Affiliate Mistakes Webmasters Make

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1. Webmasters Pick the Wrong Affiliates

If webmaster selects an ad due to its very high value without coordinating other elements that bring that revenue into play, they are going to be disappointed. Not every listed payoff will occur, even once.

Without guarantees, a more conservative approach to selecting affiliate ads is to review the earnings history for each ad. Affiliates will list this for each ad unless the affiliate ad is a new version such as a banner or button.

2. Webmasters Place the Ads in the Wrong Place

Affiliate ads do not automatically belong in a banner. Headers are the large horizontal banner usually located at the top of the site. They might be more effectively places in a menu, in a text link, or in a bottom area or near a text anchor or graphic for related content or text. If there are more ads for a site, then the appropriate design might include a sub-banner or a number of graphics serving as text anchor. Ads such as text links can mean many more revenue earning opportunities per page.

3. Webmasters Fail to Provide Supporting Subject Material

Not many browsers just go around sites clicking on ads. Subject material inside the content or text blocks should have similar theme or keyword relationships to the affiliate or target demographic. Content material is what draws the browser in. Search results will yield links to your site based on content. Density of keywords will attract the traffic needed to build revenue from affiliate ads.

4. Webmasters Compose an Amateur Looking Site That Turns People Off

Stubbornness may work on the playing field but in website design it can spell wasted hosting dollars. Everyone knows that a black background should be used sparingly, that flashy animations slow up browser rending, and that garish colors make people move on.

5. Webmasters Forget to Market Visitors to Their Site

A site will not attract new visitors sitting online doing nothing. Webmasters need to market their site using invitations, advertisements incentives, or spreading the world on blogs or forums. Growth in affiliate revenue will correspond closely to increase in new visitor traffic. New traffic will only grow due to efforts and word of mouth from new users or visitors who feel the content or composition has something unique worth passing on.

6. Webmasters Assume People Will Browse the Site Without Keyword Optimization

Keyword search density leads new visitors and potential clients to the site. When persons surfing the Internet want information on a certain topic, unique content attracts people who want to know more Investment in the creation of unique yet keyword dense content is paramount. Everyone knows by now the puzzling experience of typing the words for the thing you want to know more about into a search engine, with strange results that don’t always correspond to the intended result.

7. Webmasters Don’t Give Browsers “Something To Do”

Even if the action is a squeeze page that activates upon closing out of the site, webmasters forget people want an activity or action beyond just reading and watching. Even a poll asking a fun question is preferable to nothing. Anything that keeps the browser reviewing the site helps the affiliate to catch the browser’s eye. Even a few seconds more may make the difference. Multiply that times a hundred and it could mean some serious money.

8. Webmasters Fail to Cross-Pollinate Affiliate Ads and Targets

The way affiliate ads are structured, keywords used to describe a site may bear a weight in deciding what affiliates to choose or apply for. Sometimes the affiliate representative may choose, or perhaps the affiliate will allow an ad to be used if they think the likelihood is good for sales leads or click through results.

9. Webmasters Make Sites That Look Exactly Like Everyone Else’s.

The worst sin in the webmaster’s playbook is to copy another site. But apart from the ethical considerations, most viewers will not keep looking at a site with little new to offer. A different site makes new browsers look twice to make sure they don’t miss anything, instead of seeing the same old composition and moving on twice as quickly. Affiliate ads don’t get traffic from split-second exoduses.

10. Webmasters Forget to Connect Their Strategy To the Everyday
With affiliate marketing the webmaster can change the content of the affiliate regions of add new content and links and ads seasonally. Simply by mentioning their domain name webmasters and visitors can be actively driving traffic to their site from inputs from everyday impressions and experiences.

Originally posted 2010-04-09 05:09:24. Republished by Blog Post Promoter

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When Domains Get Personal

Domains can be bought for reasons like metrics, keywords, search relativity and discoverability. But many domainers also have a tendency to purchase domains they don’t know much about or on the basis of a recommendation. Often these are the very domains which lie fallow because the research involved won’t pay off for the domain owner.

This by no means is an entreaty against buying speculative domains. Yet without the research to support a target market and niche sales opportunity for affiliate appeal and clickthrough niches, a domainer is left with just another line item. The supporting research to sketch a domain development scenario always seems like more work once the domain name is inside the hosting paddock.

