Your SEO Social Network Strategy

owlblueMany domainers have watched the social network online apparatus for marketing and site promotion steal the content thunder away from them. Domain name owners have known for some time that any online url profile today must branch out into social network sites. Attempts to resist this online dynamic have been futile. Social networks have more traction now than ever.

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But any SEO strategy today must incorporate the social network animal into the works. It’s a common site today to see people walking down the street gazing into a GPS. Online users tab their handheld devices in line at the bank, looking for information, solutions, venues. This shorthand is the opposite of the content rich prose search engines like, so it’s not surprising many domainers get confused.

Mobile Internet users, handheld device users, and cellphone users are now used to tapping into their preferred social network to find out more about a website, product, concert, band, or thing. The quick reference to friends and joined network contacts make a social network a triangulated experience versus a sole journey through the information superhighway. Social networks sites are reputable sources of traffic search engines trust.

But many domainers are uncomfortable using FaceBook, MySpace, and other Twittering resources. They may not have the right type of website and the right type of appeal those sites cater to. They may not be thinking in terms of the digital traffic they may lose. But the thinking regarding potential new visitors must be open to change. Any age browser may be electing to find out more about your site. Thus Twitter or Facebook echo of your site must exist for use and not just for SEO purposes.

Of course, social network celebrity does not guarantee income. One of the biggest frustrations of domain name investors is that a website link or url replete with Tweets earns no money. Yet search engine optimization demands the participation of a site owner or business owner with a online portal to utilize the social network side of the online equation. But the philosophy does not serve websites whose missions do not translate to the traffic a social network encourages.

Domainers will want to flex their marketing muscle in efficient ways. Structuring a social network profile which they feel will serve no purpose is frustrating. Certain services simply do not amplify well in the giddy whirl of many social network communications. But the technical advantage of new domains participating in social networks is their tapping into establish domains as sources of reference online.

Dismissing the social network site as a fad does happen. The build of a social network profile and the token promotion of it must take place, however, unless the url owner wants to be perceived as less than competitive in launching a website. Aggressive marketing of a link includes profile data, which is then disseminated into hundreds if not thousands of websites online who feed form the social network source.

A domain owner who does not heighten their chances of being includes in a search result because they omit a Facebook or MySpace identity is foolish. Even if they do not perceive themselves the need for this portal adjunct, their audience will. Facebook is a likely place to put very commonly searched data like store hours or street address. Why should a browser access your page if they can scan in one click to your FaceBook data in one go?

Even these common search feature results can drive traffic. If the FaceBook member wants a quick phone number or reference to a business near them, the domain name owner is losing an opportunity to target customers by not having a presence there. Findable site data can be scanned by users isolated by their zip code, city name, or opt-in participation.

Therefore even the most hesitant domain owner and site promoter should register and construct a token FaceBook presence, or let some Twitters fly about the site’s big news and selected domain related bulletins. It’s amazing to think what might happen when the domain name industry takes hold of a network like this, and astounding how many domain customers exist at those social network sites.

Originally posted 2010-04-30 15:49:19. Republished by Blog Post Promoter

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ICANN Whois Webinar Tuesday April 20

Webinar Surveys Whois Requirements, Past and Future
Date: 04/09/2010

What has the GNSO previously recommended that Whois should be able to do, and what other standards or capabilities will Whois need in the coming world of IDNs and new gTLDs?

In May last year, the GNSO Council tasked Policy Staff (with the assistance of technical staff and Council members as required) to collect and organize a comprehensive set of requirements for the Whois service. GNSO Council asked that these requirements reflect known deficiencies in the current Whois service and also possible requirements that may be needed to support various policy initiatives that have been suggested.

The Staff has complied with the Council’s task, compiled an initial report, and now seeks consultative input from the ALAC, ccNSO, GAC and SSAC. One of the report’s lead authors, Steve Sheng, ICANN Senior Technical Analyst, is offering a webinar to brief the community on the report and to respond to questions. The paper, entitled “Inventory of Whois Requirements – Initial Report,” is available now from the ICANN site [PDF, 668 KB].

Who should attend? Any community member interested in Whois policy work is welcome. Members of the ALAC, ccNSO, GAC, GNSO and SSAC are especially encouraged to participate.

