Google Under the Antitrust Knife?

The news reported in the Wall Street Journal regarding the Google company corporation global behemoth of interlinking departments and divisions was too little too late. Long has Big Google dominated the internet space, where SEO practices are concerned especially. For Google to defend its practices as merely one of several choices is disingenuous.

Google has dominated not only the online search engine promotion and marketing areas of business, but has also generally been responsible for the integration many of Microsoft type business applications in conjunction with their Google access.

Just try getting on Youtube without having to reset your Google password. Google has purposely penetrated the Youtube search engine of video content to enrich its search engine database holdings, at the expense of privacy for Google member users of Youtube.

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There is no option to Youtube with a security parameter except to make a duplicate account upon which to host your audio/video channel or video content. Google has created massive departments of endeavor with each its own director of teams of workers to guide the mastery of the site visitation of a GoogleTube participant.

Big Google is now the Big Brother of Youtube. The appeal of Youtube is less than if it was associated with the multiple marketing levels that Google brings to bear. Why does a company that masters your gmail need to track your Youtube activity? And make no mistake, they are tracking it. Google has launched and promoted more freeware online than any other company, in the size and shape of business and desktop application intended to mimic (and eradicate) the need for Microsoft office Suite product dependence

Google might have had a good case against the antitrust fed warriors, but they have launched heaven and Earth to make themselves Number One, and must answer for those practices. I’m sure Yahoo and Bing and many other fledgeling search engines that have disappeared are watching the antitrust actions against Big Google with interest. But Google has maintained such an outside public profile, especially due to recent squareoffs against China’s online supercompanies, it is hard to accept they might argue their global presence is due to a humble, nonproprietary, unfair market advantage.

The catch-22 of modern business, as Bill Gates will be happy to tell anyone, is that success brings the sniffer dogs of the counter–revolution. federal mandatory concordance to free market enterprises business practices is the ugly undertow following every new wave of fresh success.A more conservative strategy of less rapid growth might have left the antitrust probe depths unplumbed. And with the bulk of the federal brain trust sifting through Google deals, internal correspondence, there may be food for legislative thought.

Except Microsoft Corporation has a proprietary interest in such online desktop business applications as Google Apps provides. Ironically these applications stem from basic computer interface utilities many Microsoft critics over the years have claimed Bill Gates and his merry men stole from other beginner software manufacturers in the early days of the desktop computer. It may be fruit of the poisoned tree that Google adopted this “free-market” clone of the Microsoft Office Suite as its own open access application, in a campaign of online offerings that brought federal antitrust scrutiny.

Want to access a Google apps program? Guess what- you just opened up all your data ad personal computing device security to Google. While Microsoft weathered many legal and antitrust storms by arguing the customization and free application of many of its wares to the online and program computing market, Google seems to be arguing that because a search engine is something that any entity online can operate, a search engines are equally free market enterprise.

Bug it is not news to anybody that all search engine are not alike. Bing does not have anywhere near the following and affiliate advertisement program volume of participants that Google Adsense does. If anything, many domainers and Internet entrepreneurs working in the domain space become uniquely affiliated with Google and Adsense for the length and breadth of their careers, and call it a success. This would not be possible is Google did not have such a stranglehold on the search engine apparatus online.

It looks like being Number One in the search engine stakes may have a price after all. The possibility of a new face in the SEO pace could come from GoDaddy if KKR and friends hatch their chickens at Godaddy’s acquisition table correctly. And why hasn’t FaceBook entered the Search Engine stakes? they’ve got the resources and the users already online 24/7.

Antitrust litigation ain’t cheap. Big Google will likely pass along these costs to shareholders and advertiser customers, which is bad news for the bulk of domainers utilizing Google-dominant SEO marketing strategies. This is good news for competitive search engines without the heavy burden of Google’s overhead or legal fees. Maybe some other search engine will give Big Google a run for its money.

Originally posted 2011-06-28 12:40:50. Republished by Blog Post Promoter

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Originally posted 2010-10-24 20:46:01. Republished by Blog Post Promoter

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Affiliate Mistakes Webmasters Make


1. Webmasters Pick the Wrong Affiliates

If webmaster selects an ad due to its very high value without coordinating other elements that bring that revenue into play, they are going to be disappointed. Not every listed payoff will occur, even once.

Without guarantees, a more conservative approach to selecting affiliate ads is to review the earnings history for each ad. Affiliates will list this for each ad unless the affiliate ad is a new version such as a banner or button.