So, mining personal interests for domain possibilities pays off for the domainer. Hobbyists are likely to know which websites are popular to link to, which products are hot, and which discussions and hot topics are currently churning through the demographic of target users. They know the market because they are the market.

Consider selling the domain names inside your portfolio distant from your personal interests and then using those resources in acquiring names closer to your heart. These names can become part of a strategic plan for name value development that will be easier to achieve than one ridden with extra tasks and interpretation.

Unless you yourself are an invested member of the target demographic, almost all estimations of participation of site visitors are speculative. The less distance between the actual concrete representation of this dynamic and the illusion of what’s possible for domain value development, the more tangible projected rewards will result.

Originally posted 2010-03-16 01:16:01. Republished by Blog Post Promoter

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SEO Blog Secrets

The number one secret to successful blogging is the stream of words necessary to make the domain and website blog brand grow. But so many domainers try to evade the serious contribution. The attempts to outsmart the search engines and supercede the legitimate basis for discoverability happens every day. The SEO seeding and the keyword inclusion take an effort.

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The blogs that work have interesting and topical things to say. Yet so often people I know who blog or try to do it end up defeating themselves because they underestimated the amount of work that goes into it. Successful blogging, and successful domain promotion via blogging, must execute certain skill sets and parameters of effort. There is no free lunch in Blogville.

If you see someone decrying the lack of Internet connectivity, he isn’t working on his blog. If you see someone watching a repeat of a television show they’ve already seen, they aren’t working on their blog.That guy sitting by the pool, flipping through a magazine about celebrities and their foibles? Not blogging. The lady waiting in line at the checkout stand, texting her friends.

They aren’t working on their blog. They don’t feel like they are working at all. But they are expending effort unproductively. They’ll type more keystrokes into their cellphones, PDA’s, digital devices and Ipods and Blackberries than might stuff a half dozen blogs. But if you suggested they fulfill a thousand word count writing assignment every day, they’d laugh out loud.

Blogging is industrious work that ages daily. the product is the process, and today;s process will become yesterday’s news all too quick.  In fact, if you ever watched Sex and the City, it’s impossible to believe Carrie and that her blog could support a Manhattan lifestyle or require nothing but stream of consciousness. Blog writing takes a strategy, a focus towards content that transcend randomness.

The best part about blogging is the freedom. In past centuries, even millennia, people were limited in their social congress and imagination by what they could see and touch. Recent decades of technological change have tightened social networks still based around background, taste, preferences and locality. Conversations start and end the same way, except online, because the geographic limitation is not present.

Only online can people find the base of what interests them and watch it flower from there. Only online can individuals find what they truly want to know without peer pressure, familial limitations, or economic structures. Even political and socialist restrictions, as today’s Russian and Chinese movements show, can only stagger what is a prurient human instinct to know more.

People are always curious about what they don’t already know about. Find about new science, reported information, developing cultures, evolving habits, cooking innovations, technological breakthroughs and government actions are not even the full scope of what people care about. Orchestrating the keywords and terms and search engine bots is just part of the game.

Most people are willing to chat about what they care about, in some horrible cases more than willing. Composing paragraphs of these discussions can lead to profitable revenues if the right efforts are completed. Adding in keywords and SEO tricks is just a hopscotch version of high school English, the modern version of hopscotch with a computer keyboard.

I personally notice when people describe a pain point or a problem in everyday life. I realize when there is a glitch there can also be a solution. A blog is a destination online even I visit, not for SEO tricks or discoverable keywords, but for insight, new snippets of knowledge, and decipherable bits of reason. Blogs are not meant to be textbooks. They are simply letters to an unknown friend whom one has yet to meet.

And there are people out there, Google searching and Yahooing and looking up words they don’t even know, who want to get that letter. They will scan directories and they will look for rated sites and they will read other posts to see where the good information is at. And they will find those messages, if only the world would put down the recreational stuff and get down to blogging.

From a previous post.

