Creating SEO Site Discoverability


The major focus of any webmaster effort in uploading content is creating discoverability from other website searches, search engine queries, connecting keywords and article links, and indexing material on the site to easily scannable listings browsers can sift through. The challenge comes in finding new ways to add content and keep the reader interested while earning SEO credibility at the same time.

SEO wasn’t built in a day, but many websites have been. And it shows. Some sites full of text never become even an SEO glimmer in the distance, thanks to sloppy site planning, ellipsis of the site plan function, aging content and unoriginal content submissions. A plain looking subject based site might have a page rank much higher than its flashy appearing neighbor.

The ability of the random user online to find your site and the related content regarding set of words or keywords is discoverability. Basic formatting and content submitting practices can enable better and better discoverability promoting articles. Search readability and keyword density before submitting. Make sure source links are embedded correctly. Submit items and updated site plans to search engines regularly.

1. Search for updated and relevant subject articles.

Review these articles after scanning. look for source material to investigate and review. Submit a partial lead in teaser of original article content with a link to the full text source. Post the name or publication title of the source and the date. Remove or archive older material. Writing an introduction orients the site visitor to what content the article contains.

2. Instill a ‘pedia” Resources

Create an information archive of chronologically listed articles and content abstracts written by you. WikiPedia is a member authored archive of dictionary and encyclopedia mimetic data entries which are by no means the last word, completely bias-free, or always updated. Building an independent data source that is better than the Wikipedia entry for the subject matter is a very good way to get SEO traction and search inquiry redundancy.

3. Scan Publications

Look for upcoming article features in the “Coming Soon” or next issue agenda. These can be investigated and reported now and create updated and current discoverability at your site. Scan for research completion, new product announcements, education and publication news. New websites and new magazines arr erupting every day. Get readers the skinny on the newest resources, indexes, link directories, blogs and books.

4. Sift the RSS Feeds

All RSS feeds are not created equal. Look for RSS feeds with consistently new content, freshly updated entries, and original source material. make sure the balance of the site is greater than three quarters fresh and original articles and content in scale to RSS feed material. Try not to mimic RSS feed material coming form the same sources. If every RSS feed content stream channels the same 5 topical or industry subject blogs, the content will not SEO index as well.

5. Sign up for Press Releases

Websites like museums, publications, organizations and research and other sites have mailing lists and RSS feeds and press release media churning out relevant content all the time. Sign up for these newsletters and review them for new stories and content you don’t have yet on your site. A website churning out press releases sends the same resource on every topic.

Author your own press release for any independent media or topical information archive. Web users who want a quick primer instead of a formal dictionary listing will be more comfortable using your site for coaching, research, and background support for keyword terms and usage. A site about one topic is meant to bring diverse media and data together.

6. Raid the Web Links Directories

Find relevant sites for content articles and news of your topic and bookmark them. Visit and weed out the ad filled click grabbing sites form the intuitive, accessible eays to read ones. Rank the web directories as a feature of your own site directory of links. Find ways to rank of respond to the websites that readers can use to optimize their searches for quality information.

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Domain Name Speculation

I told myself a long time ago to keep my mind open and always be aware of current events and trends because when that certain special word(s) comes along it’s time for action. Domain Name Speculation can make you wealthy.

Domain name speculation is a method used by people to select and register domain names to sell at a later date in the hopes of turning a profit. Imagine having been the person who bought the domain name or

The idea here is to identify future domain names that you can turn around and sell at a large profit. Keeping an eye on future trends can be very lucrative. Snatching up a domain name that will dominate position do to the description in the domain name and selling them when the time is right.

Domain name speculation may be tied to current events. If there is something of great interest in the news that is getting a lot of attention, the idea would be to purchase the domain name and sell it quickly, as the opportunity of selling it may be limited.

Being able to find domain names very early in the market is essential. The top level domain of .com is the most sought after as it is well established. Other top level domains such as .net or .info are also used, but not as popular.