Date and Time: To accommodate the community’s diverse schedules, the hour-long webinar is offered twice:

* Tuesday, 20 April 2010. 17:00 UTC
(10:00 Marina del Rey, 13:00 Washington D.C, 19:00 Brussels)
* Tuesday, 4 May 2010, 06:00 UTC
(09:00 Riyadh, 11:00 Islamabad, 15:00 Seoul, 16:00 Sydney)

Prepared content will be identical at both sessions. (Live audience questions may vary.) The webinar is offered in English.

How to Register. To participate in the live event, specify which session you’d like to attend in an email to the GNSO Secretariat. Participation details will be emailed back to you.

Originally posted 2010-04-19 16:50:32. Republished by Blog Post Promoter

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Domain Evaluation

The criteria for assessing a domain name for purchase, resale, or development are fairly open to all.  The keyword value forms one value. Monetary resale is always a goal. Various sites online work to produce an estimation value, although few can claim to be conclusive. Auction sales for domains work well specifically for this reason. Domains can go to the highest bidder according to independent valuation.

While one community of domain name buyers and sellers may quote assorted values from estimation sites, those members are never committed to accept those values as indicative of any redeemable or legal citation. The general value of a domain name still remains the value for which it can, and is sold. Other domain values are as spurious as yesterday’s news.

Some domainers prize traffic statistics, and some domainers work from the original sale price.  Domain ratings systems can indicate the value of a domain, but cannot guarantee it will bring that price under the domain auction gavel. But an important component of many a domain names’ assessment is how the buyer or developer uses those metrics to go forward.

Typing a name into a category does not institute monetary value. Many keyword generics lie fallow in domain portfolios worldwide. The rationale for these to not be developed is that no development could renew the value the domainer has already invested and still reap the profit they have planned. These domainers are waiting for big-ticket auctions to vend their names.

Other names are still in the transitory period between acquisition and decision making. Maybe the domainer hasn’t had time to investigate the best of of “x” domain yet.  Or perhaps they are waiting for a spike in related content or keywords to vend the name in a private sale or escrow process. Parking is a time consuming challenge to manage and keep up to date with. And the lack of development attached to a parked name always make me leery of its traffic.

A topical forum post caught my attention debating this topic. Yahoo has a domain rating system which declaims a domain as:  Banned, Trademark,
Quality Control, Controversial, and Restricted are terms no domainer wants to see associated with their names. These names generally will little to no sale value. But one domainer’s name value authority can be another’s temporizing engine.

Where do the evaluation and assessment sites stand? Yahoo has a cloud over it (not a good one), and many domainers deride Alexa while still avidly utilizing it to assess their domain positoning ion te name marketplace. Valuate.com has many fans, and many banner ads. Estibot has some faithful fans, and assessment tools at Sedo, Pool, and Google Adsense can offer some additional metrics.

Since domainers are always looking to revalue and affirm their portfolio total, a trustworthy domain ratings site or evaluation destination tool is mush desired. A domainer cannot guarantee the originating site or evaluation engine for a domain name will still be in operation or still have the same integrity when the resale or auction decision is made.

Domainers need to avoid becoming emotional about their domain purchase choices. The most unsexy of domains can be the hardest workers, reaping affiliate revenues and growing traffic metrics while the big players spend a fortune promoting their varsity level urls. The traffic statistics going forward are what matter, and the business development the current domainer invests in the domain name is what cultivates domain value.

Domain names can be valued at one time ans the equally creditable estimation of that same domain name can be evaluated at another time and the value can be very different but extremely accurate. A domainer assumes risk when a big dollar domain purchase occurs and the lifetime of that value is not the same as the lifetime of the domain ownership. The joy of domaining is leveraged on what values the owner can bring to the name, and any other strategy sounds a lot like sour grapes.

Originally posted 2010-06-05 15:27:54. Republished by Blog Post Promoter

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Pay Per Click for Profits

Pay Per Click allows you to list your website at the top of the search engine results when a searcher enters in keywords that you are bidding on. This is a quick and easy way to get immediate visitors and buying customers to your website, allowing you to sell the products and services that you have to offer. Using search engine optimization takes time and a lot of work to get on the first page of the search engines. This is why some business owners prefer to use the Pay Per Click advertising model.

It is a very clever technique really. You only have to pay for your Pay Per Click advertisements when someone clicks on the add that leads them to your site. The higher you bid for your keyword, the higher up on the list of the search results you will be. You simply need to outbid your competition.

You also have control of how much you are willing to spend on a daily basis. Once you have reached your maximum budget the ads will stop running. So if you want to spend $5 dollars a day, and pay 5 cents a click, that could buy you 100 visitors to your site on a daily basis. If your site converts well, this is a great deal.