2. Webmasters Place the Ads in the Wrong Place

Affiliate ads do not automatically belong in a banner. Headers are the large horizontal banner usually located at the top of the site. They might be more effectively places in a menu, in a text link, or in a bottom area or near a text anchor or graphic for related content or text. If there are more ads for a site, then the appropriate design might include a sub-banner or a number of graphics serving as text anchor. Ads such as text links can mean many more revenue earning opportunities per page.

3. Webmasters Fail to Provide Supporting Subject Material

Not many browsers just go around sites clicking on ads. Subject material inside the content or text blocks should have similar theme or keyword relationships to the affiliate or target demographic. Content material is what draws the browser in. Search results will yield links to your site based on content. Density of keywords will attract the traffic needed to build revenue from affiliate ads.

4. Webmasters Compose an Amateur Looking Site That Turns People Off

Stubbornness may work on the playing field but in website design it can spell wasted hosting dollars. Everyone knows that a black background should be used sparingly, that flashy animations slow up browser rending, and that garish colors make people move on.

5. Webmasters Forget to Market Visitors to Their Site

A site will not attract new visitors sitting online doing nothing. Webmasters need to market their site using invitations, advertisements incentives, or spreading the world on blogs or forums. Growth in affiliate revenue will correspond closely to increase in new visitor traffic. New traffic will only grow due to efforts and word of mouth from new users or visitors who feel the content or composition has something unique worth passing on.

6. Webmasters Assume People Will Browse the Site Without Keyword Optimization

Keyword search density leads new visitors and potential clients to the site. When persons surfing the Internet want information on a certain topic, unique content attracts people who want to know more Investment in the creation of unique yet keyword dense content is paramount. Everyone knows by now the puzzling experience of typing the words for the thing you want to know more about into a search engine, with strange results that don’t always correspond to the intended result.

7. Webmasters Don’t Give Browsers “Something To Do”

Even if the action is a squeeze page that activates upon closing out of the site, webmasters forget people want an activity or action beyond just reading and watching. Even a poll asking a fun question is preferable to nothing. Anything that keeps the browser reviewing the site helps the affiliate to catch the browser’s eye. Even a few seconds more may make the difference. Multiply that times a hundred and it could mean some serious money.

8. Webmasters Fail to Cross-Pollinate Affiliate Ads and Targets

The way affiliate ads are structured, keywords used to describe a site may bear a weight in deciding what affiliates to choose or apply for. Sometimes the affiliate representative may choose, or perhaps the affiliate will allow an ad to be used if they think the likelihood is good for sales leads or click through results.

9. Webmasters Make Sites That Look Exactly Like Everyone Else’s.

The worst sin in the webmaster’s playbook is to copy another site. But apart from the ethical considerations, most viewers will not keep looking at a site with little new to offer. A different site makes new browsers look twice to make sure they don’t miss anything, instead of seeing the same old composition and moving on twice as quickly. Affiliate ads don’t get traffic from split-second exoduses.

10. Webmasters Forget to Connect Their Strategy To the Everyday
With affiliate marketing the webmaster can change the content of the affiliate regions of add new content and links and ads seasonally. Simply by mentioning their domain name webmasters and visitors can be actively driving traffic to their site from inputs from everyday impressions and experiences.

Originally posted 2010-04-09 05:09:24. Republished by Blog Post Promoter

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Custom 404 Pages


The bland, hosting-company-logo studded, default 404 page result is a slap in the face to an intensive results hungry web visitor. It says to experienced web user, ‘something is amok here”. Since well-seasoned domainers know that editing an HTML web page supplied at every hosting company install is a merely WYSIWYG click away, a default text style 404 page is free advertising gone to waste.

There’s all kinds of reasons your webby visitor might get on the wrong end of the 404 message. Maybe the link they clicked on is outdated, and the webmaster has since moved things around. Perhaps their browser is not updated enough to render the page right and the browser security has prevented a codezilla nightmare that will stall the end user’s computer.

The appeal of the custom 404 page shows the domain owner’s creativity and their attitude toward the site.  This can be problematic when the 404 page issues without a second thought from the domain administrator or webmaster.Maybe there is an HTML rendering traffic jam or error in a resident script is parking visitors in the “no-fly” zone on purpose.

A good 85% of casual domainers don’t routinely check their error statistics and find out where all the missed traffic has gone. They’d rather tear their hair out desperately looking for stray type-ins. But if they had only inserted a contact email or contact form into their 404 behavior, then their users might have had a holding pattern that ended up with some contact with the site or its architect.

Believe it or not, there are still some webmasters out there who don’t know how to position their domain pointer or reset the attribute that formats error behavior inside their individual hosting account domains. This can be varied in the interface presentation but is a vital part of any hosting an domain registrar function. Access to 404 error behavior is a must for any hosting account if the domain registrar does not handle this task.