Other domain name speculation techniques are secondary market domains. These are domain names that have previously been registered but have expired. These domain names can be profitable as well. They have age associated with the name and established back links that may still bring visitors to the site.

Pre-owned domains with short names are greatly in demand. Three letter domains are near impossible to find, but upcoming expiration for these domain names can be watched and purchased quickly when they do expire.

Doing a little research, watching market trends and keeping an eye on current events can payoff. Not a bad way to make a living really. Sitting in front of you computer all day, researching.

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Google Under the Antitrust Knife?

The news reported in the Wall Street Journal regarding the Google company corporation global behemoth of interlinking departments and divisions was too little too late. Long has Big Google dominated the internet space, where SEO practices are concerned especially. For Google to defend its practices as merely one of several choices is disingenuous.

Google has dominated not only the online search engine promotion and marketing areas of business, but has also generally been responsible for the integration many of Microsoft type business applications in conjunction with their Google access.

Just try getting on Youtube without having to reset your Google password. Google has purposely penetrated the Youtube search engine of video content to enrich its search engine database holdings, at the expense of privacy for Google member users of Youtube.

Summer Savings! $7.49 .com domains at!

There is no option to Youtube with a security parameter except to make a duplicate account upon which to host your audio/video channel or video content. Google has created massive departments of endeavor with each its own director of teams of workers to guide the mastery of the site visitation of a GoogleTube participant.

Big Google is now the Big Brother of Youtube. The appeal of Youtube is less than if it was associated with the multiple marketing levels that Google brings to bear. Why does a company that masters your gmail need to track your Youtube activity? And make no mistake, they are tracking it. Google has launched and promoted more freeware online than any other company, in the size and shape of business and desktop application intended to mimic (and eradicate) the need for Microsoft office Suite product dependence

Google might have had a good case against the antitrust fed warriors, but they have launched heaven and Earth to make themselves Number One, and must answer for those practices. I’m sure Yahoo and Bing and many other fledgeling search engines that have disappeared are watching the antitrust actions against Big Google with interest. But Google has maintained such an outside public profile, especially due to recent squareoffs against China’s online supercompanies, it is hard to accept they might argue their global presence is due to a humble, nonproprietary, unfair market advantage.

The catch-22 of modern business, as Bill Gates will be happy to tell anyone, is that success brings the sniffer dogs of the counter–revolution. federal mandatory concordance to free market enterprises business practices is the ugly undertow following every new wave of fresh success.A more conservative strategy of less rapid growth might have left the antitrust probe depths unplumbed. And with the bulk of the federal brain trust sifting through Google deals, internal correspondence, there may be food for legislative thought.

Except Microsoft Corporation has a proprietary interest in such online desktop business applications as Google Apps provides. Ironically these applications stem from basic computer interface utilities many Microsoft critics over the years have claimed Bill Gates and his merry men stole from other beginner software manufacturers in the early days of the desktop computer. It may be fruit of the poisoned tree that Google adopted this “free-market” clone of the Microsoft Office Suite as its own open access application, in a campaign of online offerings that brought federal antitrust scrutiny.

Want to access a Google apps program? Guess what- you just opened up all your data ad personal computing device security to Google. While Microsoft weathered many legal and antitrust storms by arguing the customization and free application of many of its wares to the online and program computing market, Google seems to be arguing that because a search engine is something that any entity online can operate, a search engines are equally free market enterprise.

Bug it is not news to anybody that all search engine are not alike. Bing does not have anywhere near the following and affiliate advertisement program volume of participants that Google Adsense does. If anything, many domainers and Internet entrepreneurs working in the domain space become uniquely affiliated with Google and Adsense for the length and breadth of their careers, and call it a success. This would not be possible is Google did not have such a stranglehold on the search engine apparatus online.

It looks like being Number One in the search engine stakes may have a price after all. The possibility of a new face in the SEO pace could come from GoDaddy if KKR and friends hatch their chickens at Godaddy’s acquisition table correctly. And why hasn’t FaceBook entered the Search Engine stakes? they’ve got the resources and the users already online 24/7.