Pay Per Click has become quite profitable for some marketers. There is a lot to learn at first, but once you get the hang of it, you can be on your way to big profits.

Originally posted 2009-12-20 10:16:33. Republished by Blog Post Promoter

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The Father of Name Value Guards His Brand

trump

Trump. One word. Don’t need any more. A fusillage of sound bites, bad comb-overs and Page Six columns from recent memory come to mind. But the T-Rump is having some issues with the debateable power of his name. That is, the negotiable power he can derive from another’s use of it.

The Trump name as a brand has served as a lodestone of gossip, New York real estate scandal and reality TV banter for at least a decade. But currently Trump has the brass to knock his investors and scavengers of his casino empire for a loop. Evidently they think they can co-opt his name while operating the casinos. False! The Donald is here to stay.

What’s in a name? Would a casino by any other name smell as sweet? It’s hard to know how Carl Icahn and the other playboy billionaires plan to reorganize value of the resorts in Atlantic City without the Trump name. And T-Rump wants a thick percentage if they use it.

Check out the Global Superbrand of Trump. Ivanka’s New Book, the Trump Card, is available. My friends, that is a website. A comb-over by any other name would not smell as profitable. In my book, anybody working this hard to promote their name gets the leasing rights.

Originally posted 2010-02-27 14:43:04. Republished by Blog Post Promoter

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Domain Evaluation Rules

Sometimes just deciding what name to buy from a droplist or domain auction can get overwhelming. The following five items are ways to analyze the financial throughput of a name and its likely appeal to buyers down the road. When appraising a domain name you want to buy, check over these characteristics of a good domain name.
1. Is the Pitch for It “good in a room”?
Formulate the elevator pitch for th domain name or development idea. These days people understand very quickly the marriage of a website app, the domain name, and the scripted code programming undercarriage of development that forms their union. Every pitch will springboard into a new further development. If you talk to a store clerk or a fast food cashier and they “get it” in under 5 seconds, you are good to go. In fact, the more pitches you polish, the more the Q and A can develop your idea and move you to the next step.
2. Is there a Facebook Strategy ?
Facebook has become so omnipresent online employees may be starting to call Mark Zuckerberg ‘Bill”. But it’s doubtful even Zuckerberg could have foreseen the instant absorption of Facebook into familial communication, work relationships, sunrise hoops squads, cheerleading pep sessions, and World of Warcraft leagues. Right now people are making movies to launch on Facebook to attract attention. A cool factor, a gadget factor, a tech factor, anything that plays across personal networks to a niche crowd can work.
Facebook does not bow to many external controls, so working with it is mandatory. Test how you Twitter and tweak your Facebook page to a clean first impression. Keep in mind, many “sign up with Facebook” login scripts don’t work, even on huge multimedia sites. Sometimes business partners are just farming for data. Unless you are a big swinging dictator of online affiliate marketing, or can partner with Facebook is some way, your advertising and retail spending may have just been allocated 150%.
3. Feminine Appeal
Does the domain name/idea appeal to women? A lot of women don’t go to websites that don’t appeal to women. But about 85% of the men domainers I talk to have ideas for male based demographic end user sites. But what about the women? Domainers should develop a tangent for women to interact or a talking point that might sway potential social networking for women. Is the site a jumping off point for online mass collaboration?
Domain development and website traffic today is about niche users, end user marketing, and site appeal for demographic specific users, be it geo-specific, age specific, or qualititatively specific, like a site for patients with a medical problem or a set of FAQs about a computer operability issue. Women in Egypt may want to learn more about the three basket factor and the “Rich Dad” myth. Emotional branding and website bounce can be your friend as well as theirs.
Media is a huge content driver in websites. Lots of women worldwide can’t even access secondary school for study of economics, business, accounting or corporate communications. But they may find their way to a computer terminal somewhere, or a smart phone. And don’t forget, women can be partners and investors in a site they like. And they can be participants and web administrators helping you run the site from across the planet.
Women use the internet double timing home management responsibilities and domestic diva-dom. Think about the market globally for translated advanced business cribs or study tips. Middle Eastern and foreign character language country code domains have huge growth potential especially in translation or using third party website applications that have packages for foreign language utility.
4. Check the Competition
I looked up several domain names this morning related to gaming. Not surprisingly, most of the keyword combinations I searched for at Network Solutions were taken. That tells me I am onto something. Checking further, I glimpsed a kaleidoscope of parked pages but no revenue bearing home pages of a site with ads and content. That means with one day’s WordPress development I am in first place for SEO for those keywords. Definitely a buy.
5. Fringe Elements
When looking to acquire a domain name and the consequent development project, be on the lookout for copyright or trademarks words in the domain. Use online sources to check. The dogs of war are snapping at the heels of trademark infringers and copyright derived hijacked traffic. Don’t get WIPO’d out and challenged with expensive UDRP legalities. Perform the due diigence now required for any forward motion on a domain name in the online business space. One qualified dispute action and you slide down the chute back to ground zero.


