Three of the Biggest Link Building Mistakes (and How to Avoid Them)

One of the biggest challenges that site owners face is link building. Whether you run an e-commerce site, a niche blog, or a reputation management website, generating quality backlinks is absolutely vital. SEO used to revolve around the on-page optimization, but since the Panda update it seems that backlinks (especially those from relevant sites) are now playing a more important role in the ranking of websites. There are lots of ways that backlinks can be generated, but not all of them are easy. And the ones that are tend to be not worth your time. So let’s look at three mistakes that many webmasters make when trying to boost their backlinks – and how to avoid them.

Assuming that a link from a high PR site is more valuable

The Page Rank system is useful because it lets people know how highly regarded a site is in the eyes of search engines like Google, but it’s not always a green flag. It’s understandable that if a site with a PR of 3 or 4 wants to link to you, that’s a tempting offer, but if you have to pay for the privilege you should do a little research first. The first thing to check is relevancy: does this page have anything to do with your site and topic? If not, the backlink won’t pack as much punch with Google. Another thing to check is how many other links this high PR site has. If your link is one of ten or more on a page, you might as well be throwing money away. Carry out these simple checks every time you’re considering a new paid backlink and you’ll be much better off in the long run.

Believing that NOFOLLOW links are useless

When Google is considering its rankings, it takes into account a great many factors. Some of these are well-known, like keyword densities and the age of the site, but others are a little more obscure. Take NOFOLLOW links for example. While it’s true that these don’t have a direct effect on your page rankings, they do affect the ‘spread’ of your links across the web. For example, if you had spent time and money generating 100 backlinks and they were all FOLLOW, this could count against you because the link spread doesn’t appear organic. On the other hand, if you have a nice mix of FOLLOW and NOFOLLOW, your link spread is much more natural. The bottom line is, don’t always assume that FOLLOW is best – try to mix it up a little.

“1000 backlinks for just $5.00? What a great deal!”

There are lots of places on the web that you can get something for next-to-nothing. In fact, there are sites that provide nothing but $5 services. And very often you’ll find someone there offering thousands of backlinks for very little money. Now, your logic should kick in here and tell you that these aren’t going to be quality links, but it’s easy to be blinded by what you consider a ‘steal’. The truth is that, wherever you find them, these cheap backlink services are a waste of money. Not only that, there’s a chance you’ll get your site blacklisted because your link will inevitably appear on spam sites. So the end result may be the opposite of what you intend, and your site will be penalized by Google. This will reduce your Page Rank, lower your site’s visibility in SERPs, and make all of the time and effort you’ve put into your SEO a waste of energy. No matter how cheap they are, no matter how smooth their patter, don’t be fooled into buying cheap backlinks – it’s a recipe for disaster. That’s not to say that buying backlinks can work, just always remember that you get what you pay for – and five dollars isn’t going to get you much.
Remember, the generation of backlinks is one of the best tools in a site owner’s toolbox, but going about it in the wrong way can have negative consequences. Tactics such as guest blog posts and link exchanges with other relevant sites are generally successful – just don’t let yourself get suckered into anything that sounds too good to be true. Because, as we all know, it probably is.

Originally posted 2012-01-24 09:25:25. Republished by Blog Post Promoter

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A Lesson in Domain Branding

I read an editorial by an archconservative columnist today bemoaning the lost cause of moderate conservatism. My instinct was not to empathize with the author but to investigate the target of his arrows, a website and individual called Breitbart.com. How could a liberal news bonfire like Breitbart’s apparatus dig such a pit under a conservative observer like David Klinghoffer and get it wrong?

It’s hard to believe that the National Review is as compelling reading or exciting journalism as many original news blogs, but the author persists in his shibboleths. When Huffingtonpost.com started, few people could stomach a woman whose main claim to fame seemed to be losing an expensive gubernatorial campaign with her somewhat estranged husband.

A visit to Breitbart.com does not elicit the “oohs” and “aaahs” of a CNN style media outlet. Nor does it salaciously tabloid up any items a la the New York Post or OMG.com. But what is fetching about Breitbart.com is that it is extremely impactful to experience a new media outlet whose brisk  data signals are not generated by mainstream profit making. Breitbart.com is an example of making a portal and destination out of your own real surname.

Breitbart is hardly a household name. It is not a noun or a verb nor is it a keyword hybrid or name referrer to any known category in the extremely competitive world of “name” domains.  Yet Breitbart.com has enough presence  as a brand to stand for the “low” and outre media extreme at the end of the news outlet pantheon. This type of blog generally receives little fanfare.

