1. Webmasters Pick the Wrong Affiliates
If webmaster selects an ad due to its very high value without coordinating other elements that bring that revenue into play, they are going to be disappointed. Not every listed payoff will occur, even once.
Without guarantees, a more conservative approach to selecting affiliate ads is to review the earnings history for each ad. Affiliates will list this for each ad unless the affiliate ad is a new version such as a banner or button.
2. Webmasters Place the Ads in the Wrong Place
Affiliate ads do not automatically belong in a banner. Headers are the large horizontal banner usually located at the top of the site. They might be more effectively places in a menu, in a text link, or in a bottom area or near a text anchor or graphic for related content or text. If there are more ads for a site, then the appropriate design might include a sub-banner or a number of graphics serving as text anchor. Ads such as text links can mean many more revenue earning opportunities per page.
3. Webmasters Fail to Provide Supporting Subject Material
Not many browsers just go around sites clicking on ads. Subject material inside the content or text blocks should have similar theme or keyword relationships to the affiliate or target demographic. Content material is what draws the browser in. Search results will yield links to your site based on content. Density of keywords will attract the traffic needed to build revenue from affiliate ads.
4. Webmasters Compose an Amateur Looking Site That Turns People Off
Stubbornness may work on the playing field but in website design it can spell wasted hosting dollars. Everyone knows that a black background should be used sparingly, that flashy animations slow up browser rending, and that garish colors make people move on.
5. Webmasters Forget to Market Visitors to Their Site
A site will not attract new visitors sitting online doing nothing. Webmasters need to market their site using invitations, advertisements incentives, or spreading the world on blogs or forums. Growth in affiliate revenue will correspond closely to increase in new visitor traffic. New traffic will only grow due to efforts and word of mouth from new users or visitors who feel the content or composition has something unique worth passing on.
6. Webmasters Assume People Will Browse the Site Without Keyword Optimization
Keyword search density leads new visitors and potential clients to the site. When persons surfing the Internet want information on a certain topic, unique content attracts people who want to know more Investment in the creation of unique yet keyword dense content is paramount. Everyone knows by now the puzzling experience of typing the words for the thing you want to know more about into a search engine, with strange results that don’t always correspond to the intended result.
7. Webmasters Don’t Give Browsers “Something To Do”
Even if the action is a squeeze page that activates upon closing out of the site, webmasters forget people want an activity or action beyond just reading and watching. Even a poll asking a fun question is preferable to nothing. Anything that keeps the browser reviewing the site helps the affiliate to catch the browser’s eye. Even a few seconds more may make the difference. Multiply that times a hundred and it could mean some serious money.
8. Webmasters Fail to Cross-Pollinate Affiliate Ads and Targets
The way affiliate ads are structured, keywords used to describe a site may bear a weight in deciding what affiliates to choose or apply for. Sometimes the affiliate representative may choose, or perhaps the affiliate will allow an ad to be used if they think the likelihood is good for sales leads or click through results.
9. Webmasters Make Sites That Look Exactly Like Everyone Else’s.
The worst sin in the webmaster’s playbook is to copy another site. But apart from the ethical considerations, most viewers will not keep looking at a site with little new to offer. A different site makes new browsers look twice to make sure they don’t miss anything, instead of seeing the same old composition and moving on twice as quickly. Affiliate ads don’t get traffic from split-second exoduses.
10. Webmasters Forget to Connect Their Strategy To the Everyday
With affiliate marketing the webmaster can change the content of the affiliate regions of add new content and links and ads seasonally. Simply by mentioning their domain name webmasters and visitors can be actively driving traffic to their site from inputs from everyday impressions and experiences.
Originally posted 2010-04-09 05:09:24. Republished by Blog Post Promoter