Antitrust litigation ain’t cheap. Big Google will likely pass along these costs to shareholders and advertiser customers, which is bad news for the bulk of domainers utilizing Google-dominant SEO marketing strategies. This is good news for competitive search engines without the heavy burden of Google’s overhead or legal fees. Maybe some other search engine will give Big Google a run for its money.

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5 Secure Online Payment Options For Cyber Monday Sales

By Kyle Locke

So, are you counting down the days until you can take advantage of some great Cyber Monday sales? If so, use this time to think about your online payment options. A credit card with extra protections is the obvious choice, but is it the best choice? Other online payment options exist that may offer you faster, safer and more convenient ways to shop online with less worry.

Review these five online payment options to determine if one may be a better fit this holiday season:

1. PayPal. In a nutshell, PayPal is the most popular way to send and receive money. You sign up for an account and link your bank account or credit card to your PayPal account. A vast majority of online retailers accept PayPal payments so just shop at your favorite online stores and use your PayPal account when it’s time to checkout. PayPal uses the latest anti-fraud technology and also offers an expanded buyer protection program. The upside: you do not have to re-enter your financial information with merchants. The downside: any disputes will be handled through PayPal’s dispute process. For more information visit

2. Google Checkout. Like PayPal, you must set up an account and link your account to a debit card. Google Checkout, however, does not allow you to link to a checking account. The upside: disputes are resolved between you and the seller. The downside: Google Checkout is not accepted by many online merchants at this time. Go to for more information.

3. Bill Me Later. About 1000 sites offer a bill you later service that allows you to buy now and pay later online or over the phone. Basically, Bill Me Later extends you credit. The company will ask you for your date of birth and last four digits of your Social Security number and then run a credit check. If you are approved, you have 25 to 90 days to pay for your purchase before you accrue interest, depending on the merchant. The upside: you do not have to use a credit card. The downside: the interest is a huge 19.99 percent and you must pay online from you savings or checking account. Visit for additional information.

4. eBillme. This service provides an alternative online payment option that allows you to pay securely with cash. Currently, 820 online merchants offer eBillme as a payment option. If you select eBillme at checkout, you receive a best price guarantee, fraud protection and a satisfaction guarantee. At checkout simply select eBillme at and provide your e-mail address. The service will then send you an an eBill which you will pay through your bank’s online banking section. The upside: it’s an easy way to pay if you do not have a credit card or don’t want to use your credit card. The downside: if you are not happy with your purchase or want a refund you may have to wait up to 90 days to get your money back. Additional information is available at

5. Twitpay. This online payment option is easy if you and the recipient have Twitter accounts. To use Twitpay, sign up for a Twitter account or log in to your account. Post a user message including the word “twitpay,” include the user name of the recipient and the amount. The recipient will receive an alert with instructions about how to pay. Transactions are handled via PayPal. The upside: transactions are fast and easy and you can send payments in any increment from $0.01 to $1000.00. The downside: you will pay five cents for each “twitpay” over $1 and each recipient will pay a user fee of 2.9 percent plus 30 cents. To learn more about Twitpay log on to

Remember, a savvy online shopper looks for cost-savings and protections. Evaluate each of these online payment options and who knows-you may end up with an even better deal than you expected.

This year do everything you can to make the most out of your holiday shopping. Visit, a site dedicated to providing resources and information on the best Black Friday deals and specials.

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Buying and Selling Domains – Strategies

Buying and selling domains can be a profitable business with little investment. Doing your research first before you purchase a domain name is essential. It is the research that you do that will prove profitable. You can start with sub niches. Long tail keyword names will be much easier to find then broad keyword terms for your domain names. There are many ways to find domain names to buy.

Do Your Research

While doing your research you are looking for domain names that are easy to remember, domain names that are niche market specific, keyword rich, popular words, and do not violate any infringements laws.