But the webmaster can utilize the 4o4 page for his own aims. He can make the energy channel back into a positive area and create interest in your site with a custom 404 error page. These are one of many support opportunities that can spell additional profile details for SEO as well as provide usership experiences which conform to site goals. A redirect is also a helpful tool, guiding users to another part of the website that a home link that works.

A 404 page is an HTML file displayed during predefined sets of approach vectors to the website. generally the visitor comes to the landing page. But the operation of the Internet is not perfect, accidents happen. Sometimes a link isn’t typed in right. A qualified 404 page with custom information about why the browser has reached that page continues the website experience for the user even when they can’t reach it.

The theme, font, and architecture of the Custom 404 page should be made with due thought. Is it a surfing site? A message like “Dude we are so messed up” goes right with the voice and tone viewers might expect. Is the site based for News? Parents? Adults? Kids ?404 error pages should be appropriately themed.

Also, 404 error behavior analysis can tell webmasters where the bulk of their stumped traffic is going, and form where. Finding that link and fixing it can deliver the proper audience from a previous promotion effort. Agrressive SEO chasers will evaluate their error behavior inside each domain and url today, and see where those lost users are going. Otherwise webmasters might never know.

Originally posted 2010-04-10 17:58:00. Republished by Blog Post Promoter

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Interactive Website Design

Arresting website design encompasses smart interface employment. Gestural interfaces allow for end users to get drawn into simple user paths for the straight line of interactivity to complete easily. This makes a fresh and natural change from many websites who seem to have split purposes for existing. Tablets, netbooks, and cellphones now have the capacity to navigate websites. This is actually and expansion of opportunity for website users and domainers, not less.

Virtual reality, voice recognition, handicapped friendly apps, mobile device readiness, even touch screen and scratch’ n’ sniff technology is a convergence towards use. Users with advanced sophistication galvanize towards applications that are fun and entertaining to use. Colors and boxes and shapes take on real value when connected to optional operations.

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The experience of Internet interactivity, its appeal and its strangeness, brings together the user with the familiarity of the television monitor screen and the operations of a computer device. The newness of this experience can vary for computer operators. But the appeal of repeating it is the key that countless game inventors have mined for billions of dollars.

The true efficiency of a site, and the associated value of its domain, is the ease of its use and the simplicity of its path to its end use. Today’s Internet user is wise to ads, links, popups, and slowed efficiency. Design theory for websites should operate as a positive initiative, not a negative attempt to co-opt user resources.

If you want to make a website people want to come to and use again and again, make some parallels to your site click through navigation path and the mechanics of the game. Any domain name can be a brand and an idea synonymous with the interface experience the webmaster designs. Icons can signal desired motions required for the website to continue revealing information or helping the end user to find their next query stop.

Domainers who try to string end users along lose fans. Positioning the direct reason site users have for coming to the site as far from the landing page as possible is bad website design. Mining clicks does not bring more enthusiastic users. Task flow from the initial experience to intuitive click through should be more brief, and not hang in pauses of end user confusion.

The commercial services that function to bring revenue to webmasters reinforce the opposite.They reward longer visitor stays and extended site visits, when the mark of an efficient site is less time sent there, not more. But counter intuitive profit making ad engines aside, there is a fruitful purpose in making a productive, efficient, purpose serving website. The revenues and traffic should prove oif that is done correctly, and the estimable value of the domain attached will skyrocket.

Originally posted 2011-01-05 17:06:38. Republished by Blog Post Promoter

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Building Findable Websites


The great book, ‘Building Findable Websites” explains it all for the crafty, SEO hungry webmaster and domainer. Building Findable Websites is a great must read for online professionals looking to promote a domain, launch, or enterprise using a website. The discoverability of a website and the keyword density of its pages are the new game in town online.

The opportunities to seed keywords into the interior of your website had long been a staple of webmasters working with topical domain names. Even the “About Us” and Terms of Service sections of a website can be dense with references to the important words and themes that search engines recognize are central to your site topic.

If you doubt the veracity of this statement or believe it sounds like hype, start scanning the source code of individual web pages you visit and review the employment of keywords and the site name within the code. If you are a savvy SEO experienced webmaster, you will recognize a lot of these tricks and old standbys.

Looking for ways to re-introduce topical keywords into your site is an ongoing process. Using the content text inside the <title> and inside the heading tags should be a lesson learned at the knee of your HTML tutorial. First lines and first paragraphs of the web pages are also important ways to restate the intent of the webmaster with every text block.