The world of words is not a timid one, and this author couldn’t be unconscious of the honor he was paying Breitbart (.com).  Just guiding online or print keyboard jockeys to web surf to a new destination is the kind of advice and counsel marketing firms are racking their brains to come up with. And I hadn’t even heard of the site before the chance catch of Klinghoffer’s article.

Klinghoffer claims the National Review is still readable. “Vital” and ‘interesting’ mean different things to different people. I doubt the National Review is destination daily reading for anyone who doesn’t have a vested interest in blogging it, reviewing it, cribbing it or is concerned in an article. While its past relevance is undiminished and certainly historic, it is a dinosaur whose text preaches to a tiny choir located among a globeful of singers.

Unless you live in John Updike country, neocons aren’t criminals. They’re relatives, friends and neighbors. I doubt anyone releasing published news online via their own portal strives for a political resonance first, news value second. To shape an impression of a news portal with custom video tags and headlines “crazy” simply peppers the pot with name calling where none is warranted.

And so we’re back to the neocon crunching. If Klinghoffer had wanted to “bury the lead’ he might have left many details of the crazy neoconservative news channel’s identity absent or the url unmentioned. Instead he gives focused free publicity to his stated opposition’s website? By any definition, that is web strategy with a …twist. Klinghoffer gives Breitbart.com reams of free P. R. in the guise of critiquing his site offering.

The effect of contemporary media is so ingrained the conditioning takes a while to wear off. Starting a new media outlet and polishing an offering to suit a cross hatch of online searchers and visitors takes guts, considering the competitors. The journalism media is full of reports how print journalism is dying.

Klinghoffer’s article practically begged any reader to take a look at the Breitbart site and judge for themselves. Yet the coverage did not differ in tone or object so radically to note any such contrasting effect as Klinghoffer suggested would be present. I found the Breitbart.com news offerings fresh and untainted by slant and advertising spin. And I would have been surprised if anyone had suggested there was a portal online I hadn’t gotten scent of.

From this point forward, Breitbart.com might be one of the sites I check out when something big is happening to get the third or fourth media perspective. This is a strongly branded domain providing useful and sticky content to readers and visitors. How Klinghoffer could have promoted his rival yet claimed to criticize them in the same article is a matter left to…magazines like the National Review.

Originally posted 2010-08-02 20:43:42. Republished by Blog Post Promoter

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Godaddy Special dot com discount code

Got a hot idea for a new website? Shop for cost conscious additions to your domain portfolio now! Want to secure your place holder on a new enterprise with a buck and a half? Use the Domain code INDY129 for a total drive-off of a dotcom domain at Godaddy!

Originally posted 2011-05-25 10:30:18. Republished by Blog Post Promoter

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Groupon Celebrates An IPO Offering.

Remember when Groupon was just a funny little website with a unique sounding domain name? Groupon has now become the domainer’s pot of gold at the end of the rainbow. But the GroupOn story has grown and grown, until the tombstone headlines in the business journals have proclaimed it a blue chip investment worthy of underwriting on the metropolitan stock exchanges worldwide.

The ongoing opportunity in the online space for a domainer to build a brand, establish a service, deliver a product and find a market still exists. As many experts observe, the SEO search result B2B offering has barely been tapped, domainer clams to the contrary. The SEO business available online is a green market ripe for plucking. Domainers needy for SEO development and cementing into the virtual universe on the vine.

Domainers and their service providers have fallen short of delivering the full scope of SEO quality services, as one observer notes in an article “The B2b of SEO”.

“Even with the popularization of SEO value present in the current online media community, actual search engine penetration is rare. But the cause of this is more counter intuitive than even the most qualified experts can defend.”

GroupOn was smart enough not to listen to the naysayers who scoffed at their idea or nodded knowingly at one more undevelopable app coming down the pike. They ignored even further the people who said according to the extant rules GroupOn might fail. Every domainer should doff their cap to GroupOn for extending the domaining possibilities for every name in every domain portfolio in existence.

Yes, I am talking to YOU. Why aren’t you marketing your domain harder? Don’t you want an IPO? Get on the stick and get your marketing department clicking. It costs NOTHING to plant urls and post comments, yet so many ambitious domain owners haven’t posted a self-serving blog comment or forum post in YEARS.

Physician, heal thyself.

Originally posted 2011-11-06 21:21:50. Republished by Blog Post Promoter

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What exactly is a Trackback?

Most of those who are new to this wonderful world of  Domaining and Domain development see this word “Trackback” being used by bloggers and such. I remember when I first started hearing this word I thought I must be missing something very important. I didn’t have any idea what it meant.