Looking for Sub Niche Domain Names

When buying and selling domain names, you can to start out by focusing on sub niches. For example, trying to get the domain name, would not only be difficult, but the competition for those two keywords would be fierce to say the least. A sub niche of this domain name might be something like, or These are just examples of course, but you get the picture.

Locating Domain Names for Purchase

There are several different ways to do this. There are many sites that you can go to that auction off domain names. This is a good place to start. It will allow you to get the feel of the business. Just searching through all the domain names will get your brain moving and thinking.

Private sales or brokers are another option. If you run across a domain name that you think you might be interested in buying, maybe it’s just parked or it’s a neglected website, it’s possible to make an offer to the owner. You can find out who owns the domain name by going to and typing in the domain name.

If you are considering getting into the business of buying and selling domain names, start with your research. Look for sub niche domain names that may have popular keyword terms in them. Locate domain names by searching through auction listings. Often times you can find some domain names for very cheap prices.

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Affiliate Mistakes Webmasters Make


1. Webmasters Pick the Wrong Affiliates

If webmaster selects an ad due to its very high value without coordinating other elements that bring that revenue into play, they are going to be disappointed. Not every listed payoff will occur, even once.

Without guarantees, a more conservative approach to selecting affiliate ads is to review the earnings history for each ad. Affiliates will list this for each ad unless the affiliate ad is a new version such as a banner or button.

2. Webmasters Place the Ads in the Wrong Place

Affiliate ads do not automatically belong in a banner. Headers are the large horizontal banner usually located at the top of the site. They might be more effectively places in a menu, in a text link, or in a bottom area or near a text anchor or graphic for related content or text. If there are more ads for a site, then the appropriate design might include a sub-banner or a number of graphics serving as text anchor. Ads such as text links can mean many more revenue earning opportunities per page.

3. Webmasters Fail to Provide Supporting Subject Material

Not many browsers just go around sites clicking on ads. Subject material inside the content or text blocks should have similar theme or keyword relationships to the affiliate or target demographic. Content material is what draws the browser in. Search results will yield links to your site based on content. Density of keywords will attract the traffic needed to build revenue from affiliate ads.

4. Webmasters Compose an Amateur Looking Site That Turns People Off

Stubbornness may work on the playing field but in website design it can spell wasted hosting dollars. Everyone knows that a black background should be used sparingly, that flashy animations slow up browser rending, and that garish colors make people move on.

5. Webmasters Forget to Market Visitors to Their Site

A site will not attract new visitors sitting online doing nothing. Webmasters need to market their site using invitations, advertisements incentives, or spreading the world on blogs or forums. Growth in affiliate revenue will correspond closely to increase in new visitor traffic. New traffic will only grow due to efforts and word of mouth from new users or visitors who feel the content or composition has something unique worth passing on.

6. Webmasters Assume People Will Browse the Site Without Keyword Optimization

Keyword search density leads new visitors and potential clients to the site. When persons surfing the Internet want information on a certain topic, unique content attracts people who want to know more Investment in the creation of unique yet keyword dense content is paramount. Everyone knows by now the puzzling experience of typing the words for the thing you want to know more about into a search engine, with strange results that don’t always correspond to the intended result.

7. Webmasters Don’t Give Browsers “Something To Do”

Even if the action is a squeeze page that activates upon closing out of the site, webmasters forget people want an activity or action beyond just reading and watching. Even a poll asking a fun question is preferable to nothing. Anything that keeps the browser reviewing the site helps the affiliate to catch the browser’s eye. Even a few seconds more may make the difference. Multiply that times a hundred and it could mean some serious money.

8. Webmasters Fail to Cross-Pollinate Affiliate Ads and Targets

The way affiliate ads are structured, keywords used to describe a site may bear a weight in deciding what affiliates to choose or apply for. Sometimes the affiliate representative may choose, or perhaps the affiliate will allow an ad to be used if they think the likelihood is good for sales leads or click through results.