Originally posted 2010-11-14 08:48:09. Republished by Blog Post Promoter

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When Domains Get Personal

Domains can be bought for reasons like metrics, keywords, search relativity and discoverability. But many domainers also have a tendency to purchase domains they don’t know much about or on the basis of a recommendation. Often these are the very domains which lie fallow because the research involved won’t pay off for the domain owner.

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This by no means is an entreaty against buying speculative domains. Yet without the research to support a target market and niche sales opportunity for affiliate appeal and clickthrough niches, a domainer is left with just another line item. The supporting research to sketch a domain development scenario always seems like more work once the domain name is inside the hosting paddock.

So, mining personal interests for domain possibilities pays off for the domainer. Hobbyists are likely to know which websites are popular to link to, which products are hot, and which discussions and hot topics are currently churning through the demographic of target users. They know the market because they are the market.

Consider selling the domain names inside your portfolio distant from your personal interests and then using those resources in acquiring names closer to your heart. These names can become part of a strategic plan for name value development that will be easier to achieve than one ridden with extra tasks and interpretation.

Unless you yourself are an invested member of the target demographic, almost all estimations of participation of site visitors are speculative. The less distance between the actual concrete representation of this dynamic and the illusion of what’s possible for domain value development, the more tangible projected rewards will result.

From a previous post.

Originally posted 2010-11-03 07:20:05. Republished by Blog Post Promoter

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The Comments Weed-Through

Every blog owner has now come to know that a necessary chore of every blogista or blog owner is to weed through the spare comments on the blog. But the cryptic inattention to detail is confounding. When people with keywords that fit your site insist on leaving links of unrelated topics and material on still a third topic, it’s fit to cause blog rage.

I am also enraged to find that on many of my blog sites the submitted comments are argumentative and rude, as if there is any value at all to my posting this? This kind of comment is guaranteed to be deleted. So why bother leaving it? No blogger wants that kind of material on their site. How can links which are never accepted help anyone’s SEO?

Furthermore I am getting comments where blogs I have under development are being submitted. This is surprising since the posts they are writing comments to don’t exist. The blog posts they are “replying” to are listed as “coming soon”. There is no content to read or respond to.

I can only conclude that the software submission used for this type of blog comment must be verified and only these type of comments stand out. Pity the poor clients who think they are really purchasing SEO. I can also infer that these visits are intended as malicious. For some motivation of their own, submitters are using my url for target practice.

Originally posted 2010-09-17 11:02:04. Republished by Blog Post Promoter

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Looking For A Web Host? Use This Advice!

Looking For A Web Host? Use This Advice! (via http://businessmarketingaids.com)

A domain name means a lot when you work in a world composed of 1′s and 0′s. However, the unsung hero of most profitable websites are the web hosts that keep them online twenty-four hours a day, seven days a week. Powering through the binary battlefield…


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Originally posted 2014-06-14 13:59:21. Republished by Blog Post Promoter

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Traffic Generating Techniques

Traffic is the key to a successful website, and a domain, for that matter. The earning potential for affiliates and link sponsors as well as featured ads is a function of what traffic will participate in the lure of services and goods for sale. But so many domainers expect traffic without putting out sufficient incentive. The lure of a site must be established for traffic to evolve in significant numbers.

The time and efforts that domainers will put into domain development varies. The investment some domainers are comfortable making may skip the right name and focus all the marbles on the wrong name. The more names a domainer adds to their stable, the more the effort for each individual name will diminish. Advice can come from all sides, qualified or unqualified, and mean nothing or everything.

Partnership is key to developing domains intelligently. Unless the independent domainer forges ahead with a team of inspired specialists, the registered domain will languish inside the locked vault of the parked page or lie fallow in the doldrums of the hosting account. That’s a lot of wasted  Cnames setups and idling frames redirect records.

These types of scenarios generally increase the value of a domain name very little. Many domainers operate alone, with hundreds of name waiting in the wings undeveloped. Partners can break down the benefits of link promotion strategies and help make decisions regarding text contributions and editoral calendars for content posting. And the main thrust of the impetus forward can be put toward a tangible goal.

Domainers rolling their sleeves up and developing make money. Otherwise so many domain energies are wasted in pointless debates between ad types, website features, or value appraisals that don’t really add to the bottom line. Posting on discussion forums can help a newb domainer learn, but many busy domain portfolio managers are much more concerned with marketing their names to buyers directly.