<br /> <a href="http://www.domaining.com/" onfocus="if(this.getAttribute('replaced')==null){this.setAttribute('replaced', 1); this.href='http://partner.domaining.com/link/?id=4733';} return(true);">Domaining.com</a><br />

Originally posted 2011-03-08 16:23:13. Republished by Blog Post Promoter

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Your Website’s Internal Ranking Factors

Internal ranking factors are within your control. It is in your control because it is a part of your website. There are two areas of this equation that you can optimize. These are on-page, and on-site. The things that you can control on-page will be such things as keywords. The things that you can control on-site will be the things that you do to the website itself, such as navigation and HTML configuration.

There is so much to learn about search engine optimization that it seems impossible for one person to know it all. What you must do is to concentrate on the most important factors. The most important factors will be those things that we know work for sure.

Using keywords in the URL is one of those important factors. You don’t necessarily need to have your keywords in your domain name, although it would be nice. Without a doubt you should have your keywords for each page after the base of the domain name.

You want to use keywords in the content of each of your web pages. This is how the major search engines will determine what each web page focuses on. There is a fine balance in using keywords in the content of each page. If a single keyword or key phrase is used too many times, the search engines will view this as spamming. Keyword density should fall somewhere between 0.2% and 0.4%.

When using keyword phrases one should take into consideration keyword proximity. This refers to how close together the key words are to each other that you are trying to rank for. For example if you are trying to rank for that key phrase “dog training in Alabama”, you should try, if possible, to keep these words altogether.

Search engine optimization techniques are learned by the SEO community through testing. The major search engines do not make public their secrets. The SEO community has determined that the earlier your keyword or keyword phrase is found in the content the better. For example, if your keyword is “dog training in Alabama”, you should try to make sure that this keyword phrase appears once in the first sentence or paragraph of the content on the page. After that you will want to scatter your keyword around the page to equal a density of about 0.2% to 0.4%. it is also important to note that this keyword density should flow naturally within the content of the site.

When considering internal ranking factors, one should start with the most important factors that have been proven over time to work. This will insure that you are focusing your time in the best way possible in getting your domain ranked within the search engines.

Originally posted 2010-01-18 08:25:23. Republished by Blog Post Promoter

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Web Frenzy Chases Viral Vid

Manly man on the scene! Actor Isaiah has ignited the Web with his Old Spice tongue in cheek commercial. Easily the funniest viral video to come down the internet pike in some time, this internet clip shows what one funny (and modestly produced) video can do for a brand.


Manly Man got a ton of Google detritus, but Old Spice manly (commercial) was a Google fill-in. On-target marketing from a brand formerly associated with staggering sailors with knotty muscles wearing striped jerseys and sandals.

Originally posted 2010-02-26 18:24:23. Republished by Blog Post Promoter

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Privacy Domains Hot

It’s always a good day to spin a new domain name out of trends, news, technology and consumerism. To be frank, I’m talking about domain names having to do with personal security, surfing privacy, identity theft and online malware and hacker attacks. In the online web browsing Internet surfing world we live in, awareness and proactive suppression of massive attacks on computers and directory process files is necessary.

Bots and rootkits and seeded access triggered malware is legion. Just going online without a security software screening network access, anonymous remailers, and fast-scanning device defenses is taking your computer’s productivity into your own hands. Identity theft and phishing, password scraping and bot attacks make the servers CnC smoke every minute. Adobe software and sites like FaceBpok face huge security threats from hackers.

Bot, script, host, server, secure, privacy. These are viably searched keywords and terms every curious Internet user will be checking out. Discoverability for security keywords is high. These dynamics and trends are ones that every computer owners or technology consumer wants to know more about. Identifying a term and making a website from a keyword domain involving security and/or privacy is a good idea right now.