9. Webmasters Make Sites That Look Exactly Like Everyone Else’s.

The worst sin in the webmaster’s playbook is to copy another site. But apart from the ethical considerations, most viewers will not keep looking at a site with little new to offer. A different site makes new browsers look twice to make sure they don’t miss anything, instead of seeing the same old composition and moving on twice as quickly. Affiliate ads don’t get traffic from split-second exoduses.

10. Webmasters Forget to Connect Their Strategy To the Everyday
With affiliate marketing the webmaster can change the content of the affiliate regions of add new content and links and ads seasonally. Simply by mentioning their domain name webmasters and visitors can be actively driving traffic to their site from inputs from everyday impressions and experiences.

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Domains for Information (.Info)


When looking into the domain name markets, few domainers in the beginning stages move past the dot-com, dot-net and dot-org markets. The kaleidoscope of names available in the domain world is too wide to absorb. But crevices abound in the internet domain market due mostly to the perception by some domainers that they are already mastered by a specialized few. Dot info names are a unique commodity that can be resold for profit.

This is not now the case. Due to the level of broad expansion of sub-TLD and global geo domains worldwide, the dot-info space is now a conventionally old school top tier domain property. Big money has traded hands for some top level premium dot-info domain names this last year alone. And the end user scenarios for site is lively and active, not the close ended porthole of useless data some domainers might have pegged it as once upon a time.

Today, the dot-info suffix attached to any generic domain name can automatically be assumed to be a destination site for related subject material. Indeed, domainers and site designers can craft websites just like the directory portals end users want to find. The keyword formula inside a .info domain name works very well. sold for $24,000 in March of this year.

Thus, any dot-info domain becomes an instant “pedia” authority and online fact archive.  Mastering the data on any topic is significant, yet an online archive or condensation of subject material will always be of interest to researchers, educators, first adopters, and curious today must be updated constantly and refreshed using all the wide scope of perspectives modern technology and linguistic arts allow.

The competitive market for buying a dot-info domain reflects its powerful ability to transit mere “name-dom” and become a widely frequented site in no time.

Dot-info names are very easy to recall and for end users to hold in their minds when typing in the browser bar because the “information” goal is something of an understood assumption. The expectation behind any word typed into a browser bar with dot-info after it would be an information site for that topic. Of course, not just any .info name will resell in the five figures. But the legerdemain that sequences a .info name into a global portal has to start somewhere.

Where it starts is at the domain name owner level.

When the Internet was born, the concept of using a domain name in conjunction with an address bar and a browser url was all the technology they were able to handle. The trifecta of the dot com dot net dot org was a holy trinity few could ever see past. Even as the lower sub-TLD domains emerged, each land grab and real estate rush was greeted with a conservative

The dot-info domain has taken a licking. It has been the poor ugly mistreated stepchild of the top TLD domain market for so long some old timer domainers think it will always stay that way. But they could be missing out on a golden opportunity. The dot-info website is a standard point of departure online for wikipedia or encyclopedia type defining sites with facts and details about the subject keyword or dictionary domain name.

As many important men in history have remarked, you can never have too much information. Yet today the Internet would be sound proof that too much information is what causes certain websites and domain results in search engine listings to be delineated by visitation, keyword density, deep linking, and broad referral instances Web wide.

The secret ingredient that can boost a name from a drop list dullard to a golden nugget of domain name treasure is the platform behind it and the development the domainer puts into launching a site for it. One application, one meta tagged header entry, one list of density guaranteed keywords, and some linking and article seeding backlink strategies, and the domainer is off and running.

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Domaining on a Plane

OK, so you’re getting on the plane and they bump you to first class, and you find yourself sitting next to the game changer of all time in the finance/media/Internet industry. Now is the time for thinking on your feet and getting lightning to strike. One problem: You forget to get through all those domain industry books sitting on your shelf in the office. How can you talk about the Internet unless yo are up to speed on the latest workings?

You better word up, or you’ll get tossed back to coach. You’re going to need some talking points. You couldn’t get a meeting with this person if you tried, and it’s by slim chance they are flying commercial.