Sales pitches without teeth tend to be ignored or dismissed outright. The pumps for a domain buy needs to be primed when the transaction is domainer-to-domainer. Just shoving the domain onto the market rarely brings a satisfactory return. Savvy domain shoppers want stats and traffic volume to cement a bid. Without these a domain offering can sound like a desperate Hail Mary pass.

Undeveloped and/or unused domains are a huge waste. The importance of a road map or marketing plan for every domain at purchase is key. At the very least any unused (undeveloped) names should be directed toward a landing page of the domainer’s existing site to bolster traffic for a target name under review for development or sale.

These are the risks of domaining. And the rewards? Huge auction bids, online traffic in cascades of hourly clicks, and ad revenues piling up almost faster than the metrics can add them up. Or perhaps one sale happens with just one very happy bid that makes a domainer’s year. For prurient domain developers, this can be very feasible if they don’t overspend on media buys.

After all the Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, and buzz, a big ticket domain resale is the goal. But not every domain marketing instrument is right for every site. The appeal of a website based on a speculative domain can be a delicate thing to manage or anticipate. Media buys for one audience can work whereas for another domain audience they fall flat.

And that’s just the beginning. There is always the hook of the promotion cycle at the social networking sites, ongoing link building, and negotiating and pitching to joint venture partners. Domainers spend the balance of their time wrestling with their hosting accounts and tugging names from one registrar to another. The most desperate go for email drops and ad swaps, which pose SEO risk for negligible return.

Adwords can work when the site had traffic. SEO is the responsibility of the webmaster. Article writing is a core foundation of any site strategy. Media buy investments like blogging, Classified Ads, Social Bookmarking, Facebook or other social networking, paid link building, and other sponsored appeals for traffic can blend into a nice fountain of online viewers.

Domainers, start your engines and rev up to speed new traffic clicks to your site today!

Originally posted 2010-08-16 21:35:07. Republished by Blog Post Promoter

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Domain Calculation Beginnings

Have you gotten bogged down with everyday activities and missed a prime domain name deleting from your hosting or registrar account? Assigning an old email address, spam filtering, and the wearying upsell chain of emails from your hosting account and registrar can make even the savviest domainer skip any subject lines from those domain auto-generation lists.

Make a spreadsheet or get a small notebook. On each page (or in each column) write down the name of the domain you bought, the place you purchased it, how much, and the expiration date. If you have the Paypal address or the email contact and name of the person who sold it to you, this could be queried later on if there is a contested name change.

If you used an online forum, resales portal or auction house, get the user name and note whether or not the person exchanged proper trader rating data. Selling a domain name can be something that domain owners trumpet to the skies, especially if they made a profit. Following the purchase, Google the domain name to see if any comments (or protests) regarding the domain name sale have been published online.

The domain purchase price becomes the new start value for the domain. Every marketing cost or time investment must evaluated for change in domain value from here on in. Don’t use any other projected values discussed in the negotiation phase of acquiring the domain. Those are not concrete. Your goal is to change this domain name purchase value and increase it until the name can be marketed for resale.

Create  a page in the notebook or spreadsheet for domain traffic and SEO measurements. It is worthwhile to note online metrics generators searches for the name on such and such a date, and tabulate changes at these same generators for the name later on. If you jump around using sweetheart sites to get the values you want, the data validity won’t be as strong as all values over time.

As stated, the domain purchase price is the establishing value. This value can be inserted into a variety of formulas. These formulas can be used to generate reports for domain name auction or resale data later on. By establishing an origin data point for all your domain calculations from then on, you can make a quarterly growth table for all the values. These would be traffic, new user signups, offer inquiries, or ad responses and Google revenues.

The notebook domaining method can be used if you only have one or two domains and don’t feel a need to mechanize the data. But it gets easier as you buy more domains to just add the basic information and let legacy formulas through the sreadsheet take over the work for you. Also, exporting data be  comes easier to cut and paste into a computerized spreadsheet, especially if you are catching up.

