backlinks is one of the best tools in a site owner’s toolbox, but going about it in the wrong way can have negative consequences. Tactics such as guest blog posts and link exchanges with other relevant sites are generally successful – just don’t let yourself get suckered into anything that sounds too good to be true. Because, as we all know, it probably is.
Originally posted 2012-01-24 09:25:25. Republished by Blog Post Promoter