If you can package your good idea for a website app, domain, and service into an elevator pitch delivery over fluffy pillows and extended armrests, you could talking angel investor or IPO after hitting the altitude. Here is a quick cheat sheet to reference to make sure you don’t miss $25,000 to $250,000 of investment capital by using the wrong word. Get your terms straight in 5 minutes of cribbing in the cab.

1. Domain Parking

Domain names were originally only purchased if an individual or a company had an idea for a website or a company. This was a natural response to the birth of the Internet. Seekers of copyright protection and preservation of trademark rights hunted their domain names right away, mostly in the dotcom markets. Many lawsuits resulted from this. Trespassers on another person or company’s domain name was called squatting, and domain squatters made a lot of profit before the laws and legalities got ironed out.

Some feared there was a finite limit to what domains could be offered. But as it happened, facility with the Internet and currency markets prompted exploitation of a domain name as an investment. Web hosting companies that furnish web space online for website quickly got into the act. They offer partnership and bonus incentives that allow the registrar or web host to position their own ads and content on a parking page. This offends website purists, who think all domains should resolve to a site.

2. The URL

The URL is the actual website address, the Uniform Resource Locator, tells browsers where to go to find the pertinent files. These files are online at the web hosting company. The content of thee files is organized by a webmaster. The files are composed of HTML and PhP scripts. HTML 5 is the emerging published standard of global web authoring.

3. Domain TLD’s

The suffix that comes after the domain name text and the period or country code delimitor. These started out as a very limited domain name offering model and was usually restricted to businesses doing business in the same countries as the ccTLD, or country code TLD. many Internet speculators transformed extant country TLDS for promotional and marketing reasons, having bought the rights to do so from the countries and governments. The most important value is usually assigned for any domain name to the TLD, the top level domain. But emerging markets in other codes, such as .co, .me, .mobi, and others sparked splinter markets in domaining.

4. Dot X-X-X

This issue of the adult porn domain subTLD as a Top Level Domain is a big issue in the world of domaining. While some investors believe it will be the same kind of market, other speculators question the viability of a intersection of domaining with the adult pornography r adult commerce markets. Adult sites are generally moneymakers for the webmasters, but the ethics and moral fiber of such caliber of industry partners makes some domainers squeamish.


ICANN is the big bad boogeyman of the domain industry. Formed in the early stages of 1994-1996-1998 and operating in varying stages of effectiveness and actual authority, ICANN has grown to be a problematic and overly bureaucratic thorn in the sides of many domain namers. This body is made up of officials who govern discussions of commerce online that become legal global domain business practices. The domaining body of investors, traders, and businesses dealing in domain sales and hosting operate in accord with this body.

6. GoDaddy

Robert (Bob) Parsons is either a harmless blowhard, a brilliant media icon for domaining, or the General manager of the FORD/GM/American Motors of the Internet. Overly complicated, possible profitable, originators of countless schemes, programs, and ad campaigns, Godaddy is a domain industry emblem of how public relations, self-promotion, and Internet commerce merge. GoDaddy currently leads the market in domains sales, a hefty percentage of which are renewals and coupon code actuated.


In the new climate if increasingly strident legal attacks for trademark rights and copyright preservation,WIPO is setting the arbitration standard for disputed domain names. The complex branding. marketing and promotion practices worldwide now play an important role in evaluating whether an individual or company has exploited the legally registered copyright or trademark of another legal party.


This is also the way that disputed domain cases are handed, via an UDRP lawsuits. The WIPO arbitration is generally where the court will award the final word on the verdict.

9. SEO

Search Engine Optimization is the most hyped, over used term in the English language. When monetizing a domain, a owner or webmaster will attach dollar values to web traffic. These are measured via clicks, clicks into the website, or hits from links on other websites. SEO value heightens a domains name’s value. Domain value estimation sites litter the web, but very few of them actually cement a domain’s value.