Regarding domain name expirations; If you outline the Expiry date in red, or sort regularly once a week to check domain name expirations in the spreadsheet, you do a quick check for renewals due, So, when the panic strikes in the middle of the night your most valuable domain is slipping away through the droplist, you can flip pages or scan the top dates for calmness.

Originally posted 2010-09-18 21:19:26. Republished by Blog Post Promoter

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Surgical Back Linking-the NASCAR view

Linkbuilder newscaster no. 1: live from the SEO Chase we’ve got the top winners risking a penalty lap with a black hat flag ….

(from the track) VROOMMM. There goes a link. VROOOM. There goes another link. *Putt-putt-putt-putt, pitch pitchaoowww.*

(From the booth)  Here comes the domain for a pit stop and that’s 30 seconds Freddy that link was down between marginal backlinks of negligible quality.

Linkbuilding newscaster no. 2: Yeah, Jimmy he’ll need every bit of that Java juice to get that scripted monster back on its PhP horse.

Norm the home viewer expert: That’s a lot of downtime between posts. Can they keep up that site momentum with all these delays?

From the hosting arena: You said it Norm, watch the way the wheels keep spinning between Ezine and Squidoo. What a waste of fuel.

(From the booth) : This is the pedal to the metal, both feet on the floor, NASCAR approach to link building.

Postgame broadcast:
I am seeing a preponderance of link building energy from webmasters of all shades and stripes.

But what I see a lot of more remarkably is every team, crew boss and shot caller making the same decision: throw the entire kit and boodle of web tags and meta entries and see what sticks.

This is an error. What should be done is a surgical insertion of backlinks to precise keyword match websites and urls with secondary associations as needed. Or when the checkered flag comes down the victory lap will be taken by your competitor.

Originally posted 2010-09-24 22:51:44. Republished by Blog Post Promoter

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Domain Optimizing – Increase Domain Wealth

Submitted By: Raaj Kalappuraka

Many domainers easily give up on their domain wealth quest after a few months. This happens due to a low CTR (Click Through Rate) or domain keywords that pay pennies which even when totalled over a month makes little change. Many of us then start blaming the parking company domain page landers or try to lay the blame game on other factors.

Not that I never did, but then, when you take some time to contemplate the problem at hand, you realize that parking companies themselves have their own limitations to help monetize a site. They cannot offer you the ability to create complete websites full of content. Although these days many domain parking services are trying to introduce content packed parking page landers. However, in many cases, the parking company feed provider itself doesn’t wish a parked page to have anything more than the actual advertisements.

We have to remember that these are parked pages, with the sole intention of grabbing the visitors attention and a quick end goal of a click through. These aren’t websites which can hold a visitors interest for a longer time. Keeping this in mind, to win, we have to work within the limitations of a parked page customization options.

Today, many parked pages “ARE” indexed by search engines. So lets learn to quickly make the most of what we have in hand and try to improve CTR’s and revenues.Here are a few vital domain parking tips that can help your parking page lander get the maximum click through by visitors.

1. Be sure to use the title tags.

Your title tag should urge a visitor to execute an action. Words like NOW, DISCOUNTS, HOT OFFERS, NEW, UNIQUE, SAVE etc are attention grabbing keywords that exhort people to action. Use your title tags to maximum benefit. Also, don’t make it too long! Something like, “Save More On Auto Insurance Now!” is long enough.

2. Use meta description tags to add relevant keyword rich descriptions. Remember, every word counts because you have a few lines to make it attention grabbing. Don’t write long meaningless descriptions. A description like ” Explore Super Low Rates on Car Insurance. Choose from Proven Auto Insurance Rate Quotes. Save Bigger on Your Car Insurance Now.” is pretty much what a person looking for cheaper car insurance wants to hear.

3. Your domain landing page colors “ARE” important. Take time to change colors and make your site easy on the eyes. Colors like blue add a touch of professionalism to a webpage. You honestly don’t want your visitor looking for health insurance land on a page that is blazing red colors. However, you might use red color on a sports car site.. It’s all about your keyword, your target audience and age demographics. When in doubt, always stick to the 16 web safe colors.

Keeping these points in mind is the first step to making your domains work for you. Wishing you all the luck in creating bigger domain wealth.

Originally posted 2009-10-14 08:17:20. Republished by Blog Post Promoter

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