Trackbacks are important and here is a definition from Wikipedia that should help you if you are in the same boat I was in.

From Wikipedia, the free encyclopedia

A trackback is one of three types of linkbacks, methods for Web authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking, and so referring, to their articles. Some weblog software programs, such as Serendipity, WordPress, CuteNewsRU, Movable Type, Typo, Telligent Community and Kentico CMS, support automatic pingbacks where all the links in a published article can be pinged when the article is published. The term is used colloquially for any kind of linkback.

History

The TrackBack specification was created by Six Apart, which first implemented it in its Movable Type blogging software in August 2002.[1] The TrackBack has since been implemented in most other blogging tools. Six Apart started a working group in February 2006 to improve the Trackback protocol with the goal to eventually have it approved as an Internet standard by the IETF. One notable blogging service that does not support trackback is Blogger. Instead, Blogger provides “backlinks”,[2] which allow users to employ Google’s search infrastructure to show links between blog entries.

Function

A trackback is an acknowledgment. This acknowledgment is sent via a network signal (ping) from the originating site to the receiving site. The receptor often publishes a link back to the originator indicating its worthiness. Trackback requires both sites to be trackback-enabled in order to establish this communication. Trackback does not require the originating site to be physically linked to the receiving site.

Trackbacks are used primarily to facilitate communication between blogs; if a blogger writes a new entry commenting on, or referring to, an entry found at another blog, and both blogging tools support the TrackBack protocol, then the commenting blogger can notify the other blog with a “TrackBack ping“; the receiving blog will typically display summaries of, and links to, all the commenting entries below the original entry. This allows for conversations spanning several blogs that readers can easily follow.

Originally posted 2009-09-20 21:44:47. Republished by Blog Post Promoter

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Honing Website Searchability

owllogoowl

Domain name buyers will want to extract every last SEO option from their web design toolbox. Certain advanced features and processes can be used to optimize a website and enhance its SEO value. Employing hands-on administrative tools can build the domain value at the edge of the website construction envelope.

1. Detail Your Database

The entry of every blog post and article story in a content editor is a database record. if you need to use a table and re-import the data, so be it. Copying and pasting large amount so keywords and terms can be easier this way. Inside the hosting account the file for the database can be downloaded. A database utility like MS Access or Excel conversion an showcase the raw website data.

Use Textalyser.net to verify search term density. Dates are not good search terms. Seeing the keywords, tags, and density laid out in a different format can change the webmaster’s perspective and improve the strategy of the site. The need for differentiation in search terms and tags is shown when the attributes are reviewed in table form. terms should relate back to the domain name.

Use actively searched synonyms of your best strategic search words and make sure  your search bar returns the highest result of these density terms in your articles or blog entry posts. Identify barren ranges of words that will furnish additional meaning for your readers and bots alike. Review attributes of the data table before uploading and reserve an extra “clean” copy of the database file before editing.

2. Hiding Content

For various reasons webmaster can hide content from specific searchability sources like Google. Evaluate these reasons for your site and coordinate areas of “hidden” code for greater SEO discoverability. Ads on the site can affect the way the search bots see your site and the indices they use to rank it. HTML comments can mask the ad density of your site. Evaluate if the domain name is served by the appearance of every ad present.

3. Building Categories

The inclusion of a category titled “uncategorized” in the mark of an amateur webmaster. A word that includes the search terms most densely used in those entries should be the new category term. The website’s domain name (and synonyms) should be present often. From time to time the direction the blog or site is taking may necessitate a formal reorganization or expansion of categories. Edit keyword tags to suit.

4. Site Reviews

A well written site review is a good idea for a blog entry or content article. Execute site reviews and conduct internet analysis in one go. Look for the sites for domain names close to yours. Study the way other sites are utilizing modern templates and popular applications. Compare web link, category management and ad placement. Researching other sites and their page ranking should be a regular domainer activity.

5. Submit the Site Plan

I was horsing around in my Godaddy account and I noticed for a few of my developed domains I had filed no “flight plan”. These site plans used to be a very good tool for mapping the relationships between pages and the intended  clickthrough pathway of any new user or return visitor to a website. Each domain name in your portfolio should have a site plan file in work. A site plan is a critical way to direct bots and reveal intended site architecture.

6. Evaluate Search Behaviors

How well known is your domain name? Websites online have available data and tools to return reports and data sets showing how bots and search engine indexing regards your site. Use Yahoo Search, Fastfind, and Zoom for paid search services. Make sure Google, Google API, Rollyo, Atomz and Alexa know who you and your website are.