To build progressively on the meta description with SEO topical keywords, associated posts should exists all over the web concerning your site. the search engines will take note when secondary keywords align with description or interrogative text elsewhere that link back. Just using default installation pages is the pattway to mediocrity.

One notable point within the Walter method is the inclusion of the keyword within the URL. Every time I have ever named a database or built a directory, as well as named the administrator user account name, I have kept the site topic in mind. Instances of descriptive world and related types of content should appear as often inside the site as possible.

Writing regularly on a focused topic isn’t enough. Attributes, table elements, and other dynamics lurking inside your page code should be embroidered as creatively and aggressively as possible to enhance SEO discoverability. By encouraging search engine discoverability, generation of SEO results will include your site more and more.

Originally posted 2010-04-07 02:46:06. Republished by Blog Post Promoter

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Domain Concept Formation

Got a great idea but still working out the right name? Before you buy your web hosting, check out some great coupon offers. Domain name coupons and consolidated renewal and name purchase coupons, as well as cheap web hosting deals can reduce overall operating costs while keeping reseller level development resources handy. Any other cost of the domain project, from improving marketing, to social networking, to domain promotion and/or SEO building, will benefit from additional resources freed by savvy domain shopping.

The experienced domainer can spot a noob from a mile away. Getting in the habit of using domain name sites and coupon discount codes can streamline business costs of domain creation and incipient development. Using the right registrar tools can help as well.

Browsing registrar coupons is a good way to check out cart prices and decide whether to invest in more domain names. Here is a way to work out some possible searches for those lightning strikes of brilliance that comes along. Domain name keyword suffixes such as -fire, -work, -now and -grid, as well as -trip, -advisor, -muse, and -zero can work well to make an abbreviation or keyword into a brand name domain.

Look at the keyword domain site This is a fantastic example for using keyword formation to make a splendid new domain name. The word combines “gear”, a hot keyword, and “taker”, an easy to spell and remember suffix keyword. If your new website idea or domain concept is a destination portal or listings directory, consider suffixes such as “pit”, “hub”, or “Box”.

When looking for the right domain name to match your concept, use a pencil and paper. Start a workable lexicon of developing a unique domain name and then use this morphology technique to start a list of domains to search for at your favorite (cheapest) registrar. Think in terms of synonyms, also A common synonym for TV, for example, is “tube”. To get real peentration into your field of name potential, think of all the possibilities to search for your keywords and then try synonyms. the shorter, the better.

Frankly, reviewing the search results for domain name at a registrar can be informative. if every TLD and sub-TLD in that category is taken, it might be worth picking up. It also might be worth searching to see when the name drops, who owns it, when the name will expire, and how active parking solution has been incorporated for it, if any. The name game in parking has changed in recent years to reflect the expectations of many domain investors for undeveloped names.

If a name is part of one of the aggressive parking systems such as Whypark, the name has been carefully monetized. Parking systems alow owners of multiple domain names to orchestrate administration task and schedule updates and maintenance of certain parked names within provided content and link encouragement programs. These include SEO promotion for those keywords that apply to the involved domain names.

Some registrars, such as, have an extensive suggested list of domain names available through standard registrar vending and premium auction purchase. This can be a great deal when bulk renewals come due. Bundling renewing domains with discount codes and buying new dot-coms at a discount is part of a strategically cost-sensitive domain investment business model.

Make sure to test out how the domain keywords and/or synonyms work with other words, such as “Free”, top, high, and money category keyword names formed with words in that category such as price, value, free, cheap, and dollar. By working these out into a list, the domainer can test for previous purchase and current ownership while keeping tabs on the domain development trends of other competitors.

Originally posted 2011-07-17 23:03:02. Republished by Blog Post Promoter

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Tech 3D Domains in the News


Following a name vogue through a technology development cycle can be exciting. Suddenly, everyone needs information about the new technology or product and they need to find it fast. That’s when a domain with some keywords and terms in the domain name comes in handy. One such domain illustrates perfectly the development model in sum.

Take This is a site focused solely on the data regarding LCD TV wall mounts for advanced technology TVs. But soon the market will roll over into HD and 3DTV HD. Games and television and entertainment are headed that way.  The product review model and technology information congruence make SEO a snap.

Originally posted 2010-02-28 10:18:44. Republished by Blog Post Promoter

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Allergy Season?


Do you have a domain allergy? Domainers who acquire large numbers of domain names and even more vast hosting account resources come down with it all the time. The domainer can decide to put their best domain name on hold, or put their hosting development effort at a standstill at the very moment the site’s topicality hits the news for weeks running.

A domain allergy renders a domain owner averse to promoting, marketing or developing a website for their domain name, even some of their best ones. Fixing a domain allergy can take work but the cure must happen!