Bots are a term most every computer user has heard of, but rarely knows what they are and what they do. Positive bots search the web for certain instances of code and keywords. Bots work for search engines, scrubbing down sites for data particles and relaying wanted information about the site. Reviews of anti-phishing and password detection products are in high demand form the search engines. This is the recipe for a great site.

Negative instances of bots are involved in the malware activity indicated. Command and Control servers govern bot activity once resident on host computers. Bots can report back when the active user is triggering sensitized processes and executing key target actions, like logging into a bank or accessing a secure government server. Just streaming a video from a site can infect the device via bot infection.

Malicious scripts, codes and hacks are are present on every computer currently than most owners realize. The active browser can screen several onclick or onload video actions and get clickjacked into popups or new windows. Bots such as Conficker and Storm can get loaded on the administrator’s or the PC user’s next startup routine. Malware can lie fallow in the background, collecting and reporting site and operational user data for future hacking use.

Free resources like Bothunter and others can slow or halt the incidence of server side or resident PC malware instances. Software such as anonymous remailers can utilize group network resources for shared bandwidth on an anonymity assured basis. Internet browser project teams and companies patches are constantly addressing these newly reported threats. But end users researchers are not the only web browsers whose inquiries heighten discoverability revenue opportunities.

Companies now use massive software arsenals to mount security campaigns against users who violate the company Internet policy. Simply by visiting suspect sites, these data scripts, malware instances and net bots can access browser cookie files, history and drive processes. Exiting personel, bitter employees, disgruntled workers can get sloppy or careless and bring down an entire system. These managers and IT staff browse the web constantly looking for security and privacy sites with good information.

Why shouldn’t it be yours?

Originally posted 2010-06-03 22:44:07. Republished by Blog Post Promoter

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How to Find the Best Internet Marketing Company in Pittsburgh

Computers and the Internet have changed dramatically during the past decade. Currently, there are over 30 billion Web sites online. Long gone are the days of floppy disks, 2-bit graphic computer games and dial-up Internet connections. These seemingly ancient computer and online features have been replaced by interactive first person shooter games that can be played with residents on another continent, lightning-fast Internet connections and millions of niche blogs.

Creating a Web site does not mean that millions of readers will suddenly flock to what you’ve written, no matter how interesting your content is. Google, one of the Internet’s most popular search engines, is commonly used to look for information, products and blogs. Having a substantial presence on the Internet can do wonders for your business or blog. To attract viewers to your site, you should hire an Internet marketing company to effectively market your site. An Internet marketing business can help increase your rankings, site views and will ultimately help increase your business. However, finding the right Internet marketing consultant in Pittsburgh can be a challenge.

SEO companies use a combination of effective Internet marketing copywriting and link building to increase a site or blog’s traffic. Unfortunately, many Internet marketing businesses use dishonest SEO techniques or black-hat methods that may eventually harm your site’s rankings and viewership. The following advice can help you find the most effective Internet marketing company in Pittsburgh.

‘ Be on the lookout for false promises. If an Internet marketing firm promises to get your site landed on the first page of a Google search, they aren’t telling the truth. Google, along with most search engines, utilize many different methods for first page rankings. These techniques are usually based on formulas that change on a regular basis. While it is entirely possible that your site may land on Google’s front page, there is no way to guarantee this.

‘ Watch out for black hat Internet marketing. There are two types of SEO ‘ black hat and white hat. Black hat methods use dishonest practices, like stuffing keywords into text, hiding keywords on a page or spamming sites to increase page views. White hat SEO uses honest Internet marketing techniques, like social bookmarking, blog commenting and linking to other high-ranking pages to increase traffic. Pittsburgh Internet marketing firms that use these techniques will probably end up doing more harm than good. Your site may be flagged and eventually removed from a search engine’s results.

‘ Examine the price. If a price sounds too good to be true, it probably is. Watch out for Pittsburgh Internet marketing companies that offer their services at prices that are too low. They may be using black hat Internet marketing techniques that may increase your traffic initially, bAn t will ultimately harm your site.

‘ Watch your site’s content. An effective Internet marketing consultant should use content that is both interesting and search engine friendly. Your site’s content should flow naturally and be appealing to readers.

Successfully optimizing your Web site can be challenging. Finding the right Internet marketing company in Pittsburgh can help increase your site’s traffic and will eventually help your business.
Author: Abby Reid

Originally posted 2013-01-26 14:04:23. Republished by Blog Post Promoter

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