Originally posted 2010-04-22 17:41:02. Republished by Blog Post Promoter

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My take on Pay Per Click

Pay per click is a form of advertising. I use it a lot. As do many. Here is my short take on Pay Per Click.

A person using pay per click advertising has the opportunity to have their ad placed on relevant websites or search engines in a chance to entice users to click on the ad. When the user clicks on the ad it will take them to a desired page of interests. The goal is to get the user to perform an action, such as buy something or maybe sign up for something.

The great thing about using pay per click advertising is that the advertiser does not have to pay for advertising unless someone actually clicks on the ad. This means that if you can write a creative ad that targets your audience, and offers a solution for them you have a good opportunity to make a sale or get them to sign up for something.

The amount of money you pay each time someone clicks on your ad can vary. What you are actually bidding on are keywords. Different keywords cost different amounts. But the keyword is not the only thing that gets taken into consideration for the cost of the click. Other factors such as the relevance of the keyword you are bidding on, to the website the user is taken to when they click on the add is also a determining factor.

Another consideration in determining the price per click is the relevance of your keyword to the ad copy that you write to attract the a click from a possible paying customer.

If you are thinking about using Pay per click advertising a little research on how it works is needed. There are a few intricacies that need to be understood. But this can be learned along the way. Using Pay per click can be quite exciting as you will receive instant results for your efforts.

Originally posted 2009-09-27 14:05:21. Republished by Blog Post Promoter

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Single or Multi-Domain Strategy

A one domain strategy is a long game for those who have an investment view of finding return value on their domain name investment. One domain name with exceptional startup values, traffic, integrated SEO presence, domain ranking  and corporate or brandable name can be purchased using the entire investment nest egg or capital funding. A single domain can be a hobby or part time employment investment avenue.

A multiple domain name strategy includes various tools bought in bulk or employed over time in combination with one another that they return a  higher dollar value the one domain name itself. Not every name will benefit equally from like methods of marketing and promotion, yet every domain will feel some complementary benefit to the overall domain portfolio promotion strategy. The webmaster must administrate the content and keyword density efficiently.

Some names will have more traction than others from the get-go. Each domainer will have to decide if this means the “favorite son” gets more attention or less. Some domainers choose to focus on the most popular domain name in their stable. Some domainers try to shore up equal SEO results for equal time spent utilizing marketing and promotion tools.

Managing a domain portfolio takes planning, managing one domain requires simply attention to detail over various platforms and promotion campaigns. An approach to article writing for url promotion via resource quotation may not work for every domain keyword association. Domainers should evaluate their promotion skills and purchase domain names which can benefit best form each employment of their SEO optimization skill set and site content enhancement techniques.

Link building may not apply equally well over a broad array of domain names of various types. Some names may remain parked simply due to lack of time on the domainer’s part to develop them. Scheduled activities such as link building and article writing and submissions should be penciled out as far as time commitments go. The sum of many domain development parts equals much more than the sum of its SEO result.

Time assessment to develop should be an important element of additional domain name acquisition value analysis. A numerical domain or typo domain will not have the same branding appeal as a nonsense word with a catchy sound and funny onotomological effect. Domain names for best use are verbal and should encourage repetition and viral communication in an expanding loop outward. When end users stumble over difficult to pronounce or unknown domain names,for viral spread it’s game over.

Multiple domain investment will use up more time and absorb more attention than a single domain marketing project. Domainers should explore the full scope of domain name promotion and marketing options before considering themselves having tapped the full value of development potential. Experience using domain development applications, promotion websites, domain auctions, and online domain link building tools will factor into any domain name acquisition and business plan analysis and strategy further down the line.

A classic business error in the domain handling sciences is to quickly acquire many more names than the current time and resources of any domainer can reasonably develop to return value on time. A more wise domain name investment and development course is to hone SEO optimization skills and familiarize themselves with the necessary tools to promote a domain names value, and then multiply labor with supernumerary domain acquisitions.

Unless keyword and topic similarity are more than 80% congruent, each domain name’s value increase will depend on consistent SEO promotion. But a domain name traffic development strategy might take turns pointing each promoted domain name at another, thus algebraically transferring metrics of traffic while bolstering overall SEO domain name recognition.

One domain name can have multiple domain strategies, but the same domain names with the same marketing steps can be repeated over time and receive the value of an applied campaign to promote page rank escalation, SEO result optimization, Alexa categorical data fulfillment, and overall traffic increases. A social network campaign can follow these types of domain name development or operate congruently.