A domain allergy can be triggered by buying too many domains without implementing development plans. Many domainers get a taste for buying domains without working out any kind of development scenario.

A development plan for a website requires only a timeline and pencilled out strategy to make a site, park the domain, rent or lease it, or at least direct its traffic to an existing domain. If a domainer has ten domains sitting in registrar limbo doing “nothing”, the limited type in and lookup traffic can still be directed to the one name the domainer really wants to bleed its traffic and clicks to.

After putting in the effort to make a portal or website, continue to promote it by attaching new eyeballs to the new portal. Make sure there is a poll offering visitors an opportunity to give feedback and their opinion about your new site.

If ten domains have 90 type in visitors a year, that’s 900 unique visitors additional to your favorite target domain website. And review the poll results. Your biggest feedback could be for the website people want to see. That’s your customer based focus plan for your next website development.

Originally posted 2010-02-22 11:01:26. Republished by Blog Post Promoter

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Domain Keywords For SEO

The first step after obtaining a domain name is to make the website. Once the website is launched, marketing becomes the primary business function. Marketing a website encompasses awareness building,  targeting potential users, tracking landing page and clickthrough page visitor traffic, and effectively encouraging active participation in site activities by those users.

Sites that are meant to build value in a domain need metrics to support that value growth. Metrics that are used to estimate domain name value are site traffic, user demographics, and external links. Domainers can choose which activities to invest their time in to grow site visitation and web awareness of the site’s content and mission. Sites with a diversity of approaches can reap concrete benefits from domain promotion and content marketing.

One of the best ways to popularize a site is to optimize the SEO. This phrase has become an industry wide term in domaining circles that can mean different things to different operators. Sometimes the content on the website is shared to other sites via news feed or RSS utilities. Or the abstracts to certain content pieces might be fed to other external sites with links to the rest of the article text at the destination site.

Some websites derive profits from visitors and participation at the destination website in certain volumes. Resident code monitors online visitors from these sponsors or advertisers. The data from these operations is consolidated into monthly earnings and/or traffic reports. Website administrators can run independent site traffic reports as well.  Specialized traffic reporting software can also be used from vendors online for this purpose.

Webmasters who are aggressive about growing their site participation and SEO appeal will review the traffic reports for valuable user data.  If indications are good that blog entries with pictures fare better for clickthrough to the main article, the webmaster knows to expend valuable bandwidth per entry for that feature. If readers avoid articles with too many statistics, the editor knows to simplify the text to garner more continued pageviews.

Unfortunately, many “black hat” domainers and site operators encourage click fraud and cloaked links. While this may bolster temporary traffic numbers it does little to build affiliate revenue or domain value. Starting flame wars with other bloggers and site visitors also can show little long term site value. The site domain name and/or the main keywords can guide the choice of affiliates, such as “candy bar phones” or “romance novel” ads.

The Search Engine Optimization derives online traffic and grows domain name value by drawing power from comprehensive density of keywords, originality of content, external backlinks, and link quality. Getting a site in the thick of the information superhighway takes work. SEO tips and tricks are everywhere but very few of the replace basic common sense.

Understanding the basic workings of these necessary site features is the responsibility of every webmaster. The web standards and best practices should be the model for all Internet website development and marketing activity. Search engine ranking factors can determine the resale price of the domain name. Hence the drive for site composition quality.

The diversity of link sources matter. The host site keywords should be a guide.  If the parameters of the search terms for the linking back sites are significantly altered from the base keywords, the link has little value. If the site keywords and search terms for the external links are extremely different,  the link may detract from SEO tabulation results. Sacrificing link quality for happenstance traffic is short sighted domaining.

The popularity of the sites where external links are found matters. The text which is linked as an anchor in posts, urls, or comments at external sites leading inbound matters. These dynamics are what conscientious webmasters and aggressive domainers work to maximize the effect of per site/domain. An assortment of links between like-keyworded sites can work to a domainer’s advantage.

To do that, working with keywords is required. Site key words for any domain name or term can be found using online sites or domain name analytic tools. But the words that connect to nay domain may not be appealing category or article title words, or they may be too abstruse or foreign to interest browsing readers or scanning Internet surfers.

Domainers and webmasters depend on registrar engines and SEO instruments   to provide valid keyword data.  But the most commonly used keywords generated by analytics and traffic bot trackers may be awkward and difficult to incorporate into categories and posts. This is where the site writer and webmaster need to work together to capture discoverability and stickiness elements within fixed and updated content.

Originally posted 2010-06-16 14:39:13. Republished by Blog Post Promoter

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