10. SEDO

The ranking domain auction house, SEDO is an index of where a domain stands. SEDO operates as a main clearinghouse for domains under every TLD. Few TLDs are exotic and sold elsewhere online. ICANN licenses some registrars to sell CTLD’s exclusively. Domains sell as a droplisted (expired) name, or from negotiations from an active domain auction, or an offer to buy or sell domains.

Original post date: 3-15-11

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Good Internet, Bad People


The downside of the Internet is that often the few who have no scruples don’t hesitate to exploit the online sale portal network when possible. It’s an abuse of the Internet age that sales of tropical birds, protected wildlife, and substances like coral and other natural flora and fauna are vended illegally.

According to recent reports, the Internet has emerged as one of the greatest threats to rare animal and plant species, fueling the illegal wildlife trade and rare substance market. From medical uses to ornamental display, the Intenret has made it easier to buy everything from live baby lions to wine made from tiger bones.

A body of concerned conservationists and law enforcement officers made statements to the media Sunday. But for a long time the domaining community has known that rogue vendors and scammers are a  law unto themselves. Even hosting companies allow a 30-day disconnect when notified of such illegal material sales.

The Web’s impact was made clear at the meeting of the 175-nation Convention on International Trade in Endangered Species, or CITES. Delegates voted overwhelmingly Sunday to ban the trade of the Kaiser’s spotted newt, which the World Wildlife Fund says has been devastated by the Internet trade. Iranian newts have been sold so volubly online their number has shrunk to one fifth its natural population(200).

“The Internet is becoming the dominant factor overall in the global trade in protected species,” he said. “There will come a time when country to country trade of large shipments between big buyers and big sellers in different countries is a thing of the past.”

What happens when a country like Japan decides to cement its economy selling bluefin tuna and Mediterranean coral? The internet becomes a portal to vend goods in a manner that defeats ecologically sound practices and methods. To think that the Internet has supported tiger farms and tiger deaths because internet vending has encouraged tiger encroachment is stunning.

The IFAW has done several surveys of illegal trade on the Web and a three-month survey in 2008 found more than 7,000 species worth $3.8 million sold on auction sites, classified ads and chat rooms, mostly in the United States but also Europe, China, Russia and Australia.Many such sites, even Ebay, can let such forbidden or illegal sales through the cracks.

Most of what is traded is illegal African ivory but the group has also found exotic birds along with rare products such as tiger-bone wine and pelts from protected species like polar bears and leopards. Such sales often take place under false labels and mislabeled import statements.

A separate 2009 survey by the group Campaign Against the Cruelty to Animals targeted the Internet trade in Ecuador, finding offers to sell live capuchin monkeys, lion cubs and ocelots. Conscientious domainers should police themselves and support a community of moral and ethical trading and move toward a community of standards which voluntarily do not cross globally established cultural and natural species protection norms.

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Analyzing Your Competition

If you have a website that you want to rank well within the search engines, one of the steps you must take is to analyze your competition. You need to know what they are doing, what their keywords are and their linking strategies. The goal is to understand what they are doing to make them rank above you.

To best your competition you need to know what they are doing that sets them above you in the ranking system. You want to provide your visitors with more value then your competition. There are many ways to track your competition. Using tools will save you time. There are plenty of free tools on the market that will help you do this.

To find your competition, you first want to look at those sites that are selling the same products and services that you are, and are targeting the same keywords that you are as well. You can do this manually by typing in your keywords into the search engines and examining the top 10 results. While looking at your competitors websites, make note of any keywords that you may have overlooked.

While you are examining your competitors websites, pay attention to their Google Page Rank, the age of the site, the keywords they are using, and the number of links coming into the site form other websites.

If you examine the back links that are coming into your competitors webpages you can determine which sites they are using that are helping them to gain rank within the search engines. If these sites are working well for them, they will also work well for you.

When you analyze your competition, take advantage of the information you gather by putting together a strategy for your own site. Knowing the keywords that your competition is using will allow you to discover keywords that you may have missed. Knowing where their back links are coming from will allow you to understand which sites are working well for them so that you can utilize them yourself. Knowing your competition and doing a better job then them is key to your success.

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