Originally posted 2010-05-27 19:38:47. Republished by Blog Post Promoter

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More on Keyword Stuffing

Keywords are one of the most important parts of your website content. It is what tells the search engines what your website is about.

It is considered to be unethical to employ such tactics. Keyword stuffing involves overloading your meta tag and written content on your page with every possible phrase or keyword that relates to your site.

When search engines crawl your site, they can quickly determine if your site has valuable content for a reader. If they detect that your keyword density is too high, your site may be at risk of being dropped in the page ranks, or worse, dropped from the listings altogether. This is not a risk that you want to take as it can be very difficult if not impossible to recover.

Keyword density should be somewhere between 3% and 7%. If you are to write content with the keyword density of say 10%, the article would begin to hardly makes sense to the reader anyway. Search engines want to give their customers what they are looking for along with quality information. They are always looking for ways to weed out sites that do not offer their customers the best experience possible.

Search engine algorithms are forever improving. Trying to outsmart the search engine is nearly impossible these days. The best thing you can do is to offer quality content for your readers, the rest will follow.

What do you think? Please leave your comments.

Originally posted 2009-10-16 10:30:33. Republished by Blog Post Promoter

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Traffic Generating Techniques

Traffic is the key to a successful website, and a domain, for that matter. The earning potential for affiliates and link sponsors as well as featured ads is a function of what traffic will participate in the lure of services and goods for sale. But so many domainers expect traffic without putting out sufficient incentive. The lure of a site must be established for traffic to evolve in significant numbers.

The time and efforts that domainers will put into domain development varies. The investment some domainers are comfortable making may skip the right name and focus all the marbles on the wrong name. The more names a domainer adds to their stable, the more the effort for each individual name will diminish. Advice can come from all sides, qualified or unqualified, and mean nothing or everything.

Partnership is key to developing domains intelligently. Unless the independent domainer forges ahead with a team of inspired specialists, the registered domain will languish inside the locked vault of the parked page or lie fallow in the doldrums of the hosting account. That’s a lot of wasted  Cnames setups and idling frames redirect records.

These types of scenarios generally increase the value of a domain name very little. Many domainers operate alone, with hundreds of name waiting in the wings undeveloped. Partners can break down the benefits of link promotion strategies and help make decisions regarding text contributions and editoral calendars for content posting. And the main thrust of the impetus forward can be put toward a tangible goal.

Domainers rolling their sleeves up and developing make money. Otherwise so many domain energies are wasted in pointless debates between ad types, website features, or value appraisals that don’t really add to the bottom line. Posting on discussion forums can help a newb domainer learn, but many busy domain portfolio managers are much more concerned with marketing their names to buyers directly.

Sales pitches without teeth tend to be ignored or dismissed outright. The pumps for a domain buy needs to be primed when the transaction is domainer-to-domainer. Just shoving the domain onto the market rarely brings a satisfactory return. Savvy domain shoppers want stats and traffic volume to cement a bid. Without these a domain offering can sound like a desperate Hail Mary pass.

Undeveloped and/or unused domains are a huge waste. The importance of a road map or marketing plan for every domain at purchase is key. At the very least any unused (undeveloped) names should be directed toward a landing page of the domainer’s existing site to bolster traffic for a target name under review for development or sale.

These are the risks of domaining. And the rewards? Huge auction bids, online traffic in cascades of hourly clicks, and ad revenues piling up almost faster than the metrics can add them up. Or perhaps one sale happens with just one very happy bid that makes a domainer’s year. For prurient domain developers, this can be very feasible if they don’t overspend on media buys.

After all the Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, and buzz, a big ticket domain resale is the goal. But not every domain marketing instrument is right for every site. The appeal of a website based on a speculative domain can be a delicate thing to manage or anticipate. Media buys for one audience can work whereas for another domain audience they fall flat.

And that’s just the beginning. There is always the hook of the promotion cycle at the social networking sites, ongoing link building, and negotiating and pitching to joint venture partners. Domainers spend the balance of their time wrestling with their hosting accounts and tugging names from one registrar to another. The most desperate go for email drops and ad swaps, which pose SEO risk for negligible return.

Adwords can work when the site had traffic. SEO is the responsibility of the webmaster. Article writing is a core foundation of any site strategy. Media buy investments like blogging, Classified Ads, Social Bookmarking, Facebook or other social networking, paid link building, and other sponsored appeals for traffic can blend into a nice fountain of online viewers.

Domainers, start your engines and rev up to speed new traffic clicks to your site today!

Originally posted 2010-08-16 21:35:07. Republished by Blog Post Promoter

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